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The citizens filmed the snow scene in Beijing at Wanchun Pavilion in Jingshan.

The turret by the moat is very popular with photographers.

Yesterday morning, sanitation workers cleared snow in Baolong Road, Tongzhou Photo/Reporter Hei Jianjun

Photography wrapped in silver in Beihai Park/Reporter Wang Zhenlong

After the first snow, the children piled up snowmen under the porch. Photo/Reporter Wang Zhenlong

　　This year’s first winter snow arrived as scheduled, quietly covering the park with snow-white and crystal-clear quilts for the park that has not faded away in autumn. Beijing Youth Daily reporter learned from the Municipal Park Management Center that yesterday, a total of 300,000 tourists were invited to take photos, an increase of 50% compared with last weekend. In order to ensure the safety of the public’s viewing, park staff began to clean the park gate area and main sightseeing roads at 3 am, lay anti-skid mats, and remind tourists to pay attention to safety through park broadcasting.

　　Take pictures in the park

　　Jingshan is the hottest place to punch in online celebrity.

　　On November 30th, 11 municipal parks and China Garden Museum ushered in the peak after the early winter. Before dawn in the morning, the municipal parks welcomed many citizens, tourists and photographers who enjoyed the snow scene. Before 7 o’clock in the morning, the tourists waiting for the opening of the Summer Palace lined up, and the tourists who went to Jingshan Park to climb the snow scene gathered on Wanchun Pavilion early.

　　Wanshun Pavilion in Jingshan is the best place to photograph Beijing’s central axis. The first snow attracts a large number of photographers to overlook Beijing from Wanshun Pavilion in Jingshan. The north-south central axis is covered in silver, with snow-red walls and golden tiles, and with snowmen of different shapes, Jingshan has become the hottest punching place in online celebrity after the snow in Beijing.

　　Yesterday morning, the snow stopped in Xiangshan area. Compared with the rapid warming of the urban area, the unique microclimate of Xiangshan Park retained the scene of snow "like flowers". Until noon, the park was still made of powder and jade, attracting citizens and tourists to punch in the "Xishan Clear Snow".

　　The early flowering Chimonanthus praecox in the reclining Buddha Temple in Beijing Botanical Garden is equally fascinating. Many tourists said that they heard that the Chimonanthus praecox in the reclining Buddha Temple was blooming in the past two days, and it was snowing again, so they came to feel the "Xun Mei in the Snow". At present, Chimonanthus praecox in the reclining Buddha Temple belongs to the early flowering Chimonanthus praecox variety, and the flowering period can last from November to around the Spring Festival every year. There are also nearly 100 plants, such as Suxin Chimonanthus praecox and Qikou Chimonanthus praecox, which will bloom around the Spring Festival. The planting age of the ancient Chimonanthus praecox in front of the Tianwang Temple can be traced back to the Zhenguan period in the Tang Dynasty.

　　According to the relevant person in charge of the Municipal Park Management Center, the number of visitors to 11 parks and China Garden Museum reached 300,000 yesterday, up 50% from last weekend. Considering that the snowfall is the first snow in the winter of 2019, tourists are enthusiastic about enjoying the snow. Municipal park workers began to clean the park gate and main tour roads at 3 am, laying anti-skid mats at the gate and ramp, cleaning and wiping the ground and handrails of barrier-free facilities, reminding tourists to visit safely in time through park broadcasts, electronic screens and temporary signs, and keeping forest trails and snow scenes in various scenic spots for tourists to enjoy under the condition of ensuring safety.

　　Snow sweeping this winter, in addition to manual cleaning, the park also dispatched large snow sweepers and small machinery, and the landscaping department conducted uninterrupted inspections of the trees in the whole park in groups and batches to prevent freezing damage; Artificial snow removal shall be carried out for ancient trees, evergreen trees and bamboo forests, so as to prevent the trees from being bent and crushed by rain and snow overload.

　　As the temperature rises, the snow in the park is gradually melting, and the ground is slippery. The Municipal Park Management Center reminds citizens to pay attention to the safety of their feet and the information sent by the official Weibo in time.

　　Enter the palace to enjoy the snow

　　Passenger flow in the Forbidden City reached a peak of 80,000.

　　The first snow, which arrived as scheduled, made the Forbidden City a "online celebrity". The reporter of Beiqing Daily was informed that the passenger flow of the Palace Museum reached a peak of 80,000 on November 30.

　　Yesterday morning, there were crowds inside and outside the Red Wall of the Forbidden City. Tourists taking pictures are gathered in various squares in the palace, and snowmen are piled up in many places; By the moat outside the Shenwumen Gate of the Forbidden City, it has become the best place for photographers to shoot with the turret as the background.

　　In order to return to the "snow addiction", the fans of the Forbidden City are preparing for it overnight. Netizen FFFRao proudly introduced his successful ticket purchase strategy: I saw it snowing heavily last night, so I bought a ticket with my friends and got up early and rushed to the Forbidden City without stopping, just to miss the first snow in the Forbidden City! "Autumn is now in Peiping, and it is forbidden to meet with snow and purple", which is all caught up this year.

　　The photos of the snow scene in the Forbidden City were immediately screened in various circle of friends. Wang Erxiao, a netizen, summed up his message on the micro-Forbidden City: I got up at 5: 30 and went to the Forbidden City to see the snow. After waiting for several years, I finally fulfilled my long-cherished wish and ran around the Forbidden City twice. I was as happy as a child! I feel my leg is broken when I come back. I will go to the Forbidden City next time it snows.

　　Great wall scenic spot

　　Snow has little effect, so you can visit normally

　　On November 30, a citizen broke the news that when he arrived at the Shuiguan Great Wall in Yanqing, Beijing, he found that the scenic spot was not allowed to enter, and the staff said that it would take some time. In this regard, the reporter of Beiqing Daily learned that after the snow, for the safety of tourists, Shuiguan Great Wall took more than an hour to clear the snow, and it was possible to enter the tour normally around 12 o’clock.

　　The staff of Shuiguan Great Wall said that the opening time was delayed because some sections were steep and the snow had to be cleared for the safety of tourists. At the same time, the reporter of Beiqing Daily learned from the staff of Badaling Great Wall and Juyongguan Great Wall Scenic Area that they can all visit normally at present.

　　According to WeChat WeChat official account of Beijing Badaling Tourism Corporation, on the evening of November 29th, the first snow in the winter of 2019 arrived as scheduled, and for a time, the WeChat circle of friends was screened by this snow.

　　However, Badaling Tourism Corporation also said that while enjoying the beautiful snow scene, the snowfall also brought inconvenience to the residents, tourists and vehicles. In order to ensure safety, the Party Committee of Badaling Tourism Corporation made plans in advance, requiring all units to strictly abide by the principle of "snow is the command", and all departments, subsidiaries and scenic spots of the Corporation immediately organized staff to carry out snow sweeping and ice shoveling work.

　　After nearly three hours of shoveling and sweeping, the snow in the responsibility areas, tourist reception areas and scenic roads of all units has been thoroughly cleaned up. All the party member, cadres and employees of the company involved in this snow sweeping and shoveling ice totaled more than 300 people, creating a clean and safe holiday tourism environment for tourists.

　　New business opportunities

　　"Snow ghostwriting" is charged by the number of words.

　　After a short rise, it will melt off the assembly line with the snow.

　　The reporter of Beiqing Daily found that at the same time that the snow fell at the beginning of this winter, many sellers of online e-commerce platforms launched the service of "writing on the ground of the first snow in Beijing" or "building a snowman" on the evening of November 29. However, as the snow gradually melted, the reporter of Beiqing Daily found that by about 5 pm yesterday, many such services had been offline. "If you can’t sell them, it will affect my reputation." Some sellers said.

　　On the evening of November 29th, some online mall sellers launched the service of writing and making snowmen on the snow, and many merchants emphasized that it was "the first snow in Beijing".

　　A merchant said that writing on behalf of people and making snowmen on behalf of them are mainly aimed at southern buyers. Writing on behalf of people is generally charged according to the number of words. "5 yuan is less than 10 words, and 0.5 yuan is more than 10 words per word."

　　The seller said that the words written in the snow can be transmitted to the buyer through video or photos. "Buyers can choose to write their own greetings or the names of two couples. I can photograph the whole process and send it to the buyer." In response to how to ensure that the photographed snow writing scene is located in Beijing, the seller responded that the mobile phone photos taken will contain location information. If the buyer wants to take pictures of writing in the snow in the Forbidden City, Temple of Heaven and other famous scenic spots in Beijing, he needs to negotiate with the seller and determine the appropriate price to deal with it.

　　As for the snowman, the seller said that he set the pricing method according to the height of the snowman: "5 cm tall snowman 10 yuan money, 10 cm tall snowman 25 yuan money, this is mainly because the time cost of snowman is higher than writing."

　　The seller admitted that by noon on November 30, he had not received an order to write or make a snowman on the snow in Beijing. "Three or four people have consulted, but the real order has not yet been placed."

　　Another seller told the reporter of Beiqing Daily that before putting the business of writing on behalf of others into the online mall, he felt that it was very simple to write in the snow: "After someone really placed an order to buy the writing service, I found a snowy open space downstairs, and I found that writing was not so simple. Not only did I have to squat or kneel in the snow, but it was not as easy as I thought to write beautiful fonts smoothly with my fingers. It takes more than 10 minutes to write down 10 complete words. "

　　Besides, by noon yesterday, as the snow melted, there was less ground to write on. At about 1 pm that day, the seller went off the snow writing service urgently. "If anyone wants to make a reservation again, I will break my promise."

　　Text/Beijing Youth Daily reporter Wang Bin Dong Zhenjie Qu Chang Fu Yao yan wang

　　Photo courtesy of Xinhua News Agency (except signature)

　　"This is not a party, it is simply ‘ Advertising conference ’ There are several programs mixed in "The meaning of the host’s existence is to read advertisements" and "The Lantern Festival without advertisements is comfortable to watch" … … In order to welcome the Spring Festival and Lantern Festival, CCTV and David have launched large-scale parties. The reporter of "Rule of Law Daily" recently browsed social media and found that for some parties, the audience frequently "spits" and a large number of advertisements have become the main "slots".

　　It is worth noting that a large number of advertisements are implanted in some parties, which has become a common phenomenon in recent years. Many netizens said that some advertisements even ran through the party and were repeatedly mentioned by the host. Too many advertisements greatly affected the viewing experience. "Waiting for the live broadcast in front of the TV set, I finally waited for the party, but the ubiquitous advertisements made it difficult to concentrate on watching, and it was very jumping."

　　The reporter learned that from the perspective of the party producers, advertising is directly linked to sponsorship funds, which plays a vital role in program production and star invitation. But too many advertisements have become a "crowd-out" move for the audience. How to balance the relationship between them? Is excessive product placement suspected of violating laws and regulations? Should the number of advertisements be limited? With these questions, the reporter launched an investigation.

　　There are too many advertisements in the party.

　　Affect the audience’s viewing experience

　　"After the singer finished singing, he was taken by the host to a rest area on the side of the stage, where not only the products and logos of a certain brand were placed, but also the advertisements of the brand were scrolled at the bottom of the screen. The host and singer brought out the brand advertising words in the form of chat, and the whole process lasted for 5 minutes. I am blinded by the whole person. " Ms. Liu, who works in Chaoyang District, Beijing, still remembers the advertisement at a party during the Spring Festival this year. "It’s my favorite singer. I wanted to continue listening to him, but I was forced to watch a long ‘ Advertising performance ’ 。”

　　In recent years, the placement of advertisements in parties, variety shows and film and television dramas is too blunt and excessive, which has gradually become one of the problems reflected by the audience. In this year’s New Year’s Eve party of a satellite TV, the advertisement of a home brand is eye-catching. The brand name always appears in the lower right corner of the screen, and there are huge brand pictures on both sides of the main stage. When the camera zooms in, it almost occupies half of the screen, and the red background is particularly eye-catching in the dim scene. In the following time, the host and guests talked about the room decoration one by one, and the host even introduced the sofa and massage chair beside him. After 3 minutes of introduction, the next program was reported.

　　Mr. Zhang, a citizen of Tianjin who watched the party, said that it was even difficult for him to focus on the program being performed, and he remembered who the sponsor was after watching the whole party, which seriously affected the viewing effect.

　　The reporter observed many parties through playback and found that there were a lot of advertisements implanted in each party. From the host’s announcement to the stage layout to the performance, the advertisements provided by sponsors are everywhere, and there are various forms: there are brand logo； that occupy almost the whole background board; There are also ubiquitous brand animations; There is also a long advertisement for the audience during the program.

　　Most of the party advertisements are not "solo" of a single brand. In a series of programs at a party, two hosts sat on the sofa, and the table in front of them was filled with products provided by major sponsors, including drinks, mobile phones, alcohol and health care products. The desktop was piled up, and the camera gave these products close-ups many times, and the limelight was even better than that of the hosts.

　　Advertising is overwhelming and pervasive, which directly affects the audience’s viewing experience. "One second I was still enjoying the song, and the next second I seemed to switch to the shopping channel. I didn’t want to miss the next program, so I had to sit through this embarrassing ‘ Episode ’ 。” Netizen Xiao Qing said. Not long ago, while watching the party, she posted on the social platform: "It’s not just the stage background that advertises, but an advertisement will suddenly appear in the host’s announcement, sketch and program, and even the actor star will start introducing the product. I think I can’t wait to put the product directly in front of me."

　　Yu Chen, who lives in Nanjing, Jiangsu Province, bluntly said that the significance of some parties at present is more like making money, and the audience’s feelings are not taken into account. The more advertisements are added, the more money the organizers will earn. "This obviously goes against the original intention."

　　"Poor product placement is hard to accept, and most advertisements on the market are too ‘ Simple and rude ’ Some advertising words give people the feeling that street vendors are shouting ‘ Big sale ’ People just want to run. Product placement is not completely forbidden, but should not arouse the audience’s disgust, and it is best to be compatible with the program ‘ Get on the track ’ 。” Yu Chen said.

　　The advertising party will win both sides.

　　The audience called for regulation as soon as possible.

　　It is worth noting that not only major parties, but also many variety shows and film and television dramas have a large number of advertisements implanted. Then, why do all kinds of parties and variety shows become what the audience calls "advertising conferences" and "sponsor competitions"?

　　Ms. Zhang, who works in an advertising company in Beijing, told reporters that the placement of advertisements is compulsory to a certain extent. Taking film and television works as an example, all kinds of advertisements inserted by sponsors will appear together with film and television works, and viewers cannot directly skip and watch them without advertisements. It is for this reason that many businesses are willing to promote their products in the form of product placement, and evening parties, popular variety shows and TV dramas have become the most preferred.

　　Ms. Zhang said that if advertisers want to implant advertisements in audio-visual programs, they must pay the corresponding advertising fees to the photographers, which can greatly alleviate the cost pressure in the production stage. "Every broadcast after the release of film and television works means the exposure of advertising brands in front of the audience."

　　According to insiders in the industry, the cost of a New Year’s Eve party, the cost of inviting stars, and the remaining venue fees, publicity fees, lighting and other expenses are also very high. In the era of "traffic is king", the traffic brought by popular star artists to the party deserves a lot of capital investment, which leads to the situation that major producers "rob people". In order to ensure that famous artists are invited, producers have to raise the salaries of artists, and advertising sponsorship has become the most convenient and efficient channel to "fill the hole". The organizers of the party should attract as much investment and sponsorship as possible to ensure other expenses. Sponsors invest a lot of money, which will inevitably require as many advertisements as possible to enhance their exposure.

　　The "win-win" situation between the advertiser and the party has made the audience a "victim". The lengthy brand introduction and ubiquitous product placement have made many viewers call on the relevant departments to regulate the proliferation of product placement.

　　Zheng Ning, director of the Law Department of the School of Cultural Industry Management of China Communication University, believes that the cultural industry should achieve the unity of social benefits and economic benefits, and put social benefits in the first place. The cost of TV evening is high, which requires a lot of funds. Advertising sponsorship is the main source of funds, so it is reasonable to insert advertisements appropriately. However, if there are too many advertisements or unreasonable links, the audience experience will be seriously affected and the word-of-mouth will decline, which will reduce social benefits and ultimately affect long-term economic benefits.

　　Optimize the form of advertising content

　　Improve the law to respond to concerns

　　Judging from the legal provisions, is there a "cure" for the excessive product placement?

　　Yue Qiang, a senior partner of Beijing Hairun Tianrui Law Firm, said that at present, China’s laws do not prohibit or limit the number of advertisements published by TV stations. The advertising law and other relevant laws and regulations mainly focus on the content of advertisements, but do not explicitly limit the number, time and frequency of product placement.

　　"Any advertisement needs to comply with the provisions of the Advertising Law. If it is suspected of false propaganda and infringes on consumers’ right to know and choose, it needs to bear corresponding legal responsibilities. Therefore, TV stations should do a good job in advertising compliance when deciding to broadcast advertisements. " Zheng Ning said that TV advertising is one of the main advertising channels and an important way for TV stations to generate income. Promoting the healthy development of TV advertising can not only ensure the audience to watch programs smoothly, but also help to purify the market atmosphere and guide the benign development of the market. How to purify and improve the atmosphere has become an urgent problem to be solved.

　　To this end, Zheng Ning suggested that advertising is the economic lifeline of the development of the TV industry, and moderate advertising should be allowed, but broadcasters should be legal and compliant, constantly optimize the content and form of advertising, enhance the audience experience, and seek new profit models at the same time. The competent authorities should also supervise the legal compliance of advertising.

　　Yue Qiang believes that the current proliferation of product placement has become an important issue that the audience has strongly reflected and needs to be paid attention to. In the advertising law and other relevant laws and regulations, it should be stipulated in what way and in what proportion TV stations and film and television media groups should publish advertisements as advertisement publishers, so as to better protect the legitimate rights and interests of viewers. At the same time, optimize the content and form of advertisements and enrich the content of programs. "Only high-quality TV advertisements can make the audience like and remember, and it is not easy to produce resistance."

　　"The quality of TV advertisements put in by many businesses in China is low, which leads to the audience’s resistance. To this end, advertisers should seriously think about it, constantly communicate with advertising companies, and comprehensively consider the characteristics of products, the connotation of brands, the general situation of the market, and the form of broadcasting, so as to produce high-quality TV advertisements. " Yue Qiang said.

　　□ Our reporter Han Dandong

　　□ Intern of this newspaper Wang Yitian

1905 movie network news　On November 15th, the film’s chief producer, director and actors went to Qingdao, Shandong Province, and started the first roadshow in China. The King of Chinese was pleasantly surprised and parachuted into the scene. After 17 years, he reunited with Zhang Hanyu and Fan Wei and sent his blessing to the film. Everyone interacted happily, recalled the past cooperation together, and sang the theme song "Playing the beloved pipa again" at the end of the film. The atmosphere at the scene was very warm. Railway Hero will be released nationwide on November 19th.

Andy Lau appeared in Qingdao roadshow to support "Railway Hero"　

Hugging and singing "Playing the beloved pipa again" with Zhang Hanyu Fan Wei.　　

Andy Lau, Zhang Hanyu and Fan Wei once co-starred in movies. This time, Andy Lau sang the theme song "Playing the beloved pipa again" at the end of the movie "Railway Hero" starring Zhang Hanyu and Fan Wei, which realized the "cooperation" again after 17 years. Previously, the three people shouted through the video from a distance, which triggered a strong response from netizens on social platforms. Many people left messages expressing their hope to see their offline frames, and everyone’s wish was finally realized in the Qingdao roadshow of the movie "Railway Hero".

That night, Andy Lau made a handsome appearance in a suit. As soon as he took the stage, he embraced Zhang Hanyu and Fan Wei. The scene was warm. The plots of "world without thieves" and "Railway Hero" are all related to railways and trains, and the three of them also have a lot of feelings when they count the bits and pieces of the past that they met and got along with. Andy Lau said that he and Zhang Hanyu have been friends for many years, and they often meet each other. Zhang Hanyu explained that he always called Andy Lau "Huazai" because Huazai is always young. When hearing that Zhang Hanyu learned to drive a steam train during filming, Andy Lau laughed and said that he would like to experience it himself if he had the chance. Fan Wei restored the classic lines "IC, IP, IQ card, all tell me the password" in the dialogue with Andy Lau in world without thieves. In addition, Fan Wei also reproduced "Brother, let’s have a drink later" in Railway Hero in Shandong dialect, while Andy Lau responded according to the custom in Hong Kong and invited them to have tea in Cantonese. With the enthusiastic support of the audience, Andy Lau sang "Playing the Beloved Pipa again" with all the masters, which triggered a chorus of the audience. Andy Lau expressed his expectation for "Railway Hero", a work that stirs up blood and reproduces heroic spirit. He expressed his hope that more young people would go to the movies to inherit the spirit of Chinese created by the film, and also wished the film a big box office sale.

Vision Wei broke the news and received a personal message from Andy Lau.　

The audience gave Shandong green onions to wish the film box office "bullish"

As a Chinese superstar in the field of film and television songs for many years, Andy Lau has been loved by countless audiences and listeners. This year is also an important year for his 40th anniversary. In order to pay tribute to this "evergreen tree" in the entertainment industry, many masters have talked about their fate with him. Zhang Hanyu and Andy Lau have co-produced a number of films. Later in his debut, he said, "I grew up watching Andy’s works, and I will watch Andy’s films for another 30 years"; Fan Wei looks forward to "continuing cooperation" with Andy Lau; Wei Chen broke the news that he was lucky enough to get Andy Lau’s autograph, and he always remembered the phrase "To be a king, you should start from being a newcomer". He confided: "I hope to learn from Brother Hua all the time, make more good works and be a good artist." As a Cantonese, Ham impromptu sang "17 years old", praising Andy Lau as "a male god standing in the entertainment industry". Wang Zhonglei, Tan Kai and Moge Xiao also count the classic works such as "If there is love in heaven", which shows Andy Lau’s important influence in the performing arts industry.

The film "Railway Hero" takes history as the cornerstone, based on the anti-Japanese war deeds of the Lunan Railway Team of the 115th Division of the Eighth Route Army, and tells the story of the heroic "Railway Team" in Zaozhuang, Lincheng, fighting with the Japanese aggressors to defend their homeland to the death during the War of Resistance against Japanese Aggression period. This time, the film will hold the first stop of the roadshow in Qingdao, Shandong Province, which is of great significance. At the scene of the road show, Shandong audience also showed their greatest enthusiasm to support the main creation. Some people sent Shandong green onions to symbolize that the box office of the film was "bullish", and some people sent Jiaodong Bobo to hope that the film would "climb up step by step" and pin their best wishes on authentic local products. Director Yang Feng also announced that the film will be screened earlier than the whole country in Shandong Province on November 18th to pay tribute to Shandong heroes with all Shandong audiences.

　　"Title Party" refers to the behavior or people who deliberately attract netizens to click and watch with exaggerated and sensational article titles in the network. Many titles have nothing to do with the content or have little connection. The National Network Information Office, together with relevant departments, has carried out special actions of "headline party" such as rectifying titles and distorting the original intention of news, and formulated and issued the "Regulations on the Standardized Management of Internet News Information Titles (Provisional)".

　　Last week, a survey of 2005 respondents was conducted by the Social Investigation Center of China Youth Newspaper. It showed that 78.7% of the respondents had been cheated by the title party. Exaggerating facts (65.5%), taking things out of context (61.6%) and keeping suspense (49.1%) are the most common "title party" behaviors. 66.0% of the respondents bluntly said that the "headline party" would greatly reduce their recognition of the article and the possibility of forwarding it. 73.8% of the respondents believe that the media industry should abide by news ethics and prohibit deliberate speculation of public opinion "hot spots".

　　Among the respondents, 0.9% were born after 00, 21.2% after 90, 50.4% after 80, 19.8% after 70, 6.1% after 60 and 1.4% after 50.

　　80.5% of the respondents feel that there are many news about the "headline party"

　　Chen Siyu, a graduate student of Xiamen University, once ran a self-media WeChat official account. "On WeChat ‘ Subscription number ’ Page, each WeChat official account can only display the title of a dozen words at most. Whether you can attract users to click through these dozens of words will test the level of the proposed title. " She admits that in order to attract attention and increase the number of clicks, it takes a lot of thought to make a title every time. If it is right, it is an incisive "god title", and if it is wrong, it will become a "title party".

　　“‘ Title Party ’ It can be seen everywhere, and it is even more unusual in Weibo and WeChat. " Wu Xiaoyao, a college student in Henan Province, said, "With ‘ Don’t look at regret ’ ‘ Surprise the secret ’ ‘ The truth turned out to be … … ’ Titles of words such as ‘ are not uncommon, and every time you click in, you find & lsquo; Cheated ’ The ".

　　Wu Xiaoyao found that it is not only entertainment news, but also some current political news. "There was an expert who expounded a point of view on a current political issue, but this point of view has preconditions. Some websites directly take the expert’s opinion as the title, deliberately ignore the preconditions and fuzzy logic, and the result has caused controversy. "

　　In the survey, 78.7% of the respondents had been cheated by the title party. At the same time, 80.5% of the respondents believe that there are many "headline party" news.

　　Zhao Wen (a pseudonym) used to be an online media editor. She admitted that the reading volume of "headline party" articles was indeed significantly higher than other articles.

　　The behavior of "headline party" which exaggerates the facts (65.5%) and takes it out of context (61.6%) is the most common. In addition, there are also suspense (49.1%), stealing concepts (44.7%) and making things out of nothing (41.7%).

　　66.0% of the respondents said that the "headline party" would greatly reduce their recognition of the article and the possibility of forwarding.

　　Among the interviewees, 66.0% said that the "headline party" would greatly reduce their recognition of the article and the possibility of forwarding it, 13.6% would not, and 20.4% would consider it as appropriate.

　　In Zhao Wen’s view, the click-through rate and reading volume of articles are the life of network platform operators. "For online media, news is presented to readers in the form of headlines. There are many WeChat WeChat official account and news clients now. If the title is not attractive enough and the content is wonderful, it is difficult to have a high reading volume. "

　　Qiu Hongfeng, an associate professor at the School of Journalism and Communication, Xiamen University, pointed out that the "headline party" aims to catch the picky and fast-moving audience. "In the past, everyone’s daily contact with information was limited, and an evening paper could not be put down from beginning to end. At that time ‘ Title Party ’ There is no place for it. Now ‘ Title Party ’ What is discovered is often not the news value of the event itself, but the information points that can attract the attention of the audience in the news report, even very marginal information points, are enlarged to attract as many audiences as possible. "

　　Qiu Hongfeng believes that the most serious harm brought by the "headline party" is to dispel the social significance of serious news. Attracting attention in a way that caters to the original needs of the audience may dissolve the ability of the news media to set serious social issues for the public. He also said that some "headline parties" enhanced the controversy of news, "such as an ordinary traffic accident, by emphasizing the perpetrator in the title ‘ Rich second generation ’ The identity of, make it have ‘ Class conflict ’ Framework; Another example is a rape case, the past ‘ Gangster ’ The identification of the suspect is the suspect himself, which may now be highlighted in the title ‘ Cowardly husband ’ , even regard him as ‘ Gangster ’ And tortured. "

　　In the survey, 64.2% of the respondents think that the "headline party" is a marketing gimmick and grandstanding, 54.7% think that the "headline party" is an act of disrespecting readers, and 51.8% think that the "headline party" wastes readers’ reading time. In addition, respondents’ views on the "headline party" include: reducing the popularity of the platform (39.2%), encouraging impetuous and unhealthy trends (37.2%), increasing reading pleasure (13.9%) and the website’s understandable intention to increase traffic (9.0%).

　　73.8% of the respondents believe that the media industry should abide by news ethics and prohibit deliberate speculation on "hot spots" of public opinion.

　　"The title is the reporter’s editor’s in-depth understanding and high refinement of news value." Qiu Hongfeng was engaged in journalism in his early years. He recalled that at that time, the journalism industry was very serious and disciplined in the drafting of headlines, and paid more attention to the accuracy, literariness and artistry of headline words. "The pursuit of news value also prompted reporters to explore the conflict of the event itself." Today’s "title party", he thinks, is the product of information overload but attention scarcity in the network age.

　　In Chen Siyu’s view, the phenomenon of "title party" is also related to the homogeneous information environment. "For the self-media, most of them don’t have the ability to fight with professional media. Generally, after a hot spot appears, they write pushes and explain their opinions. At this time, in addition to spelling information increment and spelling speed, it is the title of the eye. " In addition, Chen Siyu believes that the loose control over online media and self-media, as well as the lack of professionalism and weak sense of social responsibility of practitioners are also important reasons.

　　Qiu Hongfeng suggested managing the "title party" from three aspects. "First of all, we should evaluate ‘ Title Party ’ The social impact, to determine which way is the need for reasonable norms. Secondly, the secondary treatment of the original title when the website reprints news can be used as a governance direction to regulate the reprinting behavior, such as requiring the original news title to be retained when reprinting. In addition, if the original news can be more substantially protected by copyright, then the traditional news media’s own network platforms may attract more views, and these news network platforms may be consistent with the traditional media in the taste and norms of titles. "

　　In order to improve the phenomenon of "headline party", 73.8% of the respondents believe that the media industry should abide by news ethics and prohibit deliberate speculation of public opinion "hot spots"; 62.5% of the respondents believe that media and websites with serious "title party" behavior should be punished; 47.0% of the respondents hope that netizens will refuse to open news that is too sensational and suspected of being a "headline party".

　　Cctv news(Reporter Sun Xiaoyuan): 65-year-old Dai Jianye goes to bed at 3 am and gets up at 9 am every day. This routine has been going on for almost two years. He once said that loneliness is the deepest scar in adolescence, "but now I am too busy to be lonely."

　　In the era when short videos were the hottest, Dai Jianye was pushed to the top of the traffic because of his poor Mandarin and humorous ancient poems.

　　At the beginning of 2018, some of the lecture videos he recorded more than 10 years ago were intercepted and uploaded to Tik Tok, and one of them quickly exceeded 20 million hits that day. The ease and interest of the three-foot platform made the old professor popular on the Internet when he was about to retire. In his own words, he was very popular when he was teaching at school, but now it seems that the whole country knows it.

　　In mid-May this year, Dai Jianye officially retired from Huazhong Normal University. He declined the employment of two universities in the south and has been silent in his study ever since. Reading in the morning, writing in the afternoon, and recording videos in the evening. If he still has time, he will also call his friends and "brag".

　　He said that at this age, it is very lucky to know what you can and should do.

Dai Jianye

　　Flow top

　　Dai Jianye, standing in front of the public, has white hair and a wrinkled face. Since he became popular on the Internet, people he knew always greeted him with a few words, "Teacher Dai, have a joke".

　　He smiled bitterly. "It seems that my jokes are in my pocket and can be taken out at any time."

　　In the usual lectures, when Dai Jianye is emotional, he will pop out one golden sentence after another and talk about the ancient literati, which is unique. He condensed the friendship between Du Fu and Li Bai into nine words, "looking for immortals, picking fairy grass and refining elixir". He commented on the poets in the prosperous Tang Dynasty, "romantic as hell, crazy as hell", which was later used by netizens to describe him, and added, "fun as hell".

　　He once said in an interview, "Now people always say that I have an interesting soul, but if you just watch the short video on Tik Tok, you will misunderstand me.".

　　The speaker is easy to get into the role, and the listener is also easy to be infected. On the Tik Tok platform, Dai Jianye has more than 5 million fans, which is almost the same as the national population. Young people don’t study, which worries him. In the era of fragmented knowledge, he has repeatedly mentioned that the best way to learn is to go in from videos and come out from books.

　　Last October, an hour before bilibili’s first live speech, Dai Jianye carefully shaved his beard and looked in the mirror again before taking the stage. He joked, "This live broadcast is like a tryst with your beloved girl. You should try your best to make your appearance super clean and handsome, and try your best to speak your Mandarin super standard and beautiful."

　　The live broadcast began with "I am Dai Jianye" and ended with "I am Dai Jianye". At this point, he has a new identity authentication: a well-known UP owner in bilibili.

　　In the spotlight of traffic, he once felt that "as a teacher who has been sitting in his study for a long time, he will be loved by so many people." However, looking back, in his words, it is "enjoying the blessing of the network and suffering from it".

　　Under the high degree of attention, he strives for perfection, gives lectures well, and constantly innovates, which is why he enjoys it. On the other hand, various invitations and social activities followed, which disrupted the pace of work and took up a lot of reading time. Some activities had to be reluctant or even not good at it. He was troubled by it.

　　For a while, Dai Jianye has been looking forward to and planning his life after retirement: he found a studio by the sea, filled with his own books, made a pot of good tea, tasted some good books, recorded some useful and interesting courses, and wrote some articles worthy of him.

　　He also often recalls most of his life, feeling the plasticity of people and the possibility of life.

　　Dai Jianye University began to learn English only in the first year. After two or three years, he was able to understand English materials and was finally admitted to graduate school with high scores. His method is to read an English article every day and learn 30 words from the English-Chinese Dictionary. Recite during the day and review at night, from shallow to deep, from easy to difficult.

　　But almost to everyone’s surprise, his favorite in high school was math, and his best grades were math. Many years later, he realized that some of the same group of candidates were admitted to Peking University with 270 points, while his college entrance examination score was 289 points.

A small English-Chinese dictionary used by Dai Jianye in college.

　　In the dead of night, he was in a daze occasionally. "If the college entrance examination had not been filled in, maybe he wouldn’t have been in Huazhong Normal University. If he hadn’t been crazy and wanted to be a poet, maybe he would have chosen mathematics. So, if you can choose again, what will he look like now? What are you doing? "

　　Life is full of mistakes. Reading, writing and lecturing are things that Dai Jianye can’t avoid all his life. Among them, the "Putonghua" that runs through most of his life has made a more dramatic turn in his later life.

　　The difficulty of local accent

　　In 1956, Dai Jianye was born in a small mountain village in Macheng, Hubei Province. His father received a good education before liberation, but his mother didn’t know a word. In the expectation and coercion of his father’s ambitious son, he began to read and write at an early age. Although childhood is forced, it has also grown a lot. Later, he changed to live in high school. After being away from his father, he was more self-disciplined than at home.

　　Before the college entrance examination in 1977, Dai Jianye had published many poems and essays in local tabloids. Therefore, he is dead set on becoming a poet. A physics teacher from his alma mater told him that there was a dome building on the campus of China Normal University, which was particularly beautiful. At that time, he had just come out of the country, and he rarely saw buildings, let alone domed houses.

　　With the romantic dream of a teenager, Dai Jianye’s first choice was to fill in the Chinese Department of Huazhong Normal University, then the name of the school was still Huazhong Normal University. After reporting to the headquarters of China Normal University, the first thing he did was to look for the dome-shaped house. A teacher told him that there was a mound on the top of the physics department. He looked at the round mound from a distance and smiled bitterly.

　　At that time, he may not have realized that what is more frustrating than this "round weight" is his "Mandarin".

　　In a class spring outing shortly after entering school, Dai Jianye said "the most beautiful here" as "lè lì? Jimi Li ",repeated several times, no one understood. At that time, I thought it was a joke from my classmates. Later, I learned Pinyin, and he was sure that everyone did not understand.

　　He once said in his speech, "Before I went to college, no one spoke Mandarin to me face to face, and no one taught me to speak Mandarin, and I didn’t even learn Pinyin since I was a child. When I was in primary and secondary schools, all the teachers taught in Macheng dialect, while the math teachers taught in Cantonese Putonghua.

Dai Jianye (first from the right in the back row), graduate tutor Cao Mufan (front) and brother Liu Minghua were photographed in Taihu Lake, Wuxi in 1983.

　　After going to college, Dai Jianye realized that there were still people who couldn’t understand his "Mandarin".

　　Dialect attracts laughter and imitation, which is a great pleasure when he is in a good mood and an embarrassment when he is in a bad mood. In the first class of teaching practice, as soon as he opened his mouth, he read the word "forever" in the title of the text as "ren", and the whole class burst into laughter. Later, in the first lecture after graduation, the student asked for a new teacher. When the school leaders considered transferring him from the teaching post, he was unwilling. "My Mandarin is not good, how can you understand it?"

　　Mandarin is the biggest bottleneck, and he has been trying to get through it all his life.

　　Dai Jianye and Fan Jun, a professor at Huazhong Normal University, have known each other for more than 30 years. When the students were very tired, he was also upset. When Dai Jianye was annoyed, he ran to Fan Jun to chat. The chat lasted for hours, and he was far apart and rambled.

　　In order to learn Mandarin well, Dai Jianye bought a portable radio in the era when tape recorders were not popular, and listened to the radio and practiced reading every day. After a year or two, he became a self-proclaimed "neither donkey nor horse" ‘ Mapo ’ " It is rare to hear students complain that they don’t understand, and he has gradually developed the mantra of "do you understand?"

　　Nowadays, the nonstandard Mandarin has become a distinctive label on him, and some imitation shows about "Dai Jianye accent" on the Internet have emerged one after another, and some have even reached the point of confusing the real with the fake.

　　He once said at a reading conference that it is inevitable that this life will be bumpy and difficult, but he has always been grateful to benefit from this era and many mentors and friends.

Dai Jianye (fifth from the right in the last row) took a group photo with his graduating class.

　　Nature and frankness

　　As a public figure, Dai Jianye’s humor is deeply loved by netizens. He made ancient intellectuals more grounded, and also made crude poems easier to understand.

　　He teased the poets in the prosperous Tang Dynasty with humorous language: Li Bai was a "romantic fool", and when he got carried away, he felt that he was not a mortal, so he had "Laughing at the sky and going out, are we Artemisia people?" Meng Haoran woke up in the morning, and the first thing he did was to care about "but now I remember the night, the storm, and I wonder how many blossoms were broken."

　　Behind the three-foot platform is decades of profound study and accumulation and confident control of professional knowledge. After Dai Jianye’s ancient poetry class became popular, netizens ridiculed: "This bad old man is very humorous!"

　　Liu Minghua, president of Chongqing University of Chinese Studies, once commented on Dai Jianye in an article: truth, knowledge and truthfulness. He believes that Dai Jianye has a distinct personality and a true personality. Laughing and cursing are all articles. His lectures showed profound academic attainments, and Macheng Mandarin added a little comedy effect. Later, Dai Jianye forwarded it, and he said it was an encouragement.

　　The expression and tone of speech come from nature, and behind the wit, more is actually frankness.

Dai Jianye

　　Dai Jianye said frankly that what he looks like is what he looks like. He likes the truth, and has analyzed himself on many occasions, not only occasionally having "bad" trips, but also often having the idea of "vulgarity".

　　In college, Dai Jianye was obsessed with Russell’s English version of History of Western Philosophy, but he couldn’t buy it anywhere. He lied to the library borrowing teacher that he had lost it, and stubbornly insisted that he couldn’t find it. Although it was only pirated, he couldn’t put it down. After paying a fine of ten times, it has been kept to this day, and every page has been marked.

　　In high school, the teacher asked him to write poems and run a wall newspaper. He copied three poems in one breath and changed some words, but he didn’t expect to be praised by teachers, classmates and even the principal as soon as he posted them. When he was young, he sent these poems to a local newspaper when he was excited. He never thought that the muddled editor actually published them.

　　This move, which was not very "decent" in those days, aroused his dream of becoming a poet. In his words, since then, he has read all his poems with relish, from ancient times to contemporary times, from China to foreign countries. It wasn’t long before I could really write a decent poem.

　　Later, when I was in college, People’s Literature Publishing House published a Zhu Shenghao translation of The Complete Works of Shakespeare. He thought Shakespeare’s English must be more beautiful, and vowed to read through the original. So I saved money through my teeth and bought all Shakespeare’s English collections. But many years later, he said that he still couldn’t understand the beauty of Shakespeare’s original works, so he gave them all away in a fit of pique, leaving only one Shakespeare Sonnets.

　　Now, every time in the dead of night, he still takes out this book from time to time to remind himself: "Dai Jianye used to be an aspiring young man!" "

　　He doesn’t hide, he doesn’t escape, he faces the public with self-mockery, narcissism and introspection, and responds to snooping from all directions. He said that he was not afraid of anything, so he lived happily.

　　For a while, the controversy about "intellectuals earning money and literati’s character" once again pushed Dai Jianye to the public. In an interview, he admitted that the income from manuscript fees has been good for more than 20 years, which can support his wife’s treatment in the hospital. And the sentence "If my wife is gone, what’s the use of my scholar’s character?" He did not say it himself.

Dai Jianye and his wife He Xiaoping

　　On the Lantern Festival in 2020, Dai Jianye’s wife, He Xiaoping, died of lung cancer. After that, he often went to the grave to see her and said, "Xiaoping, I’m coming to see you." Before he finished his tears, he came out.

　　Later, when he gave a lecture on the Internet and talked about Su Dongpo’s "ten years of life and death", he couldn’t help crying. At that time, his wife had died for more than three months. Later, when talking about Nalan Xingde’s sentence, "It was unusual to be a Taoist at that time," he said that at this moment he really understood that Nalan Xingde did not really get out of the grief of losing his wife.

　　Today, 65-year-old Dai Jianye lives alone, cooking alone, reading alone, and lecturing loudly in front of the camera in an empty room. He can use WeChat, play videos, scan files with a machine, upload or download materials through a network disk, sometimes translate a little foreign languages, and spend most of the rest of his time writing.

　　Although he is well-known, he is still immersed in the study of "Knowledge Classification and Classics Classification in Ancient China", and some achievements of this subject "On Knowledge Classification and Classics Classification in Ancient China" were collected and published the year before last. In addition, he is still working on the lyrical research of China’s classical poems, and will also write some essays. He always seems to have endless work to do, and there are always endless things to do.

　　At the end of the interview, Dai Jianye told CCTV that a person’s time and energy are always limited. It is his wish as a university professor to complete academic works and give good lectures, and it is also the greatest value he can bring to this society. He doesn’t want to waste time.

　　As he once said in his book: If we don’t mystify ourselves, the "happy life" we pursue is nothing more than eating our favorite dishes, reading our favorite books, doing our favorite things and loving the people we like.

Some time ago, I drove the car Geely Xingrui. Today, I took the time to talk about the use of this car.

It has been some time since Geely Xingrui went public, during which I also attended a launch conference of Geely Xingrui Space-Time Edition. I didn’t have a chance to test drive because it was just a listing conference.

However, as the old saying goes, "A good meal is not afraid of being late." After half a year, I still got on this car.

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I believe that people who often pay attention to cars should be familiar with this car, so let’s go straight to the point and talk about some of my driving feelings about it.

Of course, if there are some friends who don’t know about this car, don’t worry. Later, when I talk about driving, I will also talk about other aspects of this car.

The first is power. Geely Xingrui is the only car with a 2.0T engine at the same level and price. This engine can produce 190Ps and 300N·m in generate. This power output is relatively large at the same level. For example, the horsepower output of the well-known Civic 1.5T engine is 182Ps.

So what exactly does Xingrui drive? Let’s just say that it can definitely enter the top three in terms of acceleration, and the somatosensory feeling should be within 8 seconds. But if you say how fast this acceleration is, it won’t be, just that it is a fast car in the same class. Then daily driving is definitely enough, and there is no pressure to overtake in parallel.

The matching of engine and transformer is well done, there is no sense of frustration at low speed, and the shift smoothness is ok. Driving slowly every day, the gearbox is still very obedient.

Next, let’s talk about its space. I sit in the back row with my height and weight. In fact, I don’t feel how spacious the back row space of Xingrui is. Compared with other models in the same class, it is almost the same level, such as LaVida, Sagitar, Bora, Corolla, Sylphy and so on.

The luxury of the interior design is better than the above models, and the size of the central control panel, the color matching of the center console and the skin materials are also better than the above models.

However, the shape of its gear handle does not match the overall interior style, and a simple yacht gear handle stands abruptly on the center console. Switching to a button-type or knob-type shifting mechanism should improve the look and feel.

In terms of sound insulation, the engine roar will be more obvious at medium and high speeds. However, this is normal, and even joint-venture B-class cars at the same price will also have this phenomenon. The isolation of tire noise and wind noise is good, and the engine vibration control is also very good.

The chassis has a certain texture. After some ups and downs, the road surface has a good vibration filtering effect, and the vibration transmitted to the steering wheel is also very small. Under the condition of slow driving, the advanced feeling is still satisfied.

Finally, let’s talk about energy consumption. This 2.0T engine needs to be filled with No.95 gasoline. The total fuel consumption level is basically no advantage at the same level and price. The comprehensive fuel consumption of NEDC is 6.7L/100KM.

In terms of selling price, the price range of Geely Xingrui is 11.37-15.27 million, which is almost consistent with the mainstream joint venture brand A-class cars, such as the common Corolla, Sylphy and LaVida. By looking at its sales volume, it is found that Geely Xingrui can sell tens of thousands of units a month, which shows that the launch of this car is successful and it is not afraid of the status of the joint venture brand.

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As the saying goes, "No second in martial arts and no first in literature", at the test drive site, the activist also arranged a competing car for Xing Ruian, which is sagitar from the Volkswagen brand.

Driving two cars back and forth on the same route, sagitar has advantages in shifting speed and fuel consumption compared with Xingrui, especially in the case of fuel consumption. When sagitar speed is more than 30 kilometers per hour, the gearbox has risen to the fourth gear, which is not only fast but also very positive.

However, it may be due to the low basic displacement. When the sagitar is at a low speed (about 1350 rpm), the engine jitter will be transmitted to the steering wheel and seat, so the comfort and advanced feeling are relatively poor. The guess is that the factory engineer deliberately calibrated it in order to save more fuel.

However, for users who buy this car, this little bit of jitter has little effect on them. After all, fuel saving is king, especially in the current high oil price environment.

Sagitar has advantages in the above two aspects, but it is not as good as Xingrui in other aspects, such as advanced driving sense, advanced interior sense, steering feel and so on.

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Achuan pingche

To tell the truth, I still drive a few mainstream or non-mainstream A-class cars in China, so I can’t figure out how competitive Geely Xingrui is. But from the two cars I have tested, Geely Xingrui is superior to Sagitar in many aspects.

But if you ask me to make a choice between these two cars, I will choose sagitar. The reason is very simple. I will buy a car of this grade in terms of its durability, fuel economy, brand and space. And sagitar can satisfy me in these aspects, especially the fact that leather is durable (of course, the early sagitar is not counted, and interested friends can search for "broken shaft door"). As a car that needs to be used frequently, reliability is more important than everything.

However, for friends who are not very sensitive to fuel consumption and have requirements on vehicle configuration, design and power, then Geely Xingrui is a good choice. (Text/Power)

Let’s talk about NS125LA of Honda in Sundiro today.

The standard version is 11900 yuan, and the Kumamon joint version is 12580 yuan.

I. Appearance

In terms of the design of NS125LA, the body lines are smooth, simple and fashionable, which I think is quite good-looking. In short, opinions vary. In terms of color, there are many choices. No matter whether you like Kumamon’s co-branded version of black, fresh green or mysterious gray, you can find the one you like.

The curb weight of NS125LA is 110kg, the seat height is 760mm, the height is more than 160cm, and it is no problem to land on both feet. The seat feels comfortable, much more comfortable than the president’s Qiaoge I.

In terms of storage space, there is also a storage compartment under the handle. Although the bucket space is not particularly large, it is more than enough to put a 3/4 helmet, gloves and other small objects.

The fuel tank is 6 liters, the fuel consumption per 100 kilometers is 2.3 liters, and the endurance is about 260km. It is still possible to run a long distance with full oil.

Second, the power

In terms of power, NS125LA is equipped with a 125cc single-cylinder air-cooled engine. The maximum power is 7,500 rpm to 6.6 kW, the maximum torque is 6,000 rpm to 9.87 Nm, and the horsepower is about 9 horses. 9.8:1 compression, equipped with CVT continuously variable transmission and belt drive.

Third, the brake damping hub

The front wheel of NS125LA adopts vertical shock absorption and single disc brake system, while the rear wheel adopts unilateral shock absorption and braking. The front and rear are aluminum alloy wheels with new tires. Specification: front 90/90-12 and rear 100/90-10. The linear feel of the brake and the spacious and comfortable seat make the overall performance comfortable.

IV. Electronic Configuration

NS125LA adopts LED light source, with double flashing as standard and good brightness at night.

In the instrument part, VA liquid crystal instrument is adopted, which is simple and clear in design and can display information such as speed, time and fuel quantity.

In the aspect of electronic control system, although it is not equipped with too many high-tech configurations, it has joined the CBS linkage braking system, and is equipped with keyless start and USB charging port, which improves the convenience of daily use.

V. Summary

Generally speaking, NS125LA of Sundiro Honda is a good scooter with small displacement. Online appearance, comfortable driving and good fuel economy. Although the power side is not as good as Yamaha Qiaoge I at the same level, but in exchange for daily comfort, the power is enough, in other words, Qiaoge I is not generally hard. If you or your friends are concerned about this kind of comfortable pedal model, I think NS125LA is an option to consider. What do you think?

Remember to pay attention to likes ~ comment forwarding ~ Thank you for your support ~ See you next time ~

　　[Pacific Auto Network] In recent years, BYD’s models mostly belong to the dynasty series, and its domineering "Dragon Face" design and car series named after the dynasty have left a deep impression. However, as one of the independent brand giants, how can BYD’s model matrix stop at the dynasty series? I believe readers who pay attention to BYD’s dynamics will remember that this year, BYD brought a quite lovely — — dolphin Dolphins, on the other hand, belong to a refreshing series of ocean nets.

　　BYD’s Ocean Net is a comprehensive sales network, which has more distinctive new energy attributes and is aimed at younger users. It has two product sequences, namely, a pure electric product series named after marine life and equipped with the latest technology of E platform 3.0 and a hybrid product series named after warships and equipped with DM-i super hybrid technology. The destroyer 05, which was unveiled this time, is the first car of Ocean Net and the first model of warship series.

　　As the first car of Ocean Net, destroyer 05 is equipped with a subversive DM-i super hybrid system, and has created a brand-new body posture with marine aesthetics. Recently, Xiaobian participated in the static appreciation of destroyer 05. Although the interior design of the real car has not been made public, there are also many bright spots in the modeling that are worth mentioning. Let Xiaobian take you to appreciate it carefully.

　　In recent years, BYD’s models mostly belong to the series of "Long Yan Aesthetics" design, which has won the aesthetics of many consumers in China through domineering and three-dimensional lines. As for the models coming to Ocean Net series, based on the younger target user group, destroyer 05 did not inherit the previous style, but was built with the design concept of "ocean aesthetics", which is obviously different from the "Dragon Beauty" of Dynasty series in design style.

　　According to the official statement, "marine aesthetics" is based on inheritance and innovation, so it is more inclined to carve the body posture of trend aesthetics to interpret the new energy attribute of its scientific and technological movement. Therefore, we can also see that the style of destroyer 05 is obviously different from the BYD model that we are used to seeing. In this static appreciation, the official gave the real car with blue and gray paint. When the more concise figure and the front face with full impact were covered with these two colors, it showed a different freshness from BYD in my mind.

　　I believe that everyone who sees destroyer 05 for the first time will be shocked by its exaggerated front face. This set of front face, called dot matrix borderless grille, builds the design core of destroyer 05. Its design inspiration comes from the ripples of the waves. Through the drop-shaped dot matrix and staggered decorative strips, the boundary of the traditional grille is weakened. On the basis of inheriting BYD’s traditional horizontal bar grille, its trapezoidal horizontal strips are staggered, and the visual width of the whole vehicle is further extended by combining the vertical air guides on both sides of the front.

　　The destroyer 05 adopts LED light source, and the recognizable penetrating daytime running light combined with the decorative strip above creates a wide-body, low-lying and radical visual effect; The dual-lens headlights are sharp in shape, supplemented by dot matrix design on both sides, combined with BYD’s new Logo, which further enhances the recognition and sense of technology of the front face.

　　Headlights and decorative strips parallel to logo are connected into a whole, and the transparent shell is wrapped, while all horizontal decorative strips on the front of the car, with gradient floating points, finally converge into the ultimate simple plane, which, together with the headlight group, shows a smooth and neat feeling, which is very rich in design and impact.

　　The side of the car body inherits BYD’s design language at the same level, giving it a simple and full sense of movement with the proportion of the coupe and the waistline of the ship jump and the window line outlined upwards. In terms of body size, the length, width and height are 4780/1837/1495mm and 2718mm, respectively, and the length is slightly increased compared with that of other dimensions, so the destroyer 05 is more slender visually.

　　The destroyer 05 is equipped with 17-inch front halberd wheels, with two-color multi-frame modeling and four ellipsis embellishments echoing the front face design theme. The size of the real model is 215/55R17, and the brand is Atlas AS380 series, which has a good performance in wetland control and mute.

　　There are also three slash concave lines on the exterior rearview mirror as decoration, which echoes the "dot matrix borderless grille" on the front face. The word "NFC" on it means that users can associate the online wallet App with BYD cloud service App on their mobile phones, activate the car key function, and then swipe the mobile phone in the identification area of the main driver’s rearview mirror to complete the vehicle unlocking and locking actions. There are also cameras under the rearview mirrors on both sides. Combining the front and rear cameras, we can see that the destroyer 05 will have a 360 configuration.

　　The rear of destroyer 05 echoes the front face from a distance, and the rear air guide keeps the language unified with the front face. By accurately controlling the proportional relationship, the rear vision is wider, and the layering of the rear is greatly enriched. At the same time, the towering tail outlined by the rising side waistline makes the visual effect quite compact.

　　The taillights of the new car are designed in a geometric array lattice, which is highly recognizable with the penetrating running lights echoing the front of the car. At the same time, the blackened taillights and the red penetrating running lights form a cold and warm contrast, showing the style of science and technology and exquisiteness.

　　If you look closely, you can see that the interior of the lamp group is quite three-dimensional and meticulous, and the LED lamp group similar to the dotted line is divided into two layers, which also echoes the overall design theme.

　　In terms of power, the DM-i super hybrid system carried by destroyer 05 includes: Xiaoyun-plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and core components of DM-i super hybrid special power blade battery.

　　Xiaoyun-Plug-in special 1.5L high-efficiency engine is specially built for DM-i super hybrid technology, with a thermal efficiency of 43%, a peak power of 81kW/6000rpm and a peak power of 135 N m/4500 rpm, and many revolutionary changes such as 15.5 superelevation, Atkinson cycle, EGR cooling, etc. Compared with the previous generation engine, the friction loss of BYD plug-in special high-efficiency engine is reduced by 10%, the weight of the whole engine is reduced by 10 kg, the fuel consumption without charging is controlled within 4L/100km, and the emission meets the "National Six B".

　　BYD has developed to the third generation of DM technology since it first introduced the first generation of DM technology in 2008 on plug-in hybrid vehicles. First of all, the DM-i system adopts an electric hybrid structure driven by a high-power motor, with a large-capacity power battery as the main energy supply and supplemented, and the fuel consumption is only 3.8L/100km in the case of power shortage. DM-i super hybrid consists of core components such as Xiaoyun-plug-in special 1.5L engine, EHS electric hybrid system, DM-i super hybrid special blade battery and AC/DC vehicle charger.

　　The black technology in EHS electric hybrid system is the integration of double motors+double electronic control+single gear reducer+direct drive clutch+motor oil cooling system. Compared with the separate arrangement of motors and electronic control in the first generation DM technology, the volume is reduced by 30% and the weight is reduced by 30%. In terms of motor speed, the speed of EHS electric hybrid system can reach 16000rpm. Due to the increase of speed, its backup power is more sufficient and the overall driving experience is better. However, due to the increase of rotating speed, it is a great challenge to its sealing and NVH.

　　In addition, the EHS electric hybrid system is mainly driven by electricity in terms of architecture. When the power is sufficient, it has the driving experience of pure electric vehicles, and in the state of power loss, it is mainly driven by electricity, which can greatly reduce fuel consumption. In terms of driving experience, because it has many different driving modes, it can reduce the driver’s driving fatigue, which will be different from the single driving mode in extended-range vehicles.

　　In terms of battery, destroyer 05 adopts DM-i special power blade battery, which has a more efficient power output range and further improves endurance. In addition, its high safety without fear of acupuncture test and high space utilization without modular structure can bring users a different new energy driving experience.

　　This blade battery supports 3.3kW AC slow charge and 17kW DC fast charge, and also has the characteristics of high power, large capacity and low internal resistance.

　　According to Xiaobian, it is learned from the official that the price range of the destroyer 05 will be between 120,000 and 150,000, and the vehicle positioning and configuration will be higher than all the compact cars at present. With the younger design and the blessing of DM-i super hybrid technology, the destroyer 05 is quite exciting. At present, the official has not released the interior design and detailed configuration of the new car. For more follow-up information about destroyer 05, please pay attention to the latest report of our Pacific Auto. (Photo/Text/Photo: Pacific Auto Network Yang Jiaxuan)

Text |VCPE Reference Li Zixuan Zhou Jianyu

Editor | Li Youran

The tree attracts the wind, and the ecological chain laid out by Xiaomi for many years is controversial.

Recently, there are rumors in the market that the eco-IPO policy represented by Xiaomi has changed significantly. "At present, the projects involving Xiaomi’s industrial chain under review in science and technology innovation board and GEM have been investigated, and the IPO policy concerning Xiaomi’s industrial chain is limited."

In response, the CSRC responded on March 29th, saying, "I will pay attention to some articles about the significant changes in the IPO policy of Xiaomi’s industrial chain from the media. In this regard, we made it clear that we did not introduce IPO restrictive policies for enterprises related to Xiaomi industrial chain, nor did we carry out special investigations. "

Subsequently, Xiaomi also responded to this matter in its official Weibo, saying that "recently, a large number of distorted, fabricated and unfounded false rumors have been published by the media against our eco-chain and related investment business", and said that a lawsuit has been filed against it and a trial will be held in the near future.

Xiaomi has carefully laid out the ecological chain for eight years. Is the IPO of related companies blocked because of Xiaomi? Will the ecological chain layout touch the regulatory red line?

VCPE Reference (ID:vcpecankao) tries to find the answer through Xiaomi’s investment layout, its impact on the invested enterprises and the opinions of professionals.

01　We have invested more than 500 companies in 8 years, and our manufacturing is a good idea.

Xiaomi has been laid out for 8 years, and with the business adjustment in each period, a huge industrial ecological chain has been built.

At the end of 2013, Xiaomi started the "Eco-chain Investment Plan". According to the enterprise investigation, Xiaomi carries out ecological chain layout through three platforms, one of which is direct investment through Xiaomi and its Hanxing Venture Capital Co., Ltd.; The second is indirect investment through two private equity institutions wholly owned by Xiaomi-Tianjin Jinxing Venture Capital Co., Ltd. and Xiaomi Private Equity Fund Management Co., Ltd.; Thirdly, the investment is made through Xiaomi Changjiang Industrial Fund jointly initiated by Xiaomi and Hubei Changjiang Economic Belt Industrial Guidance Fund Partnership (Limited Partnership).

As for Shunwei Capital, which is often mentioned by the outside world, it is more like a financial return-oriented institution established by Lei Jun for his angel investment dream. Only when encountering a project with strategic value, the investment department of Xiaomi Group will join hands with Shun.

It is worth noting that Xiaomi’s different investment platforms have different emphases, which also shows that Xiaomi will adjust the investment layout according to business expansion in different periods.

In the early days, Xiaomi’s strategy focused on using mobile phones as Internet terminals to connect the needs of all parties. From this, we can see that the most invested areas at that time were cultural media, hardware and enterprise services.

Around 2013, Lei Jun saw the popularity of intelligent hardware, and intelligent life products became its more concerned subdivision track, such as Roborock (688169.SH), a sweeping robot manufacturer, and Zimi, an intelligent hardware manufacturer acquired by Xiaomi.

Since then, Xiaomi has invested in companies such as Iqiyi (IQ.US), Fun Headline (QTT.US) and Jinshan Cloud (KC.US) in cultural media and corporate services.

Hundreds of rivers end up in the sea, and several major investment sectors complement each other. Unconsciously, Xiaomi has woven a large and comprehensive investment ecological network.

According to the statistics of business cards, Xiaomi has made a total of 521 investments, involving 17 fields. Among them, the top three investment times were manufacturing, hardware and cultural media, with 94, 76 and 59 investment events respectively, accounting for about 18%, 15% and 11%.

Among them, in addition to the investment department of Xiaomi Group, the Xiaomi Changjiang Industrial Fund has the highest frequency at present, with a total of 123 investments in five years, mainly focusing on semiconductor, hard technology and other related fields, such as Weilan New Energy, a solid-state lithium battery developer, and Zonghui Xinguang, a photoelectric semiconductor developer, Sagitar Juchuang, a multi-line laser radar developer, and Black Sesame Intelligent, an autonomous driving computing chip.

In addition, Xiaomi Private Equity Fund, which was established less than one year ago, contributed 10 investments. With Xiaomi’s ambition to build a car, it invested in automobile-related enterprises such as Zhilu chilye, a new energy vehicle parts provider, Aitek Automotive Electronics, a high-end controller chip developer, Qixin Micro Semiconductor, and Internet of Things technology-related enterprises such as Youzhilian Technology and Jiangyan Intelligent.

However, as an Internet company with mobile phone, intelligent hardware and IoT platform as its core, Xiaomi’s investment field is slightly extensive, but its layout is still perpendicular to its main business field.

In terms of investment rounds, Xiaomi entered the market earlier, mostly in Angel Round, A Round and B Round, with 121, 86 and 61 investment times respectively, accounting for 23%, 17% and 12%. This may be related to "Lei Jun has a hobby of angel investment".

In general, Xiaomi’s seemingly complicated investment ecological chain actually has a clear strategic layout. Xiaomi has its own logic on how to divide the control and investment details in the main line.

02Nearly 30 companies went public, and many companies entered the countdown to listing.

According to incomplete statistics, at least 30 of the eco-chain enterprises invested by Xiaomi have successfully listed, and most of their businesses are distributed in the fields of intelligent hardware and advanced manufacturing, and a few are financial and entertainment companies, which are coordinated with the business layout of Xiaomi’s hardware, finance and Internet.

However, the stock prices of these companies after listing show a picture of ice and fire at home and abroad.

Perhaps influenced by geopolitics, listed companies in US and Hong Kong stocks have experienced different degrees of decline. As of the close of March 31st, the share price of ZEPP.US was 2.87 USD/share. When it was first listed, its issue price was 11 USD/share. VIOT.US also dropped from the issue price of $9/share to $1.85/share; PINTEC titanium (PT.US) even dropped from the issue price of $11.88/share to $0.59/share.

The poor stock price performance of listed companies in the ecological chain has also affected Xiaomi’s finance.

Previously, science and technology innovation board Daily quoted Luo Pan, a teacher in the financial field, as saying, "In recent years, the market value has been sharply adjusted back, which has seriously affected the fair value and further reduced the profit of Xiaomi".

According to Xiaomi’s latest financial report, by the end of 2021, Xiaomi had invested 390 foreign companies, while at the end of 2020, this figure was still 310, and at the end of 2019, it was 290. Despite the increasing number of foreign investments, the fair value of Xiaomi Group’s investment at fair value through profit or loss in 2021 was 8.132 billion yuan, a decrease of 38.3% compared with 13.2 billion yuan in 2020.

However, most companies listed in China have gratifying market performance. For example, as of the close of March 31st, the share price of No.9 Robot (689009.SH) doubled after its listing in science and technology innovation board, from the issue price of 18.94 yuan/share to 44.10 yuan/share; Lihexing (301013.SZ), listed on the Growth Enterprise Market, had an issue price of 8.72 yuan/share at the time of listing, and now it has risen to 18.9 yuan/share.

In addition, a number of Xiaomi Eco-chain companies are queuing up for IPOs in science and technology innovation board and Growth Enterprise Market, and many of them are only a short walk away from listing.

Weijie Chuangxin (688153.SH) has officially launched science and technology innovation board IPO subscription; The initial inquiry time of Fengxiu Technology (688279.SH) is April 6th.

In addition, Sitway (Shanghai) Electronic Technology Co., Ltd. also entered the countdown to listing. On March 29th, official website, the China Securities Regulatory Commission, approved that it would register the initial public offering of shares with Tewei science and technology innovation board in accordance with legal procedures.

Among the companies that have not yet been listed, there are also many star companies that Weilan New Energy, Weizhao Semiconductor, Aibi Intelligent, and Newlink are betting on.

Among them, Weilan New Energy, a developer of solid-state lithium batteries, has frequently received hundreds of millions of large-scale financing in recent years. The investors behind it include well-known enterprises such as Huawei, Weilai and Geely, and the latest valuation has reached 15 billion yuan. In addition, after the completion of the C round of financing in September last year, the valuation of Black Sesame Intelligence also reached nearly 2 billion US dollars (about 12.7 billion yuan). Newlink, an energy digital open platform, reported the news of listing in Hong Kong at the beginning of the year.

03How to hedge the layout ecological chain?

By combing the IPO situation of enterprises in the Xiaomi ecological chain, VCPE Reference (ID:vcpecankao) found that since 2018, companies have succeeded in IPO almost every year, but there are also cases where the listing is not so smooth.

Fun Sleep Technology passed the IPO review in 2021 and submitted for registration, and was inquired twice by the CSRC at the end of 2021 and the end of January 2022 respectively.

In an inquiry letter, the CSRC asked Fun Sleep Technology to explain "the reason why Xiaomi has always been the main sales channel, and the efforts to expand third-party online platforms and unrelated sales channels are relatively small, and whether there are related obstacles".

Subsequently, the CSRC sent a second inquiry, pointing out that "the company takes Xiaomi e-commerce platform as its main sales channel", asking the issuer to explain "whether there are any special treatment or preferential treatment in Xiaomi platform sales, promotion, rebate, etc." and it is necessary to "compare and analyze whether there are differences in the sales policies of the company on the main e-commerce sales platforms".

Then, is [eco-chain company terminating IPO] really related to [Xiaomi’s large-scale layout of eco-chain]?

Industry insiders told VCPE Reference (ID:vcpecankao), "The core of the’ independence’ problem in this case lies in the’ big customer’, that is, whether the order number of Xiaomi, a big customer, accounts for too much in the total transaction volume of the IPO reporting company. Faced with the question of’ independence’, the company should explain clearly the rationality of excessive customer concentration, the sustainability of the transaction and its own hematopoietic capacity. "

Another senior investment banker, Wang Jiyue, told VCPE Reference (ID:vcpecankao) that "the failure of IPO was caused by Xiaomi" was just the rhetoric of the defendant media.

In this case, under what circumstances will large companies cause the IPO of eco-chain related companies to be blocked?

Wang Jiyue believes that the crux of the problem lies in "whether the business volume brought by industrial linkage is sustainable, whether it is only to help the listing to rush performance, and how much impact it has on the industry." If before the IPO, the enterprise can fully disclose the financial data, put the risk warning in place and sort out the solutions clearly, this will not necessarily become a problem. 」

Song Qinghui, a famous economist, told VCPE Reference (ID:vcpecankao) that at the external public opinion level, as long as there is no major public opinion, it will generally not cause the IPO of Xiaomi Eco-chain related companies to be blocked; If the public opinion is out of control, it will not only affect IPO pricing, meeting and other procedures, but even lead to IPO "abortion."

With the fermentation of public opinion, there are rumors in the market that Xiaomi will touch the red line of antitrust.

In this regard, Wang Jiyue believes that "whether it violates the Anti-Monopoly Law depends on whether the core enterprises that lay out the ecological chain have a dominant market position. Xiaomi’s ecological chain layout is only an investment, not a holding type, and it is not exclusive, so it generally does not involve the Anti-Monopoly Law".

As for the "disorderly expansion" that makes people talk about it, Song Qinghui said: "The disorderly expansion of capital means that capital alienation makes capital deviate from its established track, causing great risks to economic and social levels and even endangering the stability of the overall situation."

Wang Jiyue believes that "the layout of Xiaomi ecological chain belongs to normal industrial linkage".

Finally, Song Qinghui emphasized that "the mass reaction triggered by one incident is actually revealing the hidden truth of society, which is worth pondering. The reason why Xiaomi sued a media for spreading rumors that Xiaomi’s eco-chain enterprises are restricted by IPO policy is mainly because the disorderly expansion of capital in recent years has endangered national security and the bottom of people’s lives. If it is not guided and regulated, it will definitely impact the economic and social development order, such as the development space of small and medium-sized enterprises being compressed and squeezed out.

What do you think of this public opinion event? Welcome to leave a message in the comments section.

The naive and quaint spotted seal is a natural comedian.

At the end of October, researchers of marine animal protection in Liaodong Bay, Bohai Sea, Liaoning Province successively monitored the activities of 19 national first-class protected wild animals-western Pacific spotted seals (also known as spotted seals) in the waters near Sandaogou, Liaohe Estuary. According to their body shapes, the researchers determined that they were migratory western Pacific spotted seals this year. These lovely elves returned to their "home" in Liaodong Bay a whole month earlier than in previous years.

Liaohe lipstick beach wetland where spotted seals live.

Are there any wild seals in China? In the impression of most people, seals are sea animals that only live in foreign seas and polar seas. If we want to witness their original ecological life with our own eyes, we have to go to the ocean, which is not easy for us to achieve. But in fact, in northern China, Liaodong Bay of Bohai Sea in Liaoning Province, there is a kind of seal that allows people to observe its original ecological life at close range, which is the western Pacific spotted seal.

Wuqi time

Birth of a cub

The western Pacific spotted seal is the only marine mammal of Pinpoda that breeds in China’s waters, and it belongs to the national first-class protected animals. Spotted seals mainly feed on marine animals such as fish, crustaceans and cephalopods, and mostly feed on barracuda in autumn and winter, while the Liaohe Estuary is rich in barracuda. The sea area from Sandaogou to Xiaodaozi in Liaohekou, Liaoning Province is the southernmost breeding habitat of spotted seals on the earth, and hundreds of spotted seals live here for food every year. They usually migrate from South Korea’s Bailing Island to Liaodong Bay at the end of November each year, give birth in the frozen area of Liaodong Bay in January the following year, enter the Liaohe estuary with the tide in February-March, enter the Liaohekou shoal in March-April the following year and gradually fatten up, and gradually drift away from the Bohai Sea in May.

Overlooking the reef

Spotted seals are naive and quaint. In the water, they are agile and elegant, and they are highly skilled ballerinas. On land, they are cute and clumsy, and they are lovable comedians. Every winter and spring, the appearance and stay of spotted seals add vitality and fun to the beautiful Liaodong Bay. Fishermen and tourists from passing ships all look around the seal reef and look forward to seeing the seal, which is known as the "beast of the Bohai Sea". (Wei Xinhe Li Bo)

Gorgeous sunset glow in Liaohekou wetland

Spotted seal is the only marine mammal of Pinpoda that breeds in China’s sea area, and it belongs to the national first-class protected animal. They usually migrate from Bailing Island in South Korea to Liaodong Bay in Bohai Sea in Liaoning Province in China at the end of November every year, and "go home" a whole month earlier this year.

"It feels good to be home."

"Good hi yo"

You and me

"What are you looking at?"

Pose on the reef

sing with outstretched neck