BEIJING, April 24 (Xinhua) On the morning of the 24th, the Taiwan Affairs Office of the State Council held a regular press conference. Spokesperson Ma Guang Xiao answered reporters’ questions on the recent 2020 election in Taiwan Province, Tsai Ing-Wen’s "Taiwan independence" remarks, cross-strait exchanges, and the draft amendment to the Regulations on People’s Relations across the Taiwan Strait. Ma Xiaoguang said that the mainland has never intervened in the elections in Taiwan Province, and the DPP authorities have constantly obstructed and restricted the exchanges and contacts between compatriots on both sides of the strait, suppressed the calls for reunification on both sides of the strait, and raised cross-strait opposition, exposing its true features of seeking one-party interests and "Taiwan independence".

　　Profile photo: Guo Taiming, chairman of Taiwan Province Hon Hai Group, decided to participate in the primary election of 2020. Zhongxin.com reporter Li Junshe

　　[Talking about the 2020 election: the statement of "mainland intervention" is sheer nonsense]

　　Tsai Ing-Wen said a few days ago that in the "general election" in 2020, Kuomintang candidates appeared in South Korea’s Yu and Guo Taiming successively. She did not believe that the mainland did not intervene. Ma Xiaoguang said that we have emphasized many times that we have never been involved in elections in Taiwan Province. The DPP authorities are used to spreading slanderous words and spreading rumors to discredit the mainland. The question of Taiwan Province is an internal affair of China, and no external interference is allowed. The so-called "mainland intervention" is sheer nonsense with ulterior motives.

　　[criticizing tsai ing-Wen’s "Taiwan independence" remarks: undermining the peaceful development of the two sides of the strait]

　　In an interview a few days ago, Tsai Ing-Wen declared that he did not accept the "1992 Consensus" and insisted on the so-called "sovereign independence", saying that "maintaining the status quo" means maintaining the so-called "independence" status quo. Ma Xiaoguang pointed out that the remarks made by the leader of the Democratic Progressive Party (DPP) authorities are unprejudiced, exposing a political plot to overthrow the common political foundation of the "1992 Consensus" and undermine the peaceful development of cross-strait relations, which fully shows that the DPP authorities are the makers of cross-strait conflicts, the saboteurs of peace and stability in the Taiwan Strait and the injurers of the interests of the people of Taiwan Province.

　　In addition, Li Yi, a mainland American scholar who was invited to visit Taiwan, was expelled from the country by the Taiwan authorities a few days ago. Tsai Ing-Wen said, "If people from mainland China come to Taiwan to promote ‘ One country, two systems ’ 、‘ Unification by force ’ Wait, control measures should be taken to refuse entry when necessary. " Ma Xiaoguang said that for some time, the DPP authorities have constantly obstructed and restricted the exchanges and contacts between compatriots on both sides of the strait, suppressed calls for reunification on both sides of the strait, raised cross-strait opposition, and exposed its true features of seeking one-party interests and "Taiwan independence".

　　On April 14th, local time, South Korea Yu, Mayor of Kaohsiung, Taiwan Province, delivered a speech in Los Angeles, talking about his political career. China News Service reporter Zhang Yushe

　　[Comment on South Korea’s remarks on Yu’s visit to the United States: Cross-strait affairs should be discussed by family members]

　　South Korea Yu said during his visit to the United States a few days ago, "Taiwan Province ‘ National defense ’ Relying on the United States, technology depends on Japan, and the market depends on the mainland. " In this regard, Ma Guang Xiao emphasized that compatriots on both sides of the strait are a family, and cross-strait affairs are the family affairs of compatriots on both sides of the strait, which should be handled by family members through consultation. I hope all Chinese people, including Taiwan Province compatriots, will conform to the historical trend, share the national justice, firmly hold the national destiny in their own hands, and create a bright future for the great rejuvenation of the Chinese nation.

　　[On the Draft Amendment to the Regulations on Cross-Strait People’s Relations: Ruining the Future of Taiwan Province]

　　The "Draft Amendment to the Regulations on People’s Relations between the Two Sides of the Taiwan Strait" recently passed by Taiwan’s administrative authorities, in which it is proposed to add that "the signing of political agreements through cross-strait negotiations should be subject to double deliberation and referendum by the legislature" and stipulate that "it shall not be an item of agreement". Ma Xiaoguang pointed out that the DPP authorities violated the common aspiration of compatriots on both sides of the strait for peace and development for the sake of one party and one self-interest. The peaceful development of cross-strait relations is the common aspiration and common interest of compatriots on both sides of the strait. Everything that is beneficial to the interests of compatriots on both sides of the strait and the fundamental interests of the Chinese nation should be vigorously promoted.

　　On April 17th, Chief Executive Chui Sai On (right) of the Macao Special Administrative Region met with James Soong, Chairman of the People First Party, at the government headquarters. The two sides exchanged views on deepening exchanges and cooperation between the two places and promoting Taiwan Province compatriots to participate in the construction of Guangdong-Hong Kong-Macao Greater Bay Area in the future. China News Agency issued Zhong Xin photo

　　[The Taiwan authorities distorted James Soong’s delegation’s visit to Hong Kong and Macao: obstructing exchanges and cooperation]

　　A few days ago, James Soong, Chairman of the People First Party, led a delegation to visit Hong Kong and Macao to enter the Liaison Office of the two places and met with the directors of the Liaison Office of the two places respectively. The Mainland Affairs Council claimed that the mainland arranged this trip with the intention of "united front" and eliminating the so-called "sovereignty of Taiwan Province". Ma Xiaoguang pointed out that James Soong led a delegation to visit Hong Kong and Macao, and the heads of the Liaison Offices in Hong Kong and Macao met with him respectively, which was a normal exchange. The DPP authorities distorted and slandered, fully exposing their attempts to obstruct cross-strait and Hong Kong and Macao exchanges and cooperation and harm the interests and well-being of compatriots.

　　On September 13, 2018, Luo Tianhao, a Taiwan compatriot who worked in chengdu normal university for five years, took over the residence permit of Taiwan Province residents from the staff. China News Service reporter An Yuan photo

　　[Taiwan people’s residence permit in the mainland has not been declared or the practice of being punished by the Taiwan authorities is unpopular]

　　A few days ago, the Taiwan Province Affairs Council worked out to issue an administrative order in the second half of the year, stipulating that people who receive mainland residence permits must declare voluntarily, or they will be punished. Ma Xiaoguang said that the mainland issued residence permits to Taiwan Province compatriots in order to meet the needs of Taiwan Province compatriots, which was a good thing to benefit Taiwan and the people, and was also welcomed by the vast number of Taiwan Province compatriots. The DPP authorities, out of one-party selfishness, are everywhere against the interests of our compatriots in Taiwan Province and sabotage the good deeds of our compatriots in Taiwan Province. This is unpopular and will not succeed.

　　[The mayor of Taixian County came to the mainland to communicate and meet the needs of the people]

　　Recently, many county mayors in Taiwan Province visited the mainland for exchanges. Ma Xiaoguang pointed out that the mayor of Taiwan county came to the mainland to meet the needs of the people. We are willing to continue exchanges and cooperation with Taiwanese counties and cities in various fields on the basis of adhering to the "1992 Consensus" to enhance the well-being of Taiwan Province compatriots.

　　[Encourage Taiwanese enterprises to invest in the mainland without discrimination]

　　Want Want Group, a Taiwan-funded enterprise, has issued a statement to refute the report that it has received high government subsidies in the mainland and tried to "smear and discredit" the enterprise. Ma Xiaoguang said, over the years, we have encouraged and supported Taiwan-funded enterprises to invest and start businesses in the mainland, and taken active measures to provide them with various conveniences and equal treatment, so as to share the opportunities for development in the mainland and help them achieve greater and better development in the mainland. Our policy is inclusive, in accordance with laws and regulations, and all Taiwan Province enterprises are treated equally.

　　The 2019 China Beijing World Horticultural Exposition will be held in Yanqing, Beijing from April 29th to October 7th. China News Service reporter Hou Yushe

　　[Introduction to two activities: the Straits Forum is well prepared, and the Taiwan Province Garden of the World Expo has its own characteristics]

　　When introducing the situation of the Straits Forum in 2019, Ma Xiaoguang said that the 11th Straits Forum will be held in Fujian Province on June 15th, and will continue to focus on and serve grassroots people and youth groups. At present, all preparations are progressing smoothly. Taiwan Province compatriots are welcome to actively participate in this forum, and media friends on both sides of the strait are also welcome to report.

　　Regarding the 2019 China Beijing World Horticultural Exposition to be held in Yanqing District, Beijing on April 29th, Ma Xiaoguang said that at the invitation of the Beijing World Horticultural Exposition Bureau, Taiwan Province Garden covers an area of 2,000 square meters, which is divided into six landscape nodes: Xiangshan, Orchid, Time Road, Sun Moon Lake, farmland and mountain top. The garden is very attractive with Taiwan Province characteristics.

At 0: 00 Beijing time on November 21st, 2022, FIFA World Cup Qatar 2022 will officially kick off in 2022. As a large-scale sports event in the world every four years, the World Cup always attracts many people’s attention.

However, most netizens may not always pay attention to football matches, watching people around them talk about the World Cup in full swing, but they don’t know how to join the topic. What should I do? Don’t panic,CCTV News World Cup series feature "Come and watch the ball! 》Take you for 10 minutes to learn something about football.

A few things you need to know about football and the World Cup.

one There are 11 players from each side in the football match, and these 11 players also bear different responsibilities. The goalkeeper is mainly responsible for guarding the goal; The defender is mainly responsible for the team’s defense; The midfielder is mainly responsible for organizing and dispatching, intercepting the ball and making offensive; The striker is mainly responsible for attacking the city and pulling out the village for the team.

2 The regular time of a football match is 90 minutes, and the first half is 45 minutes each.

three If the two sides are tied in the regular time and the winner must be decided, it will take 30 minutes of overtime.

four After the overtime, if the two sides are still tied, a penalty shootout is needed. The players on both sides decided the outcome of the game by shooting penalties at each other.

△ Penalty shootout-one of the most exciting links in football match

five In FIFA World Cup Qatar 2022, each team can change five players in a game at regular time. In the knockout stage, if you enter overtime, each team can get an extra substitution quota.

six However, the replaced players can no longer play, which is different from basketball and volleyball. So, if you see a player playing badly, don’t angrily accuse him: "Why don’t someone else go up quickly?" After all, substitution is a technical job, and the head coach of the team may be more worried than you.

seven There are no players such as Ronaldinho, Kaka, Beckham and Rooney in this World Cup. They used to be the stars of the shining World Cup, but now they have hung up their boots and retired.

eight There are no Jordan, James, Curry and Durant on the American team. They are all basketball players. Don’t confuse them.

nine There are no clubs such as Real Madrid, Barcelona, Manchester United and Bayern in the World Cup. Players only represent the associations of their countries or regions.

10 In addition to Italy’s regret, teams familiar to everyone, such as Brazil, Argentina, France, Germany, Spain and England, all came to Qatar. Cristiano Ronaldo, Lionel Messi, Neymar and Mbappé are not absent. The group list of the World Cup finals is listed by Xiaobian for you:

Do you still use "staying up late to explode your liver" in this World Cup?

A bad news and a good news.The bad news is that there are still many wonderful games in this World Cup that kick off at 3:00 am Beijing time. The strong dialogue in the group stage (for example, Spain VS Germany) and almost half of the competitions in the knockout stage are arranged at this time. The good news is that the kick-off time of the final is 23: 00 on December 18th, Beijing time, and the finish time is about 1: 00 on December 19th. In this final, you don’t need to set an alarm clock at two or three o’clock at night to watch the whole game with sleepiness.

I wonder which one to watch. Xiaobian helps you with your ideas.

France is the defending champion of the World Cup, with many stars, while Denmark ranks 10th in the world. In last year’s European Cup, it also reached the top four, with strong strength. It is worth mentioning that in the last three encounters between the two sides, the Danish team remained unbeaten against France with 2 wins and 1 draw. This game is a strong dialogue worth looking forward to.

Two traditional strong teams, both of which have won the World Cup, will stage a "Mars hit the earth"-like confrontation in the group stage. Although the two teams are close in world ranking and paper strength, Spain beat Germany 6-0 in the last European League match. In this World Cup, there is no shortage of highlights in the contest between the two teams.

Both teams are led by the world’s top strikers. Who can lead the team to victory, lewandowski of the Polish team or Messi of the Argentine team, deserves attention.

In the 2002 World Cup in Korea and Japan, the two teams competed for qualifying in the final round of the group stage. In that game, two players of Portugal were sent off by red cards, while South Korea scored a goal in the dominant position, which knocked Portugal out of the group. Now, 20 years later, what will be the result of the second match between the two sides in the history of the World Cup? The game is worth watching.

For many people, when watching a football match, if you don’t know any of the 22 players on the field, you may be sleepy before you see half of the 90-minute game. How to choose when you don’t watch the ball and face 32 strange teams and players?

If you only know Messi and Cristiano Ronaldo …

For those who rarely watch football and only know Ronaldo and Messi when it comes to football, choose to watch.Portugal, ArgentinaThe match between the two teams is a good choice. Of course, in addition to these two core players, the two teams also have many world-class stars in other positions.

Portugal has a luxurious lineup, with midfielder Fernandez and defender Diaz having great strength in their respective positions. Cristiano Ronaldo, who is 37 years old, has not been in a satisfactory state recently. This World Cup is also the last chance for the star who has been playing for Portugal for nearly 20 years to realize his dream of winning the World Cup.

Similar to Cristiano Ronaldo, this tournament is also likely to be the 35-year-old Messi’s last World Cup. Unlike Cristiano Ronaldo, Messi has been in relatively good shape recently. In addition to Messi, lautaro Martinez is a stable attack point for Argentina, while Romero and other players can provide Argentina with defense protection.

If you are keen on enjoying the feeling of victory …

Brazil and France, the two favourites to win the World Cup, can pay attention.

Brazil has a team that can hit the championship. In many positions, there are excellent players in the team, even substitutes, who can reach world-class standards. The only fly in the ointment is the position of full-back, and the relatively short talent pool may become Brazil’s weakness.

The French team has the world’s top player Mbappé, the young midfield star Chuameni, and the defensive line with a talent blowout. However, the football match has never been a competition of paper strength. In this year’s European League, France lost to Denmark twice, and it is hard to win in the face of Croatia. The strength of the players in the French team can be said to be the top 32, but how to arrange a suitable starting lineup and let the players exert their greatest strength is also a problem that coach Deschamps needs to consider.

If you want to chase an unpopular team …

If you don’t like conformity, then Xiaobian recommends it to you.Senegal, DenmarkTwo teams that are expected to make great achievements in this World Cup.

Senegalese, the African champion, has world-class stars such as coulibaly and Eduardo Mendi in the team, and the team members basically play in the five major leagues in Europe, so their strength cannot be underestimated. The withdrawal of the top star, Mane, due to injury will affect the strength of the team to some extent, but in the group stage, Senegal still has strong competitiveness.

Denmark ranks 10th in the FIFA world rankings. In last year’s European Cup, the team reached the top four without Eriksson, the core of the team. Today, Eriksson has recovered from injury, and players such as Heibel are in the prime of their careers, which makes Denmark a team worth looking forward to in this tournament.

If you pay more attention to face value …

For fans who are concerned about players’ face value, Xiaobian recommends several "drop-dead gorgeous" in their respective teams.

Of course, the judgment of face value varies from person to person. In the one-month competition, I believe you will also find your own football star.

As a true fan, if you see beautiful passes and goals, you can only say "this ball is awesome!" " It would be unprofessional. Xiaobian has prepared a set of necessary terms for you to watch the ball, turning the commentator’s "heavenly book" into an easy-to-understand language and chatting happily with friends.

formation

In a game, we often hear commentators mention 4-4-2, 4-3-3, 4-2-3-1, 3-5-2 and other formations. In most cases, the number at the top of the formation name represents the number of guards, the number at the bottom represents the number of strikers, and the number in the middle is the number of midfielders, excluding the goalkeeper. As shown in the figure below

According to the team’s staffing, tactics and opponents’ situation, the head coach may arrange various formations. "Changing the array" can often become a magic weapon for a team to defeat the enemy.

"Forbidden area", bottom line and sideline

Look at the picture ↓↓↓↓

corner

The defender kicked (touched) the ball out of his own baseline and the attacker got a corner kick.

△ Corner kick should be taken from a specific corner kick area (data map)

penalty kick

The defender fouls or intentionally handballs in his own restricted area, and the attacker gets a penalty.

wave of the world

It means a wonderful goal. If you see a shocking and unforgettable goal in the game, you can say, "This is a world wave!" "

"Score twice", "hat trick" and "Big Four Happiness"

A player who scores two goals in a game is called "scoring twice", scoring three goals is called "hat trick" and scoring four goals is called "big four happiness".

own goal

Our players kick (throw) the ball into their own goal to help their opponents score.

△ There is no doubt that this is indeed an own goal that has appeared in the official competition.

VAR

Video Assistant Referee (video assistant referee). Through video playback technology, they help the referee to correct mistakes and omissions and improve the accuracy of the penalty.

△ In the last World Cup, VAR already appeared in the competition.

yellow card

When a player commits a relatively serious foul, the referee will show a yellow card to warn him. Some commentators also call it the "Golden God of War Card".

red card

If a player commits a serious foul or gets two yellow cards in total, the referee will show a red card. Players who get a red card must leave the stadium, which some commentators also call "the Ruby God of War Card".

offside

Offside is one of the most complicated rules in football. To put it simply, the commentator said that the ball was offside, so nine times out of ten it was offside …

Seeing this, you must have known something about football and this World Cup. Tomorrow at 0: 00 am, prepare fried chicken for drinks, or put a hot pot on the shelf, and watch and talk about the ball together!

Source of this article: CCTV News WeChat WeChat official account

Producer/Li Zhe

Editor/Jiang Anqi

Cartography/Meng Xianglong Huang Xutian Gao Mengru

Proofreading/Gao Shaozhuo

We all know that China has a history of 5,000 years, but it is estimated that few people know which dynasties, founders and years have existed in these 5,000 years.

Xia Shang, Western Zhou and Eastern Zhou were divided into two halves; Spring and Autumn Period and Warring States Period unified Qin and Han Dynasties; Three-point Wei Shuwu, extended before and after the Jin Dynasty; The Northern and Southern Dynasties stood side by side, and the Sui, Tang and Five Dynasties passed;

After the Song, Yuan, Ming and Qing Dynasties, the dynasty ended.

We should all recite this historical dynasty song, but it is a main framework and not comprehensive. Let’s take a look at the specific content together.

1. Xia Dynasty

The Xia Dynasty was founded by Yu, formed by his son Xia Qi, survived for 470 years by seventeen emperors, and finally died in Xia Jie.

2. Shang Dynasty

Shang Tang established the Shang Dynasty in about 1600 BC, and died in Shang Zhouwang in about 1046 BC, surviving for 554 years.

3. Western Zhou Dynasty

Zhou Wuwang Ji Fa was founded in about 1046 BC and died in 771 BC, totaling 275 years.

4. Eastern Zhou Dynasty

Ji Yijiu, Zhou Pingwang, was founded in 770 BC and died in 221 BC, surviving for 514 years, including the Spring and Autumn Period and the Warring States Period.

5. Qin Dynasty

Ying Zheng, the first Qin Emperor, unified the six countries and established the Qin Dynasty in 221 BC. He died in Hu Hai, Qin Ershi in 207 BC and lived for 15 years.

6. Western Chu Dynasty

The overlord Xiang Yu was founded in 207 BC, which nominally unified most of the territory in the late Qin Dynasty and lived together for four years.

7. Western Han Dynasty

Liu Bang, the emperor gaozu of Han Dynasty, defeated Xiang Yu, the overlord of Western Chu, and established the Western Han Dynasty in 202 BC. In 8 AD, he was usurped by his consort Wang Mang and survived for 210 years.

8. Wang Mang’s new dynasty

Wang Mang, the consort of the Western Han Dynasty, was founded in 8 AD and was overthrown by greenwood hero in 23 AD, with a total of 1 emperor and survived for 16 years.

9. Xuan Han

In 23 AD, Liu Xuan proclaimed himself emperor and restored the Han Dynasty, nominally restoring the rule of the Han Dynasty and recovering most of the territory in the late Western Han Dynasty. Xuanhan belonged to make a new start regime and only existed for two years.

10. Eastern Han Dynasty

Liu Xiu, Emperor Guangwu of the Han Dynasty, was founded in 25 AD and died in 220 AD, surviving for 195 years.

11. Three Kingdoms Period

Wei, Shu and Wu were the three kingdoms, represented by Cao Cao, Liu Bei and Sun Quan, for a total of 60 years.

12. Western Jin Dynasty

Sima Yan, Emperor Wu of the Jin Dynasty, established the Western Jin Dynasty in 265 AD, which ended the tripartite confrontation between the three countries and realized the unification of the country. A total of four emperors lived for 51 years.

13. Eastern Jin Dynasty

Si Marui, Emperor of the Jin and Yuan Dynasties, was founded in 317 AD and died in 420 AD, surviving for 103 years.

14. Sixteen Kingdoms Period

Sixteen countries are not one of the most chaotic periods in our history. For a total of 135 years, the sixteen countries were: Qianliang, Chenghan, Qianzhao, Houzhao, Beiliang, Xiliang, Houliang, Nanliang, Qianyan, Houyan, Southern Yan, Beiyan, Xia, Qianqin, Xiqin and Houqin.

15. Southern Dynasties

From 420 AD to 589 AD, the Southern Dynasties lasted for 169 years. There were four dynasties: Song Dynasty, Qi Dynasty, Liang Dynasty and Chen Dynasty.

16. Northern Dynasties

From 439 to 581 AD, there were five dynasties, namely Northern Wei, Eastern Wei, Western Wei, Northern Qi and Northern Zhou, which survived for 142 years.

17. Sui Dynasty

Emperor Wen of Sui, Emperor Wen of the Sui Dynasty, ended the division of the country and achieved reunification. The Sui Dynasty was established in 581 AD, with two emperors. Emperor Yangdi Yang Guang died in 618 AD.

18. Tang Dynasty

In 618 AD, Li Yuan proclaimed himself emperor and founded the Tang Dynasty, and he lived for 289 years.

19. Wu Zhou

Wu Zhou was a dynasty established by Wu Zetian and the only feminist dynasty in China. It existed from 690 to 705 A.D. for 15 years, with only one emperor.

20, Five Dynasties

From 907 to 960, there were three dynasties, namely, Houliang, Houtang, Houjin, Houhan and HouFriday, which survived for 53 years.

21. Ten countries

The ten countries are: Qianshu, Yangwu, wuyue, Machu, Min, Nanhan, Nanping, Houshu, Nantang, Beihan, etc., with a total survival of 88 years.

22. Northern Song Dynasty

Zhao Kuangyin, Song Taizu established the Song Dynasty and reunified the country. It survived for 167 years and died in 1127.

23. Southern Song Dynasty

The founder, Zhao Gou, Song Gaozong, existed from 1127 to 1279, with a total of 152 years.

24. Liao Dynasty

The founder, Yelu Abaoji, lived for 218 years from 907 to 1125.

25. Xixia

Li Yuanhao, the Emperor Jingzong of Xia Dynasty, was founded in 1038, experienced 189 years and died in 1227.

26, rulers

Akuta was founded in 1115-1234, with a total of 119 years.

27. Yuan Dynasty

The founder, Kublai Khan of Yuan Taizu, lived for 97 years from 1271 to 1368.

28. Ming Dynasty

Zhu Yuanzhang, the founder of the Ming Dynasty, was a real self-made emperor in the history of China. The Ming Dynasty existed for 276 years, was founded in 1368 and was destroyed in 1644.

29. Qing Dynasty

The founding emperor of the Qing Dynasty was Nurhachi. According to historical records, the real Qing Dynasty should be counted from the entry of Huang Taiji, and the former was called the later Jin Dynasty. From 1636 to 1912, it existed for 276 years and was the last feudal dynasty in China.

Traditional football 14 quiz games.

Welcome to the 23141 football quiz game:

Brentford vs West Ham United is stronger than brentford. Brentford’s performance in the near future is average, and West Ham United may win or draw; Sheffield United VS Wolves, the current state and strength of Wolves are better than Sheffield United, and they are more likely to win this game.

Everton VS Brighton, although Brighton has certain strength, there is still a gap compared with Everton, and Everton has a greater chance of winning or drawing. Manchester City VS Bournemouth, Manchester City is a strong team in the Premier League, and its strength is obviously higher than Bournemouth. In this game, Manchester City wins, Burnley VS Crystal Palace, and the strength of the two teams in this game is relatively close. Burnley has performed well recently, while Crystal Palace has some ups and downs, but considering Burnley’s situation, it is possible to win or draw.

Newcastle United VS Arsenal, Newcastle United performed in general, Arsenal has a strong lineup and good offensive ability, and Arsenal has a greater chance of winning or drawing.

Frejborg VS M? nchengladbach, although Frejborg also has certain strength, M? nchengladbach is more prominent in attack and midfield control.

Meng Xing wins or draws. Hoffenheim VS Leverkusen, a strong Leverkusen with outstanding offensive and defensive abilities. Although Hoffenheim has certain strength, there is still a certain gap.

Leverkusen wins. Clone VS augsburg, Cologne and augsburg are similar in strength, but Cologne has performed slightly better recently. Augsburg has a lot of ups and downs, and this game is a draw or Cologne wins. Berlin United VS Frankfurt, the Berlin United lineup is poor, and there are problems in attack and defense. Frankfurt wins or draws. Mainz VS Leipzig Red Bull, Leipzig has advantages in attack and defense recently.

Red Bull Leipzig won this game. Dortmund VS Bayern Munich, although Dortmund has certain strength, there is still a certain gap compared with Bayern, and Bayern won the game. Atlanta VS Inter Milan, despite Atlanta’s remarkable offensive ability, Inter Milan has an advantage in lineup and defense.

Inter Milan won the game. AC Milan VS Udinese, the strength of AC Milan, a strong Serie A team, is obviously stronger than Udinese. AC Milan won this game, and the charm of football lies in its passion and unpredictability. Welcome to my sports lottery store to present you with a wonderful football feast.

Pay attention to salary and think about things, and analyze more exciting football games for you.

Once Guofeng Beauty is solidified into a revised copy, a concept and a face value of "changing the soup without changing the medicine", how long can consumers buy it?

Even if you haven’t bought Guofeng beauty cosmetics, you must have heard of Forbidden City makeup, Huaxizi carved lipstick, Mao Geping Guofeng series …

Following the "national tide" fever, domestic beauty brands have been rising in recent years.

According to the report of CBNData, in 2020, the growth rate of domestic brands in the beauty care industry is much higher than that of foreign brands. At the same time, during Tmall’s "Double Eleven" in 2020, domestic beauty products went to sea and increased by more than 10 times.

Many domestic beauty brands make good use of China elements to create product differences. Among them, the makeup of the Forbidden City made the "national beauty" fire out of the circle.

Even international brands are jealous to join in the fun. L ‘Oré al, Chanel, Estee Lauder, Givenchy, YSL, etc. are all playing the national beauty in the China market.

In April 2020, Wang Yifan, who "restored" China’s ancient cosmetics, was in Hangzhou, Zhejiang. /vision china

However, if you play too many routines, aesthetic fatigue is inevitable. After the makeup of the Forbidden City and the Summer Palace, netizens ridiculed that "Tiantan lipstick is ready to go", "Great Wall eye shadow is gearing up" and "Xiangshan socks are stepping up production".

Once Guofeng Beauty is solidified into a revised copy, a concept and a face value, how long can consumers buy it?

Beauty cosmetics are rubbing against the national style.

The Forbidden City Wenchuang, which was raging around, set off a wave of national marketing as soon as it entered the beauty industry.

Take the Forbidden City Taobao as an example. In 2018, it launched "Floating Sky, Canghai, Forbidden City Crane Series" and "Dark Night Streamer, Forbidden City Mother-of-pearl Series" (hereinafter referred to as "Crane Series" and "Mother-of-pearl Series" respectively).

In terms of design elements, these two series of items include their designs, which are from different collections of cultural relics in the Forbidden City. For example, the design inspiration of the mother-of-pearl series comes from the "Mother-of-pearl Hua Niaowen Bed with Black Paint" in the Palace Museum.

In terms of name, the mouth red number of the crane series is added with three major colors: "Palace Wall Red", "Lang Yaohong" and "carmine". According to the sales data of Taobao in 2018, this new gameplay made the Xianhe series lipstick sell 80,000 pieces on the day of "Double Twelve".

On September 6, 2020, Beijing, the cultural service area of the 2020 Service Trade Fair, the Forbidden City lipstick was launched by the Forbidden City. /people’s vision

Such a marketable idea soon attracted a group of followers.

M.A.C, who is good at "copying homework", immediately launched the "New Year Limited Series" jointly with the Forbidden City. Not only international brands, but also Xie Fuchun, one of the founders of Guofeng beauty brand, refused to accept the old age and jointly launched the "ancient perfume" with the Forbidden City.

Other "students" can’t sit still, so they join hands with other cultural and creative IPS. The most representative is the joint make-up of Kating and the Summer Palace, which is called "A Hundred Birds Face the Phoenix". The Summer Palace co-branded makeup was once a hot spot in the Forbidden City makeup: who is the official lipstick?

Kazilan asked Dunhuang Museum for a co-branded makeup, and L ‘Oré al asked China National Museum for a co-branded lipstick. Finding a joint name of the museum has become the standard of the hot spot of the national wind for a time.

We don’t engage in co-branded Huaxizi, but take the opportunity to bring out "carved lipstick", that is, we present ancient elements on lipstick with the ancient embossed process of re-engraving.

Other brands that don’t engage in co-branding have also racked their brains to find China elements to launch their own national beauty series. When the brand Hua, a new domestic product, knew about it, she gave the six blush colors of the new series names such as "slow voice", "qingpingle", "fairy", "recalling the youth", "Sauvignon Blanc" and "seeing each other".

European and American brands are also in line with the Chinese style: Armani produced a simple and rude limited high-gloss powder for the Year of the Dog, Givenchy produced a limited edition cosmetics for the Year of the Monkey, and Chanel once again launched an oriental screen series of cosmetics.

In fact, it is not new to play with national beauty. The master is here to play Guofeng Beauty Makeup-Dai Chunlin, who has been in existence since the Ming Dynasty, and Xie Fuchun, who inherited the tradition of Yangzhou powder in the Ming and Qing Dynasties, are the two founders of Guofeng Beauty Makeup.

On August 22, 2017, in Changzhou, Jiangsu Province, citizens passed the Chinese time-honored brand Xie Fuchun Cosmetics Commercial Retail Store. /vision china

Duck egg powder, which ancient celebrities competed for, has always been the top product of Dai Chunlin and Xie Fuchun. Rouge, as the overlord of ancient makeup, and the thrush tool "snail Dai" favored by ancient nobles are also the star products of these two companies.

The classic four-piece set of Xie Fuchun Town Store is rouge, powder, hair oil and fragrant parts. The royal makeup series of Dai Chunlin Palace, which became famous in the Ming and Qing Dynasties, continues to this day; Dai Chunlin also launched a Dream of Red Mansions, a series of twelve women in Jinling.

Things will develop in the opposite direction when they become extreme.

It didn’t take long for Guofeng beauty cosmetics to be lively, and the problem came.

The landmark event is that the Forbidden City makeup is in a crisis of production suspension. In January 2019, the Forbidden City Taobao issued an official statement: the original series of makeup of the Forbidden City Taobao still has a lot of room for improvement from appearance to quality, and decided to stop production across the board.

At this time, it was less than a month before Taobao, the Forbidden City, launched makeup.

The rush to stop production is directly related to insufficient production capacity. According to national business daily, a few days after Taobao put on make-up in the Forbidden City, some consumers reported that the products that had been purchased before were refunded. The customer service responded that the pre-sale quantity of makeup has reached the production capacity saturation, so the pre-sale is suspended.

However, the most fundamental reason is the poor quality of the products. Weibo, the official Taobao official of the Forbidden City, responded to the shutdown event, saying that "the lipstick appearance feedback is not high enough, and there is room for improvement in the smoothness and color of the paste. Eye shadow pearlescent particles are not fine enough, and some colors have flying powder phenomenon. Blush, pink, and orange are acceptable. The practicality of the emerald blue is not good. "

To put it bluntly, the creativity of Guofeng beauty cosmetics is good, but it is not easy to cooperate with the production end.

The "2020 Domestic Makeup Market Research Report" released by Yiou think tank and Tmall Beauty (hereinafter referred to as "Yiou 2020 Domestic Makeup Report") points out that low-price competition and high marketing expenses restrict the investment in product research and development. In order to enter the market quickly, most domestic make-up brands rely on OEM production. This has led to a situation that a foundry works for multiple brands at the same time and the products of different brands converge.

The report also pointed out that due to the low barriers to entry in the beauty industry, brands without independent product design and innovation capabilities are keen to copy or imitate popular categories and styles, and then sell them at lower prices, further intensifying competition in the same category and depressing overall industry profits.

National business daily once reported that Hua Xizi officially released the recruitment information of "high-paid anti-counterfeiting officials" to the outside world in March 2020. After only one month (June), the anti-counterfeiting officer complained about nearly 2,000 fake information on various e-commerce platforms and prosecuted more than 300 cases.

From the perspective of consumption, many European and American brands’ "Chinese style restrictions" have been repeatedly ridiculed. Armani’s limited high-gloss powder in the Year of the Dog was ridiculed as "the biggest killer in the beauty industry". Givenchy’s limited make-up in the Year of the Monkey also caused netizens to ask: "Do European and American big names have any misunderstandings about Chinese style?"

Moreover, the common routines such as changing the copy, putting together the concept, and spelling the face value are much more played, which is also easy to cause aesthetic fatigue. If there is no more core product innovation, the enthusiasm of consumers will be difficult to sustain.

In contrast, the century-old brand of neighboring Japan, excellent product strength is fundamental.

Shiseido in Japan, the brand name comes from the Book of Changes. Shiseido’s brand symbol "Toona sinensis", that is, a gorgeous and elegant camellia, symbolizes the Japanese cultural tradition of appreciating nature. The treasure of its town store is a product with real vitality for a hundred years, such as EUDERMINE red honey dew lotion developed on the basis of western pharmaceutical prescriptions in 1890.

Difficult to be high-end

"Big-name flat replacement", that is, a cheap substitute for big names, is the key for some domestic beauty brands to rely on the national wind elements.

Imagine, if the price of the Forbidden City Xianhe series lipstick is not within 150 yuan, but 300-500 yuan, will it still sell so well? In the long run, if you want to be stable and strong in the whole market, it is almost a consensus of domestic beauty brands to hit the high end.

Forbidden City lipstick. /vision china

This is because there is a "1 billion curse" in new consumer brands, that is, when the brand grows to an annual sales of 1 billion yuan, it will encounter growth bottlenecks. If we don’t transform at this time, once the traffic dividend fails, the profit model of the whole enterprise will collapse. It is at this stage that the perfect diary vigorously promotes the transformation of the brand to "high-end".

On the one hand, Perfect Diary invited Zhou Xun and Poke Ye (Troye Sivan) as brand spokespersons; On the other hand, the perfect diary quickly laid offline stores. By September 2020, Perfect Diary had opened 200 stores in just 20 months.

Yiou 2020 Domestic Makeup Report also pointed out: Some insiders believe that domestic make-up is not high-end because "I dare not try, I dare not invest, I am afraid of failure, and I am afraid that the loss will outweigh the gain". On the one hand, domestic cosmetics that lack brand accumulation have to maintain sales at low prices; On the other hand, weak profits and lack of talents make it impossible for domestic cosmetics to further develop and innovate and differentiate products and brands.

However, even if the intensity of burning money is well-known in the industry, what kind of answer sheet can the perfect diary hand over in the high-end impact? Perhaps, everything has just begun.

On April 18th, 2021, Beijing Guangqu Road Business Circle, Heshenghui Shopping Center, Zhou Xun endorsed the PERFECT DIARY perfect diary beauty cosmetics chain store. /vision china

Mao Geping, another representative of the impact on high-end domestic products, has been positioned in high-end domestic cosmetics from the beginning. In addition to the big IP of founder Mao Geping, it also cooperated with the Forbidden City to produce a three-season makeup series. Even if it is praised by netizens as "the subversion of the value of Guofeng beauty", from the sales data, the joint makeup of the Forbidden City is far less than before.

After all, the price of the third season’s "rockhopper gold-plated stunning lipstick" jointly issued by the Forbidden City in Mao Geping reached 560 yuan. To fight the big names in Europe and America in this price range, it seems that the joint name of the Forbidden City in Mao Geping is not enough to rely on the IP of the Forbidden City and the beautiful face value.

In the high-end development of the brand, Shiseido in Japan provides another example.

According to the research report of Guojin Securities, Shiseido adheres to the strategy of "high-end priority" and gathers resources to high-end brands at the brand end; At the research and development end, many research results of "whitening", "sun protection" and "anti-wrinkle" have been created; On the channel side, let its high-end brands seize the most luxurious location; On the marketing side, Shiseido has always led the Japanese advertising design community; On the supply chain side, Shiseido’s global layout has achieved efficient production.

To this day, Shiseido is constantly updating its market strategy to keep up with the changes in the consumer market.

For the growing domestic beauty brands, there is still a long way to go to high-end and even globalization.

Author | Shu Shaohuan

Typesetting | Zhen mi Li

Original title | Antique cosmetics: After the "national wind fever" is on fire, what should beauty do next?

First published in issue 589 of New Weekly.

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