It was a hit 18 years ago, but it is still a hit 18 years later： the ninth-generation Camry has become the ＂sweet cake＂ of the Guangzhou Auto Show.

In 2006, the domestic sixth-generation Camry was born in GAC Toyota. At that time, the Camry satisfied the public’s pursuit and yearning for high-end cars. Fashion, luxury, comfort, strong power and high safety performance, the sixth-generation Camry left a deep impression in people’s minds. Since then, the Camry has opened the road to a hot-selling car market and a stable C position.

18 years later, at the 21st Guangzhou International Auto Show, the ninth-generation Camry, as a blockbuster model, appeared on the stage of this auto show. Not only that, GAC Toyota also launched GAC Toyota’s new new energy brand Bozhi. The first product of the Bozhi brand, Bozhi 4X, was listed at the same time, priced from 179,800 yuan. The appearance of the ninth-generation Camry and the release of Bozhi all showed the market the breakthroughs and strengths made by GAC Toyota in the field of electrification and intelligence.

It has been a hit for 18 years

From then on, the B-Class sedan had a benchmark

Since the sixth generation of Camry, each generation of Camry has become a hit in the Chinese auto market at that time. In 2006, our country entered a stage of rapid economic development, and consumers gradually turned their attention from economical cars to B-class cars. All kinds of joint venture B-class cars dazzle consumers, but there is no standard for purchasing.

Is it possible to have a B-Class sedan that can be used as a standard, without consumers having to go back and forth and compare each other.

The sixth-generation Camry was officially launched in China, which can be said to be "hot on the market", continuously breaking many records for domestic mid-to-high-end cars. Not only that, but every subsequent generation of Camry will pass down the high quality. "Low failure rate", "high value retention rate", "three generations in one car" and other accolades have always been passed down by Camry users. Since then, B-class cars have a standard for measurement. The stylish and atmospheric appearance, large space, fuel economy and high safety of successive Camries have become the standards for consumers to purchase B-class cars.

Inheriting but not developing and innovating will eventually be abandoned by the times. Keeping pace with the times and constantly evolving is another successful password for Camry.

The ninth-generation Camry can be said to be the representative model of the electrification and intelligence of the joint venture B-class sedan. In addition to inheriting the classic high-value product power of Camry, it also incorporates cutting-edge intelligent technology. It is the "smartest Camry in history" and has become the benchmark of the B-class sedan in the era of electrification and intelligence.

In addition to providing a variety of three shape options, the ninth-generation Camry also has an electric-style shape design: the Cyber gray color scheme will be very popular with trendy groups. In terms of intelligence, the ninth-generation Camry has undergone tremendous changes. It not only comprehensively upgrades the car machine, chips and other intelligent equipment, but also brings a smart cockpit that surpasses the same level. The ninth-generation Camry uses a larger central control screen with a standard 8155 chip, which allows users to get a smarter and silkier car experience through more than 4 times the computing power and 12GB of running content. In addition, the addition of AR-HUD has greatly improved the safety of driving. The more advanced TSS3.0 enhanced version installed in the car makes driving safer and easier. Users can achieve a cutting-edge experience of smart driving, and this system is also in the leading ranks compared to the same level of models.

It is worth mentioning that the ninth-generation Camry is the first to achieve "global synchronization". It confirms what GAC Toyota said at the press conference: the ninth-generation Camry is not only the CAMRY of the world, but also the Camry of China! It shows that Toyota, the most important flagship car, values the Chinese market.

full hybridization

Only to continue to export more diverse and people-friendly products

In the "Work Plan for Stable Growth in the Automobile Industry (2023-2024) " issued in September by MIIT and seven other ministries and commissions, it is pointed out that "enterprises are encouraged to take green and low-carbon as the guide, actively explore hybrid power, low-carbon fuel and other technical routes, and promote the stable development of the fuel vehicle market." This not only points out the direction for the development of the automobile market, but also provides guidance for the general public when purchasing cars. At this stage, hybrid models are more suitable for most Chinese users.

Unlike other auto companies, GAC Toyota insists on taking the path of technological diversification, fully taking into account the diversity of our country’s environment and terrain. In the case that pure electric vehicles have not fully solved a series of problems such as slow charging, battery life anxiety, and low value retention, hybrid is undoubtedly the technology that is more suitable for most Chinese users at present.

In the era of electrification, safety and reliability are the key to considering a car. As early as the sixth generation of domestic Camry, it became the first best-selling B-class hybrid sedan in our country. After many generations, high efficiency and energy saving are still the advantages of Camry hybrid models. Don’t forget that GAC Toyota has always had a "worry-free battery" extended warranty guarantee plan for hybrid models to ensure that users can use them with peace of mind. In October this year, GAC Toyota announced that the cumulative sales volume of its smart electric hybrid dual-engine exceeded 1 million units.

The ninth-generation Camry unveiled at the Guangzhou Auto Show will be fully hybrid. This is an important move by GAC Toyota to help achieve the "dual carbon" goal and meet the public’s demand for safe and worry-free smart electrified products.

The ninth-generation Camry is the first B-class sedan equipped with the fifth-generation intelligent electric hybrid dual-engine, including two hybrid versions of 2.0L HEV and 2.5L HEV, which will bring users a stronger, smoother, more economical and quieter experience. It is worth mentioning that the ninth-generation Camry will launch the 2.0HEV model for the first time, which will have the advantages of more people-friendly, energy-saving and performance. At the same time, the ninth-generation Camry also added a sport mode, striving to give users the Camry’s usual high-quality driving experience.

More importantly, the full hybridization of the ninth-generation Camry also represents the full electrification of GAC Toyota once again. The multi-path technology development layout including EV, PHEV, HEV and FCEV is constantly improving, and the products are more abundant. In the future, Volkswagen will be able to buy any new energy product that meets its own travel needs in GAC Toyota.

A sedan, born 40 years ago, has become the benchmark for B-class sedans. After entering the Chinese market, it has been popular for 18 years, letting users know what makes a good B-class sedan. The Camry’s longevity can be felt at the booth of Guangzhou Car Display Ads Toyota. As soon as the ninth-generation Camry was unveiled, it has become the "conspicuous package" of the Guangzhou Auto Show.

This is also inevitable. When an auto company has been adhering to long-term principles and creating high-quality products. When it encounters the moment of internal volume in the auto market, it can use strong determination to fight internal volume with internal strength and internal friction with expertise, and this company will surely succeed.

The appearance of the ninth-generation Camry not only represents the return of a successful B-class sedan, but also represents the "new head of joint venture" of GAC Toyota firmly moving towards a higher peak. (Text/Mo Xiao Aerial Map/Official Provided)