On March 8th, the new plug-in hybrid car Qin PLUS DM-i was officially launched. There are four new models with the price range of 105.8-145.8 million yuan.

Compared with the traditional plug-in hybrid with fuel as the main power, Qin PLUS DM-i is equipped with the latest DM-i super hybrid system. The system provides the main power source through high-power motor and high-energy blade battery, and the whole system is mainly electricity, with lower energy consumption and no discount on performance. Taking Qin PLUS DM-i as an example, the acceleration time from 0 to 100 km/h is 7.3s, and the fuel consumption is 3.8L/100km.

Qin PLUS DM-i can be regarded as an upgraded model of Qin. The outline of Qin PLUS DM-i is somewhat similar in appearance, but the new car uses a more fashionable DragonFace 2.0 design, which is sharper in the shape of the front face and the front and rear light groups. The front grille has a larger area and a stronger gas field.

The transition between the front face and the side wall of the new car is clear and clear, and the size of the multi-strip aluminum alloy wheel hub is further increased, which looks more sporty. In terms of dimensions, the length, width and height of the new car are 4765/1837/1495mm and the wheelbase is 2718mm respectively.

The latest design style used by Qin PLUS DM-i in the interior, such as the style of IP platform, the shape of air conditioning outlet and the layout of shift lever area, is closer to Han’s, and it looks luxurious and has a good sense of texture.

The full LCD instrument of the new car is relatively small, which shows some driving-related information more simply and directly, such as power, endurance, speed, energy output status and so on.

The rotatable suspended central control large screen is still the core attraction of the car interior, and it is equipped with the latest DiLink intelligent car-machine interaction system, which is rich in expansibility and extremely playable.

In terms of power, Qin PLUS DM-i is divided into two versions: pure electric battery life of 55km and 120km. The 55Km version adopts EHS132 electric hybrid system, with a maximum power of 160kW, an acceleration of 7.9 seconds per 100 km and a comprehensive battery life of 1180km；. The 120km version adopts EHS145 electric hybrid system, with the highest power of 173kW, the acceleration time of 100km of 7.3 seconds, and the comprehensive battery life of 1245km. The fuel consumption of both versions is 3.8L per 100 kilometers in the state of power loss.

The 55Km version of Qin PLUS DM-i is equipped with an 8.3kWh "blade" lithium iron phosphate battery, which supports AC slow charging. The 120km version of Qin PLUS DM-i is equipped with a lithium iron phosphate battery with a total energy of 21.5kWh. In addition to the common AC slow charging, it also adds a DC fast charging function, which is rare in plug-in hybrid vehicles.

Editor’s summary:It is foreseeable that Qin PLUS DM-i should be able to contribute considerable sales in 2021. This model, which is grounded enough in price, rich in configuration and well-balanced in power system, will not only compete in the same level of hybrid and plug-in models, but also grab some markets of 100,000-class traditional fuel sedan.

It is reported that among the three new models equipped with DM-i super hybrid, Qin PLUS DM-i has the highest pre-sale order volume so far.

Image source: ICphoto

Although there is still uncertainty about the listing at the end of the year, it has not affected the normal operations within Wanda Group.

Blue Whale Finance found through the official website of Wanda Group that since the beginning of this year, Wanda Group Chairperson Wang Jianlin has led a team to reconstruct the cultural tourism map in many places across the country, and has signed strategic cooperation with the governments of Luoyang, Henan, Deyang, Sichuan, Zhangjiajie, Shanxi Datong, Yichun, Heilongjiang, and other places to cooperate around the cultural tourism industry.

On August 3 this year, Wanda Group announced through its official website that it would rename its Wanda Cultural Group to Wanda Cultural Tourism Group. Blue Whale Finance recently learned from people close to Wanda that, unlike previous cultural tourism projects, the future Wanda Cultural Tourism will "abandon the weight and lighten the weight". Like Wanda Plaza, asset-light cultural tourism is the main direction.

Restart the cultural tourism industry

According to Wanda Group’s official website, Wanda currently includes business management groups, cultural tourism groups and investment groups. Among them, the business sectors of the cultural tourism group, in addition to film and television, sports, and baby king, there are also four cultural tourism projects and cultural tourism planning and design institutes. The four cultural tourism projects are Changbai Mountain International Resort, Wuhan Central Cultural District, Lanzhou Wanda City, and Yan’an Red Street.

The above-mentioned sources told Blue Whale Finance that Wanda Cultural Tourism is a business sector that Wang Jianlin has always wanted to do. After selling Wanda Cultural Tourism to Sunac, Wanda has not stopped expanding its cultural tourism projects.

In February this year, Wanda established a comprehensive strategic cooperative relationship with Luoyang, and took the Longmen Tourist Resort project in Luoyang as the first major cooperation project. On April 10, Wanda signed a contract with Sichuan Deyang for the Sanxing Lake Wanda five-star hot spring resort hotel and international cultural tourism project. On April 12, Zhangjiajie Tourism Group announced that it signed a strategic cooperation framework agreement with Wanda, and the two sides will cooperate on the Dayong Ancient City project. In June, Wanda signed a comprehensive strategic cooperation agreement with the Datong Municipal Government and Datong Cultural Tourism Investment Group respectively, mainly on the cooperation of Datong Ancient City. In August, Wanda signed a strategic cooperation agreement with the Yichun Municipal Government and Yichun Sengong Group to plan in-depth cooperation in the cultural tourism industry and other fields.

In addition, since the beginning of this year, Wang Jianlin has led a team to visit many places and exchanged discussions with local governments, including Pinggu District, Beijing, Changchun, Jilin, Libo County, Qiannan Buyi and Miao Autonomous Prefecture, Guizhou, and Suqian, Jiangsu. This year’s August-September is particularly concentrated.

According to the official website of the Yichun Municipal Government, on August 16 this year, Sui Hongbo, Secretary of the Yichun Municipal Party Committee, met with Wang Jianlin, Chairperson of Dalian Wanda Group, and the two sides exchanged ideas on cooperation in cultural tourism and other fields. Wang Jianlin said that Wanda will give full play to the successful experience in the development of the cultural tourism industry accumulated over the years. Relying on Yichun’s valuable resources and the upcoming high-speed rail era, it will actively plan for cooperation between the two sides, strengthen planning and design on the "ice and snow", and do a good job in innovative articles.

According to the official website of the Beijing Pinggu District Government, on August 26 this year, Pinggu District and Wanda Group held a symposium. Tang Hailong, Secretary of the Pinggu District Party Committee, hoped that Wanda would actively participate in the construction of the "Pingyu dual-use" rural revitalization Jinhai Lake core area. Wang Jianlin said that Wanda would give full play to its own advantages in cultural tourism, hotel operations, etc., and select a representative, exemplary and leading project group as soon as possible to study and formulate a planned operation plan to help the construction of the "Pinggu dual-use" core area with practical actions.

According to the official website of the Suqian Municipal Government, on September 5 this year, Chen Zhongwei, Secretary of the Suqian Municipal Party Committee, met with Wang Jianlin, Chairperson of Wanda Group, and Wang Jianlin said that Wanda Group will give full play to its own advantages, rely on Suqian’s superior ecological resources, and further increase cooperation in areas such as cultural tourism.

"Cultural tourism industry" is a common keyword mentioned by local governments and Wanda.

Wanda Tourism Industry was established in October 2013 and belongs to Wanda Culture Group. In 2014, Wanda Tourism revenue was only 7.50 billion yuan, but by 2016, Wanda Tourism revenue had reached 17.43 billion yuan, an increase of nearly 40% year-on-year.

Wanda’s tourism brand "Wanda City" has not only opened one after another across the country, but also began to enter overseas, signing two large-scale cultural tourism projects in India and Paris in 2016. Wang Jianlin said at the time that by 2025, 25 Wanda Cities will be opened worldwide, of which 5 will be opened overseas. "First, it is possible to gradually accumulate and become a leading brand in terms of business scale."

However, in 2017, due to financial problems, Wanda transferred 91% of the shares of 13 cultural and tourism projects to Sunac for 43.844 billion yuan, which was called "M & A of the Century".

It was the industry consensus at the time that Wanda would give up the cultural tourism industry, but Wanda said in a subsequent statement: "As China’s earliest pioneer in the cultural tourism industry, Wanda has always been optimistic about the development prospects of China’s cultural tourism industry. In the future, Wanda will continue to invest in the cultural tourism industry. Its cultural tourism group (including planning, construction and project management departments) will continue to be an important industrial group of Wanda for sustainable development."

Wanda said that it will continue to invest in the cultural tourism industry in the future, retain the backbone team of the cultural tourism industry, and reorganize the Cultural Tourism Planning Institute, Cultural Tourism Construction Center, and Cultural Tourism Management Company.

From the start of the Changbai Mountain cultural tourism project a decade ago, Wanda has never given up its ambition to expand the cultural tourism industry. The above-mentioned person familiar with the matter said that, unlike the previous "land acquisition-development" asset-heavy model, Wanda’s future cultural tourism industry will be mainly asset-light operation. "The land is still owned by the local government, and Wanda only manages and operates and exports brands."

It is reported that Wanda Neijiang Cultural Tourism City, located in Sichuan, is scheduled to open at the end of this year and will become an important tourist destination in Chengdu and Chongqing and a new business card for Neijiang City.

Whether it will go public at the end of the year is still up in the air

For enterprises, the asset-light model will undoubtedly greatly reduce the pressure on capital.

According to Wanda’s official website, as of December 31, 2022, 473 Wanda plazas have been opened across the country, and Blue Whale Finance has learned that half of them are asset-light projects. In addition, at the end of this month, Beijing will open two more Wanda plazas at the same time, both of which are asset-light projects.

On August 31, Wanda Commercial Management disclosed that the interim report of corporate bonds showed that the operating income in the first half of 2023 was 25.452 billion yuan, an increase of 4.30% year-on-year; the gross profit margin was 64.63%, an increase of 1.53 percentage points year-on-year.

Among them, the hotel operating business revenue rose the most significantly, up 103.84% year-on-year, with gross profit margin increasing by 17.67 percentage points. Other business revenue rose 3.05%, and gross profit margin increased by 2.1 percentage points.

Wanda Commercial Management plans to spin off the listed subsidiary Zhuhai Wanda Commercial Management’s total assets are 22.886 billion yuan, net assets are 7.233 billion yuan, the operating income during the reporting period is 27.12 billion yuan, and the main business profit is 12.984 billion yuan.

The net cash flow generated by Wanda Commercial Management’s operating activities in the first half of the year was 11.852 billion yuan, an increase of 41.6% year-on-year. The balance of cash and cash equivalents as of the end of the first half of the year was 14.692 billion yuan. As of the end of the first half of the year, Wanda Commercial Management’s consolidated interest-bearing liabilities were 141.283 billion yuan, of which the interest-bearing liabilities due within one year were 29.257 billion yuan.

After experiencing a period of debt repayment pressure, Wanda also ushered in good news. On September 12, a domestic debt "200,000 01" repo bond owned by Wanda Commercial Management has been repaid. The repo payment amount is 3.79 billion yuan, which is close to the full repurchase.

According to the announcement of Wanda Commercial Management, the bond code 175119, the issuance scale is 3.80 billion yuan, the bond maturity is 5 (3 + 2) years, the coupon rate is 5.58%, the issuance start date is September 7, 2020, and the maturity date is September 9, 2025 9 (postponed in case of holidays), but in the third year, that is, when it expires in 2023, the issuer has the option to adjust the coupon rate and the investor’s right to sell back.

The person close to Wanda said that after the completion of the bond sale and payment, Wanda Commercial Management has no public overseas debt maturity risk this year. "Wanda’s business model is very clear, the return on assets is expected to further improve, and there is little pressure on public market debt in the next few years."

However, whether Zhuhai Wanda Commercial Management can go public smoothly at the end of this year remains unresolved and remains the biggest hurdle facing Wanda.

　　"Benefiting from a number of policy supports in expanding domestic demand and promoting consumption, the consumer market continues to improve." Recently, media reported that 21 brokerages are optimistic about big consumption. Not long ago, Industrial Securities overseas consumer industry research analysts released an industry tracking report "KK Group: A Trend Retail Group Winning with Products + Stores + Digitalization", which has attracted much attention from the market. Data show that since KK Group submitted its prospectus, many brokerages have released industry research reports.　

　　The above report believes that China’s trend retail market will grow at a compound growth rate of 19.5% from 2020 to 2025, and the market size is expected to reach 475 billion yuan in 2025. With its advanced digital information technology system, KK Group has effectively realized the improvement of operational efficiency by optimizing location selection, product selection, logistics chain management, inventory management and other supply chain links, thus driving the steady growth of the company’s performance.　

　　The report shows that the compound annual growth rate of GMV of KK Group in 2018-2020 is 246.2%, and the GMV of its main brand KKV in the first half of 2019, 2020 and 2021 is 97 million yuan, 1.156 billion yuan and 1.367 billion yuan respectively.　

　　Trend retail, as a popular track of new retail, has been favored by capital in recent years, but the industry is facing challenges under the influence of the epidemic, and some companies have lowered their performance expectations. Can KK Group withstand the test of the epidemic and achieve steady improvement in performance in the face of adversity? Under the test of the epidemic, KK Group, which has impacted the "trendy retail leading" of Hong Kong stocks, has conveyed to the market and investors what kind of efficiency improvement methods?　

　　Optimize the supply chain to continuously reduce costs and achieve "zero supply and consumption" three wins　

　　Trend retail refers to a new retail model characterized by the unique concept and style of products, creative and fashionable entertainment functions in design, and immersive shopping experience.　

　　As a representative of the rapid rise of the industry, KK Group has created the ultimate aesthetic space design with the insight of the current Generation Z consumer’s main force on the appearance and social needs, opened up the self-communication of KK Group’s brands on social media, and "open source" for the company’s performance growth. At the same time, KK Group also achieved effective "throttling" by effectively managing the supply chain system. According to public data, KK Group’s management fees continued to decline from 2018 to 2020, reaching 29.9%, 24.2%, and 17.1% respectively. In the first half of 2021, the management fee was only 8.4%, a year-on-year decrease of 13.1 percentage points.　

　　KK Group said in the prospectus that the company has simplified the layers of the supply chain through a supply chain management system and manufactured its own-brand goods by sourcing directly from third-party brand partners or hiring OEM and ODM contractors to reduce supply-side costs.　

　　From the prospectus data, KK Group’s own brand products have seen significant growth in recent years. The proportion of the company’s revenue from purchasing its own brand products from OEM and ODM contractors has increased from 1.4% in 2018 to 13.4% in 2021.　

　　On the other hand, KK Group’s control of supply-side costs includes innovative mechanisms such as "buyout system, 0 mid-platform fees, and shortening account period".　

　　The "buyout system" refers to the direct purchase of products from brand suppliers by way of buyout for a certain product. For KK Group, this move can not only ensure the supply of products, but also reduce the operating costs of suppliers stably, allowing consumers to buy high-quality and cheap products.　

　　The "0 mid-platform fee" means that in the process of product selection, listing, and sales, suppliers do not need to pay entry fees, stacking fees, listing fees, promotion fees, and new product fees to KK Group, which allows suppliers to have more security in terms of capital flow, better investment in new product research and development, and effectively guarantees the SKU update frequency of KK Group.　

　　In addition, unlike the long account period of traditional supermarkets, the buyout system adopted by KK Group is mainly based on monthly accounts and has a short account period, which further relieves the financial pressure on suppliers. The results show that this new "zero supply" relationship can motivate suppliers to cooperate more actively with KK Group and provide more advantageous cooperation conditions. In addition, due to the joint efforts of KKV, THE COLORIST colorist, and X11 brands under KK Group, more and more brands are willing to launch new products, limited editions, or joint models in KK Group’s stores, which also attracts more brand loyalists and young consumers to pay, thus forming a virtuous circle in the new retail era.　

　　Industry insiders believe that KK Group’s optimization of supply chain management is a "win-win" model for the company itself and its suppliers, and this "win-win" zero-supply relationship will ultimately benefit consumers, truly achieving a "zero-supply-consumption" three-win.　

　　Technology deeply empowers and improves operational efficiency　

　　In order to further enhance operational efficiency, KK Group has also integrated technology and digitalization into the optimization and upgrade of the company’s supply chain management system.　

　　Since its establishment, KK Group has attached great importance to the bottom-level driving role of technology. Whether it is KK Pavilion, KKV, THE COLORIST colorist or X11, since the establishment of these brands, the company has made a strategic layout with technology to meet the trendy retail needs of young people "love beauty, love play and love life".　

　　In the supply chain system, KK Group has independently developed a number of new "sharp tools" that empower retail consumption by technology, such as the KPOS system that provides services for every key scene of store operation, the KVCM system that visualizes shelf display management, and the WMS system that provides warehouse operation management. Leading technology not only supports the company to analyze a large amount of product sales data, but also effectively assists it to effectively apply digital and intelligent methods in daily operations, thus effectively enhancing every operation link.　

　　At the product selection end, KK Group adheres to the "digital product selection mechanism", that is, the listing and removal of products are determined by big data, and the technical team behind it provides all-round support and guarantee for each single product, avoiding human intervention caused by subjective preferences and interests that may occur in the procurement process. On this basis, KK Group is able to achieve accurate selection and efficient update iteration of high-quality products.　

　　It is understood that KK Group adopts the "last elimination system" for its products, and the product update rate is as high as 30% -50%. The limited physical space continues to generate infinite vitality, and consumers can also have a better shopping experience, which brings about higher conversions. It is not difficult to see that KK Group’s early strategic investment in IT systems has begun to bear fruit, and the scale effect of KK Group is gradually emerging.　

　　With cost reduction and efficiency increase, the company’s profitability continues to improve　

　　For retail companies, maintaining optimum inventory levels is crucial to company stability, and KK Group cannot escape this. Thanks to the efficient supply chain system and logistics system, KK Group’s inventory turnover days have been significantly optimized.　

　　According to the data disclosed in the prospectus, as of June 30, 2021, the total inventory of KK Group reached 985 million yuan. This seemingly huge number is expected to be turned around in a few months through the company’s efficient supply chain system.　

　　At present, the company’s inventory turnover days have dropped from 301 days in 2019 to 150 days in the first half of 2021. At the same time, the proportion of the company’s inventory to the total value of current assets has also dropped from 52.0% in 2019 to 34.6% in the first half of 2021. Among them, the increase in supply chain cost reduction has brought about an improvement in inventory turnover.　

　　It is worth mentioning that some people in the consumer retail industry believe that, in light of KK Group’s emphasis on product display and space aesthetics, the company’s large inventory may be scattered among major stores, rather than centralized storage in warehouses.　

　　As of the end of October 2021, KK Group has 680 stores. According to this simple calculation, the inventory value scattered in each store is less than 1.50 million yuan, which is normal for offline stores with more than 20,000 SKUs.　

　　In fact, the benefits of an optimized supply chain management system are obvious to all.　

　　Its prospectus shows that in 2018-2020, KK Group’s GMV was 188 million yuan, 652 million yuan, 2.254 billion yuan, and the growth trend was obvious, while the GMV in the first half of 2021 almost caught up with the whole year of 2020, achieving 2.213 billion yuan; in addition, in 2020, KK Group adjusted ebitda to positive, achieving 68 million yuan in 2020 and 216 million yuan in the first half of 2021.　

　　It is worth noting that KK Group’s gross profit margin has also improved significantly, from 27.1% in 2019 to 30.4% in 2020, and further to 35.9% in the first half of 2021.　

　　In terms of sub-brands, since the successful incubation of KKV and THE COLORIST colorists in 2019, the operating profit and EBITDA have always been positive. Among them, KKV has performed well. In the first half of 2021, KKV achieved an operating profit of 140 million yuan, EBITDA reached 235.70 million yuan, and the EBITDA rate rose to 22.5% from 18.2% in the same period last year. These are mainly due to KK’s continuous optimization of the procurement process. Some third-party institutions believe that the GMV of KK Group is expected to reach 4.50 billion in 2021.　

　　In the opinion of industry experts, after the overall expansion of KK Group in recent years, its performance has not been dragged down, but has instead shown a healthy development trend. Regarding the IPO progress that the media has paid more attention to, Hong Kong capital markets professionals believe that due to the current semi-annual report data statistics node, the update of KK Group’s prospectus has been delayed. However, on the basis of the company’s stable performance growth, the continued optimism of the large consumer track, and the gradual recovery of the Hong Kong stock market in the second half of this year, I believe that KK Group will update the prospectus as soon as possible and continue its journey to listing.

Lynk & Co., as the pride of domestic cars, holds Volvo technology backed by Geely Dashan. In the past few years, its performance in the automobile market was quite dazzling. At its most brilliant time, with the two popular models 03 and 01, it became the first selling brand among domestic high-end brands in our country. However, since entering the new energy era, Lynk & Co has been slow in the field of new energy, and it has obviously fallen behind. Take the sales data in May. The sales performance of Lynk & Co is difficult to say.

The first selling model in May was the Lynk & Co 06, a model based on Geely’s BMA platform. Strictly speaking, it did not have the essence of Lynk & Co, and only sold 5,309 units. The second place was the Lynk & Co 03, with sales of 4,963 units. The third was the Lynk & Co 01, which sold 1,213 units. The fourth was the Lynk & Co 09, which sold 981 units. The fifth was the Lynk & Co 05, which sold 477 units. The following models were basically new energy extension vehicles and the fuel version of the Lynk & Co 09. Sales were in the hundreds or even double digits, while the Lynk & Co 02 did not sell a single unit.

It can be seen that the Lynk & Co brand is already in a quite dangerous situation. After all, the number of Lynk & Co’s 4S stores in the country has reached about 270. If you look at this level, the average sales volume of a store is 53 units. For Lynk & Co, the average sales volume of 53 units is no longer enough for the 4S stores in some areas to survive. If you want to make a breakthrough, Lynk & Co must make efforts in the field of new energy, and this force point is the Lynk & Co 08, which has been preheated for half a year but has not yet been listed. The Lynk & Co 08 is positioned as a medium-sized SUV. It is the first new energy exclusive platform SUV of Lynk & Co, and it is the big killer of Lynk & Co

However, Lynk & Co 08 has not been listed since it was exposed at the beginning of this year, and has not even entered the pre-sale stage. The Harvard Xiaolong MAX, Tang DM-i Champion, Galaxy L7, Dark Blue S7 and other models exposed during the same period have basically been listed or entered the pre-sale stage. The delay in the launch of Lynk & Co 08 has seriously affected consumers’ enthusiasm for consumption, and will make its leading technology outdated.

In fact, the reason why Lynk & Co 08 is not listed is also very simple, that is, the car market is too much, even a hot-selling brand like BYD has to reduce the guide price to launch the championship version of the model, as a competitor of Lynk & Co 08, the starting price of the Tang DM-i championship version is only 209,800, so the pricing of Lynk & Co is not sure, and can only wait for the opponent to choose after the listing.

On the evening of August 25, Evergrande Motor announced its interim results for the six months ended June 30, 2023 on the Hong Kong Stock Exchange.

According to the financial report data, as of June 30, 2023, revenue was 155 million yuan, an increase of 540.98% year-on-year. Evergrande Automobile said that the increase in revenue was mainly due to the group’s start to sell Hengchi 5. The company’s gross loss was 61 million yuan, an increase of 531.54% year-on-year, mainly due to the rising prices of core components such as batteries and chips and the lack of large-scale production, which made the manufacturing cost higher.

For the six months ended June 30, 2023, Evergrande Motor said it continued to focus on high-quality production and delivery of the Hengchi 5, improving and streamlining its production management system to lay a solid foundation for future high-volume production. Among all pre-orders for the Hengchi 5 (which has been pre-ordered in July 2022),More than 760 units were delivered during the reporting periodIn terms of R & D achievements, the Group has applied for 3,512 patents in similar research fields worldwide, of which 2,715 have been granted patents.

It is worth noting that the results show that in the first half of 2023, the Group’s administrative expenses decreased by 15.54% year-on-year to 935.92 million yuan, mainly due to the decrease in employees, the salary reduction of certain current employees and the decrease in R & D expenses.

As at 30 June 2023, the Group employed a total of 1,597 employees, approximately 92% of whom had a bachelor’s degree or above, and incurred total staff costs (including director’s remuneration) of approximately RMB 313.85 million during the reporting period (H1 2022: RMB 937.98 million).

According to Evergrande Automobile’s 2022 annual report, as of December 31, 2022, the group employed 4,506 employees. According to this calculation, in the first half of 2023, Evergrande Automobile’s staff reduction rate reached 64%.

(Proofreading/Huang Rengui)

In the fragmented and fast-paced current, there are many short-lived Internet celebrity products, but very few can exist for a long time. The same is true for the beverage track. Many brands are suddenly known to many consumers through a hot spot or out-of-circle marketing, but soon disappear and be replaced by the next "explosion". But in such a floating and sinking market, the big kiln continues to create value for consumers, channel providers, industries, etc., creating a long-term and stable growth internal driving force, so as to achieve sustainable development and set an example for the industry.

channel humanization

How to quickly build a brand in the market? How can products continue to penetrate into market segments? Channel management is an important part of it. Channel management is an important part of the company’s strategy and marketing strategy, and it is one of the long-term strategies of the brand. Dayao has always attached great importance to channel management and escorted the growth of agents.

In order to expand the market and enhance the popularity of brand products, Dayao has been expanding channels, up the ante catering, supermarkets, etc., to achieve online and offline all-round layout. Secondly, Dayao makes profits for channel providers and consumers, and provides 1V1 assistance to dealers. There is no general representative. According to different market layouts, sales policies are customized separately, so that dealers will not fall into a situation of going it alone. In addition to a professional "four-dimensional evaluation system", partners are evaluated from four dimensions: ability foundation, soft factors, industry status, and cooperation willingness, and a 3-month trial sales cooperation is carried out to reduce risks for dealers. After formal cooperation, it can also adapt faster, make profits faster, and continue to stimulate channel vitality.

Near and Far Strategy

Our country has a vast land area and a very broad market. If you want to make the brand go national, you must find the right method and expand it scientifically and reasonably.

From point to surface, break down one by one. The big kiln, which originated in the north, adopted the market strategy of "from near to far". After gaining a firm foothold in the northern market, it broke through the south of the Qinling Mountains and gradually realized the national layout through the eight self-built production bases, so that the production end is close to the consumer end, which is convenient for product supply and sales. In the process of planning cross-regional development of the big kiln, the number of distributors has increased, and distribution channels have been established all over the country. Store by store visits, promotions, and the strategy of wide distribution and excellent display have allowed the big kiln soda to go nationwide. At present, the big kiln soda has established more than one million retail end points, covering 31 provinces, autonomous regions and municipalities directly under the Central Government, and has more than 2,000 distributors.

Quality core barrier

Of course, the sustainable development of enterprises cannot be separated from the most core quality adherence. Since its inception, the large kiln has adhered to the principle of quality first, and has carried out raw material procurement, production, and testing with strict standards, and finally delivered to consumers, continuously earning a good reputation.

In order to ensure the quality of products and meet consumer needs, Dayao controls the quality from the source of raw materials, continuously screens and optimizes, replaces high-quality upstream raw material suppliers, and conducts in-depth cooperation with domestic and even international first-line raw material brands. In terms of production, Dayao actively and decisively implements the implementation of the digital workshop and HACCP management system through the 6S GMP management system and Quality Standard in line with international standards to ensure food hygiene and safety and consumer health. In addition, Dayao Beverage also actively explores and implements the "0471" quality management strategy, builds a quality and safety control system from the production base to the finished product, strictly supervises the source, strictly supervises the whole process of product production, and strictly traceability of quality and safety, and is committed to building an excellent quality engine.

A good business model is that brands, distributors, and consumers all benefit, and it is through the need for value propositions to solve the problems of multiple links. Dayao allows channels to reap long-term benefits and consumers to gain outstanding experience. Dayao brand is also moving towards a national soda leading brand and a century-old brand, achieving an ecological win-win situation.

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　　[New Car Listed in car home] On May 18th, Chery Automobile’s (|) family was officially listed.The new car has launched a total of 9 models.Fuel version modelThe price range is 126,900-171,900 yuan.The new car is young and dynamic in appearance and richer in configuration. There will be 5-seat and 7-seat space layouts and 1.6T and 2.0T engines to choose from. See the table below for detailed models:

★ New car features

　　Externally, the new car only adopts a large-size front air intake grille, and is equipped with a dot-matrix mesh structure. The headlight groups on both sides are integrated with the front grille and connected by a chrome-plated decorative strip to form a through design. The front sides of the new car are also surrounded by polygonal heat dissipation openings, and the interior is equipped with horizontal LED daytime running lights.

　　On the side of the car body, the new car adopts the standard SUV body structure. The front and rear fenders protrude slightly from the car body, and the whole side lines are relatively flat. Together with the chrome-plated decorative strips under the car door and the large-size rims with dense spokes, it shows the fashionable and dynamic side of the car. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

　　On the tail side, the new car is equipped with a roof spoiler, and the taillights adopt a through design, and the array shape of the internal light group is highly recognizable after lighting. In addition, the new car also adopts the exhaust design of four outlets on both sides, and surrounds the rear diffuser decorative panel in the middle after cooperation, so as to further enhance the dynamic effect of the vehicle.

　　In the interior part, the design style of the overall center console of the new car refers to the previous design idea of Chery OMODA 5, and the double screen design with a size of 24.6 inches is particularly eye-catching. The new car is also equipped with the W-HUD head-up display function developed by Chery, which can display the speed, dynamic ADAS, navigation, telephone and other forms, and can also make the user’s line of sight more focused, which is conducive to safe driving. In addition, the Tiggo 8 PRO is also equipped with SONY luxury 10-speaker surround sound, as well as a full-fledged atmosphere light group.

　　In terms of space, as a seven-seat model, the performance of the interior space of the Tiggo 8 PRO car is acceptable, and the design of hollowing out the back of the front seat gives more room for the second row of legs, which better ensures the seating space of the third row of passengers, and the performance of storage space is more conventional.

　　In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Chery Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The maximum power of the 2.0T engine is 254 HP and the maximum torque is 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

　　In the future, the new car will also be equipped with Chery Kunpeng DHT hybrid system, which will provide "3 engines, 3 gears, 9 modes and 11 speeds" with "CHERY AWD" Chery all-scene intelligent control four-wheel drive system, so that the new car has six all-scene road modes including economy, ordinary, sports, camping, skiing and cross-country.

★　Test drive review

　　Previously, we have tested the 2.0T model version (the test-drive version, and the test drive experience does not represent the final production version). The engine parameters of this model are 254 HP and 390 Nm, which are in line with the 2.0T high-power engine of the first-tier manufacturers, but there are still some gaps in the actual experience. Mainly reflected in the power output process is not linear enough, and the low torsion performance below 2000rpm is weak. In addition, the stroke of the accelerator pedal is relatively long, and there is still a little empty position in the initial stage, which leads to the need for more accurate control of the ankle when following the car at low speed, otherwise the power will suddenly break out after the speed exceeds 2000rpm, and it is easy to go forward.

　　But if you are the kind of driving style that you must rush out first, then the performance of this engine will definitely satisfy you, skip the initial fatigue and go straight to the power sweet zone, and this momentum can continue until 5000rpm. Even if the cruise state suddenly accelerates, it can be done in one go, don’t believe you look at the test results.

　　For dual-clutch gearboxes, the attitude of China brand is mostly to keep comfort and abandon shift speed, and Tiggo 8 PRO is no exception. According to the standard of a family car, its performance is qualified, and the selection of gears and the switching between gears during stop-and-go can be smooth and natural, without any obvious frustration and hesitation. It’s just that in the face of sudden high power request, the speed of downshifting is not fast, and it’s not decisive enough. It can’t be lowered to the right gear at once, and sometimes it needs to be replenished.

　　The chassis does not adequately filter small bumps, and it is also sensitive to the feedback of road information, and there will be redundant jumping when passing through potholes and speed bumps. But if you insist, it doesn’t count. After all, there is no strong impact transmitted to the car. The long-stroke suspension is not well restrained when facing the roll, and the response of the car body is also lagging behind. Generally speaking, it is comfort and movement, and both sides are not in place, giving people a very general sense of texture and advanced feeling.

　　In general, the driving texture of the Tiggo 8 PRO is not as young as it looks, coupled with the high sitting posture and fuzzy steering wheel directivity, it still has a strong sense of "middle age". According to the data released by the manufacturers, the proportion of owners of Tiggo 8 over 36 years old is 56%, and that of Tiggo 8 PLUS is 40%. The main car buyers of Tiggo 8 PRO in the future will definitely be middle-aged, so this driving experience is in line with their car demand.

★ Model history

Tiggo 8 Kunpeng Edition

Tiggo 8 PLUS』

Tiggo 8 PRO』

　　The Tiggo 8 PRO is the third model of the Tiggo 8 family. At present, it is consistent with the two brothers in the series in terms of three major parts and body size, but it has changed its appearance, interior and configuration. Compared with Tiggo 8, which focuses on economy and practicality, Tiggo 8 PLUS focuses on luxury, while Tiggo 8 PRO focuses on youth and technology. It is aimed at the post-90 s family, which not only inherits the advantages of the large space of Tiggo 8 series to meet household needs, but also meets the needs of intelligent networking and young design after 90 s.

★ competitors

"Changan CS75 PLUS』"

　　As an SUV with a wheelbase of 2710mm and a price range of 150,000, Tiggo 8 PRO will continue to compete with its old rivals such as Changan CS75 PLUS, Haval H6 and Bo Yue X. While the Tiggo 8 family is constantly updating, competing products are also constantly innovating. For example, at the end of February this year, the new CS75Pulse, a powerful competitor in this market, ushered in the market. In terms of paper strength, Tiggo 8 PRO has a good technology and automatic driving assistance configuration compared with competing products. At the same time, Tiggo 8 PRO will launch a hybrid model in the future, and it has taken a leading step in power selection compared with competing products. I hope its appearance will contribute to the sales of Tiggo 8 family.

★ Edit comments

　　At present, there are more and more young consumers in the domestic SUV market, and manufacturers have begun to further upgrade and optimize the younger models. Tiggo 8 PRO is a model born in this background, which evaluates the fashionable and dynamic design and rich configuration to attract young consumers. With different product style positioning, Chery has also made a good market segmentation of the Tiggo 8 series models to meet the car purchase needs of more people.

　　Looking at the sales volume of the Tiggo 8 family, by 2021, the annual sales volume of the Tiggo 8 family reached 166,000, and the global sales volume of the Tiggo 8 family reached 27,250 in January and February this year, up 12.1% year-on-year. In addition, in less than four years, the Tiggo 8 family has entered the country and marched overseas. At present, the global cumulative sales in dozens of countries around the world such as Russia, Egypt and Brazil have exceeded 480,000. It can be seen that the product strength of the Tiggo 8 family is still trustworthy. I believe that after the launch of the Tiggo 8 PRO model, it will bring better sales performance and product reputation to the Tiggo 8 family. (Text/car home graduated)

Zhiyi Automobile/Zhengqi

In the process of the rise of new energy vehicles in recent years, BYD is undoubtedly the most eye-catching force. Byd has gained a huge market advantage by relying on the strategy of parallel battery and vehicle.

Recently, however, BYD’s products have been reduced in price. After all the models of BYD Ocean Network have been reduced in price, BYD Dynasty Network has also announced preferential policies for its popular models. So which models have BYD officially reduced in price? Is it necessary for BYD, which is not worried about sales, to make such a profit?

1. The deposit of Han EV and Tang DM-i is 2,000 to 10,000, and the replacement subsidy can be exempted by 4,000.

On November 8, BYD Wang Chaowang released a message that users only need to purchase its Tang DM-i Champion Edition (112 km model) and Han EV Champion Edition before 24: 00 on November 30, 2023, and complete the car purchase invoice. You can enjoy the activity of 2,000 yuan deposit to 10,000 yuan car purchase.

In this way, these two champion models have been given a discount of 8000 yuan. And the government also provided a replacement subsidy of 4000 yuan. In addition, the government also provided financial policies such as five-year super-long loans with a down payment of 15%, as well as various intelligent services and maintenance services.

Although it seems that the price reduction of BYD dynasty series is not too great, it should be noted that BYD dynasty series has never been a slow-moving model. It is rare to get close to 10,000 yuan.

And BYD’s discount also has some doorways. Tang DM-i and Han EV are high-end products of Dynasty series, and they are also well-known products. Giving them some preferential policies can undoubtedly attract more consumers to the store, and may also promote the sales of other models.

On the other hand, BYD’s two models are indeed facing certain sales pressure in the near future.

2. New forces compete for the market, and BYD is on pins and needles.

After more than ten years of development, China’s new energy vehicle market has entered the second half. The blue ocean, which once had few competitors, has turned scarlet in the cruel killing.

Although BYD has been in deus ex, it has taken the top spot among new energy vehicle companies. But the pressure it faces is not small. In addition to the siege of old car companies such as Geely, Great Wall and Chang ‘an, the advantages of software and hardware established by new forces such as "Wei Xiaoli" are gradually showing strong market appeal.

More importantly, a group of Internet forces represented by Huawei, Baidu, Xiaomi, etc. took part in building cars. Under their "empowerment", the car level of many car companies has improved linearly. New energy vehicles that flaunt the function of intelligent driving, such as Wenjie, Zhijie, Jiyue and Aouita, have attracted many consumers’ attention.

Although BYD has its own mature industrial chain, such as batteries and complete vehicles, and the method of reducing costs and increasing efficiency learned from Toyota, BYD can establish a huge advantage in car companies with lower cost and higher production capacity. However, in the face of all kinds of fancy intelligent configuration of new forces, BYD, whose style is relatively "simple", will inevitably be seized in some markets.

However, the pre-sale of the medium and large-sized car Zhijie S7, which Huawei cooperates with Chery, is about to start on November 17th. BYD Han EV, which is also pure electric for medium and large-sized cars, is bound to encounter sales challenges. At the end of last month, Geely and Baidu’s Extreme Yue 01 went on the market. This medium and large SUV, known as the "car robot", will obviously affect the sales of BYD’s products.

What’s more, before Sellers’ M7 went public, it would have exceeded 80,000 a month. BYD Tang DM-i, which is also a seven-seat hybrid SUV, slightly overlaps with the low-priced version of Wenjie M7 in price, so Wenjie M7 is likely to have a certain "blood-sucking" effect on BYD Tang DM-I..

Moreover, BYD Han EV and Tang DM-i are really tired in sales. Since July this year, BYD Han EV has never sold more than 10,000. After the sales volume of Tang DM-i exceeded 10,000 for seven consecutive months this year, the sales volume in August and September continuously returned to below the 10,000 mark. It was not until October that it barely broke through 10,000.

Therefore, BYD’s price reduction this time is an active response to these challenges. In addition, the price reduction of BYD’s main models has the significance of boosting investors’ confidence and completing future planning goals.

3. When the stock is sold by the old stock god, BYD’s share price will return to 300.

Judging from this year’s sales, many people may think that BYD’s top management has no need for anxiety. As of October this year, BYD has sold 3 million cars this year.

But Wang Chuanfu, president of BYD, set a sales target of 4 million vehicles at the beginning of the year. Now there are only three months left, one million short of the target. This requires BYD Group to achieve an average monthly sales of more than 330,000 vehicles in the next three months.

It is difficult to achieve increment in the increasingly fierce new energy market. First of all, BYD’s own dynasty series and ocean series have been difficult to achieve more sales increments without reducing prices.

The high-end route planned by BYD now seems to have many obstacles. Although Tengshi stood firm by the explosive MPV Tengshi D9, the market response of Tengshi N7, N8 and other products launched later was flat.

The ultra-high-end brand that BYD Group strives to build looks forward to the first production car U8, which targets luxury SUVs and off-road vehicles such as Mercedes-Benz G and Land Rover Range Rover, but the annual sales of these high-end products are only a few thousand to early 10,000. Looking up to U8, even if it can compete with it in sales volume, it can’t contribute too much to BYD’s sales target of 4 million.

Therefore, BYD can only choose to reduce the price of the main models in exchange for sales. This seemingly irrational price-for-sales approach actually reflects BYD’s high-level eagerness to boost market confidence. Since last year, a number of financial capitals have been selling BYD’s shares. Take Warren Buffett as an example. Since August 2022, Buffett has sold BYD Hong Kong stocks for 13 consecutive times.

Buffett bought BYD at the price of only 8 yuan, and now BYD’s share price around 250 yuan is at an absolute high level. For investors, when the stock reaches a high level, cashing out is the normal operation. Now, when Buffett sold BYD last year, the share price around 300 yuan really seemed to be a high stage.

If BYD’s top management wants to keep its share price at a high level, it must convince investors with actual performance and technological progress. The sales target of 4 million is more like BYD’s share price, which will continue to attract other investors and nail them here.

Write it at the end

Now, after the crazy selling, Warren Buffett has reduced his holdings of BYD’s Hong Kong stocks by more than half. As an investment vane, he is bound to affect many investors’ decisions on BYD.

If BYD can achieve the sales target of 4 million, it will undoubtedly play an important role in boosting investor confidence. In order to achieve this sales target, BYD’s continuous efforts may make the killing of the new energy vehicle market in the second half of the year even more tragic.

Xinhua News Agency, Shenzhen, April 10 (Reporter Yin Peng) On the evening of April 10, BYD released the new energy exclusive intelligent body control system "Yunqi". The intelligent body control system of Yunqi was developed by BYD, which also marked that BYD became the first China automobile enterprise to master the intelligent body control system independently.

Wang Chuanfu, Chairman and President of BYD Group, said at the press conference that the launch of "Yunqi" is another safety technical breakthrough after BYD’s blade battery, body integrated technology (CTB) and four-motor independent drive system ("Easy Sifang").

Wang Chuanfu, Chairman and President of BYD Group, introduced Yunqi Intelligent Body Control System at the press conference. (Photo courtesy of BYD)

Wang Chuanfu said that "Yunqi" can effectively restrain the change of body posture, greatly reduce the risk of vehicle rollover and reduce the sitting displacement of drivers and passengers from systematic control in the vertical direction of the whole vehicle. At the same time, the cloud chariot system can effectively protect the vehicle body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole vehicle caused by terrain, ensure the safety and stability of the whole vehicle, and realize the double protection of people and vehicles.

Byd looks up to the model. (Photo courtesy of BYD)

According to reports, the cloud system will be installed in BYD Dynasty series models, marine flagship models, Tengshi brand, Wangwang brand and professional personalized brand models.

[Text/Financial Circle Society & Dao Ge said that cars are shallow] At present, China’s automobile industry is in a period of deep change. On the one hand, new energy vehicles are rising rapidly, and product categories are undergoing drastic changes. On the other hand, the domestic automobile market is undergoing a fierce price war. The more such an era, the more profound the actions of automobile brands are. As the weather vane of the central and western automobile market, the 26th Chengdu International Automobile Exhibition opened on August 25th, and major automobile brands competed with each other. In the meantime, Caiquan Society and its "Brother Daoge Talking about Cars" will provide first-hand information on new cars for the majority of car enthusiasts, so please pay attention!

There are only two kinds of pickup trucks in China, one is the Great Wall and the other is others. "The first high-end pickup truck brand in China that broke through 500,000 units" made Great Wall Gun attract the attention of the whole industry in the past week. Thanks to the glory of being the first seller at home and abroad for 25 years in a row, Great Wall has already become the leader in the pickup truck market.

At this year’s Chengdu Auto Show, the Great Wall Gun was unveiled with a full-featured family. As the leading model, Shanhai Gun Performance Edition, a large-scale high-performance luxury pickup truck owned by Great Wall Gun, is the world’s first show. With the ultimate strength of "bigger, stronger and more luxurious", it has made China’s toughest off-road pickup truck, customized a total of 2023 black bombs, and launched them with an official guide price of 258,800 yuan.

At the same time, Shanhai Gun Passenger Edition, 2023 Cross-country Gun Everest Edition-500,000 commemorative editions, and Great Wall Gun "Bomb" series performance pickups-2023 Dragon Bomb and Fire Bomb Single-row E-family Limited Edition, etc., made a concentrated appearance and attracted the attention of the audience, leading the value of pickup trucks in China to rise. The managers of the five major battalions of Shanhaiying also made their debut. The Great Wall Gun joined hands with Shanhaiying Culture to create an official, continuously linked users and fans, and created a full-scene pickup truck life, which injected new impetus into the development of pickup culture in China.

Leading the value of high-end off-road pickup trucks. Advanced Shanhai Gun Performance Edition is the world’s first show.

As another masterpiece of passenger leisure category, Shanhai Gun Performance Edition is based on the tank platform, which perfectly integrates hard-core off-road and intelligent luxury, making it bigger, stronger and more luxurious. Original factory mass production, ensuring worry-free licensing, worry-free on the road, worry-free annual inspection and worry-free after-sales, and becoming a super partner for users all over the world to enjoy outdoor and vertical and horizontal worlds.

The performance version of Shanhai Gun is 5493mm long and nearly 2 meters wide, which is close to a full-size pickup truck. For the first time, the unique body color of "Golden Armor" is adopted, which symbolizes the cross-country spirit of courage to challenge and constantly break through, and reflects the courage and strength of China pickup truck to attack the world and the top three in the sword.

Thanks to the design of shortening the rear suspension, increasing the wheelbase, widening the wheel track and optimizing the shock absorption layout, the performance version of Shanhai Gun has a more harmonious body proportion and the largest driving space in its class. The elbow bandwidth in the car reaches 1.6 meters, allowing users to enjoy the first-class driving experience.

In addition to high face value and large space, the performance version of Shanhai Gun is inherently powerful. Equipped with the only and most powerful domestic 3.0T V6 engine, with 9AT, it is full of power and always online.

The whole system comes standard with Borgwarner 4A+MLOCK intelligent four-wheel drive, and comes standard with front and rear axle electronically controlled jaw differential locks, which are the real three locks, improving the ability to get out of trouble, off-road experience and high energy all the way. The original factory comes with millions of off-road equipment, 18-inch off-road AT tires, K-MAN nitrogen shock absorption and 12,500-pound T-MAX winch blessing, which is easy to conquer. The whole vehicle is raised by 1.5 inches, the minimum ground clearance is 239mm, and the wading throat is added. The maximum wading depth is 900mm, and the passability is the strongest at the same level.

In addition, Shanhai Gun Performance Edition has an open and ever-changing trunk, factory-provided C6 towing qualification, meets the certification of 3.3-ton trailer, is the first three-door canopy in China, is electrically controlled, can be detached, increases the variety of space, and plays with the life of pickup trucks in the whole scene.

Shanhai cannon performance version cockpit, leap above luxury. The interior is covered with all-black gold, with matte electroplating decoration, and adopts 12.3-inch instrument and 14.6-inch central control panel suspension design, which is bursting with science and technology.

The first electric small window on the rear windshield in China is convenient for photography and pet interaction; The pickup truck is the first electric adjustment of the rear seat, with a maximum backrest angle of 33 degrees, and a quiet and comfortable cockpit with NVH. The performance version of Shanhai Gun is the most comfortable and quiet pickup truck within one million classes. Equipped with L2-level advanced intelligent driving assistance, it supports ACC adaptive cruise, intelligent cruise and other functions, fully satisfying users to realize high-quality intelligent travel.

Born for cross-country, for the ultimate. The performance version of Shanhai Gun is expected to be officially launched in the fourth quarter of 2023, and the official price may be as low as 300,000 yuan, which is worth looking forward to.

23 black bombs are stunning, and the full-performance family lineup shines.

At this year’s Chengdu Auto Show, the 2023 Black Bomb was officially launched. Based on the genes of high value, high performance and high reliability, it realized "interior upgrade, power upgrade and intelligent safety upgrade", leading China to create a personalized pickup truck with higher quality, stronger performance and better experience.

23 black bullets are all-black with bright orange embellishment, which is full of fashion temperament. The interior is fully upgraded, with a large area of soft coating and veneto red, which is very advanced; Equipped with 12.3-inch Zhilian touch screen +7-inch color LCD instrument, laser carving process luminous decorative board, 50 watt wireless fast charging, full of science and technology.

The power of the new car is fully upgraded, equipped with a 2.0T high-power engine, and the maximum net power is increased to 160kW, and the maximum net torque is increased to 380 N m. With the help of Borgwarner part-time 4wd system and front and rear axle differential locks, it can cope with all kinds of extreme terrain calmly. In addition, the original factory of Black Bomb is equipped with K-MAN nitrogen off-road shock absorber, 12,000-pound winch, Bailuchi KO2 tire, wading throat and other fever-grade off-road equipment. The original factory comes with 2.5 tons of traction qualification to help users enjoy hard-core outdoor life.

The new car is fully upgraded in intelligence and safety. It is equipped with ESP body stabilization system, megapixel 540-degree viewing system, and new high-order intelligent driving assistance system, which covers ACC adaptive cruise, intelligent dodge, etc., and cooperates with high-strength body active and passive safety to bring all-round armor protection and ensure driving safety.

In addition to Shanhai Gun Performance Edition and 2023 Black Bomb two hard-core pickups, Great Wall Gun also brought a variety of full-performance family products on the same stage, showing the charm of pickups.

Join hands with the ultimate players to create mountain and sea culture

At this auto show, Great Wall Gun promoted the brand 2.0 strategy to continue to land with the comprehensive TO C service concept. Focusing on the concept of mountain and sea culture, Great Wall Gun constantly links people with interests such as off-road and refitting, creating a full-scene pickup truck life with users and exploring the ultimate life.

He Xudong, the top ten contemporary explorers in China, and Shao Haifeng, the founder of Cross-country Road, two extreme life players, appeared at the Great Wall Gun booth as special guests of Shanhai Culture Co-creation, bringing users the ultimate life story and unlocking the ultimate experience of infinite surprises; The five managers of Shanhaiying announced the follow-up plan for the co-creation of Shanhaiying culture, fully empowered users to cross mountains and seas, and injected new impetus into the pickup truck culture in China.

Standing under the glory of 500,000 sets, Great Wall Gun will continue to insist on category innovation and user co-creation, create high-value pickup products with technological innovation, and fight for the international mainstream brands in the global market, making China pickup trucks popular all over the world.