In the fragmented and fast-paced current, there are many short-lived Internet celebrity products, but very few can exist for a long time. The same is true for the beverage track. Many brands are suddenly known to many consumers through a hot spot or out-of-circle marketing, but soon disappear and be replaced by the next "explosion". But in such a floating and sinking market, the big kiln continues to create value for consumers, channel providers, industries, etc., creating a long-term and stable growth internal driving force, so as to achieve sustainable development and set an example for the industry.

channel humanization

How to quickly build a brand in the market? How can products continue to penetrate into market segments? Channel management is an important part of it. Channel management is an important part of the company’s strategy and marketing strategy, and it is one of the long-term strategies of the brand. Dayao has always attached great importance to channel management and escorted the growth of agents.

In order to expand the market and enhance the popularity of brand products, Dayao has been expanding channels, up the ante catering, supermarkets, etc., to achieve online and offline all-round layout. Secondly, Dayao makes profits for channel providers and consumers, and provides 1V1 assistance to dealers. There is no general representative. According to different market layouts, sales policies are customized separately, so that dealers will not fall into a situation of going it alone. In addition to a professional "four-dimensional evaluation system", partners are evaluated from four dimensions: ability foundation, soft factors, industry status, and cooperation willingness, and a 3-month trial sales cooperation is carried out to reduce risks for dealers. After formal cooperation, it can also adapt faster, make profits faster, and continue to stimulate channel vitality.

Near and Far Strategy

Our country has a vast land area and a very broad market. If you want to make the brand go national, you must find the right method and expand it scientifically and reasonably.

From point to surface, break down one by one. The big kiln, which originated in the north, adopted the market strategy of "from near to far". After gaining a firm foothold in the northern market, it broke through the south of the Qinling Mountains and gradually realized the national layout through the eight self-built production bases, so that the production end is close to the consumer end, which is convenient for product supply and sales. In the process of planning cross-regional development of the big kiln, the number of distributors has increased, and distribution channels have been established all over the country. Store by store visits, promotions, and the strategy of wide distribution and excellent display have allowed the big kiln soda to go nationwide. At present, the big kiln soda has established more than one million retail end points, covering 31 provinces, autonomous regions and municipalities directly under the Central Government, and has more than 2,000 distributors.

Quality core barrier

Of course, the sustainable development of enterprises cannot be separated from the most core quality adherence. Since its inception, the large kiln has adhered to the principle of quality first, and has carried out raw material procurement, production, and testing with strict standards, and finally delivered to consumers, continuously earning a good reputation.

In order to ensure the quality of products and meet consumer needs, Dayao controls the quality from the source of raw materials, continuously screens and optimizes, replaces high-quality upstream raw material suppliers, and conducts in-depth cooperation with domestic and even international first-line raw material brands. In terms of production, Dayao actively and decisively implements the implementation of the digital workshop and HACCP management system through the 6S GMP management system and Quality Standard in line with international standards to ensure food hygiene and safety and consumer health. In addition, Dayao Beverage also actively explores and implements the "0471" quality management strategy, builds a quality and safety control system from the production base to the finished product, strictly supervises the source, strictly supervises the whole process of product production, and strictly traceability of quality and safety, and is committed to building an excellent quality engine.

A good business model is that brands, distributors, and consumers all benefit, and it is through the need for value propositions to solve the problems of multiple links. Dayao allows channels to reap long-term benefits and consumers to gain outstanding experience. Dayao brand is also moving towards a national soda leading brand and a century-old brand, achieving an ecological win-win situation.

Disclaimer: The content of this article is corporate information reproduced on this website, which only represents the author’s personal views and has nothing to do with this website. The content involved does not constitute investment or consumption advice, and is for readers’ reference only. Please check the relevant content by yourself.

　　[New Car Listed in car home] On May 18th, Chery Automobile’s (|) family was officially listed.The new car has launched a total of 9 models.Fuel version modelThe price range is 126,900-171,900 yuan.The new car is young and dynamic in appearance and richer in configuration. There will be 5-seat and 7-seat space layouts and 1.6T and 2.0T engines to choose from. See the table below for detailed models:

★ New car features

　　Externally, the new car only adopts a large-size front air intake grille, and is equipped with a dot-matrix mesh structure. The headlight groups on both sides are integrated with the front grille and connected by a chrome-plated decorative strip to form a through design. The front sides of the new car are also surrounded by polygonal heat dissipation openings, and the interior is equipped with horizontal LED daytime running lights.

　　On the side of the car body, the new car adopts the standard SUV body structure. The front and rear fenders protrude slightly from the car body, and the whole side lines are relatively flat. Together with the chrome-plated decorative strips under the car door and the large-size rims with dense spokes, it shows the fashionable and dynamic side of the car. In terms of body size, the length, width and height of the new car are 4745/1860/1745mm and the wheelbase is 2710mm respectively.

　　On the tail side, the new car is equipped with a roof spoiler, and the taillights adopt a through design, and the array shape of the internal light group is highly recognizable after lighting. In addition, the new car also adopts the exhaust design of four outlets on both sides, and surrounds the rear diffuser decorative panel in the middle after cooperation, so as to further enhance the dynamic effect of the vehicle.

　　In the interior part, the design style of the overall center console of the new car refers to the previous design idea of Chery OMODA 5, and the double screen design with a size of 24.6 inches is particularly eye-catching. The new car is also equipped with the W-HUD head-up display function developed by Chery, which can display the speed, dynamic ADAS, navigation, telephone and other forms, and can also make the user’s line of sight more focused, which is conducive to safe driving. In addition, the Tiggo 8 PRO is also equipped with SONY luxury 10-speaker surround sound, as well as a full-fledged atmosphere light group.

　　In terms of space, as a seven-seat model, the performance of the interior space of the Tiggo 8 PRO car is acceptable, and the design of hollowing out the back of the front seat gives more room for the second row of legs, which better ensures the seating space of the third row of passengers, and the performance of storage space is more conventional.

　　In terms of power, the new car will be equipped with a pure fuel vehicle with a 1.6TGDI/2.0TGDI engine and the latest Chery Kunpeng DHT hybrid system. Among them, the 1.6T turbocharged engine has a maximum power of 197 HP and a maximum torque of 290 Nm. The maximum power of the 2.0T engine is 254 HP and the maximum torque is 390 Nm. Both power versions are matched with a 7-speed dual-clutch gearbox and a four-wheel drive system is available.

　　In the future, the new car will also be equipped with Chery Kunpeng DHT hybrid system, which will provide "3 engines, 3 gears, 9 modes and 11 speeds" with "CHERY AWD" Chery all-scene intelligent control four-wheel drive system, so that the new car has six all-scene road modes including economy, ordinary, sports, camping, skiing and cross-country.

★　Test drive review

　　Previously, we have tested the 2.0T model version (the test-drive version, and the test drive experience does not represent the final production version). The engine parameters of this model are 254 HP and 390 Nm, which are in line with the 2.0T high-power engine of the first-tier manufacturers, but there are still some gaps in the actual experience. Mainly reflected in the power output process is not linear enough, and the low torsion performance below 2000rpm is weak. In addition, the stroke of the accelerator pedal is relatively long, and there is still a little empty position in the initial stage, which leads to the need for more accurate control of the ankle when following the car at low speed, otherwise the power will suddenly break out after the speed exceeds 2000rpm, and it is easy to go forward.

　　But if you are the kind of driving style that you must rush out first, then the performance of this engine will definitely satisfy you, skip the initial fatigue and go straight to the power sweet zone, and this momentum can continue until 5000rpm. Even if the cruise state suddenly accelerates, it can be done in one go, don’t believe you look at the test results.

　　For dual-clutch gearboxes, the attitude of China brand is mostly to keep comfort and abandon shift speed, and Tiggo 8 PRO is no exception. According to the standard of a family car, its performance is qualified, and the selection of gears and the switching between gears during stop-and-go can be smooth and natural, without any obvious frustration and hesitation. It’s just that in the face of sudden high power request, the speed of downshifting is not fast, and it’s not decisive enough. It can’t be lowered to the right gear at once, and sometimes it needs to be replenished.

　　The chassis does not adequately filter small bumps, and it is also sensitive to the feedback of road information, and there will be redundant jumping when passing through potholes and speed bumps. But if you insist, it doesn’t count. After all, there is no strong impact transmitted to the car. The long-stroke suspension is not well restrained when facing the roll, and the response of the car body is also lagging behind. Generally speaking, it is comfort and movement, and both sides are not in place, giving people a very general sense of texture and advanced feeling.

　　In general, the driving texture of the Tiggo 8 PRO is not as young as it looks, coupled with the high sitting posture and fuzzy steering wheel directivity, it still has a strong sense of "middle age". According to the data released by the manufacturers, the proportion of owners of Tiggo 8 over 36 years old is 56%, and that of Tiggo 8 PLUS is 40%. The main car buyers of Tiggo 8 PRO in the future will definitely be middle-aged, so this driving experience is in line with their car demand.

★ Model history

Tiggo 8 Kunpeng Edition

Tiggo 8 PLUS』

Tiggo 8 PRO』

　　The Tiggo 8 PRO is the third model of the Tiggo 8 family. At present, it is consistent with the two brothers in the series in terms of three major parts and body size, but it has changed its appearance, interior and configuration. Compared with Tiggo 8, which focuses on economy and practicality, Tiggo 8 PLUS focuses on luxury, while Tiggo 8 PRO focuses on youth and technology. It is aimed at the post-90 s family, which not only inherits the advantages of the large space of Tiggo 8 series to meet household needs, but also meets the needs of intelligent networking and young design after 90 s.

★ competitors

"Changan CS75 PLUS』"

　　As an SUV with a wheelbase of 2710mm and a price range of 150,000, Tiggo 8 PRO will continue to compete with its old rivals such as Changan CS75 PLUS, Haval H6 and Bo Yue X. While the Tiggo 8 family is constantly updating, competing products are also constantly innovating. For example, at the end of February this year, the new CS75Pulse, a powerful competitor in this market, ushered in the market. In terms of paper strength, Tiggo 8 PRO has a good technology and automatic driving assistance configuration compared with competing products. At the same time, Tiggo 8 PRO will launch a hybrid model in the future, and it has taken a leading step in power selection compared with competing products. I hope its appearance will contribute to the sales of Tiggo 8 family.

★ Edit comments

　　At present, there are more and more young consumers in the domestic SUV market, and manufacturers have begun to further upgrade and optimize the younger models. Tiggo 8 PRO is a model born in this background, which evaluates the fashionable and dynamic design and rich configuration to attract young consumers. With different product style positioning, Chery has also made a good market segmentation of the Tiggo 8 series models to meet the car purchase needs of more people.

　　Looking at the sales volume of the Tiggo 8 family, by 2021, the annual sales volume of the Tiggo 8 family reached 166,000, and the global sales volume of the Tiggo 8 family reached 27,250 in January and February this year, up 12.1% year-on-year. In addition, in less than four years, the Tiggo 8 family has entered the country and marched overseas. At present, the global cumulative sales in dozens of countries around the world such as Russia, Egypt and Brazil have exceeded 480,000. It can be seen that the product strength of the Tiggo 8 family is still trustworthy. I believe that after the launch of the Tiggo 8 PRO model, it will bring better sales performance and product reputation to the Tiggo 8 family. (Text/car home graduated)

Zhiyi Automobile/Zhengqi

In the process of the rise of new energy vehicles in recent years, BYD is undoubtedly the most eye-catching force. Byd has gained a huge market advantage by relying on the strategy of parallel battery and vehicle.

Recently, however, BYD’s products have been reduced in price. After all the models of BYD Ocean Network have been reduced in price, BYD Dynasty Network has also announced preferential policies for its popular models. So which models have BYD officially reduced in price? Is it necessary for BYD, which is not worried about sales, to make such a profit?

1. The deposit of Han EV and Tang DM-i is 2,000 to 10,000, and the replacement subsidy can be exempted by 4,000.

On November 8, BYD Wang Chaowang released a message that users only need to purchase its Tang DM-i Champion Edition (112 km model) and Han EV Champion Edition before 24: 00 on November 30, 2023, and complete the car purchase invoice. You can enjoy the activity of 2,000 yuan deposit to 10,000 yuan car purchase.

In this way, these two champion models have been given a discount of 8000 yuan. And the government also provided a replacement subsidy of 4000 yuan. In addition, the government also provided financial policies such as five-year super-long loans with a down payment of 15%, as well as various intelligent services and maintenance services.

Although it seems that the price reduction of BYD dynasty series is not too great, it should be noted that BYD dynasty series has never been a slow-moving model. It is rare to get close to 10,000 yuan.

And BYD’s discount also has some doorways. Tang DM-i and Han EV are high-end products of Dynasty series, and they are also well-known products. Giving them some preferential policies can undoubtedly attract more consumers to the store, and may also promote the sales of other models.

On the other hand, BYD’s two models are indeed facing certain sales pressure in the near future.

2. New forces compete for the market, and BYD is on pins and needles.

After more than ten years of development, China’s new energy vehicle market has entered the second half. The blue ocean, which once had few competitors, has turned scarlet in the cruel killing.

Although BYD has been in deus ex, it has taken the top spot among new energy vehicle companies. But the pressure it faces is not small. In addition to the siege of old car companies such as Geely, Great Wall and Chang ‘an, the advantages of software and hardware established by new forces such as "Wei Xiaoli" are gradually showing strong market appeal.

More importantly, a group of Internet forces represented by Huawei, Baidu, Xiaomi, etc. took part in building cars. Under their "empowerment", the car level of many car companies has improved linearly. New energy vehicles that flaunt the function of intelligent driving, such as Wenjie, Zhijie, Jiyue and Aouita, have attracted many consumers’ attention.

Although BYD has its own mature industrial chain, such as batteries and complete vehicles, and the method of reducing costs and increasing efficiency learned from Toyota, BYD can establish a huge advantage in car companies with lower cost and higher production capacity. However, in the face of all kinds of fancy intelligent configuration of new forces, BYD, whose style is relatively "simple", will inevitably be seized in some markets.

However, the pre-sale of the medium and large-sized car Zhijie S7, which Huawei cooperates with Chery, is about to start on November 17th. BYD Han EV, which is also pure electric for medium and large-sized cars, is bound to encounter sales challenges. At the end of last month, Geely and Baidu’s Extreme Yue 01 went on the market. This medium and large SUV, known as the "car robot", will obviously affect the sales of BYD’s products.

What’s more, before Sellers’ M7 went public, it would have exceeded 80,000 a month. BYD Tang DM-i, which is also a seven-seat hybrid SUV, slightly overlaps with the low-priced version of Wenjie M7 in price, so Wenjie M7 is likely to have a certain "blood-sucking" effect on BYD Tang DM-I..

Moreover, BYD Han EV and Tang DM-i are really tired in sales. Since July this year, BYD Han EV has never sold more than 10,000. After the sales volume of Tang DM-i exceeded 10,000 for seven consecutive months this year, the sales volume in August and September continuously returned to below the 10,000 mark. It was not until October that it barely broke through 10,000.

Therefore, BYD’s price reduction this time is an active response to these challenges. In addition, the price reduction of BYD’s main models has the significance of boosting investors’ confidence and completing future planning goals.

3. When the stock is sold by the old stock god, BYD’s share price will return to 300.

Judging from this year’s sales, many people may think that BYD’s top management has no need for anxiety. As of October this year, BYD has sold 3 million cars this year.

But Wang Chuanfu, president of BYD, set a sales target of 4 million vehicles at the beginning of the year. Now there are only three months left, one million short of the target. This requires BYD Group to achieve an average monthly sales of more than 330,000 vehicles in the next three months.

It is difficult to achieve increment in the increasingly fierce new energy market. First of all, BYD’s own dynasty series and ocean series have been difficult to achieve more sales increments without reducing prices.

The high-end route planned by BYD now seems to have many obstacles. Although Tengshi stood firm by the explosive MPV Tengshi D9, the market response of Tengshi N7, N8 and other products launched later was flat.

The ultra-high-end brand that BYD Group strives to build looks forward to the first production car U8, which targets luxury SUVs and off-road vehicles such as Mercedes-Benz G and Land Rover Range Rover, but the annual sales of these high-end products are only a few thousand to early 10,000. Looking up to U8, even if it can compete with it in sales volume, it can’t contribute too much to BYD’s sales target of 4 million.

Therefore, BYD can only choose to reduce the price of the main models in exchange for sales. This seemingly irrational price-for-sales approach actually reflects BYD’s high-level eagerness to boost market confidence. Since last year, a number of financial capitals have been selling BYD’s shares. Take Warren Buffett as an example. Since August 2022, Buffett has sold BYD Hong Kong stocks for 13 consecutive times.

Buffett bought BYD at the price of only 8 yuan, and now BYD’s share price around 250 yuan is at an absolute high level. For investors, when the stock reaches a high level, cashing out is the normal operation. Now, when Buffett sold BYD last year, the share price around 300 yuan really seemed to be a high stage.

If BYD’s top management wants to keep its share price at a high level, it must convince investors with actual performance and technological progress. The sales target of 4 million is more like BYD’s share price, which will continue to attract other investors and nail them here.

Write it at the end

Now, after the crazy selling, Warren Buffett has reduced his holdings of BYD’s Hong Kong stocks by more than half. As an investment vane, he is bound to affect many investors’ decisions on BYD.

If BYD can achieve the sales target of 4 million, it will undoubtedly play an important role in boosting investor confidence. In order to achieve this sales target, BYD’s continuous efforts may make the killing of the new energy vehicle market in the second half of the year even more tragic.

Xinhua News Agency, Shenzhen, April 10 (Reporter Yin Peng) On the evening of April 10, BYD released the new energy exclusive intelligent body control system "Yunqi". The intelligent body control system of Yunqi was developed by BYD, which also marked that BYD became the first China automobile enterprise to master the intelligent body control system independently.

Wang Chuanfu, Chairman and President of BYD Group, said at the press conference that the launch of "Yunqi" is another safety technical breakthrough after BYD’s blade battery, body integrated technology (CTB) and four-motor independent drive system ("Easy Sifang").

Wang Chuanfu, Chairman and President of BYD Group, introduced Yunqi Intelligent Body Control System at the press conference. (Photo courtesy of BYD)

Wang Chuanfu said that "Yunqi" can effectively restrain the change of body posture, greatly reduce the risk of vehicle rollover and reduce the sitting displacement of drivers and passengers from systematic control in the vertical direction of the whole vehicle. At the same time, the cloud chariot system can effectively protect the vehicle body under complex road conditions such as snow, mud and water, avoid the collision damage of the whole vehicle caused by terrain, ensure the safety and stability of the whole vehicle, and realize the double protection of people and vehicles.

Byd looks up to the model. (Photo courtesy of BYD)

According to reports, the cloud system will be installed in BYD Dynasty series models, marine flagship models, Tengshi brand, Wangwang brand and professional personalized brand models.

[Text/Financial Circle Society & Dao Ge said that cars are shallow] At present, China’s automobile industry is in a period of deep change. On the one hand, new energy vehicles are rising rapidly, and product categories are undergoing drastic changes. On the other hand, the domestic automobile market is undergoing a fierce price war. The more such an era, the more profound the actions of automobile brands are. As the weather vane of the central and western automobile market, the 26th Chengdu International Automobile Exhibition opened on August 25th, and major automobile brands competed with each other. In the meantime, Caiquan Society and its "Brother Daoge Talking about Cars" will provide first-hand information on new cars for the majority of car enthusiasts, so please pay attention!

There are only two kinds of pickup trucks in China, one is the Great Wall and the other is others. "The first high-end pickup truck brand in China that broke through 500,000 units" made Great Wall Gun attract the attention of the whole industry in the past week. Thanks to the glory of being the first seller at home and abroad for 25 years in a row, Great Wall has already become the leader in the pickup truck market.

At this year’s Chengdu Auto Show, the Great Wall Gun was unveiled with a full-featured family. As the leading model, Shanhai Gun Performance Edition, a large-scale high-performance luxury pickup truck owned by Great Wall Gun, is the world’s first show. With the ultimate strength of "bigger, stronger and more luxurious", it has made China’s toughest off-road pickup truck, customized a total of 2023 black bombs, and launched them with an official guide price of 258,800 yuan.

At the same time, Shanhai Gun Passenger Edition, 2023 Cross-country Gun Everest Edition-500,000 commemorative editions, and Great Wall Gun "Bomb" series performance pickups-2023 Dragon Bomb and Fire Bomb Single-row E-family Limited Edition, etc., made a concentrated appearance and attracted the attention of the audience, leading the value of pickup trucks in China to rise. The managers of the five major battalions of Shanhaiying also made their debut. The Great Wall Gun joined hands with Shanhaiying Culture to create an official, continuously linked users and fans, and created a full-scene pickup truck life, which injected new impetus into the development of pickup culture in China.

Leading the value of high-end off-road pickup trucks. Advanced Shanhai Gun Performance Edition is the world’s first show.

As another masterpiece of passenger leisure category, Shanhai Gun Performance Edition is based on the tank platform, which perfectly integrates hard-core off-road and intelligent luxury, making it bigger, stronger and more luxurious. Original factory mass production, ensuring worry-free licensing, worry-free on the road, worry-free annual inspection and worry-free after-sales, and becoming a super partner for users all over the world to enjoy outdoor and vertical and horizontal worlds.

The performance version of Shanhai Gun is 5493mm long and nearly 2 meters wide, which is close to a full-size pickup truck. For the first time, the unique body color of "Golden Armor" is adopted, which symbolizes the cross-country spirit of courage to challenge and constantly break through, and reflects the courage and strength of China pickup truck to attack the world and the top three in the sword.

Thanks to the design of shortening the rear suspension, increasing the wheelbase, widening the wheel track and optimizing the shock absorption layout, the performance version of Shanhai Gun has a more harmonious body proportion and the largest driving space in its class. The elbow bandwidth in the car reaches 1.6 meters, allowing users to enjoy the first-class driving experience.

In addition to high face value and large space, the performance version of Shanhai Gun is inherently powerful. Equipped with the only and most powerful domestic 3.0T V6 engine, with 9AT, it is full of power and always online.

The whole system comes standard with Borgwarner 4A+MLOCK intelligent four-wheel drive, and comes standard with front and rear axle electronically controlled jaw differential locks, which are the real three locks, improving the ability to get out of trouble, off-road experience and high energy all the way. The original factory comes with millions of off-road equipment, 18-inch off-road AT tires, K-MAN nitrogen shock absorption and 12,500-pound T-MAX winch blessing, which is easy to conquer. The whole vehicle is raised by 1.5 inches, the minimum ground clearance is 239mm, and the wading throat is added. The maximum wading depth is 900mm, and the passability is the strongest at the same level.

In addition, Shanhai Gun Performance Edition has an open and ever-changing trunk, factory-provided C6 towing qualification, meets the certification of 3.3-ton trailer, is the first three-door canopy in China, is electrically controlled, can be detached, increases the variety of space, and plays with the life of pickup trucks in the whole scene.

Shanhai cannon performance version cockpit, leap above luxury. The interior is covered with all-black gold, with matte electroplating decoration, and adopts 12.3-inch instrument and 14.6-inch central control panel suspension design, which is bursting with science and technology.

The first electric small window on the rear windshield in China is convenient for photography and pet interaction; The pickup truck is the first electric adjustment of the rear seat, with a maximum backrest angle of 33 degrees, and a quiet and comfortable cockpit with NVH. The performance version of Shanhai Gun is the most comfortable and quiet pickup truck within one million classes. Equipped with L2-level advanced intelligent driving assistance, it supports ACC adaptive cruise, intelligent cruise and other functions, fully satisfying users to realize high-quality intelligent travel.

Born for cross-country, for the ultimate. The performance version of Shanhai Gun is expected to be officially launched in the fourth quarter of 2023, and the official price may be as low as 300,000 yuan, which is worth looking forward to.

23 black bombs are stunning, and the full-performance family lineup shines.

At this year’s Chengdu Auto Show, the 2023 Black Bomb was officially launched. Based on the genes of high value, high performance and high reliability, it realized "interior upgrade, power upgrade and intelligent safety upgrade", leading China to create a personalized pickup truck with higher quality, stronger performance and better experience.

23 black bullets are all-black with bright orange embellishment, which is full of fashion temperament. The interior is fully upgraded, with a large area of soft coating and veneto red, which is very advanced; Equipped with 12.3-inch Zhilian touch screen +7-inch color LCD instrument, laser carving process luminous decorative board, 50 watt wireless fast charging, full of science and technology.

The power of the new car is fully upgraded, equipped with a 2.0T high-power engine, and the maximum net power is increased to 160kW, and the maximum net torque is increased to 380 N m. With the help of Borgwarner part-time 4wd system and front and rear axle differential locks, it can cope with all kinds of extreme terrain calmly. In addition, the original factory of Black Bomb is equipped with K-MAN nitrogen off-road shock absorber, 12,000-pound winch, Bailuchi KO2 tire, wading throat and other fever-grade off-road equipment. The original factory comes with 2.5 tons of traction qualification to help users enjoy hard-core outdoor life.

The new car is fully upgraded in intelligence and safety. It is equipped with ESP body stabilization system, megapixel 540-degree viewing system, and new high-order intelligent driving assistance system, which covers ACC adaptive cruise, intelligent dodge, etc., and cooperates with high-strength body active and passive safety to bring all-round armor protection and ensure driving safety.

In addition to Shanhai Gun Performance Edition and 2023 Black Bomb two hard-core pickups, Great Wall Gun also brought a variety of full-performance family products on the same stage, showing the charm of pickups.

Join hands with the ultimate players to create mountain and sea culture

At this auto show, Great Wall Gun promoted the brand 2.0 strategy to continue to land with the comprehensive TO C service concept. Focusing on the concept of mountain and sea culture, Great Wall Gun constantly links people with interests such as off-road and refitting, creating a full-scene pickup truck life with users and exploring the ultimate life.

He Xudong, the top ten contemporary explorers in China, and Shao Haifeng, the founder of Cross-country Road, two extreme life players, appeared at the Great Wall Gun booth as special guests of Shanhai Culture Co-creation, bringing users the ultimate life story and unlocking the ultimate experience of infinite surprises; The five managers of Shanhaiying announced the follow-up plan for the co-creation of Shanhaiying culture, fully empowered users to cross mountains and seas, and injected new impetus into the pickup truck culture in China.

Standing under the glory of 500,000 sets, Great Wall Gun will continue to insist on category innovation and user co-creation, create high-value pickup products with technological innovation, and fight for the international mainstream brands in the global market, making China pickup trucks popular all over the world.

As the benchmark of the global plug-in hybrid industry, Tang has been widely concerned and praised by the outside world since its listing. A few days ago, the official announced that the new Tang will be officially listed on August 16th. The new cars released this time include six models with three kinds of power: fuel version, DM version and EV version. Among them, the fuel version has launched one model with a price of 165,800 yuan. The DM plug-in hybrid version has launched a total of three models, and the subsidized price range is 236,800-286,800 yuan; EV pure electric version has launched two models, and the subsidized price range is 279,500-314,800 yuan. Compared with the old models, the main changes of the new car are concentrated in the interior. The interior of the new car adopts a style similar to that of Han, with black and brown color matching, which pays attention to the improvement of luxury.

In terms of appearance, the front face of the new Tang Dynasty adopts the design language of "Dragon Face", with a number of chrome-plated banners in the middle. The headlights on both sides are sharp in shape and equipped with light sources inside. The front face is full of momentum and improves the recognition. Side, the side lines are full of three-dimensional sense, and the waist line extends from the front dragon beard to the position of C-pillar. At the same time, the roof adopts the popular suspended design, and is outlined with chrome trim to enhance the visual experience as a whole. On the tail, the tail is still a simple design route, and the penetrating taillights echo the dragon whiskers on the front face.

As for the interior, the interior of the new car was personally created by Michele Paganetti, the global interior design director, and the interior was completely upgraded. The central control area uses a large number of piano paint materials, which is more exquisite. The multi-layer suspended shape is simple and sci-fi, with a very strong sense of the future. In addition, the floating LCD screen with LCD, a sense of technology arises spontaneously. In terms of seats, the leather dragon scale luxury seat adopts top-level punching and line pressing technology, and the retractable leg rest design of the main and auxiliary drivers provides users with the most temperature-sensitive new luxury experience. In terms of configuration, it is reported that there will be 30 design and configuration upgrades for the 2021 model; The new DM version will have as many as 41 design and configuration upgrades, including DiPilot intelligent assisted driving.

In terms of power, the new car is equipped with 2.0T, 141kW(192PS), and the peak torque is 320N·m, matching the 6-speed automatic manual transmission. The DM version (plug-in hybrid version) is equipped with a powertrain composed of 2.0T+ motors. The system integrates 321kW and 431, matching the 6-speed and intelligent electric four-wheel drive system. The electric model of Tang Chun is expected to be equipped with the latest brand of Ferrous lithium phosphate blade battery. EV models still offer two-wheel drive and four-wheel drive models, and NEDC has a battery life of 565 km and 505 km respectively.

That’s all about the official launch of the new Tang. Please pay attention to us for more information about the new car.

　　Caixin. comGuangzhou Automobile Group (601238.SH) is developing an intelligent driving scheme with no map and pure vision. This scheme does not rely on high-precision maps, does not use lidar, and focuses on the function of NOA(Navigation on Autopilot) in the city. It is planned to be put on a production car in 2026. At the Science and Technology Day held on April 12th, Guangzhou Automobile Group disclosed the above news.

　　The company also said that its all-solid-state battery will be carried on the Haobo model of the Ai ‘an brand in 2026. Ai ‘an is a new energy sub-brand of Guangzhou Automobile Group.

　　Before 2023, in addition to the Tesla scheme, the intelligent driving system of NOA in the city usually needs two "crutches" of high-precision maps and lidar. High-precision maps provide prior information such as lane line position and width, road slope and curvature, traffic signs, signal lights, etc., to assist vehicle perception and decision-making. Lidar can make up for the camera defects and further enhance the experience and security.

　　Economic Daily-China Economic Net Wuzhen November 8 (Reporter Wang Wanying, Yang Xiufeng) The 5th world internet conference was held in Wuzhen, Zhejiang Province from November 7 to 9. The reporter came to the "Light of the Internet" Expo held in the same period and found many novel and interesting "black technologies". Let’s take a look with the reporter’s lens.

　　Meet another self

　　At this conference, there are many high-tech products that combine big data processing, face recognition and feature retrieval.

　　Finding someone who looks similar to himself in the vast sea of people is like looking for a needle in a haystack. On the Aauto Quicker booth, the reporter experienced the feeling of finding another self once. Standing in front of the camera, after counting down for 3 seconds, the photo he just took and a person who looks very similar to himself appeared on the left and right screens respectively. Wang Yuying/photo

　　Ignoring the eye of the city, it integrates advanced technologies of face recognition, portrait comparison, human body recognition and video structuring, and initially provides intelligent retrieval and upgrade for the public security video surveillance system. As long as the audience approaches the camera range, they can identify information such as gender and age. Wang Yuying/photo

　　"After identification, your voiceprint is 95% similar to the voice of Fu Cha Rong in Story of Yanxi Palace. Its voice is charming, and its person is gentle, supple and lovely." In the experience project of "voiceprint recognition" of Tongdun Technology Co., Ltd., the reporter tried to read a passage according to the prompt of the system. According to the recording, the system automatically analyzed the most matching degree between the reporter’s voiceprint and Fucha’s voice, and also analyzed the characteristics of the voice in detail. "Yang Xiufeng/photo

　　Standing in front of the "Changed Xiaowei" body fat detection machine, users can know how obese they are, which index exceeds the standard and how much it exceeds the standard through facial scanning and background big data calculation … … At the same time, this cool machine will make corresponding health analysis according to the measurement results, provide users with intuitive health risk assessment in time, and improve everyone’s attention to physical health. Yang Xiufeng/photo

　　Internet conference turns into "auto show" in seconds.

　　Automotive black technologies such as driverless cars and wireless charging cars have appeared in the Internet conference, which once made the audience mistakenly think that they came to the auto show.

　　This Baidu driverless car is the driverless car "Apollon" officially mass-produced at the second Baidu AI Developers Conference on July 4 this year. The reporter learned that the "Apollon" body is 4.3 meters long and 2 meters wide, with 8 seats and 14 people (including 6 stations). Using pure electric power system, the top speed can reach 120 kilometers per hour, and it can travel about 100 kilometers when fully charged. Wang Yuying/photo

　　BMW booth, a 5-Series plug-in hybrid vehicle supporting wireless charging, attracted the attention of many viewers. Just drive the car on the black wireless charging base, and you can start the charging mode immediately. During the charging process, you can also use the mobile App to remotely control and view the charging situation. According to BMW’s relevant personnel, "this should be the world’s first wireless charging vehicle, which can be filled in 4 hours." Wang Yuying/photo

　　Intelligent walkers’ unmanned road sweeper "Woxiaobai" can realize intelligent functions such as automatic obstacle avoidance, autonomous tracking, fixed-point start and stop, and autonomous sweeping. Operators can monitor the unmanned road sweeper safely in the duty room. Wang Yuying/photo

　　Nezha Auto’s new concept new energy vehicle under Hezhong New Energy has a solid sense of design technology. Wang Yuying/photo

　　Remote transmission technology intelligent shopping cart "small follower", you can follow the "owner" to run. It is understood that each "minivan" can carry 30kg, which is widely used in delivery services such as baggage handling in high-speed railway station airport and supermarket shopping guide, and can also be independently charged by solar energy when used outdoors, saving energy and protecting the environment. Wang Yuying/photo

　　Online Education homework help demonstrated geography teaching through AR, and related contents such as meteorological phenomena, hydrological environment, universe and planets were displayed after the reality was enhanced, which was very interesting and shocking. Yang Xiufeng/photo

"Thank you for your concern and support for Huaxizi all the time. I’m sorry we’re late. I have a few heartfelt words to tell you."

On the evening of September 19th, the official Weibo of Hua Xizi, a domestic make-up brand, released a letter to the public, which positively responded to the recent controversy for the first time.

Hua Xizi said in the letter, "I am very sorry for taking up too many public resources. Appreciate everyone’s urging,We have fully recorded the relevant opinions, and the team is also comparing, revising and upgrading them one by one, adhering to the initial heart.To bring you better products and services. In the future, we will continue to share with you what the brand is doing, so that everyone can understand Hua Xizi in more forms. Down-to-earth, steady and far-reaching; Let a hundred flowers blossom and domestic products become stronger. "

From the official Weibo of "Hua Xizi"

Recently, the domestic make-up brand "Hua Xizi", which was pushed to the forefront by Li Jiaqi’s remarks, was picked out by many netizens. Compared with other domestic brands, the price per gram of its products is high, such as the price per gram of eyebrow pencil is comparable to that of gold, and the price per gram of loose powder exceeds that of Chanel, an international brand. The company was once caught in the whirlpool of public opinion because of its "high price".

On September 10th, when Li Jiaqi, the network anchor, introduced a Huaxizi eyebrow pencil in 79 yuan, he saw a netizen leave a message saying that it was getting more and more expensive. He asked, "Where is it expensive? It’s been this price for so many years. Don’t talk nonsense with your eyes open. Domestic brands are very difficult … "Later, Li Jiaqi said:" Sometimes I find my own reasons. After so many years, my salary has not risen. Have you worked hard? " Since then, many topics around the high price of Huaxizi’s products, such as "Huaxizi’s response to the expensive eyebrow pencil", "Huaxizi’s exclusive monetary unit for migrant workers", "How expensive Huaxizi is" and "Huaxizi’s eyebrow pencil can buy two grams of gold for more than 980 grams", have been on hot search for many days.

For a long time, Hua Xizi has positioned herself and aimed to become a high-end makeup brand. Hua Mantian, the founder of Hua Xizi, also admitted that the unit price of Double Eleven Hua Xizi was pulled from 100 yuan to 200 yuan in 2021. "For a long time, the middle and high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

"This large-scale attention and discussion is a valuable opportunity for us to listen to the real voices of different consumers, and it is also the starting point for the team to self-examine and start again." Hua Xizi said in the letter this time, "I sincerely apologize to everyone. In the past week, Hua Xizi has received great attention from the whole network. We are sincere and at a loss, and the brand has not spoken before. During this time, we have continuously absorbed your criticisms, opinions and suggestions. "

At the same time, Hua Xizi also refuted the previous rumors about "Japanese brands" in the letter. Hua Xizi said that the company was founded in Hangzhou, and its R&D center, production factory and tax payment are all in China. It is an out-and-out China brand. "As a young China makeup brand, Hua Xizi hopes to tell the story of China and inherit the beauty of the East."

Previously, in response to this rumor, Hua Xizi responded to the The Paper reporter that in 2019, Hua Xizi cooperated with a Japanese research institute for short-term production, research and production. With the continuous improvement of the comprehensive strength of domestic beauty research and development and industrial chain, all cooperation with the institute and related factories was stopped in 2020. At present, 100% of Hua Xizi’s research and development centers and production factories are in China.

Zhejiang Yige Enterprise Management Group Co., Ltd. (hereinafter referred to as Yige Group), the parent company of Huaxizi brand, was founded in Hangzhou in 2014. It is a China beauty group integrating independent research and development, brand building, product sales and customer service. According to official website of Yige Group, in 2016, the domestic make-up brand "Hua Xizi Florasis" came into being.

In addition to the hot discussion and doubts caused by the high price, some netizens have reported in the past that when the average commission rate in the industry is 20%, Hua Xizi raises the proportion with a wave of his hand, and some anchors can even get 60% to 80% commission. At that time, related topics such as "more than 20% of Huaxizi’s revenue comes from Li Jiaqi" and "Huaxizi responds to Li Jiaqi’s high commission" were also listed on the hot search.

On the evening of September 11th, Hua Xizi responded to the The Paper reporter that the information on the Internet about Hua Xizi’s rebate to Li Jiaqi was as high as 60% to 80%, or even more than 100%, which was false rumor, and the proportion of cooperation rebate between Hua Xizi and Li Jiaqi was the industry average.

　　In a melon and vegetable planting base in Qian ‘an City, Hebei Province, villagers used live broadcast to promote tomatoes. Xinhua news agency

　　In a business exhibition company in Chenghai District, Shantou City, Guangdong Province, an anchor sells car models in the live broadcast room. Xinhua news agency

　　In a flower planting base in Xindian Street, Dongying District, Dongying City, Shandong Province, college students returning home during the winter vacation live broadcast with goods. Song Xinggang photo/bright picture

　　In Dinghe Village, Tangqi Town, Linping District, Hangzhou City, Zhejiang Province, the network anchor is selling special new year goods such as dried herring live. Xinhua news agency

　　 　These days, major e-commerce platforms have launched the "New Year Festival", and Li Dian, a Beijing citizen, is also busy buying in buy buy, but she feels more rational recently. "Now I won’t spend a lot of time in the live room, but I want to take a few minutes to go to the live room of the head anchor when I want to buy something, browse the products of the day, buy them if necessary, and quit the live room immediately if I don’t." Li Dian once bought a lot of good things with good quality and low price in the live broadcast room, and also encountered "things are not as good as the anchor said" or even quality problems. "But overall, the live broadcast industry has become more and more standardized recently."

　　 　On December 20th, 2021, the Inspection Bureau of Hangzhou Taxation Bureau of Zhejiang Province informed that Huang Wei (net name: Viya), the network anchor, had been punished by tax administration according to law, and the tax was recovered, the late payment fee was added and the total fine was 1.341 billion yuan. Subsequently, Viya’s platform accounts were blocked. As soon as the news came out, public opinion was in an uproar. People were both surprised at the wealth myth created by online celebrity’s economy and at how many chaos there were in the live broadcast industry.

　　 　Indeed, this is not the first time that anchor online celebrity has "overturned". "Water Army" swipes bills, sells fakes and evades taxes … … Online celebrity’s economic turnover, which has been refreshed repeatedly, is bound up with all kinds of chaos that has never stopped. In the past two years, with the introduction of various management measures and the strengthening of tax supervision, a clear signal has emerged — —

　　 　The period when online celebrity’s economy ran like a runaway wild horse, such as live broadcast with goods, has passed in a hubbub. Online celebrity’s economy will have a long-term future only if it is standardized in development, developed in standardization and changed into a healthier growth mode.

　　Triumphant: Last year, the live broadcast market was nearly 2 trillion yuan.

　　 　“3、2、1！ Link! " "Buy it", these familiar slogans, were not "hot" more than two years ago. In Li Dian’s impression, he probably heard the names of Li Jiaqi and other head anchors in 2019, but he didn’t watch the live broadcast at that time. "At that time, I didn’t even know where to watch the live broadcast. After chatting with friends, I realized that Taobao actually had an App dedicated to watching the live broadcast." Li Dian recalled that after the outbreak of the COVID-19 epidemic in 2020, he spent less time going out and more time at home. Slowly, she started shopping with the head anchor.

　　 　Looking back at the development of e-commerce live broadcast, with the help of the influx of capital flows and the epidemic, the whole industry has made great strides in the past two or three years, and some media even used "rapid ripening" to describe the development of this industry.

　　 　"During the epidemic, many businesses were blocked from operating offline, and the inventory pressure was high. This sales method of live broadcast with goods has found a way out for shops with sales difficulties, and also meets the needs of consumers. With the active promotion of e-commerce platforms and shopping malls, live delivery has developed rapidly. " Pan Helin, member of the Information and Communication Economy Expert Committee of the Ministry of Industry and Information Technology and executive director of the Digital Economy Research Institute of Zhongnan University of Economics and Law, said.

　　 　According to the Research Report of China Live E-commerce Industry in 2021 released by iResearch, by the end of 2020, the number of live e-commerce users in China reached 388 million, accounting for nearly 40% of the total netizens, and nearly two-thirds of users made purchases after watching the live broadcast. According to the enterprise survey data, in 2020, the number of registered new live broadcast enterprises in China increased by 10 times compared with 2016. Online celebrity’s economy, such as e-commerce live broadcast, attracted a large number of practitioners to enter the market, and the number of MCN agencies engaged in online celebrity brokerage achieved a spurt growth from more than 150 in 2015 to more than 20,000 in 2020. The report pointed out that nearly 1,000 live broadcast rooms with sales exceeding 100 million yuan will be born in 2020, and it is estimated that the size of the live broadcast market will be close to 2 trillion yuan in 2021.

　　 　Online celebrity traffic anchor’s super liquidity has attracted many stars and entrepreneurs, trying to get a slice of it. Judging from the overall sales record, the live broadcast of "Fire Out of the Circle" not only makes many new domestic brands well known, but also opens up more sales for agricultural and sideline products, which also drives the rapid growth of online consumption. According to the latest data released by the National Bureau of Statistics, in 2021, the national online retail sales increased by 14.1% over the previous year, among which the online retail sales of physical goods increased by 12%, with an average growth rate of 13.4% in two years, which was significantly higher than that of offline consumption.

　　 　Undoubtedly, running all the way’s live broadcast with goods and other online celebrity economies have promoted the development of digital economy. "The live broadcast involves a wide range of goods, and the content display and affordable discounts of the live broadcast have stimulated the enthusiasm of consumers, contributed to the prosperity of China’s consumer market, and also played an important role in promoting the development of domestic goods." Pan and Lin said.

　　 　Zhao Ping, vice president of the Research Institute of China Council for the Promotion of International Trade, told the reporter that as an iterative mode of traditional e-commerce, live broadcast with goods has accelerated the high growth of online consumption, and online interaction and all-round display of goods have made it easier for consumers to understand and choose goods, which is conducive to expanding the scale of consumption, creating more consumption growth points and further exerting the pulling effect of consumption on economic growth.

　　Frequent chaos: exaggerating propaganda, selling fake goods, and "water army" brushing orders are endless.

　　 　Like any other industry that grows wildly, online celebrity’s cargo carrying industry is experiencing problems at the same time, just like a gorgeous robe covered with lice, behind which is a "chicken feather".

　　 　During the Double Eleven last year, Zhejiang Consumer Protection Committee conducted a consumer inspection on the live broadcasts of five platforms and 17 anchors from Taobao, Pinduoduo, JD.COM, Aauto Quicker and Tik Tok. It is found that five anchors, such as Timor Little Crazy and Yunyun Live Room, have some problems, such as exaggerating propaganda, using absolute advertising language and comparing prices with other live rooms. Knowing that the quality of anchor products such as YEATION and Rongwei No.7 (Xiao Xuan Ge) does not meet the standard; In Li Jiaqi and Baibai Rabbit Live Studio, 1 batch and 2 batches of commodity labels were found to be irregular.

　　 　This is just the tip of the iceberg. Previously, the anchor Simba received much attention because of the "fake bird’s nest" incident. In addition to him, there are many anchors selling fakes. From time to time, the products in the live broadcast rooms of anchors such as Viya and Li Jiaqi have exposed the quality problems, and consumers often encounter the phenomenon that anchors do nothing after sale and kick balls with merchants.

　　 　From the price point of view, Li Jiaqi, Viya and L ‘Oré al had a dispute over pricing during the Double Eleven last year. At that time, some consumers found that the price of products purchased in the live broadcast room in Li Jiaqi was higher than that in the L ‘Oré al store, and L ‘Oré al explained that it was due to the superposition of official cross-store coupons of Tmall. At that time, the public opinion was quickly divided into two waves. Some people thought that L ‘Oré al’s commitment to the maximum intensity of the whole year was not achieved, which was a sign of dishonesty; Some people think that it is unreasonable for the head anchor to demand the lowest price of the whole network by virtue of its near monopoly position. The term "the world has been suffering from live broadcast for a long time" immediately boarded the hot search. "If you don’t squat down the live broadcast rooms of these anchors, don’t you deserve to buy low prices?" Some netizens issued such a question.

　　 　Some small and medium-sized businesses don’t have much say in the face of well-known anchors, and the actual sales volume in the live broadcast room is not as good as expected after paying high pit fees. The "illusion" created by the "water army" and false transactions has made many small and medium-sized businesses "spend money to buy a loneliness". According to media reports, a company and a online celebrity anchor recently organized a live broadcast of poverty alleviation to help sell agricultural products. The transaction amount was about 450,000 yuan, but the actual sales amount was only 100,000 yuan, accounting for 78% of the total. Similar things are not uncommon. "On the one hand, the falsification of influence indicators such as the virtual high number of viewers and the water injection of sales data has formed an industrial chain. On the other hand, horizontal competition such as malicious brushing, fancy kicking, and false reporting has also polluted the live broadcast ecology. " As early as after the Double Eleven in 2020, China Consumers Association wrote in the report.

　　 　In Pan Helin’s view, there are many problems in the development of online celebrity live broadcast. For example, through the way of water army drainage, improperly gain traffic attention; False propaganda, wrong goods and poor after-sales service; Virtual standard pricing, merchants and anchors raise the price first and then give discounts. Consumers actually do not get benefits, but pay a lot of time costs; Pit fees and withdrawal make the channel cost rise, which is either borne by suppliers or passed on to consumers; Give up the lower limit for traffic, break through the boundary of content creation and so on.

　　 　"These behaviors have undermined the market economic order, affected the user experience and infringed on the rights and interests of consumers. In addition, with the emergence of Matthew effect and 28 phenomena in the live broadcast industry, anchors with head traffic have further raised the threshold for live broadcast, and the increased cost has put some pressure on merchants. " Pan Helin’s view is supported by figures: although the types of anchors are increasingly diversified, the Matthew effect of anchors with goods is prominent, and Li Jiaqi and other head anchors attract most of the traffic. According to the survey and calculation, the Top10′ s head anchor has a market share of nearly 55.75%.

　　 　Zhao Ping said that these problems have sounded the alarm for the development of China’s digital economy. Although the development prospect of digital economy is broad, anchors and enterprises should be upright and innovative, and jointly create a fair market order and a consumer-friendly consumption environment to promote the healthy development of digital economy.

　　Regulatory measures: multi-departments tighten the "reins" to make the industry develop healthily.

　　 　After Viya was punished for tax evasion, the tax authorities in Beijing, Shanghai, Guangdong and other places issued notices, requiring celebrity artists and network anchors to pay taxes by self-examination as soon as possible.

　　 　This is not the first time that the regulatory authorities have taken action. In the past two years, the management methods and professional norms of online marketing such as live broadcast and delivery have gradually landed. In November 2020, the General Administration of Market Supervision issued the Interim Provisions on Regulating Promotion Behavior, and then issued the Guiding Opinions on Strengthening the Supervision of Webcast Marketing Activities to strictly regulate the Webcast marketing behavior. On March 15, 2021, the General Administration of Market Supervision issued the Measures for the Supervision and Administration of Online Transactions, which restricts online transactions such as live broadcast from four aspects: online transaction operators, online trading platform operators, supervision and management, and legal responsibilities. In April, seven departments jointly issued the "Management Measures for Webcast Marketing (Trial)", which clarified the behavior red line for the practitioners of live broadcast marketing activities; In September, the Ministry of Culture and Tourism issued the "Administrative Measures for Network Performance Brokers", which included all the subjects of live broadcast activities in the scope of management. Undoubtedly, the regulatory authorities are tightening the "reins" of online celebrity’s economy, such as regulating live broadcasts.

　　 　When answering a reporter’s question about Viya’s tax evasion case, the Inspection Bureau of Hangzhou Taxation Bureau said that the platform economy is a new format of economic development, which has played a positive role in better meeting the needs of consumers, promoting the transformation of old and new kinetic energy, and promoting high-quality economic development. In the process of rapid development of platform economy, some network anchors’ illegal tax behaviors have disturbed the order of tax collection and management and destroyed the market environment of fair competition. The tax authorities will investigate and deal with the illegal tax acts of network anchors according to laws and regulations, which is conducive to the long-term standardized and healthy development of the platform economy. State Taxation Administration of The People’s Republic of China also expressed his firm support for the Hangzhou tax authorities to seriously deal with Viya’s tax evasion cases according to law. At the same time, tax authorities at all levels are required to strictly investigate and punish all kinds of tax evasion, resolutely safeguard the authority of the national tax law and promote social fairness and justice; It is required to conscientiously implement various preferential tax and fee policies, continuously optimize tax and fee services, and promote the standardization and development of new economy and new formats in development.

　　 　This statement made by the tax authorities reflects the consistent attitude of various regulatory authorities: We never deny the contribution of online celebrity anchor to promoting the development of platform economy and the contribution of platform economy to China’s economic and social development. However, whether it is the live broadcast industry or the platform economy, in order to develop healthily for a long time, we must bid farewell to chaos, standardize in development and develop in standardization.

　　 　Zhao Ping believes that in order for online celebrity to grow in a healthier way, it is necessary to bring the economy of online celebrity, such as live broadcasting with goods, into the legal development track, so that it can keep the legal bottom line while developing rapidly and conduct business and innovation activities legally and legally. It is necessary to strengthen the compliance supervision of online celebrity’s economic entities and related behaviors, starting from all aspects of online celebrity’s economic supply chain, from product production, online sales to after-sales service, to meet the requirements of product quality and safety law, advertising law, anti-unfair competition law, anti-monopoly law, consumer rights protection law and other relevant laws and regulations, so as to maintain fair competition market order and protect consumers’ legitimate rights and interests.

　　 　"Yes ‘ The problem of water army ’ , to find together, investigate together, can’t let consumers be ‘ False flow ’ Guide, so as not to undermine the fairness of market competition. Quality and after-sales issues require the relevant departments to strengthen supervision, and organizations such as the Consumers Association need to take action to help consumers protect their rights. In view of the pit parking fee and drawing, industry organizations should issue an initiative to limit the drawing ratio and not excessively increase the cost of merchants. In view of the problem of tax evasion, the tax authorities should crack down on this illegal act on the one hand, and build a normalized tax monitoring system on the other. For the marketing behavior dominated by traffic and abundant, the e-commerce platform should find it early and dispose of it in time through algorithms. The company where the live e-commerce is located should also do a good job in compliance education for the anchor with goods and constrain the anchor behavior. " Pan helin suggested.

　　 　Gao Baohua, a researcher at the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, said that it is necessary to strengthen the key management and compliance inspection of head live broadcast rooms, head anchors and accounts, high-flow or high-turnover live broadcast activities, guide all kinds of subjects engaged in webcasting marketing activities, strengthen industry self-discipline, and build a standardized live broadcast supply chain system from multiple dimensions such as commodity supply, consumer rights protection and platform construction.

　　 　Pan and Lin bluntly said that whether the live e-commerce will ultimately benefit the society depends on two points: First, whether the live e-commerce promotes the circulation and consumption of goods. Second, whether the live e-commerce has reduced the cost of sales channels while maintaining compliance operations, so that both suppliers and consumers can benefit.

　　 　With the tightening of the "reins" of supervision, we expect that after the shock and adjustment, online celebrity’s cargo-carrying industry can really benefit more merchants and consumers and can go more steadily and for a long time.

　　 　(Reporter chenchen)