Lantu pure electric model bosom friend will be launched in the third quarter, and it is planned to be produced by Dongfeng Yunfeng factory
On June 18th,
The reporter learned exclusively from Lantu insiders that Lantu plans to launch a pure electric household SUV Lantu confidant in the third quarter of this year. This model does not have a plug-in hybrid or extended range version, and is the first Lantu brand to launch a pure electric version.
According to the product announcement previously disclosed by MIIT, the production address of this pure electric SUV is No. 8 Yunfeng Avenue, Junshan Street, Wuhan Economic and Technological Development Zone, Hubei. The reporter found that this address is where Dongfeng Nissan Yunfeng Factory is located.
Image source: MIIT
"To be precise, the Yunfeng factory belongs to the () group, and Dongfeng Nissan belongs to the operator. Lantu’s confidant is using the existing production line in the Dongfeng system to improve production efficiency." The above insider told reporters exclusively.
Production is planned at the Yunfeng factory
At present, Lantu has three models on sale, namely the pure electric car Lantu Chaser, the extended-range SUV Lantu FREE, and the PHEV MPV Lantu Dreamer. And Lantu’s existing production line needs to produce the above three models at the same time. Some people believe that in order to meet the production of the current models on sale, Lantu’s existing factory production line needs to open up more production lines in order to further expand the product matrix.
According to the product announcement disclosed by MIIT, Lantu’s confidant will be produced at Dongfeng Nissan’s Yunfeng factory. In this regard, the reporter also checked with Dongfeng Nissan, but as of press time, there was no reply.
From the public information, the factory is currently one of the four most intelligent vehicle production plants under Dongfeng Motor Group, and it officially passed the completion acceptance in August 2023. When the reporter read the official website of Wuhan Municipal People’s Government, he found that the factory has flexible hybrid capacity of fuel, hybrid, pure electric and other models, and the annual production capacity can reach 300,000 vehicles.
At present, the Yunfeng factory has launched Qijun, Qijun e-Power, and Aliya and other Dongfeng Nissan models. In terms of sales, the sales of these models in 2023 are about 57,000.
Image source: official website of Wuhan Municipal People’s Government
According to the reporter, the Yunfeng factory is currently the latest production factory under Dongfeng Group. Lantu Zhiyin produces in this factory to better revitalize the group’s new energy production line and to ensure the delivery speed of new cars. Lantu Zhiyin was able to put into production at the Yunfeng factory after the coordination of Dongfeng Motor Group, and decided to release the best quality production capacity in Wuhan to Lantu.
Competitors target Model Y
According to the reporter’s understanding, "Friend", as the fourth model of Lantu, will be launched in the third quarter of this year.
For Lantu, this model will bear an important volume task. Lu Fang, CEO of Lantu Automobile, has also emphasized many times before that Lantu’s bosom friend will have strong market competitiveness in Sandian, cockpit, smart driving, etc., and will help Lantu Automobile sales increase, from the "second generation" to the first camp in the market.
According to the previous plan of Lantu Automobile, the "new target" of 100,000 cars will be achieved in 2024. In the first five months of this year, the cumulative sales of Lantu Automobile 24,900, an increase of 107% year-on-year. To achieve this goal, the pressure of Lantu’s confidant is not easy.
According to the information disclosed by MIIT, the longest cruising range of Lantu’s confidant is 901 kilometers, the length, width and height are 4725/1900/1636 (1653) mm, and the wheelbase is 2900mm.
Image source: MIIT
From the known product performance and size, Lantu’s confidant may enter the medium-sized pure electric SUV market, which is currently the most competitive market.
According to the above-mentioned sources, the main competitor of Lantu’s soulmate will be Tesla Model Y. In terms of sales, Tesla sold more than 600,000 vehicles in the Chinese market last year, of which Model Y was the main model. This year, in Quarter 1, Model Y sold more than 100,000 vehicles in the Chinese market.
In addition, Xiaopeng G6, NIO L60, Zhiji LS6 and other models are all focused on this track, and it is not easy to grab a share in this market segment. For Landscape’s bosom friend, entering the mainstream household pure electric SUV market requires excellent product strength. At the same time, Landscape’s bosom friend is the first global car after Let’s VOYAH’s "Common Landscape" overseas strategy, which means that Landscape’s product strategic positioning is not only in the domestic market.