Is it really useful for young people who stay up late and return to blood to drink health drinks？ ｜ Summer Table Guide ③
Busy young people are gradually reluctant to spend time in the kitchen, but they can’t eat without a sense of ceremony. Want to indulge, quality and health are also valued; Want to be careful, but also willing to pay for emotional value. Pre-cooked vegetables, minority milk, health drinks, sky-high ice cream, online celebrity fruits and canned fast food, all kinds of new food categories emerge one after another, and the price ceiling keeps breaking through. Merchants stimulate young people’s picky taste buds through various marketing methods. At the same time, the epidemic situation also invisibly affects the dietary consumption habits of a generation.
Are these new foods favored by young people healthy? In addition to Yan value nutrition, is it also resistant to fighting? How should we choose the food that suits us? 澎湃 The special high-quality creator of the hacker’s new knowledge column launched "Young people who don’t fire, do you eat reliably?" "topic, talk about the dining table of young people in summer.
Series planning | Wang Hengting
Author | Monica Dai
This article is a new knowledge of the number 澎湃 Paike × Foodaily daily daily food joint production
Recently, online celebrity stayed up all night and ran out of water, which showed us the "punk health philosophy" of this young people. How to play the two extremes, I have to say, this is a "model." The advanced spiritual supremacism makes young people easily get rid of the shackles of the secular world and live their true selves in this "world of flowers and flowers", but they also know that "the body is the capital of the revolution", so there is a drama scene like a paragraph: the longest night, the most expensive mask; Drinking Lycium barbarum, dancing with knee pads … perfectly explains what it means to be safe in the world, and not live up to staying up late.
Life is a joke, but young people seem to be serious about keeping in good health. Protein powder, meal replacement milkshake, fish oil, liver protection tablets, health drinks … These are not surprising at the young people’s table. According to the report on the trend of young people’s health care consumption released by CBNData, 57% of the post-90s generation have started health care, and 9% of them pay great attention to it and even become a habit. Food supplements the trend, makeup and food are of the same origin, and relying on "eating" for health preservation has become the only way for this young people. At the same time, a series of problems caused by staying up late have attracted special attention. Why staying up late is inevitable? Everyone must have different answers.
Early C and late A, drama-chasing games … Why does staying up late become a common practice?
For contemporary young people, what is as unattainable as wealth freedom is the freedom of sleep. Although as early as 2007, the World Health Organization defined staying up late as a category 2A carcinogen, in the 2021 Sleep Report released by 36Kr, nearly half of them didn’t go to sleep until after 12 o’clock, and after 00, they became the champion of staying up late. More than half of them were passively influenced by emotions and work, and emotional stress, temptation of electronic equipment and oppression of work rhythm became the TOP3 incentives for staying up late.
Image source: Houlang Institute
On the one hand, the rise of emerging industries such as the Internet has provided great opportunities for contemporary young people, but behind the glamour, hard work is bound to be paid. Most Internet practitioners can’t escape the curse of working overtime, and what’s more, they are faced with irresistible pressure factors such as creative bottlenecks and chasing hot spots. As a result, the Internet has also become the industry with the second largest number of people staying up late. In addition, advertising marketing, retail, media, education and training are also on the list of staying up late. Most young people say that they are occupied by work and study during the day, and only belong to themselves at night. Retaliatory staying up late has become the main reason for young people to stay up late, and electronic products in their hands can’t stop even if they are brushed.
Image source: "2021 Contemporary Young People Stay Up Late Report"
On the other hand, nightlife has gradually developed into a beautiful "landscape" in the circle of young people, as if they can be free forever at night. Nightclubs, pubs, night markets and even roadside teeth have become good places for young people to release themselves. According to the analysis of post-90s consumption trend data, post-90s, as the main force of play, contributed 70% of entertainment and leisure orders. Day and night are the AB side of the city and the two sides of the life of modern young people.
However, at night, the pleasure of the spirit and the endurance of the body are often contrary, and the health problems caused by irregular work and rest, such as staying up late and drinking, also cause problems that cannot be ignored. The trillion-dollar demand has also spawned a new outlet in reverse. The food that stays up late is becoming more and more popular, and the functional scenes are constantly being divided. Whether it is skin management, weight management or emotional management, you can find a counterpart "tonic", and "staying up to make up" has become the normal life of young people.
From skin to liver protection, there are endless health drinks.
According to the data of Prospective Industry Research Institute, in recent years, the market scale of China’s functional food industry has been growing continuously, with a compound annual growth rate of 9.47% from 2012 to 2020, and the market scale of functional food will reach 45.427 billion US dollars in 2020. In terms of morphology, besides soft candy and medicine, liquid functional foods such as drinks and tonics are more popular because they are more convenient to eat and have more diverse tastes. In addition, for different problems caused by staying up late, there are also products with specific functions.
1. Help sleep
There are many factors that cause sleep disorders in life, such as staying up late to catch up with drama, disordered work and rest, and work pressure. With the rise of functional food, a glass of milk before going to bed is no longer the only choice to help sleep, and young people naturally prefer a more targeted and better-looking sleep-helping drink. Among them, in addition to the main sleeping AIDS, GABA(γ- aminobutyric acid) and theanine, each family will also add other auxiliary ingredients, either to promote absorption or to adjust the taste so as to cater to the preferences of contemporary young people.
The integration of trendy elements such as bubble water has brought the punk spirit of this young people to the extreme, but it is unexpected and impossible. For example, the "worry-free solution" launched by a new functional food brand, this litchi lavender bubble drink not only adds γ -aminobutyric acid and tea theanine, but also contains functional raw materials such as casein hydrolysate, which mainly relieves anxiety and helps the mind to sleep. I hope to solve the thorny problems of young people in some scenarios with scientific formula and simple methods.
Image source: Sohu
2. Protect the liver and relieve hangover
Similarly, the damage to the liver caused by staying up late has become one of the key concerns. Staying up late for a long time will make the liver insufficient in nourishing blood, and then affect the function of metabolism and decomposition of poisons. If you add "857" at the same time, the load borne by the liver will exceed your imagination. As a result, various liver-protecting drinks came into being, combining traditional Chinese medicine with modern science and technology to protect young people’s "liver-protecting road".
Image source: Wahaha Fuhuibao store
3. Save the face of staying up late
Everyone loves beauty, and the skin problems caused by staying up all night are probably the biggest headache for girls. In addition to expensive skin care products for external use, oral beauty and makeup and food are gradually coming into public view, and collagen drinks are emerging in the market, trying to maximize skin management. Integrate into daily life.
Image source: Sohu
Even the existing tea drinks have joined the ranks of involution. bubble tea, which was once popular, has already been iteratively eliminated. Instead, it has been replaced by new tea drinks with health-preserving ingredients, and the small materials containing collagen, such as bam and popping beads, have become the most commonly used options. At the same time, stores that focus on health-care tea also poured into the streets to seize the first place in young people’s health-care tea.
A new tea set up in 2018 is betting on the trend of health and youthfulness. With the launch of "Royal Jelly Stay Up All Night Water" and "Green Juice Scraping Oil and Water" in the following year, it has quickly become a topic product and won the representative brand of public comment on health tea. According to the seasonal demand, explosive products will be launched every season, such as mung beans, which are mainly used to relieve summer heat, small hanging pear soup, which is mainly used to moisten in early autumn, and yam, which is mainly used to warm up in autumn and winter, to carry out health care to the end.
Image source: Sohu
In addition, health tea bags have also become frequent visitors to young people’s teacups, and a sip of hot tea is no longer an exclusive item for retired veteran cadres. No matter what form of health preservation, it is the "obsessed pursuit" of young people for health. But can this endless and dazzling health drink really keep fit?
Are young people’s "health drinks" reliable when soaking medlar in a thermos cup?
When more and more young people are crazy about "love", they will become green leeks and be harvested invisibly. Whether health drinks are IQ tax or really effective, presumably this is also the problem that puzzles consumers. Take "a whole root" as an example. Although it does contain a real ginseng, it is only a small ginseng planted artificially for less than five years, and the effect of nourishing the body is naturally not great. Similar products launched by merchants under the concept of "staying up all night" are just to cater to the needs of young people for "punk health" and to get more traffic. From a medical point of view, staying up late unscrupulously and making up at no cost is contrary to itself. Regular work and rest and good sleep are the best "health drinks".
As for some drinks with functional ingredients sold on the e-commerce platform, there will be some remarks about "avoiding pits" when you look at the messages and comments carefully. The main topic is still not obvious. In fact, consumers have strong expectations and pertinence when buying, but in the final analysis, these products only play an auxiliary role in the body. Take the sleeping aid beverage as an example, the GABA(γ- aminobutyric acid) contained in it can really play a good role in calming anxiety, improving sleep, regulating blood pressure, etc. Tea theanine can also help the body and mind relax and make them better enter the sleeping aid state, but all this happens only if consumers themselves are willing to enter the sleeping state. Just as you drink liver-protecting drinks but still drink a lot without fear, if you still play with your mobile phone with your eyes open after drinking sleep-helping drinks, the natural effect is not significant enough, or even ineffective. We should pay attention to the body itself, rather than relying entirely on these so-called "health drinks".
Similarly, the fruit and vegetable juices, live fungi and low-sugar drinks that we focus on in our daily life naturally have advantages and disadvantages. Many times, we will choose fruit and vegetable juice drinks instead of real fruit intake, but they are not the same. Fruit and vegetable juice drinks are liquid drinks made from fruits and/or vegetables (including edible roots, stems, leaves and fruits) through processing or fermentation. Although cloudy juice represented by orange juice retains some pulp and soluble dietary fiber, it still has some nutritional losses compared with fresh fruits and vegetables. In addition, honey grapefruit tea-like light-flavored beverages commonly found on supermarket shelves have little effective ingredients, so they are not as good at flavor.
Under the frenzy of "sugar-free" drinks, such products have become consumers’ involuntary choices, but we should also be wary of whether they are really sugar-free. Most drinks will choose to add sugar substitutes in order to maintain their taste. Here, "sugar-free" means "sucrose-free". In terms of mechanism, sugar substitute can make people feel that sweetness does not cause the increase of blood sugar, but this is a "deception" to the human metabolic system, which will easily lead to the disorder of metabolic regulation mechanism in the long run, and then affect health.
At this point, I can’t help asking, do young people really need a variety of "health drinks"? Life will always bring invisible pressure to people, and we really need to find an outlet for our emotions, but remember that any kind of solution needs to be moderate. For young people, it is most important to maintain healthy living habits and should not rely too much on "health drinks". Secondly, if we proceed from personal health needs or health care purposes, we should also obtain relatively authoritative medical science knowledge from the right channels and choose products that suit us.
Life is colorful and colorful. It is better to exercise for two kilometers than to soak Lycium barbarum in a thermos cup. Have a good life! Young man.
References:
[1] γ -aminobutyric acid and health, Li Sijin Institute of Active Health in Space Biology.
[2] Don’t let "staying up late" reap the IQ tax, Red Net
[3] "punk health", do young people really need so many health products? xinhuanet
