Nanjing, Jiangsu： Focus on the 2023 Golden Fair ｜ After three years and thousands of miles, Qin Huai holds hands with Meituan

Not long ago, Qinhuai District and Meituan reached a cooperation intention, the two sides signed a strategic cooperation agreement, and the Meituan Jiangsu project landed in Qinhuai District. The signing of this cooperation agreement took 3 years and 1300 kilometers of time and space.

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At around 8 a.m., during the morning rush hour, at Zhangfuyuan Subway Station, four members of the Chaotiangong Street Urban Management Department were busy, arranging the shared bicycles at the subway entrance neatly to ensure the smooth passage of people and vehicles at the subway entrance.

At a glance, the bright and bright yellow "Meituan" has become the "main force" of shared bicycles at the Zhangfuyuan subway entrance. Data show that Meituan’s market share in Qinhuai District accounts for about 80% of the region’s total, double that of a year ago.

The share of Meituan shared bicycles in Qinhuai District has increased significantly

There is also an investment story behind

Makes Meituan Jiangsu project and Qinhuai District "hand in hand" successful

This cooperation originated from a visit in 2020. Three years ago, when Chaotiangong Street in Qinhuai District visited the Ping An Financial Center Building located at Xinjiekou, it was found that Meituan Daojia, Meituan takeaway and other business lines had settled in the building. "At that time, we felt that this was an opportunity, so we decided to take the initiative to’break the ice ‘." The relevant person in charge of Chaotiangong Street recalled. The next day, the street came to visit, hoping that Meituan would land more business lines in Qinhuai District. "Rejected" by investment promotion personnel is "common food", and "finding a way" is a must-answer question. After more than ten visits, the Qinhuai District investment promotion team learned that Meituan was preparing to land some business sectors in Hefei, Chengdu and other places.

"We seized the opportunity, grasped the time difference, and arranged for a special person to seamlessly connect the project as soon as possible," said the relevant person in charge of Chaotiangong Street. District leaders immediately led teams to Beijing and Shanghai to visit Meituan Company, with a thick stack of materials combed overnight, to promote investment resources and business environment in both directions. In the past three years, although there was the impact of the epidemic, he alone went to Beijing and Shanghai four or five times to communicate face-to-face with Meituan, and the number of online and telephone communications was countless.

The 1,300-kilometer journey has narrowed the distance between Meituan and Qinhuai District. During the negotiation process, Meituan’s unintentional request to increase the market share of shared bicycles in Ning has been highly valued by Chaotiangong Street, Qinhuai District and even Nanjing City. It is also this opportunity that makes Meituan finally decide to keep the Jiangsu project in Qinhuai.

The maintenance and management of bicycle order in the old city is very complicated, and the backlog of bicycles is serious. How to ensure that Meituan shared bicycles increase the quota, and at the same time do a good job in operation management? Qinhuai District Urban Management Bureau, Chaotiangong Street and Meituan Company have conducted many on-the-spot surveys on the location of shared bicycles, scientifically and rationally laid out them, and strengthened operation management and dynamic management through intelligent algorithms, real-time monitoring, and increased manpower investment.

According to the relevant person in charge of the Urban Management Department of Chaotiangong Street, the Street Urban Management has implemented five measures of "designating people, fixing posts, timing, setting scope, and setting standards" for subway entrances, popular business districts, and key road sections. Congestion sections and peak periods are centrally rectified to improve the "dredging" effect of shared bicycles, effectively solve the problem of parking and management of Meituan shared bicycles in the Qinhuai area, and form a "ecosystem" of Meituan Company’s regional operation in Qinhuai.

At the same time, in Chaotiangong Street, where Meituan has settled, there are as many as 3,000 small and micro merchants, and the Meituan platform covers 100% of the merchants. In the future development, the Meituan Jiangsu project will realize the full settlement of the entire industrial sector, carry out the pilot construction of the real-time consumption system, create an online and offline convenient life circle, and continuously improve the digital operation level of merchants.

Meituan Jiangsu project settled in Qinhuai District

It is a microcosm of the continuous hard work of Qin Huai’s "investment promotion people"

Since this year

Qinhuai District will do a better job in attracting investment with greater efforts

Building a strong industrial city and empowering high-quality development

As of the end of July, Qinhuai District had achieved a total investment of 28.75 billion yuan in contracted projects, the actual total investment was 7.75 billion yuan, 52 billion yuan projects were registered, and 24 were started or operated. Won the "red flag" incentive for the success of the city’s investment promotion ratio, and the first quarter target task progress award of the Municipal Investment Promotion Bureau. Successfully signed 49 billion yuan projects such as the China Consumer Finance Headquarters and BBK Robot. As of the end of June, 4 large-scale projects, 3 high-quality industrial projects, and 2 headquarters projects were introduced. As of the end of August, 35 activities such as the promotion meeting of the Qinhuai District and the Southern New Town Headquarters Base (Hong Kong) in Nanjing and the promotion and exchange meeting of the jewelry industry in Qinhuai District in Nanjing were successfully held.

Editor: Li Zhuo

Proofreading: Xiong Xiangning

Review: Cang Shujun