On the evening of August 25, Evergrande Motor announced its interim results for the six months ended June 30, 2023 on the Hong Kong Stock Exchange.

According to the financial report data, as of June 30, 2023, revenue was 155 million yuan, an increase of 540.98% year-on-year. Evergrande Automobile said that the increase in revenue was mainly due to the group’s start to sell Hengchi 5. The company’s gross loss was 61 million yuan, an increase of 531.54% year-on-year, mainly due to the rising prices of core components such as batteries and chips and the lack of large-scale production, which made the manufacturing cost higher.

For the six months ended June 30, 2023, Evergrande Motor said it continued to focus on high-quality production and delivery of the Hengchi 5, improving and streamlining its production management system to lay a solid foundation for future high-volume production. Among all pre-orders for the Hengchi 5 (which has been pre-ordered in July 2022),More than 760 units were delivered during the reporting periodIn terms of R & D achievements, the Group has applied for 3,512 patents in similar research fields worldwide, of which 2,715 have been granted patents.

It is worth noting that the results show that in the first half of 2023, the Group’s administrative expenses decreased by 15.54% year-on-year to 935.92 million yuan, mainly due to the decrease in employees, the salary reduction of certain current employees and the decrease in R & D expenses.

As at 30 June 2023, the Group employed a total of 1,597 employees, approximately 92% of whom had a bachelor’s degree or above, and incurred total staff costs (including director’s remuneration) of approximately RMB 313.85 million during the reporting period (H1 2022: RMB 937.98 million).

According to Evergrande Automobile’s 2022 annual report, as of December 31, 2022, the group employed 4,506 employees. According to this calculation, in the first half of 2023, Evergrande Automobile’s staff reduction rate reached 64%.

(Proofreading/Huang Rengui)

In the fragmented and fast-paced current, there are many short-lived Internet celebrity products, but very few can exist for a long time. The same is true for the beverage track. Many brands are suddenly known to many consumers through a hot spot or out-of-circle marketing, but soon disappear and be replaced by the next "explosion". But in such a floating and sinking market, the big kiln continues to create value for consumers, channel providers, industries, etc., creating a long-term and stable growth internal driving force, so as to achieve sustainable development and set an example for the industry.

channel humanization

How to quickly build a brand in the market? How can products continue to penetrate into market segments? Channel management is an important part of it. Channel management is an important part of the company’s strategy and marketing strategy, and it is one of the long-term strategies of the brand. Dayao has always attached great importance to channel management and escorted the growth of agents.

In order to expand the market and enhance the popularity of brand products, Dayao has been expanding channels, up the ante catering, supermarkets, etc., to achieve online and offline all-round layout. Secondly, Dayao makes profits for channel providers and consumers, and provides 1V1 assistance to dealers. There is no general representative. According to different market layouts, sales policies are customized separately, so that dealers will not fall into a situation of going it alone. In addition to a professional "four-dimensional evaluation system", partners are evaluated from four dimensions: ability foundation, soft factors, industry status, and cooperation willingness, and a 3-month trial sales cooperation is carried out to reduce risks for dealers. After formal cooperation, it can also adapt faster, make profits faster, and continue to stimulate channel vitality.

Near and Far Strategy

Our country has a vast land area and a very broad market. If you want to make the brand go national, you must find the right method and expand it scientifically and reasonably.

From point to surface, break down one by one. The big kiln, which originated in the north, adopted the market strategy of "from near to far". After gaining a firm foothold in the northern market, it broke through the south of the Qinling Mountains and gradually realized the national layout through the eight self-built production bases, so that the production end is close to the consumer end, which is convenient for product supply and sales. In the process of planning cross-regional development of the big kiln, the number of distributors has increased, and distribution channels have been established all over the country. Store by store visits, promotions, and the strategy of wide distribution and excellent display have allowed the big kiln soda to go nationwide. At present, the big kiln soda has established more than one million retail end points, covering 31 provinces, autonomous regions and municipalities directly under the Central Government, and has more than 2,000 distributors.

Quality core barrier

Of course, the sustainable development of enterprises cannot be separated from the most core quality adherence. Since its inception, the large kiln has adhered to the principle of quality first, and has carried out raw material procurement, production, and testing with strict standards, and finally delivered to consumers, continuously earning a good reputation.

In order to ensure the quality of products and meet consumer needs, Dayao controls the quality from the source of raw materials, continuously screens and optimizes, replaces high-quality upstream raw material suppliers, and conducts in-depth cooperation with domestic and even international first-line raw material brands. In terms of production, Dayao actively and decisively implements the implementation of the digital workshop and HACCP management system through the 6S GMP management system and Quality Standard in line with international standards to ensure food hygiene and safety and consumer health. In addition, Dayao Beverage also actively explores and implements the "0471" quality management strategy, builds a quality and safety control system from the production base to the finished product, strictly supervises the source, strictly supervises the whole process of product production, and strictly traceability of quality and safety, and is committed to building an excellent quality engine.

A good business model is that brands, distributors, and consumers all benefit, and it is through the need for value propositions to solve the problems of multiple links. Dayao allows channels to reap long-term benefits and consumers to gain outstanding experience. Dayao brand is also moving towards a national soda leading brand and a century-old brand, achieving an ecological win-win situation.

Disclaimer: The content of this article is corporate information reproduced on this website, which only represents the author’s personal views and has nothing to do with this website. The content involved does not constitute investment or consumption advice, and is for readers’ reference only. Please check the relevant content by yourself.

This year’s Chengdu International Auto Show opened a total of 11 vehicle exhibition halls, with 129 automobile brands including German, American, legal, Japanese, Korean, joint venture and independent, exhibiting nearly 1,600 vehicles, including many world premiere and hot-selling explosive models. In which exhibition halls are these heavy new cars worthy of attention distributed? How can I not get lost in the vast Xibo City? Next, this beautiful auto show bitmap will guide you to find your favorite car quickly.

Hall 1

Focus on new cars

Guangqi Honda 2024 Odyssey: In the China market, Odyssey has won the trust of consumers with its spacious space, comfortable ride, rich configuration and stable quality. The 2024 Odyssey made its debut at Chengdu International Auto Show, with a price range of 235,800-439,800 yuan, which meets the latest national emission standard of six B. More than 10 functions such as intelligent switching system of far and near light, digital key, remote operation of air conditioner and intelligent voice recognition have been added. Equipped with a 2.0L hybrid power system, the maximum power is 146 HP (107KW) and the peak torque is 175N·m, matching the E-CVT gearbox. The official fuel consumption is 5.88L/100km.

Guangzhou Automobile Toyota Fenglanda: Fenglanda, which is widely loved by young consumers, is the first choice for entry-level SUVs, and has achieved excellent sales of nearly 160,000 units since its listing. At present, it is an inevitable choice for young people in the era of rational consumption to carry out the premium again after matching the smart electric hybrid dual engine.

Dongfeng Honda CR-V: The sixth generation is larger in size and has a hybrid version.

Ford Ranger: the star pickup truck that has attracted much attention has been made in China for a long time.

Nissan ARIYA ARIYA: The price has just been reduced, which is worthy of attention.

No.2 hall

Focus on new cars

SAIC Volkswagen ID.3: After the price reduction, the order immediately exceeded 10,000, representing the cost performance.

SAIC Volkswagen Weiran: Volkswagen’s flagship MPV model based on MQB Evo architecture is a treasure daddy model. As a modified version, the 2024 Weiran was launched today. The interior design of the new car has been adjusted, and the power and configuration remain unchanged. With reference to the official guide price of 289,800-402,800 yuan for the Weiran system currently on sale in China, it is expected that the new models after the change will also remain in this price range.

Roewe D7: the first new car in the new energy sequence.

Geely Yinhe L6: The first car under the Geely Yinhe brand opened for pre-sale today. It was previously revealed that the pre-sale price range was 140,000-180,000 yuan. There are four models, which are available in 60km and 125km pure electric endurance versions, equipped with Raytheon 1.5T hybrid special engine and 3-speed variable frequency electric drive DHT Pro. The comprehensive endurance of WLTC is 1320km and 1370km respectively, the acceleration time from 0 to 100km/h is 6.5s, and the fuel consumption of WLTC is 4.55L/100km；. The new car comes standard with DC fast charge, and it takes 0.5 hours for 30%-80% of the power.

No.3 hall

Focus on new cars

BYD Song L: This is one of the heaviest models released by BYD at this auto show. It is positioned as a pure electric hunting medium-sized SUV. The car is equipped with blade battery, CTB battery body integration technology, intelligent electric four-wheel drive, cloud system and other technologies. The power system is a rear-drive single motor and a four-wheel drive dual motor. The former has a maximum power of 230KW, while the latter reaches 380KW, and the zero-speed acceleration reaches 3 seconds. Vehicle design is a big selling point. Before that, some netizens commented that it was "the best BYD model designed at present". Frameless doors and concealed door handles are standard, and the highly acclaimed five-star rim has also been preserved. The whole car is smart and not bloated, and the segmented spoiler and the electric lifting tail give it a different taste.

Looking up to U8: The voice is extremely high, and it is called the light of domestic new energy.

Tengshi N8: You can walk the streets in the city or go out for a cross-country "daddy car".

Haobo GT: The cheapest rotor door, quite cool.

Equation Leopard-Leopard 5: Hard-core SUV, the acceleration of zero hundred is only 4.8 seconds, which is hard to imagine.

No.4 hall

Focus on new cars

Great Wall Tank 400 Hi4-T: The pre-sale will be started at the auto show today, and the estimated price is 250,000-300,000 yuan. The new car adopts the latest mecha style of the tank family, with the same wheelbase as the tank 500. It adopts a non-loaded body and is equipped with a 2.0T+9HAT hybrid system. The comprehensive power reaches 300KW, the comprehensive torque reaches 750N·m, the pure battery life is 105km, and it supports the external discharge function.

Mercedes-Benz AMG SL 63: Since its release in 2021, AMG SL 63 has attracted many young consumers with its elegant soft-top convertible structure. At this auto show, the brand-new Mercedes -AMG SL 63 will be launched. The car is equipped with a 4.0T V8 engine, with a maximum power of 430KW and a peak torque of 800 N m. It only takes 3.6 seconds to accelerate 100 kilometers. The convertible mechanism can be opened and closed in 15 seconds when the vehicle speed is below 60 km/h.

No.5 hall

Focus on new cars

ICAR 03: the combination of hard-core cross-country and mecha style.

Mazda CX50: a brand-new product of oil and electricity platform, intelligent non-inductive cylinder technology.

Jietu Traveler: Positioning hard-core medium-sized SUV.

Chery eQ7: newly launched, the first model based on the first aluminum-based lightweight platform in China, with a greatly reduced body weight and a curb weight of only 1850kg.

Chevrolet Trailblazer and Star Milo: A "cavity fishing tough guy" tailored for fishing enthusiasts, and a "Shan Ye Star Ride" customized for cycling enthusiasts, following the current outdoor trend, and hitting the red heart directly when listening to the name.

No.6 hall

Focus on new cars

Volkswagen ID.7VIZZION: pure electric "magotan" must be seen.

Red Flag HS7: brand-new appearance, available in 5/6/7 seats.

Jetta ABT limited edition: a limited edition new car jointly built with the internationally renowned modified brand ABT, which is the favorite of players.

No.10 hall

Focus on new cars

Zhiji LS6: The medium and large pure electric coupe launched at the auto show is equipped with 800V fast charging system, which can increase the battery life by 200km after charging for 5 minutes.

SUV Lan Tu FREE: Baidu blessing is renewed inside and outside, and the price has been reduced.

Weilai EC6: Based on the NT2.0 platform, it welcomes a new generation of vehicles.

Hall 11

Focus on new cars

Polar Fox Koala: JiHu Koala, listed at this auto show, as an SUV combining innovative technology, unique design and excellent performance, is destined to become the focus of hot discussion among consumers. The pre-sale price of the new car is currently 150,000 yuan. It is reported that the new car adopts advanced power system combined with efficient energy management to achieve better driving performance and fuel economy. At the same time, it is equipped with a series of intelligent driving assistance systems to provide a higher level of safety and driving pleasure. The new car is expected to be equipped with a single-motor rear-drive system with a maximum power of 120KW and a battery pack of 58.8kWh. CLTC has a comprehensive battery life of 500km.

Feifan F7: Blessed by SAIC, with a wheelbase of 3m and Bach cockpit.

Zero run C11: The sales volume is "dark horse". I wonder what makes it so difficult.

No.14 hall

Focus on new cars

BMW IX1: IX1 is based on the brand-new domestic X1 long wheelbase model, and the interior space reaches iX3 level, which is one of the most eye-catching models of BMW at the auto show. The biggest highlight of the new car is the launch of the car-machine interactive system equipped with iDrive9.0. This is the first BMW car-machine interactive system based on Android, and its openness and application number have ushered in unprecedented growth. In terms of power, it is equipped with a dual-motor powertrain. The maximum power of the front and rear motors is 150KW, and a ternary lithium battery pack of 66.45kWh is used. Under CLTC conditions, the pure battery life is 450km.

Cadillac LYRIQ Ruige: The official price has just been reduced by 60,000 yuan, and the deposit is inflated, which is very tempting.

No.15 hall

Focus on new cars

Jaguar E-PACE: As the only domestic Jaguar SUV, E-PACE effectively lowers the entry threshold of Jaguar SUV. The new car will make its debut at Chengdu International Auto Show, becoming one of the few fuel vehicles to make its debut at the auto show. The new car is equipped with 1.5T and 2.0T engines, and the maximum power is 147ＫW(200Ps) and 183ＫW(249Ps) respectively, both of which match the 9-speed automatic manual transmission. In terms of appearance, it continues the style of overseas mid-term redesigned models, and the interior has also changed. The latest 11.4-inch high-definition curved touch screen and brand-new electronic shift lever design will be replaced.

No.16 hall

Focus on new cars

Lotus ELETRE: a pure electric SUV with super-running pedigree.

Extreme Yue 01: Jidu ROBO-01 was renamed Extreme Yue 01 and made its debut at Chengdu International Auto Show. Backed by Baidu, the delivery time is in October. As the reincarnation of the concentration, it focuses on intelligence and deserves attention.

Warrior: Go and feel the grandeur of thousands of electric off-road vehicles.

Recently, car home Urumqi preferential promotion channel has brought you a wave of good benefits! Now, the price reduction promotion is being carried out in Urumqi, with the highest discount as high as 140,000 and the lowest starting price of 390,900. If you are interested in this luxury SUV, you may wish to click "Check the price of the car" in the quotation form to get a higher discount. As a hybrid vehicle, Volvo XC60 New Energy has a good performance in terms of power and energy saving, and has a luxurious and comfortable driving experience, which is worthy of attention. Act quickly and seize this preferential opportunity!

Volvo XC60 New Energy is a luxury medium-sized SUV, and its design is highly recognizable. The front face adopts a unique Volvo family-style design, and a large area of chrome-plated decorative strips makes the whole car look more exquisite. The air intake grille is hexagonal in design, and the interior is decorated with transverse decorative strips, which are integrated with the "T"-shaped daytime running lights on both sides to make the whole front look wider. The body lines are smooth, and the overall style is simple and atmospheric, highlighting Volvo’s consistent Nordic style. The side of the car body uses smooth lines to outline the slender outline of the car body, while the luggage rack on the roof and chrome trim above the window also increase the fashion sense of the car. The tail design adopts Volvo’s family-style "L"-shaped taillights, which are matched with two exhaust pipes on both sides, showing the sporty atmosphere of XC60 new energy. Generally speaking, the design of Volvo XC60 new energy not only keeps Volvo’s simple atmosphere, but also incorporates fashion elements, showing the style of luxury medium-sized SUV.

Volvo XC60 New Energy has a body size of 4708*1902*1656 mm, a wheelbase of 2865 mm, a front tread of 1649 mm and a rear tread of 1653 mm.. The body lines are smooth, the overall shape is fashionable and atmospheric, the front face design is simple and exquisite, and the side lines of the body are simple and smooth, showing a beautiful curve and a strong sense of lines. Tyre size is 255/45 R20, and the rim style is exquisite, which complements the car body. The overall design is exquisite and elegant, showing the consistent low-key luxury style of Volvo brand.

The interior design of Volvo XC60 New Energy is simple and fashionable, made of high-quality materials, creating a comfortable and luxurious driving experience. The steering wheel is made of genuine leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that drivers can easily find the driving posture that suits them best. The 9-inch central control screen has a moderate size and is equipped with a voice recognition control system, which can easily operate multimedia, navigation, telephone and air conditioning functions. Both the front row and the back row are equipped with two USB/Type-C interfaces, and the front row also has the function of wireless charging of mobile phones, which is convenient and practical. The seat is made of leather, and the main and co-pilot seats support front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support, so that both drivers and passengers can get the best comfort experience. In addition, the front seats also have heating function, and the co-pilot seat and the driver’s seat also have electric seat memory function, which is convenient for different drivers to use. The rear seats are laid down in proportion, which can be adjusted flexibly as needed to increase storage space. In a word, the interior design and configuration of Volvo XC60 New Energy are very humanized, providing a comfortable driving experience for drivers and passengers.

Volvo XC60 New Energy is equipped with a 2.0T 310 HP L4 engine with a maximum power of 228 kW and a maximum torque of 400 N m.. Equipped with an 8-speed automatic transmission, it can provide a smooth shift experience and efficient power output. This engine not only has strong power performance, but also has excellent fuel economy, which can meet the dual needs of drivers for driving performance and energy saving and environmental protection. At the same time, the engine of Volvo XC60 New Energy also adopts advanced technology and design, which makes it perform well in noise and vibration and bring drivers a more comfortable driving experience.

In the design of Volvo XC60 new energy, we can see the family-style big mouth grille, the LED headlights of Raytheon Hammer and Viking Axe, which undoubtedly add a lot of beauty to the vehicle. As the owner of car home said, the design of this model is tough and unforgettable. The design of Viking Axe is inspired by the ancient Nordic mythology. Incorporating it into the design of headlights not only enhances the recognition of vehicles, but also makes the whole front face more refined. The hammer of Raytheon is more domineering, making the vehicle more eye-catching when driving. The integration of these design elements not only makes Volvo XC60 new energy unique in appearance, but also shows the unique temperament of the brand. Whether on urban roads or mountain roads, Volvo XC60 new energy can become a beautiful landscape in people’s eyes.

Today, BYD officially announced that its 2017 Qin model was officially launched. The new car only launched one model, with a price of 185,900 yuan and a subsidy of 36,000 yuan. The final actual price was 149,900 yuan.

The design of the 2017 Qin is consistent with the current Qin 100.The center console is equipped with an oversized LCD screen with 360-degree panoramic image, navigation, entertainment and other functions.

In terms of size, the length, width and height of the new car are 4740/1770/1480mm and the wheelbase is 2670mm respectively.

In terms of power, the car still uses a plug-in hybrid system consisting of a 1.5T engine and an electric motor. Its comprehensive maximum output power is 295 HP (217 kW), its peak torque is 479 Nm, and its battery life in pure electric state is 80km.

　　[New Car Listed in car home] On May 18th, Chery Automobile’s (|) family was officially listed.The new car has launched a total of 9 models.Fuel version modelThe price range is 126,900-171,900 yuan.The new car is young and dynamic in appearance and richer in configuration. There will be 5-seat and 7-seat space layouts and 1.6T and 2.0T engines to choose from. See the table below for detailed models:

★ New car features

　　Externally, the new car only adopts a large-size front air intake grille, and is equipped with a dot-matrix mesh structure. The headlight groups on both sides are integrated with the front grille and connected by a chrome-plated decorative strip to form a through design. The front sides of the new car are also surrounded by polygonal heat dissipation openings, and the interior is equipped with horizontal LED daytime running lights.

　　On the side of the car body, the new car adopts the standard SUV body structure. The front and rear fenders protrude slightly from the car body, and the whole side lines are relatively flat. Together with the chrome-plated decorative strips under the car door and the large-size rims with dense spokes, it shows the fashionable and dynamic side of the car. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

　　On the tail side, the new car is equipped with a roof spoiler, and the taillights adopt a through design, and the array shape of the internal light group is highly recognizable after lighting. In addition, the new car also adopts the exhaust design of four outlets on both sides, and surrounds the rear diffuser decorative panel in the middle after cooperation, so as to further enhance the dynamic effect of the vehicle.

　　In the interior part, the design style of the overall center console of the new car refers to the previous design idea of Chery OMODA 5, and the double screen design with a size of 24.6 inches is particularly eye-catching. The new car is also equipped with the W-HUD head-up display function developed by Chery, which can display the speed, dynamic ADAS, navigation, telephone and other forms, and can also make the user’s line of sight more focused, which is conducive to safe driving. In addition, the Tiggo 8 PRO is also equipped with SONY luxury 10-speaker surround sound, as well as a full-fledged atmosphere light group.

　　In terms of space, as a seven-seat model, the performance of the interior space of the Tiggo 8 PRO car is acceptable, and the design of hollowing out the back of the front seat gives more room for the second row of legs, which better ensures the seating space of the third row of passengers, and the performance of storage space is more conventional.

　　In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Chery Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The maximum power of the 2.0T engine is 254 HP and the maximum torque is 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

　　In the future, the new car will also be equipped with Chery Kunpeng DHT hybrid system, which will provide "3 engines, 3 gears, 9 modes and 11 speeds" with "CHERY AWD" Chery all-scene intelligent control four-wheel drive system, so that the new car has six all-scene road modes including economy, ordinary, sports, camping, skiing and cross-country.

★　Test drive review

　　Previously, we have tested the 2.0T model version (the test-drive version, and the test drive experience does not represent the final production version). The engine parameters of this model are 254 HP and 390 Nm, which are in line with the 2.0T high-power engine of the first-tier manufacturers, but there are still some gaps in the actual experience. Mainly reflected in the power output process is not linear enough, and the low torsion performance below 2000rpm is weak. In addition, the stroke of the accelerator pedal is relatively long, and there is still a little empty position in the initial stage, which leads to the need for more accurate control of the ankle when following the car at low speed, otherwise the power will suddenly break out after the speed exceeds 2000rpm, and it is easy to go forward.

　　But if you are the kind of driving style that you must rush out first, then the performance of this engine will definitely satisfy you, skip the initial fatigue and go straight to the power sweet zone, and this momentum can continue until 5000rpm. Even if the cruise state suddenly accelerates, it can be done in one go, don’t believe you look at the test results.

　　For dual-clutch gearboxes, the attitude of China brand is mostly to keep comfort and abandon shift speed, and Tiggo 8 PRO is no exception. According to the standard of a family car, its performance is qualified, and the selection of gears and the switching between gears during stop-and-go can be smooth and natural, without any obvious frustration and hesitation. It’s just that in the face of sudden high power request, the speed of downshifting is not fast, and it’s not decisive enough. It can’t be lowered to the right gear at once, and sometimes it needs to be replenished.

　　The chassis does not adequately filter small bumps, and it is also sensitive to the feedback of road information, and there will be redundant jumping when passing through potholes and speed bumps. But if you insist, it doesn’t count. After all, there is no strong impact transmitted to the car. The long-stroke suspension is not well restrained when facing the roll, and the response of the car body is also lagging behind. Generally speaking, it is comfort and movement, and both sides are not in place, giving people a very general sense of texture and advanced feeling.

　　In general, the driving texture of the Tiggo 8 PRO is not as young as it looks, coupled with the high sitting posture and fuzzy steering wheel directivity, it still has a strong sense of "middle age". According to the data released by the manufacturers, the proportion of owners of Tiggo 8 over 36 years old is 56%, and that of Tiggo 8 PLUS is 40%. The main car buyers of Tiggo 8 PRO in the future will definitely be middle-aged, so this driving experience is in line with their car demand.

★ Model history

Tiggo 8 Kunpeng Edition

Tiggo 8 PLUS』

Tiggo 8 PRO』

　　The Tiggo 8 PRO is the third model of the Tiggo 8 family. At present, it is consistent with the two brothers in the series in terms of three major parts and body size, but it has changed its appearance, interior and configuration. Compared with Tiggo 8, which focuses on economy and practicality, Tiggo 8 PLUS focuses on luxury, while Tiggo 8 PRO focuses on youth and technology. It is aimed at the post-90 s family, which not only inherits the advantages of the large space of Tiggo 8 series to meet household needs, but also meets the needs of intelligent networking and young design after 90 s.

★ competitors

"Changan CS75 PLUS』"

　　As an SUV with a wheelbase of 2710mm and a price range of 150,000, Tiggo 8 PRO will continue to compete with its old rivals such as Changan CS75 PLUS, Haval H6 and Bo Yue X. While the Tiggo 8 family is constantly updating, competing products are also constantly innovating. For example, at the end of February this year, the new CS75Pulse, a powerful competitor in this market, ushered in the market. In terms of paper strength, Tiggo 8 PRO has a good technology and automatic driving assistance configuration compared with competing products. At the same time, Tiggo 8 PRO will launch a hybrid model in the future, and it has taken a leading step in power selection compared with competing products. I hope its appearance will contribute to the sales of Tiggo 8 family.

★ Edit comments

　　At present, there are more and more young consumers in the domestic SUV market, and manufacturers have begun to further upgrade and optimize the younger models. Tiggo 8 PRO is a model born in this background, which evaluates the fashionable and dynamic design and rich configuration to attract young consumers. With different product style positioning, Chery has also made a good market segmentation of the Tiggo 8 series models to meet the car purchase needs of more people.

　　Looking at the sales volume of the Tiggo 8 family, by 2021, the annual sales volume of the Tiggo 8 family reached 166,000, and the global sales volume of the Tiggo 8 family reached 27,250 in January and February this year, up 12.1% year-on-year. In addition, in less than four years, the Tiggo 8 family has entered the country and marched overseas. At present, the global cumulative sales in dozens of countries around the world such as Russia, Egypt and Brazil have exceeded 480,000. It can be seen that the product strength of the Tiggo 8 family is still trustworthy. I believe that after the launch of the Tiggo 8 PRO model, it will bring better sales performance and product reputation to the Tiggo 8 family. (Text/car home graduated)

Zhiyi Automobile/Zhengqi

In the process of the rise of new energy vehicles in recent years, BYD is undoubtedly the most eye-catching force. Byd has gained a huge market advantage by relying on the strategy of parallel battery and vehicle.

Recently, however, BYD’s products have been reduced in price. After all the models of BYD Ocean Network have been reduced in price, BYD Dynasty Network has also announced preferential policies for its popular models. So which models have BYD officially reduced in price? Is it necessary for BYD, which is not worried about sales, to make such a profit?

1. The deposit of Han EV and Tang DM-i is 2,000 to 10,000, and the replacement subsidy can be exempted by 4,000.

On November 8, BYD Wang Chaowang released a message that users only need to purchase its Tang DM-i Champion Edition (112 km model) and Han EV Champion Edition before 24: 00 on November 30, 2023, and complete the car purchase invoice. You can enjoy the activity of 2,000 yuan deposit to 10,000 yuan car purchase.

In this way, these two champion models have been given a discount of 8000 yuan. And the government also provided a replacement subsidy of 4000 yuan. In addition, the government also provided financial policies such as five-year super-long loans with a down payment of 15%, as well as various intelligent services and maintenance services.

Although it seems that the price reduction of BYD dynasty series is not too great, it should be noted that BYD dynasty series has never been a slow-moving model. It is rare to get close to 10,000 yuan.

And BYD’s discount also has some doorways. Tang DM-i and Han EV are high-end products of Dynasty series, and they are also well-known products. Giving them some preferential policies can undoubtedly attract more consumers to the store, and may also promote the sales of other models.

On the other hand, BYD’s two models are indeed facing certain sales pressure in the near future.

2. New forces compete for the market, and BYD is on pins and needles.

After more than ten years of development, China’s new energy vehicle market has entered the second half. The blue ocean, which once had few competitors, has turned scarlet in the cruel killing.

Although BYD has been in deus ex, it has taken the top spot among new energy vehicle companies. But the pressure it faces is not small. In addition to the siege of old car companies such as Geely, Great Wall and Chang ‘an, the advantages of software and hardware established by new forces such as "Wei Xiaoli" are gradually showing strong market appeal.

More importantly, a group of Internet forces represented by Huawei, Baidu, Xiaomi, etc. took part in building cars. Under their "empowerment", the car level of many car companies has improved linearly. New energy vehicles that flaunt the function of intelligent driving, such as Wenjie, Zhijie, Jiyue and Aouita, have attracted many consumers’ attention.

Although BYD has its own mature industrial chain, such as batteries and complete vehicles, and the method of reducing costs and increasing efficiency learned from Toyota, BYD can establish a huge advantage in car companies with lower cost and higher production capacity. However, in the face of all kinds of fancy intelligent configuration of new forces, BYD, whose style is relatively "simple", will inevitably be seized in some markets.

However, the pre-sale of the medium and large-sized car Zhijie S7, which Huawei cooperates with Chery, is about to start on November 17th. BYD Han EV, which is also pure electric for medium and large-sized cars, is bound to encounter sales challenges. At the end of last month, Geely and Baidu’s Extreme Yue 01 went on the market. This medium and large SUV, known as the "car robot", will obviously affect the sales of BYD’s products.

What’s more, before Sellers’ M7 went public, it would have exceeded 80,000 a month. BYD Tang DM-i, which is also a seven-seat hybrid SUV, slightly overlaps with the low-priced version of Wenjie M7 in price, so Wenjie M7 is likely to have a certain "blood-sucking" effect on BYD Tang DM-I..

Moreover, BYD Han EV and Tang DM-i are really tired in sales. Since July this year, BYD Han EV has never sold more than 10,000. After the sales volume of Tang DM-i exceeded 10,000 for seven consecutive months this year, the sales volume in August and September continuously returned to below the 10,000 mark. It was not until October that it barely broke through 10,000.

Therefore, BYD’s price reduction this time is an active response to these challenges. In addition, the price reduction of BYD’s main models has the significance of boosting investors’ confidence and completing future planning goals.

3. When the stock is sold by the old stock god, BYD’s share price will return to 300.

Judging from this year’s sales, many people may think that BYD’s top management has no need for anxiety. As of October this year, BYD has sold 3 million cars this year.

But Wang Chuanfu, president of BYD, set a sales target of 4 million vehicles at the beginning of the year. Now there are only three months left, one million short of the target. This requires BYD Group to achieve an average monthly sales of more than 330,000 vehicles in the next three months.

It is difficult to achieve increment in the increasingly fierce new energy market. First of all, BYD’s own dynasty series and ocean series have been difficult to achieve more sales increments without reducing prices.

The high-end route planned by BYD now seems to have many obstacles. Although Tengshi stood firm by the explosive MPV Tengshi D9, the market response of Tengshi N7, N8 and other products launched later was flat.

The ultra-high-end brand that BYD Group strives to build looks forward to the first production car U8, which targets luxury SUVs and off-road vehicles such as Mercedes-Benz G and Land Rover Range Rover, but the annual sales of these high-end products are only a few thousand to early 10,000. Looking up to U8, even if it can compete with it in sales volume, it can’t contribute too much to BYD’s sales target of 4 million.

Therefore, BYD can only choose to reduce the price of the main models in exchange for sales. This seemingly irrational price-for-sales approach actually reflects BYD’s high-level eagerness to boost market confidence. Since last year, a number of financial capitals have been selling BYD’s shares. Take Warren Buffett as an example. Since August 2022, Buffett has sold BYD Hong Kong stocks for 13 consecutive times.

Buffett bought BYD at the price of only 8 yuan, and now BYD’s share price around 250 yuan is at an absolute high level. For investors, when the stock reaches a high level, cashing out is the normal operation. Now, when Buffett sold BYD last year, the share price around 300 yuan really seemed to be a high stage.

If BYD’s top management wants to keep its share price at a high level, it must convince investors with actual performance and technological progress. The sales target of 4 million is more like BYD’s share price, which will continue to attract other investors and nail them here.

Write it at the end

Now, after the crazy selling, Warren Buffett has reduced his holdings of BYD’s Hong Kong stocks by more than half. As an investment vane, he is bound to affect many investors’ decisions on BYD.

If BYD can achieve the sales target of 4 million, it will undoubtedly play an important role in boosting investor confidence. In order to achieve this sales target, BYD’s continuous efforts may make the killing of the new energy vehicle market in the second half of the year even more tragic.

Editor’s lead: In 2023, BYD continued to write the story of sales growth, but while sales were at a high level, BYD’s challenges began to emerge one by one. Since the second half of the year, its growth rate in the domestic market has obviously slowed down, and the continuous entry of mixed competing products has begun to impact BYD’s market position. The high-end camp represented by Tengshi brand is outside the MPV market and has not yet opened its voice in the mainstream market.

Sales rush and challenges emerge.

There is no doubt that BYD will continue to be the domestic new energy sales champion in 2023. In 2023, with its reputation and leading position in the new energy market, the price/performance ratio of the "Champion Edition" model under the price war, and the explosion of cars in the pure electric field, BYD once again hit a record high in terms of sales volume and performance. According to official data, in the first 11 months, BYD sold 2.683 million vehicles, a year-on-year increase of 64.29%.

At the same time, BYD’s third quarterly report shows that in the first three quarters of this year, BYD achieved revenue of 422.275 billion yuan, a year-on-year increase of 57.75%; The net profit of returning to the mother was 21.367 billion yuan, a year-on-year increase of 129.47%. According to brokerage analysis, BYD’s bicycle profit in the third quarter reached 11,000 yuan. Based on this data, BYD has also become the most powerful car company in the domestic market, surpassing SAIC.

The root cause of the big increase in performance is still the sales volume. BYD once said that "the new energy automobile industry continued its good growth momentum, and the company’s new energy automobile sales continued to hit a record high, ranking first in the global new energy automobile sales."

Horizontally, from the listing of BYD Qin PLUS DM-i 2023 Champion Edition on February 10th this year, it sounded the horn that BYD further eroded the market share of fuel vehicles. The banner of "the same price of oil and electricity" played by the champion version of Qin PLUS DM-i 2023 has become a major attraction for consumers of fuel vehicles, which has driven the sales of Qin PLUS DM-i to rise all the way, with the monthly sales reaching as high as 30,000+.

The A-class plug-in hybrid sedan sold from 99,800 yuan, with its outstanding cost performance, constantly stirred the price line of the joint venture A-class fuel sedan. At the same time, after the Qin PLUS DM-i 2023 champion version, BYD successively launched a series of champion models such as Song PLUS DM-i champion version, Song PRO champion version and seal champion version.

BYD’s core idea is to "increase distribution and reduce prices", and to speed up the market share of joint-venture fuel vehicles in the context of intensified price wars. In the first 11 months, the independent brand market led by BYD has reached 51.7%, while the market share of mainstream joint venture brands has dropped to 34.5%. BYD grabbed the biggest cake in the process of new energy encroaching on the fuel vehicle market, which laid the lower limit for BYD.

However, while BYD’s sales are going to a high level, from the perspective of dismantling its development trend, BYD’s challenges are becoming increasingly prominent. The slowdown in sales growth, the sniper of competing products and the high-end luxury market represented by Tengshi are all problems that BYD has exposed.

Surrounded by heroes, BYD

Compared with last year, BYD’s monthly sales volume is still growing substantially, which is beyond reproach. However, in the second half of 2023, BYD’s month-on-month growth rate slowed down significantly. Among them, in October and November, BYD’s month-on-month growth rate was less than 100, which reflected that BYD’s growth was also facing strong resistance. The core factor is that the hybrid field is being challenged. BYD, once a dominant company in the hybrid field, has gradually increased its competitors.

In fact, in 2023, BYD continued to move forward, and a considerable number of factors depended on the increment of new models. For example, BYD Seagull cut into the A0 pure electric car market with a class of 100,000 and became the dominant market segment. BYD Seagull was listed on April 26th this year, and it sold more than 40,000 vehicles for three consecutive months. The cumulative sales volume during the year was as high as 229,600 vehicles, which was the biggest increase of BYD during the year.

In the hybrid market, judging from the competitive situation of sub-models, the trend of independent brands besieging BYD has taken shape: BYD’s main three models, such as Qin, Song and Han, have been besieged by domestic car companies in different dimensions, and Song PLUS in the first half of the year faced competition from Xiaolong MAX, Yinhe L7 and Deep Blue S7; At present, the sales volume of Deep Blue S in July is stable at around 7,000 vehicles, while the steady monthly sales volume of Galaxy L7 is above 8,000 vehicles.

In the A-class plug-in sedan market where Qin PLUS DM-i is located, Yinhe L6, Qiyuan A05, Wuling Xingguang and other products have successively joined the battle. In the A-level hybrid market, the latest monthly sales volume of Yinhe L6 has climbed to the level of 5,000 vehicles. Qiyuan A05 and Wuling Starlight have just been listed, and their sales volume is also climbing.

BYD, which took the lead in the new energy market by relying on plug-in technology, once monopolized about 62% of the market share in the plug-in market (in 2022). Since the beginning of this year, with the landing of plug-in products corresponding to other independent brands, BYD’s share in the plug-in market has begun to shrink. From January to November this year, BYD sold 1.288 million plug-in vehicles in batches, accounting for 53% of the 2.394 million plug-in market.

On the whole, although other self-owned brands’ blended products have not yet risen to threaten BYD’s position, with the increasing investment of Great Wall, Chang ‘an, Geely and other car groups since 2023, consumers have been given a new choice different from BYD in the blended market. And as the most dynamic market segment in 2023, it is attracting more car companies to invest, including joint venture brands and other independent brands.

In the hybrid market, Chery, which has experienced rapid sales growth in the past two years, also voiced strongly, "The hybrid market without Chery Automobile is an incomplete hybrid market." Since 2023, the sales volume of Chery Group has reached 1.66 million, returning to the independent head camp. Yin Tongyue said that he would enter the top position in new energy in 2024, which may mean that the hybrid market will face more intense market competition next year.

Tengshi impacts SUV and is frustrated again.

In the new energy market in 2023, on the one hand, BYD continued to promote the growth of the mass market through price war, on the other hand, it laid out the high-end market and tapped the increment of the high-end market, including Tengshi, Equation Leopard and Wangwang, which all entered the new node of operation this year. Equation Leopard and Wangwang ushered in the first car listing, and Tengshi also opened an SUV track outside MPV, but Tengshi’s performance was not fully successful.

In the high-end market, BYD’s representative Tengshi has made great achievements in the MPV market. Tengshi D9, which was listed at the end of last year, has continued its high-light performance this year. The emergence of Tengshi D9 has broken the domestic MPV market pattern in one fell swoop. In the first November of this year, Tengshi D9 accumulated 108,000 vehicles in retail sales, surpassing Buick GL8′ s 107,000 vehicles. It is not an idiotic dream to win this year’s MPV market sales champion.

However, Tengshi encountered "Waterloo" in the SUV market for mainstream users. In July and August this year, Tengshi launched two SUV models, Tengshi N7 and N8, which did not achieve the expected success. Since its listing, Tengshi N7 has sold 5,402 vehicles, while N8 has sold 1,819 vehicles, which is not in line with Zhao Changjiang, general manager of Tengshi Sales Division.

Prior to this, Zhao Changjiang once said that "Tengshi N7′ s goal is to sell 10,000 units per month" and "the monthly delivery volume is about 5,000-6,000 units in the initial delivery period, and it is expected to reach over 10,000 units in September and October. Together with the N8 launched at the end of the year, Tengshi will be able to reach the level of monthly sales of 30,000 vehicles. " The failure of the N7 and N8 models has also dragged down the achievement of Tengshi’s annual target. According to the plan, Tengshi will challenge the annual sales of 150,000 vehicles in 2023, but now it has accumulated sales of 115,900 vehicles.

The year 2023 is coming to an end. On the whole, BYD’s leading position in the new energy market still exists, but the challenges it faces are also increasing objectively.

Judging from the disclosed plans, 2024 will be a great year for BYD’s products, including the replacement of core models and endless new products, such as Dynasty/Ocean, Tengshi and Equation Leopard, and the fifth-generation DM-i’s boarding blessing in technology, so as to upgrade from products to technology. Whether this can help BYD solve the challenges that have gradually emerged remains to be seen.

At the Guangzhou Auto Show, BYD executives said, "In 2024, new energy vehicles may enter the era of Armageddon at any time."

Transfer from: Xinmin. com

　　On June 16th, the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show kicked off. The innovative masterpieces of the Great Wall Gun-"Global Intelligent Luxury Off-road Pickup" 2023 off-road gun and "King of the Desert" 2023 gun were officially launched, and they continued to lead the off-road pickup track in China with championship strength.

　　The 2023 off-road guns will be added without increasing the price. The official guide price of gasoline models is 169,800-179,800 yuan, and the official guide price of diesel models is 176,800-186,800 yuan. At the same time, thanks to the support and love of new and old users, the third anniversary of the launch of off-road guns, 23 limited editions of off-road guns were specially launched, with the first batch of 333 sets. The price of gasoline limited edition models was 199,800 yuan, and the price of diesel limited edition models was 206,800 yuan. Car buyers enjoy five major gifts: "financial gift, replacement gift, interconnection gift, service gift and recommendation gift", and 333 limited edition users also enjoy an outdoor camping gift package worth 3,000 yuan. The official guide price of the 2023 artillery is 182,800 yuan, and users can order it through the Great Wall Gun APP, and enjoy financial gifts and service gifts when buying a car.

　　At the same time, Great Wall Gun’s first high-value pickup truck products, such as 6X6 co-creation model, Shanhai gun and 2023 passenger gun, were unveiled, and it was announced that it would join hands with China’s top desert cross-country players to set up a desert cross-country user base of Great Wall Gun to boost the pickup truck culture in China.

Strong rejuvenation of cross-country duo sets a new benchmark for the value of off-road pickup trucks in China.

　　As the leading product of the Great Wall Gun in the off-road market, the 2023 off-road gun and the 2023 gun are condensed.The king of pickup trucks and the wisdom of the world are smarter, more luxurious, safer and more off-road, leading the category of off-road pickup trucks to jump upwards.

　　As the first all-terrain mass-produced off-road pickup truck in China, the off-road gun is widely trusted by off-road players, ranking first in the sales of off-road pickup trucks in China. With the three hard-core strengths of "off-road, off-road heart and off-road fun", the 2023 off-road gun has become a professional partner of off-road enthusiasts.

　　The new car breaks consumers’ prejudice and understanding of traditional pickup trucks with its domineering and tough appearance and luxurious technology interior. The interior adopts 12.3-inch Zhilian touch screen +7-inch color LCD instrument double suspension design, laser carving process luminous decorative board, which is bursting with science and technology. There are also 50 watts of wireless fast charging, heated and ventilated leather seats, leather steering wheel, automatic headlights, electric sunroof, Bluetooth keys and other leapfrog equipment, bringing a new luxury experience of passenger car class.

　　The 2023 off-road gun is equipped with a 2.0T+8AT gold power combination; The original factory is equipped with hard-core equipment such as front and rear axle electronically controlled differential lock, K-MAN nitrogen cross-country shock absorber, Bailuchi KO2 all-terrain tire, winch, wading throat, front and rear iron competitive bars, etc. The domestic pickup truck pioneered the creeping mode and tank turning, which greatly reduced the difficulty of off-road and improved driving safety; Brand-new upgrade off-road side pedal, new transparent chassis, upgraded high-performance cooling system, and unique off-road thermal management system, so that off-road can do whatever you want.

　　The new car comes standard with ESP body stabilization system; Equipped with high-order intelligent driving assistance, the functions cover ACC adaptive cruise, AEB active braking, collision warning, smart dodge, intelligent lane assistance, etc., and use technology to ensure safety; The whole car is equipped with 6 airbags, high-strength body, the first original factory standard 3mm thick chassis metal armor, and all-round armor protection to ensure users’ driving safety and care for every wonderful moment.

　　The 2023 off-road gun provides six driving modes: 2H, 4H, 4L, snow, mud and sand. It has a unique off-road expert mode at the same level, allowing experienced players to enjoy pure off-road fun. A number of modified harnesses and switches are reserved, and the original factory has its own towing qualification and trailer anti-swing function to expand the wonderful and fun outdoor life.

　　As the first personalized off-road modified product of "Cannonball Project", since the birth of artillery, climbing Mount Everest, wearing Yunnan and Tibet, and protecting scientific research have demonstrated the off-road spirit without fear of challenges with flexible and powerful strength, creating a legend of the charm of single-row off-road pickup trucks. At this year’s Alashan Desert Heroes’ Meeting, double artillery successfully challenged Bilutu Peak, which is known as the "Desert Everest". Only 1 minute and 35 seconds, a mirror to the end, glory to the top, showing extraordinary off-road strength.

　　The 2023 artillery is strong and rejuvenated, and with all-round product competitiveness, it has become the "king of the desert" preferred by cool play, cross-country and competitive people. The performance of the engine is further improved, with the maximum power reaching 160kW and the peak torque reaching 380N·m, without fear of rough journey; The wheelbase of the whole vehicle is 2745mm, the golden ratio, the single-row structure, the cooperation with the Borgwarner part-time 4wd system, the super passability and the off-road capability are leading at the same level; In addition, the artillery has a number of fever-level off-road equipment, which is fully equipped by the original factory, saving the trouble of modifying and injuring the car in the later stage, so that users can enjoy the hearty feeling of climbing mountains and mountains.

　　It is worth mentioning that 2023 off-road guns and 2023 guns have the most convenient pickup truck sales service network in China, with over 2,000 outlets and an average service radius of less than 50km, so they can enjoy fast and convenient service even in remote places.

Insist on category innovation, product diversification, high-energy pickup lineup amazing audience.

　　At this auto show, Great Wall Gun not only brought new and upgraded off-road pickup products, but also brought many innovative masterpieces such as passenger leisure, fashion business, personalized co-creation and modification on the same stage to stage a pickup feast.

　　Great Wall Gun 6X6 co-creation model is based on China’s first 6X6 super off-road platform newly launched by Great Wall Gun and Chaojing. The platform has three black technologies of "all terrain, super power and unlimited expansion", creating a brand-new category, breaking the situation that foreign capital dominates 6X6, and leading China’s hard-core cross-country to an advanced level. Thanks to the innovative technology of the platform, the Great Wall Gun 6X6 co-created model has strong all-terrain and all-scene off-road capability, and meets all the aspirations of pickup truck players for 6X6′ s tough travel mode with the hard-core strength of "creating new species, creating new life and creating new benchmarks".

　　The large-scale high-performance luxury pickup truck Shanhai Gun has three extreme product strengths of "high performance, super luxury and super fun", which fills the blank of high-end luxury pickup trucks in China. With its unparalleled crossing ability, changeable refitting ability, outstanding towing ability and full-scene leisure adaptability, it has become the real king of outdoor.

　　The 2023 passenger gun, positioned as "global intelligent luxury passenger pickup truck", is built on the world’s leading intelligent professional off-road tank platform, and has passed 76 kinds of global road and extreme environment tests such as "extremely cold, extremely hot and plateau", with the test mileage exceeding 6 million kilometers and leading the same level in technical performance. The new car strives to improve in terms of "intelligence, luxury, safety and comfort" and achieve a higher-value luxury experience.

　　On the public day of the auto show, the 2023 commercial gun and King Kong gun AT models will also make a stunning appearance. The 2023 commercial guns positioned as "global intelligent luxury commercial pickups" have become the preferred business partners and intelligent assistants of business elites in the new era with five hard-core strengths of "super enjoyment of driving, super power, super safety, super load-bearing and super ingenuity".

　　The "100,000-yuan automatic pickup truck" King Kong cannon is a new entrepreneurial equipment brought to the strugglers in the new era. It is deeply built from the dimensions of "hard core King Kong, King Kong quality, super King Kong and fashion King Kong" to help users have a good business and a better life.

Join hands with off-road players to create a user base to help China pickup culture jump.

　　Great Wall Gun not only provides users with high-performance pickup products, but also deeply cultivates the ecological construction of users with the concept of comprehensive TO C service, plays with users, creates a life of sharing full-scene pickup trucks, and promotes the development of pickup culture in China.

　　At this auto show, Great Wall Gun officially announced that it will join top desert cross-country players in China to set up three user bases in Wulanbuhe, Badain Jaran and Kumutage, enabling users to play desert cross-country and become a gathering place for desert cross-country enthusiasts all over the world.

　　Five extreme desert cross-country players appeared at the Great Wall Gun booth as "Great Wall Gun Desert Cross-country-Shanhai Culture Co-creation Officer", sharing off-road stories, starting off-road journeys with users, and injecting the upward development of off-road pickup truck culture in China..

　　As a pickup truck leader, the cumulative global sales of Great Wall pickup trucks exceeded 2 million, ranking first for 25 consecutive years. From January to May this year, the domestic terminal market share of Great Wall pickup trucks exceeded 50%. For every two pickup trucks sold in China, one is Great Wall. Great Wall Gun is the best-selling pickup truck brand in China, and it is the first high-end pickup truck brand to exceed 450,000 units. It has been listed in more than 50 countries on four continents.

　　In the future, the Great Wall Gun will insist on category innovation and user co-creation, and ignite the pickup truck dream and off-road dream in everyone’s heart. It will also represent the pickup truck brand in China, make a decisive battle with the international mainstream brands in the global market, and make the China pickup truck popular all over the world.

　　(Xinmin. com published this article for the purpose of transmitting automobile information, and does not represent the views of this website.)

　　Chengdu International Automobile Exhibition 2023 will officially kick off on August 25th in West China International Expo City. As the most important international auto show in Southwest China, it has always been a stage for major auto brands to "show their muscles". As the representative of China’s own brand, Chery Group is also ready to go. Four brands, Chery, Xingtu, Jietu and iCAR, will jointly participate in the exhibition with more than 30 heavy models, showing strong brand upward potential.

　　As of August 20th, Chery’s cumulative sales volume has exceeded 1 million vehicles this year, running out of the "acceleration" again, two months ahead of last year’s million sales volume. Chery Group has achieved "double growth" from the same period of last month under the background of "double decline" from the same period of last month, continuing the strong trend of sprinting sales to new highs for months since this year. What surprises will Chery bring us at this Chengdu Auto Show? Let’s take the lead and have a quick look!

Chery Group landed at Chengdu Auto Show with four major brands.

　　The ultimate price of oil and electricity is higher than that of the new Tiggo 7 PLUS.

　　At this year’s auto show, Chery brand will bring its three major series and new energy heavy models to the show. In addition to the Tiggo 9, Arrizo 8 high-energy version and the newly-launched Exploration 06, the Tiggo 7 family will also welcome new models to market, and consolidate the new benchmark of A-class SUV value with its advanced scientific and technological strength. As the most successful model sequence of Chery brand, the Tiggo series quickly responds to iterations. At this auto show, two models, the Tiggo 7 PLUS Champion Edition and the Tiggo 7 New Energy Champion Edition, will be launched, with fuel+hybrid two-line force.

Tiggo 8 New Energy Champion Edition+Tiggo 7 New Energy Champion Edition

　　The Tiggo 7 New Energy Champion Edition, which will be listed at this Chengdu Auto Show, has three core advantages: super electric hybrid, super safety and super smart enjoyment. At the same time, it expands the vehicle lineup, and creates a super high price-to-performance ratio with the same-level leading electric hybrid technology, the same-level leading intelligent cockpit, the same-level super-high active and passive safety standards, and the only vehicle in the industry and the three-power lifetime warranty, which brings users more diversified new energy car purchase options. With the launch of the Chery Tiggo 8 New Energy Champion Edition and the Tiggo 7 New Energy Champion Edition, Chery Automobile will formally form a Chery hybrid Gemini layout consisting of the Tiggo 8 New Energy Champion Edition and the Tiggo 7 New Energy Champion Edition, covering the mainstream electric hybrid market within 150,000 in an all-round way, and satisfying users’ travel with a diversified vehicle lineup.

　　The new generation of Tiggo 7 PLUS Champion Edition is positioned as "the value benchmark of 100,000-class SUV", which is specially designed for "Lohas Youth". It continues the "three highs" product gene with high value, high value and high safety of the Tiggo 7 PLUS model, and is equipped with the fourth-generation 1.5TGDI engine of Chery Kunpeng Power for the first time, and it has the only super start in its class, with an acceleration of 0-60km/h of only 3.8s and a fuel consumption of only 6.58L per 100 km. With the launch of the Champion Edition, the new generation of Tiggo 7 PLUS Champion Edition family will refresh the industry value benchmark with the brand-new "the strongest Kunpeng dual-power combination of the same class", further high price-performance ratio and richer product lineup, and become a must-have item for users to travel. Not only can it provide more choices for users to travel, but it will also help more young users to easily start a beautiful car life with Chery’s fourth-generation ACTECO engine and the ultra-high price-performance ratio of "increasing the quantity without increasing the price".

A new generation of Tiggo 7 PLUS Champion Edition

　　Leading high-end travel, Star Road, Eta Ursae Majoris Flying Fish Edition and Star Era ET to open "Super Comfort, New Experience"

　　As the "spire" of Chery Pyramid, Xingtu is committed to bringing intelligent, luxurious and energetic high-end travel experience to the new middle class in the city. In 2023, Starway, which entered the era of 2.0, ran hard in an all-round way and accelerated the drawing of the future "445" product matrix blueprint. At the Chengdu Auto Show, the launch of Eta Ursae Majoris Flying Fish Edition and the launch of Star Era ET interior will be the two most important star attractions of Star Road booth. In addition, Star Era ES, which will be launched in the fourth quarter, as well as a new generation of moon-hunting, a new generation of Lingyun and wind-chasing PHEV, will all debut, and a super comfortable and new experience journey will soon set sail happily.

　　Since its listing in February, Eta Ursae Majoris has launched a "luxury affirmative action" campaign in the 200,000-yuan SUV market with a user value twice the retail price. Among many highly competitive functions, Flying Fish Super Chassis accounts for 67% of car purchases, which has won unanimous praise from users. Eta Ursae Majoris Feiyu Edition will continue to decentralize this function, and at the same time, it will add a new powertrain equipped with 2.0T+ Aisin 8AT to carry out luxury equality to the end.

Eta Ursae Majoris Flying Fish Edition

　　As the first high-end electric SUV in Star Age, Star Age ET adheres to the aesthetic concept of "super comfortable home", takes "warmth, comfort, luxury and elegance" as the design theme, adopts indoor home design techniques, and creates a modern sense of luxury and luxury through the collision of lights, real wood and real aluminum. Create a super comfortable 6A healthy cockpit that leads the industry for users, and make the car a cockpit and a second home.

Xingjiyuan ET

　　Focus on the travel scene and shake it. Jietu travelers will start pre-sale

　　Jietu Automobile focuses on the "Travel+"market segment, builds products with the concepts of scene, ecology and platform, and also builds a more perfect travel ecology and product matrix. It is understood that Jietu Automobile will open the pre-sale of Jietu travelers at Chengdu Auto Show. The pre-sale models include 1.5T and 2.0T power models. Jietu travelers adopt the design language of "the way of vertical and horizontal", showing the beauty of toughness. The posture of the whole vehicle is powerful, the suspended roof is equipped with luggage rack, and the generous black broken-line wheel arch and large-size rim are extremely off-road temperament. The small schoolbag at the tail is a classic design of off-road SUV. The rear taillights set vertically on both sides are wrapped in a black frame, and the shape of the rear bumper echoes the front face.

Jietu traveler

　　Of course, Jetway travelers are not only domineering in appearance, but also unambiguous in lining. The new car is equipped with the industry’s first XWD fully automatic intelligent four-wheel drive system, which brings very strong grip, high passability and ability to get out of trouble. With the empowerment of Borgwarner’s sixth-generation torque manager and intelligent differential lock, TA can win both urban roads and outdoor cross-country.

　　Intellectual fun playmates make a stunning appearance in iCAR 03 and join hands with millions of users to "dare to be fun"

　　Since the official release of "New Power" brand iCAR, Chery’s layout on the new energy track has been further accelerated, and at the same time, it has constantly challenged its own limits, innovated its marketing methods, and launched a number of user co-creation activities including appearance co-creation and i-VA virtual people, so as to establish a deeper emotional and value resonance with users and realize mutual two-way travel. At this auto show, iCAR will join hands with its vanguard iCAR 03 to make a stunning appearance, and the interior of the "intellectual playmate" SUV will usher in the first real car exposure! It is worth looking forward to that iCAR 03 will also join hands with a number of heavyweight big coffees to launch "iCAR 03′ s first China car crowdfunding early-adopter activity — — Millions of users and millions of kilometers long test ceremony, dare to play in the wild, specially for chasing new young people! There is also a mysterious modified car of "landing on Mars", which is worth finding out!

iCAR 03

　　At this Chengdu Auto Show, eQ7, which was popular before it went on the market, will also make a heavy debut. As the first home pure electric SUV built by China’s first aluminum-based lightweight platform, eQ7 was born for real travel scenes of home users, bringing a new definition of home pure electric SUV. At the same time, the familiar QQ ice cream, small ants and other models will also be renewed, Q moving Rongcheng.

　　Enjoy Rongcheng intelligently and see the future! From August 25th to September 3rd, four brands, Chery, Xingtu, Jietu and iCAR, will bring more than 30 heavy-duty models to Chengdu West China International Expo City, and come to Hall 5, H501 Chery booth to experience brand-new models, explore pioneering technology, and have many interesting ways to play. (Photo: provided by Chery Automobile)