Investigation report on recruitment of small and medium-sized enterprises： Internet recruitment platform should ensure the true legitimacy of enterprises.
□ Our reporter Zhang Wei
For a long time, due to the weak brand appeal, weak strength, short life cycle and lack of mature talent "selection and retention" system, it has always been the consensus of the industry that SMEs are difficult to recruit.
"Since the epidemic, China’s small and medium-sized enterprises have been severely affected, many offline businesses have not been carried out smoothly, and some even have to stop production, and the resulting brain drain and rising costs have caused many small and medium-sized enterprises to face severe challenges." Su Haopeng, a professor at the Law School of the University of International Business and Economics and director of the Consumer Protection Law Research Center, told the reporter of the Rule of Law Daily that under this background, the problems of low recruitment efficiency, high recruitment expenditure cost and low talent retention efficiency of small and medium-sized enterprises are more prominent.
Recently, the Survey Report on the Recruitment of Small and Medium-sized Enterprises (hereinafter referred to as "Report") published by Beijing Sunshine Consumer Big Data Research Institute, university of international business and economics Consumer Protection Law Research Center and Consumer Network shows that with the implementation of SME support policies, the development of mobile Internet technology, job seekers’ understanding of small and medium-sized enterprises and the improvement of their own recruitment process, the recruitment difficulty of small and medium-sized enterprises has been alleviated, but long-term systemic problems still exist. Therefore, it is necessary to improve the relevant laws and regulations, improve the multi-party supervision mechanism, and promote the healthy development of industry norms.
Mobile network recruitment channel
Be favored by small and medium enterprises
As the "main force" to absorb employment and promote economic development, the recruitment of small and medium-sized enterprises deserves attention.
It is the original intention of this survey to deeply understand the recruitment needs, costs and related situations of SMEs, and to study and analyze how to reduce the recruitment costs, help SMEs to resume work and production, and promote sustained and healthy economic development. According to reports, the survey used methods such as questionnaire survey, interview survey and literature analysis. From May 10, 2022 to June 10, 2022, a total of 1,328 valid questionnaires were collected, and according to the industry scale of the interviewed enterprises and other factors, the business owners or human resources managers of 11 small and medium-sized enterprises were selected for interview survey.
Most of the interviewed enterprises said that the main recruitment channels of enterprises at present are: online recruitment platform, headhunting company, school recruitment channel, social network and internal promotion, among which the most important recruitment channel is online recruitment platform, and the usage rate of online recruitment platform on mobile terminal has gradually increased in recent years. When recruiting, we will focus on the mobile network recruitment channel, which has the characteristics of more use by young job seekers, high activity, adaptability to job seekers’ habits and high communication efficiency with job seekers.
Among the 1035 respondents, 491 preferred to choose mobile network recruitment and self-media platform, accounting for 47.44%; 411 respondents preferred comprehensive online recruitment, accounting for 39.71%; 37 respondents preferred to choose vertical network recruitment, accounting for 3.57%; 37 respondents preferred to choose enterprise official website, accounting for 3.57%; 59 respondents preferred to choose others, accounting for 5.7%.
"When SMEs choose online recruitment channels, they pay more attention to mobile network recruitment channels. On the one hand, they communicate directly with active job seekers through mobile network recruitment platforms, on the other hand, they publish recruitment information through various active self-media platforms to attract potential job seekers." Su Haopeng said.
Many interviewed companies said that when choosing a recruitment platform, they will mainly consider the recruitment effect and the recruitment price, hoping that the input and return can be directly proportional to recruit suitable talents in a short time. According to the Report, the annual recruitment expenses of more than half of the SMEs surveyed are between 5,000 yuan and 50,000 yuan. Among the 1035 respondents, 275 respondents’ annual recruitment expenses are 50,000 yuan or more, accounting for 26.57%; The annual recruitment expenses of 524 respondents’ enterprises are 5,000 yuan to 50,000 yuan, accounting for 50.63%; The annual recruitment expenses of 236 respondents’ enterprises are below 5,000 yuan, accounting for 22.8%.
Nearly 70% of the SMEs surveyed said that they could recruit a single employee within 30 days. Among the 1035 respondents, 708 respondents’ companies need to recruit a single employee within 30 days, accounting for 68.41%; It takes 30 to 60 days for 239 respondents to recruit a single employee, accounting for 23.09%; It takes more than 60 days for 88 respondents to recruit a single employee, accounting for 8.5%.
Lack of employer brand building
Resulting in inefficient recruitment.
Most enterprises can complete a single job within 30 days, indicating that the problem of recruitment difficulties for small and medium-sized enterprises has eased. At the same time, the main problems faced by small and medium-sized enterprises in recruitment are also reflected through this survey.
Many enterprises believe that there are few suitable job seekers, especially high-end technical talents and management talents; The recruitment efficiency is not high, and there are many people communicating on the Internet, but not many people come for interviews. In addition, there is also the problem of low efficiency in the delivery of recruitment information.
Among the 1,035 interviewees, 493 interviewees’ companies are facing the most difficult problem in recruitment at present, accounting for 47.63%. The most important problem in the recruitment of 108 respondents’ companies is the lack of employer competitiveness, accounting for 10.43%; At present, the most difficult problem in the recruitment of 263 respondents’ companies is that the salary can’t be discussed with job seekers, accounting for 25.41%; At present, the most difficult problem in the recruitment of 95 respondents is the difficulty in explaining the competitiveness of enterprises, accounting for 9.18%; At present, the most difficult problem in the recruitment of 76 respondents is other problems, accounting for 7.34%.
Only about 20% of the SMEs interviewed often carry out employer brand building. Among the 1035 respondents, 221 respondents’ companies often carry out employer brand building, accounting for 21.35%; 437 respondents’ enterprises are generally engaged in employer brand building, accounting for 42.22%; 221 respondents’ enterprises occasionally carry out employer brand building, accounting for 21.35%; 156 respondents’ companies did not build employer brands, accounting for 15.07%.
“‘ Maxima ’ Hard to find, ‘ Bole ’ It’s even worse. " Chen Yinjiang, Deputy Secretary-General of china law society Consumer Protection Law Research Association and Executive Dean of Beijing Sunshine Consumer Big Data Research Institute, said that recruitment websites have gathered a large number of resume information of talents, but how to quickly and efficiently screen the information of talents with high matching degree on the basis of screening a large number of resumes, and how to break the Matthew effect and fairly distribute the attention of job seekers to many small and medium-sized enterprises are still obstacles and long.
At the same time, Chen Yinjiang reminded that employer brand building and the promotion of recruitment effect are also complementary. A good employer brand can improve the recruitment effect of the company, but at present, many small and medium-sized enterprises still lack understanding of the importance of employer brand building, leading to low recruitment efficiency and brain drain.
Representatives of the enterprises interviewed also have experience in this regard. In their view, it is very important to communicate with the employing department before recruitment, make clear the recruitment procedures, formulate the recruitment manual, make a good portrait of the candidates, choose the right recruitment channels, enhance the employer’s brand, and spend more time communicating with job seekers. They also suggested that the online recruitment platform attract more job-seeking users, improve the matching accuracy, and expand the number and level of talents in different industries.
Strengthen the responsibility of recruitment platform
Vigorously improve service quality
It is also very important for SMEs to improve themselves.
The Report proposes that small and medium-sized enterprises should innovate human resource management mode and optimize their own brand image. Small and medium-sized enterprises should strengthen the understanding of the richness of potential human resources, innovate the management mode of human resources, optimize their employer’s brand image, analyze the potential human resources demand in combination with the strategic objectives of enterprises and the fluctuating needs of enterprises’ business when formulating talent strategies, send clear information on the demand for post talents to the Internet recruitment platform that provides employment services, establish a talent garrison, effectively respond to the challenges of personnel replenishment and personnel deployment, and also help stimulate organizational vitality and innovation, and respond to changes in market demand more quickly.
But the root of solving the problem is not limited to the strength of SMEs themselves. The Report proposes to improve the relevant laws and regulations on Internet recruitment platforms. Chen Yinjiang analyzed that the legal norms of Internet recruitment in China are mainly scattered in relevant laws and regulations, which are fragmented and not practical. Only according to the specific situation of Internet recruitment, specific legislation is issued to standardize business practices and clarify legal responsibilities, can the recruitment platform be forced to play the role of "gatekeeper" and "firewall" and provide real and legal recruitment services for the general public.
The Report suggests that management departments should strengthen their supervisory responsibilities, human resources and social security departments and relevant industry associations should establish a credit system, adopt disciplinary measures to encourage trustworthiness and dishonesty, and encourage the Internet recruitment industry to strengthen self-discipline.
Su Haopeng said that the Market Supervision Administration should give full play to the positive role of the enterprise annual report publicity system in rectifying false information on Internet recruitment, regularly publish the general situation of recruitment information services, and conduct regular and irregular spot checks on the platform to ensure the compliance and legality of platform operation. The public actively participated in the supervision and urged the Internet recruitment platform to effectively fulfill the responsibility of strict review.
The "Report" believes that the responsibility of Internet recruitment platforms should be further strengthened to improve service quality. Internet recruitment platform should strengthen the audit of enterprises, ensure the authenticity and legitimacy of enterprises, and establish a data flow tracking and detection mechanism. Once any abnormal situation is found, it should be reported to the public security department and government supervision department as soon as possible. In terms of application scope, the Internet recruitment platform should rely on big data to screen and accurately match talents, improve matching efficiency, take the initiative to set foot in new fields, establish in-depth cooperation with new industries, accurately grasp the talent needs of enterprises, and formulate special insurance and salary mechanisms to better motivate employees to improve their work performance.
Su Haopeng added, "While ensuring security, the Internet recruitment platform should consider the specific characteristics of small and medium-sized enterprises with little fame and resources, and provide more accurate and fixed-point talent recommendation support. At the same time, provide more affordable recruitment service packages to support the development of SMEs. "
Job seekers can’t stay out of it. Chen Yinjiang said that job seekers should also constantly update their knowledge structure and enhance their own strength and value. "Job seekers should look at the employment situation rationally, grasp the trend of social development, correctly face the gap between employment expectations and real jobs, and establish phased career goals. We should constantly update our knowledge structure, including professional skills related to competent jobs and new skills required by new technological changes, and improve our ‘ Soft ability ’ For example, communication skills, leadership, etc., continuously improve their comprehensive strength and shape differentiated competitive advantages by participating in various vocational skills training. "