Hua Xizi apologized for coming late, and the relevant opinions have been fully recorded, and they have been revised and upgraded one by one.

"Thank you for your concern and support for Huaxizi all the time. I’m sorry we’re late. I have a few heartfelt words to tell you."

On the evening of September 19th, the official Weibo of Hua Xizi, a domestic make-up brand, released a letter to the public, which positively responded to the recent controversy for the first time.

Hua Xizi said in the letter, "I am very sorry for taking up too many public resources. Appreciate everyone’s urging,We have fully recorded the relevant opinions, and the team is also comparing, revising and upgrading them one by one, adhering to the initial heart.To bring you better products and services. In the future, we will continue to share with you what the brand is doing, so that everyone can understand Hua Xizi in more forms. Down-to-earth, steady and far-reaching; Let a hundred flowers blossom and domestic products become stronger. "

From the official Weibo of "Hua Xizi"

Recently, the domestic make-up brand "Hua Xizi", which was pushed to the forefront by Li Jiaqi’s remarks, was picked out by many netizens. Compared with other domestic brands, the price per gram of its products is high, such as the price per gram of eyebrow pencil is comparable to that of gold, and the price per gram of loose powder exceeds that of Chanel, an international brand. The company was once caught in the whirlpool of public opinion because of its "high price".

On September 10th, when Li Jiaqi, the network anchor, introduced a Huaxizi eyebrow pencil in 79 yuan, he saw a netizen leave a message saying that it was getting more and more expensive. He asked, "Where is it expensive? It’s been this price for so many years. Don’t talk nonsense with your eyes open. Domestic brands are very difficult … "Later, Li Jiaqi said:" Sometimes I find my own reasons. After so many years, my salary has not risen. Have you worked hard? " Since then, many topics around the high price of Huaxizi’s products, such as "Huaxizi’s response to the expensive eyebrow pencil", "Huaxizi’s exclusive monetary unit for migrant workers", "How expensive Huaxizi is" and "Huaxizi’s eyebrow pencil can buy two grams of gold for more than 980 grams", have been on hot search for many days.

For a long time, Hua Xizi has positioned herself and aimed to become a high-end makeup brand. Hua Mantian, the founder of Hua Xizi, also admitted that the unit price of Double Eleven Hua Xizi was pulled from 100 yuan to 200 yuan in 2021. "For a long time, the middle and high-end market of China cosmetics has been monopolized by international brands. But today, many products of Huaxizi have cut into the middle and high-end price belt and achieved certain success. "

"This large-scale attention and discussion is a valuable opportunity for us to listen to the real voices of different consumers, and it is also the starting point for the team to self-examine and start again." Hua Xizi said in the letter this time, "I sincerely apologize to everyone. In the past week, Hua Xizi has received great attention from the whole network. We are sincere and at a loss, and the brand has not spoken before. During this time, we have continuously absorbed your criticisms, opinions and suggestions. "

At the same time, Hua Xizi also refuted the previous rumors about "Japanese brands" in the letter. Hua Xizi said that the company was founded in Hangzhou, and its R&D center, production factory and tax payment are all in China. It is an out-and-out China brand. "As a young China makeup brand, Hua Xizi hopes to tell the story of China and inherit the beauty of the East."

Previously, in response to this rumor, Hua Xizi responded to the The Paper reporter that in 2019, Hua Xizi cooperated with a Japanese research institute for short-term production, research and production. With the continuous improvement of the comprehensive strength of domestic beauty research and development and industrial chain, all cooperation with the institute and related factories was stopped in 2020. At present, 100% of Hua Xizi’s research and development centers and production factories are in China.

Zhejiang Yige Enterprise Management Group Co., Ltd. (hereinafter referred to as Yige Group), the parent company of Huaxizi brand, was founded in Hangzhou in 2014. It is a China beauty group integrating independent research and development, brand building, product sales and customer service. According to official website of Yige Group, in 2016, the domestic make-up brand "Hua Xizi Florasis" came into being.

In addition to the hot discussion and doubts caused by the high price, some netizens have reported in the past that when the average commission rate in the industry is 20%, Hua Xizi raises the proportion with a wave of his hand, and some anchors can even get 60% to 80% commission. At that time, related topics such as "more than 20% of Huaxizi’s revenue comes from Li Jiaqi" and "Huaxizi responds to Li Jiaqi’s high commission" were also listed on the hot search.

On the evening of September 11th, Hua Xizi responded to the The Paper reporter that the information on the Internet about Hua Xizi’s rebate to Li Jiaqi was as high as 60% to 80%, or even more than 100%, which was false rumor, and the proportion of cooperation rebate between Hua Xizi and Li Jiaqi was the industry average.