In November, the film market observed that the monthly box office in the mainland film market reached the lowest point of the year.

1905 movie network news After experiencing a short-term increase in the box office in October, the mainland film market once again ushered in a cooling-off period in November. As of November 30, the total box office in November closed at 2.882 billion yuan, a sharp drop compared with last month. On November 20, the cumulative box office exceeded 50 billion yuan, setting a new record for the mainland film market. However, as an awkward month between "National Day File" and "Lunar New Year File", many box office blockbusters with market potential have avoided this cold and cheerless month, making November’s mainland film market the lowest box office in 2017.

A number of imported films were released this month, among which the representative works of "old enemy" Marvel Comics and DC landed on the mainland screen successively, and won the monthly champion and runner-up; The market performance of the two classic remakes of the East and the West is very different; Disney’s and Pixar’s annual masterpieces opened low and went high, and they were among the top ten in the month in less than two weeks.

In terms of domestic films, there are no more than 100 million films this month, and many box office blockbusters expected by the market have been booked in December, and the annual highlight "New Year’s Eve File" has been filled with smoke.

The cumulative box office of the monthly film market has officially exceeded 50 billion yuan.

As of November 30th, the box office in the Mainland received 2.882 billion yuan, up by 13.06% over the same period. In November, the mainland film market once again entered a cooling-off period after the National Day file and before the Lunar New Year file. On November 20th, the cumulative box office of China film market in 2017 officially exceeded 50 billion yuan, and the annual total box office is expected to reach 55 billion yuan.

A total of 47 new films were released this month, including 36 domestic films and 11 imported films. A total of 5 films have grossed over 100 million yuan. This month, imported films once again ushered in the upsurge of centralized release. Among them, Raytheon 3: Twilight of the Gods and Justice League, which were widely modified by Marvel Comics and DC, were the winners of this month. The Disney and Pixar animated film Journey to the Dream Ring was released in mainland China and North America quasi-synchronously, ranking among the top five in the box office list, and its popularity continued to increase.

The head-on war between the two superhero camps has not yet shaken Marvel Comics’s leading position

This month, Raytheon 3: Twilight of the Gods produced by Marvel Comics and Justice League produced by DC landed on the mainland screens successively. Among them, Thor: Ragnarok topped the monthly box office list with 741 million yuan, and won the box office list for two weeks in a row. However, the growth rate of the film slowed down in the later period, and so far the box office of this film has not exceeded 775 million yuan.

Although Justice League, which is slightly behind, ranks second in the monthly list, it is DC’s first hero-assembled blockbuster. Since its release on November 17th, the box office in the first week has exceeded 300 million yuan, ranking first in the single-day box office for seven consecutive days. However, compared with Thor: Ragnarok, the market performance of this film is obviously inferior. Under the impact of new films the next week, the single-day movie schedule has dropped from 40% to about 20%. With the Lunar New Year file coming, the box office of this film is unlikely to reach 7.

Travel Notes of the Dream Ring: Going from Low to High, Becoming one of the Top Five Best-selling Sword Finger Oscars in the World

Film stills of "Journey to the Dream Ring"

Disney and Pixar produced the animated film Journey to the Dream Circle, which is the most surprising film this month. As a non-mainstream animated film in the mainland film market, the first day of release of this film was only 9.82%. However, after only one day of word-of-mouth fermentation, the film’s single-day release quickly rose to the highest of 3.644%, ranking among the top five in the monthly box office list with a box office of 209 million yuan within seven days of release.

Not only in the mainland film market, this film was released on the eve of Thanksgiving in the United States, and won the box office title in the 47th week of North America with US$ 50.8 million in the first week. Other overseas markets also made great achievements. Once this film was released in Mexico, it surpassed the box office title in Mexican film history. This film, which has a global reputation and a comprehensive box office, is bound to become the big winner of the award season and the best animated feature film Oscar next year.

There is a significant difference in IP adaptation between the east and the west, and the unpopular films are on the box office list again.

East-west IP adaptation is in a market dilemma

There are two other films worth comparing and learning from this month. kenneth branagh’s self-directed and self-directed film Murder on the Orient Express and John Woo’s film Chasing are both film adaptations. Both directors have the status of "kings" in the eastern and western film circles, but their market performance is quite different. Murder on the Orient Express, as a world-famous mystery novel, has been adapted into a film for many times before. Although the adapted film version has different reputation, it topped the single-day box office champion with a slight advantage on the first day of its release. Although it was continuously suppressed by Thor: Ragnarok, it finally broke 100 million yuan in 3 days and 200 million yuan in 10 days, ranking third in the monthly ranking.

On the other hand, the film Chasing, directed by John Woo, was adapted from the Japanese novel Crossing the River of Anger, and many outstanding Chinese and Japanese actors such as Zhang Hanyu, Fukuyama Masaharu and Stephy joined in. Speaking of the old Japanese film Hunting, it can be said that it represents the memories of a generation in that year. At the beginning of this remake, it was highly concerned by new and old fans. Throughout the film, from the topic selection to the main creation, it reveals a "box office hit". However, although the film gained 31.04% of the box office on the first day of release with 29.54% of the film’s arrangement, it became the box office champion on that day, but the arrangement of the film fell to 26.14% the next day, and it was surpassed by Travel Notes of the Dream Ring with only 15.17% of the film’s arrangement, and finally the film’s cumulative box office was 9832.

In addition, there are also domestic films that rank among the TOP10 this month. Under the impact of the simultaneous release of 2-4 imported films every week, there have not been over 100 million films in domestic films this month, among which "The Legend of the Demon" ranks second in domestic films with 88.95 million less than "Hunting". It is also noteworthy that since the release of the first adventure film "Seventy-seven Days" starring Jiang Yiyan in China on November 3, although the box office is only over 10 million per week, it has a stable trend compared with other films.

The cinema rankings are reshuffled, and the high attendance rate boosts the cinema counterattack.

As of November 30, due to the cooling of the overall film market in the mainland this month, nearly 50% of the box office of each cinema line fell, and the average number of people per game did not reach 20. Among them, the box office of Guangdong Dadi dropped by 50.90%, and the number of people watching movies also dropped by 51.33%. The serious loss of people watching movies caused the ranking of Guangdong Dadi Cinema to drop from the second last month to the fourth this month. On the other hand, although the box office of Shenzhen Zhongying decreased by 37.01%, the number of people watching movies was about 10% less than that of Guangdong, which made its ranking jump from the sixth place last month to the third place this month.

As of November 30th, there were 8,679 effective cinemas nationwide this month, an increase of 41 compared with last month. This month, the box office rankings of cinemas were also reshuffled. While most cinemas suffered box office declines, Shanghai Paragon Studios (iapm) stores rose instead of falling, not only the box office rose by 10.53%, but also the average number of people per game reached as many as 63, which helped them jump from the ninth place last month to the top of the monthly box office list. So, high attendance rate is still the magic weapon for cinemas to win.

The proportion of box office in first-and second-tier cities has rebounded sharply in over 100 million provinces.

Affected by the off-season of the film market, there are only 8 provinces that have exceeded 100 million this month, 11 fewer than in October, accounting for 60.20% of the total box office in November. There is no obvious change in the ranking of provinces this month, and almost all provinces have a box office decline ranging from 20% to 50%.

In terms of cities, the proportion of box office in first-and second-tier cities has rebounded significantly, while the proportion of box office in cities below third-and fourth-tier cities has declined. On the one hand, the main audiences of the "National Day File" and the main box office films in October are concentrated in third-and fourth-tier cities, and the box office in third-and fourth-tier cities and other cities has dropped rapidly without the stimulation of corresponding new films. On the other hand, in November, imported films were released in a concentrated way, and the main audience was concentrated in first-and second-tier cities, which effectively promoted the increase in the proportion of box office in first-and second-tier cities.

Looking ahead to December, many domestic blockbusters entering the "New Year’s Eve" file have already been waiting in battle. Xiaogang Feng will return to the New Year’s Eve file, and then it will be released on the same day, followed by other films, which will surely push the mainland film market to a new climax at the end of the year.

1905 Film Data College

Writer: phoenix de tears