Create a sustainable growth path and move towards ecological win-win situation

In the fragmented and fast-paced current, there are many short-lived Internet celebrity products, but very few can exist for a long time. The same is true for the beverage track. Many brands are suddenly known to many consumers through a hot spot or out-of-circle marketing, but soon disappear and be replaced by the next "explosion". But in such a floating and sinking market, the big kiln continues to create value for consumers, channel providers, industries, etc., creating a long-term and stable growth internal driving force, so as to achieve sustainable development and set an example for the industry.

channel humanization

How to quickly build a brand in the market? How can products continue to penetrate into market segments? Channel management is an important part of it. Channel management is an important part of the company’s strategy and marketing strategy, and it is one of the long-term strategies of the brand. Dayao has always attached great importance to channel management and escorted the growth of agents.

In order to expand the market and enhance the popularity of brand products, Dayao has been expanding channels, up the ante catering, supermarkets, etc., to achieve online and offline all-round layout. Secondly, Dayao makes profits for channel providers and consumers, and provides 1V1 assistance to dealers. There is no general representative. According to different market layouts, sales policies are customized separately, so that dealers will not fall into a situation of going it alone. In addition to a professional "four-dimensional evaluation system", partners are evaluated from four dimensions: ability foundation, soft factors, industry status, and cooperation willingness, and a 3-month trial sales cooperation is carried out to reduce risks for dealers. After formal cooperation, it can also adapt faster, make profits faster, and continue to stimulate channel vitality.

Near and Far Strategy

Our country has a vast land area and a very broad market. If you want to make the brand go national, you must find the right method and expand it scientifically and reasonably.

From point to surface, break down one by one. The big kiln, which originated in the north, adopted the market strategy of "from near to far". After gaining a firm foothold in the northern market, it broke through the south of the Qinling Mountains and gradually realized the national layout through the eight self-built production bases, so that the production end is close to the consumer end, which is convenient for product supply and sales. In the process of planning cross-regional development of the big kiln, the number of distributors has increased, and distribution channels have been established all over the country. Store by store visits, promotions, and the strategy of wide distribution and excellent display have allowed the big kiln soda to go nationwide. At present, the big kiln soda has established more than one million retail end points, covering 31 provinces, autonomous regions and municipalities directly under the Central Government, and has more than 2,000 distributors.

Quality core barrier

Of course, the sustainable development of enterprises cannot be separated from the most core quality adherence. Since its inception, the large kiln has adhered to the principle of quality first, and has carried out raw material procurement, production, and testing with strict standards, and finally delivered to consumers, continuously earning a good reputation.

In order to ensure the quality of products and meet consumer needs, Dayao controls the quality from the source of raw materials, continuously screens and optimizes, replaces high-quality upstream raw material suppliers, and conducts in-depth cooperation with domestic and even international first-line raw material brands. In terms of production, Dayao actively and decisively implements the implementation of the digital workshop and HACCP management system through the 6S GMP management system and Quality Standard in line with international standards to ensure food hygiene and safety and consumer health. In addition, Dayao Beverage also actively explores and implements the "0471" quality management strategy, builds a quality and safety control system from the production base to the finished product, strictly supervises the source, strictly supervises the whole process of product production, and strictly traceability of quality and safety, and is committed to building an excellent quality engine.

A good business model is that brands, distributors, and consumers all benefit, and it is through the need for value propositions to solve the problems of multiple links. Dayao allows channels to reap long-term benefits and consumers to gain outstanding experience. Dayao brand is also moving towards a national soda leading brand and a century-old brand, achieving an ecological win-win situation.

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