ICAR 03 configuration is further exposed, and the four advantages are very hard.

　　ICAR 03, a new energy vehicle that caused widespread public concern at the Shanghai Auto Show, has had new news recently.

　　Earlier, the official released some basic data of iCAR 03: the length, width and height of the car body are 4371mm, 1909mm and 1709mm respectively, the wheelbase is 2700mm, and the minimum ground clearance is ≥ 170, approach angle 26, departure angle 29, and there will be two driving modes: rear drive and front and rear four-wheel drive.

　　According to the latest news, iCAR 03 will adopt intelligent real-time electric four-wheel drive, which will give drivers and passengers a clear "vertical fierce" feeling; In addition, with the "lateral stability" brought by all-aluminum body structure and integral die-casting longitudinal beam, the "vertical comfort" brought by all-aluminum H-arm suspension and high bionic seat, and the "scene intelligence" experience brought by intelligent vehicle control, emotional interaction and intelligent connection, it is said that iCAR 03 has four advantages and is quite competitive in the market. Especially the application of H-arm independent suspension and all-aluminum material, the former has the characteristics of rear suspension following, high-speed stability and high ride comfort, and has always been the standard of mainstream luxury cars. The use of iCAR 03 undoubtedly makes itself leapfrog. The latter ensures the lightweight, ultra-high safety and ultra-high corrosion resistance of the car body to the maximum extent, and also brings better handling and power experience, which can effectively reduce energy loss.

　　ICAR is the first brand of new energy electric vehicles in Chery Group. With the positioning of "Scene Intelligent Electric Vehicles Leading the Brand", ICAR builds a full-scene intelligent solution for users by opening up system barriers, N atomic-level services and thousands of data embedding points around ONE ID. It can clearly judge the user’s scene intention, understand the user’s scene appeal, and drive the scene intelligent system to provide users with a better combination of functions and services, so as to achieve a scene experience of thousands of people. As the first product of iCAR, iCAR 03 is positioned as an all-road electric SUV, with a variety of driving modes such as snow/sand/mud, millisecond response, smoother driving and surging power output. When meeting the public for the first time at the Shanghai Auto Show, iCAR 03 became popular with its square and tough shape, the "small schoolbag" kit externally hung on the side door, and the solar panels integrated in the front hatch cover and roof skylight.

　　From the information we have sorted out so far, we can see that iCAR 03 has three bright spots besides four advantages: 5+2 intelligent experience of travel life scenes ("5 days" city commuting+"2 days" outdoor fun), sci-fi hard-core modeling design (classic cross-country style+iCAR technology front face+external schoolbag), and adaptive electric four-wheel drive (front and rear dual motors +10 driving modes+55.

　　ICAR gives iCAR 03 the most "hard" confidence, and also creates extraordinary vitality for iCAR 03 at the marketing level. On December 7, 2022, iCAR launched the iCAR 03 Appearance Co-creation Competition, inviting users to participate in the design co-creation of the car, aiming at creating a new category that users really like. In the process of co-creation, users are responsible for creativity and expression, and the main engine factory is responsible for pre-judgment and project realization, and work together to implement the co-creation results and output truly valuable products. ICAR 03 Appearance Co-creation Competition has been widely concerned by netizens and actively contributed to participate, with remarkable results. Since then, user co-creation has become a remarkable marketing feature of iCAR 03, which can be expanded with richer content: on March 31 this year, iCAR officially launched the S56 name signing activity, and on April 15, it was officially named iCAR 03 by the original code name iCAR S56. On April 16th, iCAR brand night, iCAR 03 made its debut and met with friends from the global media. Subsequently, at the Shanghai Auto Show on April 18th, iCAR 03 met the public face to face for the first time, and launched a global recruitment campaign for founding car owners.

　　At present, the four advantages of iCAR 03 are quite eye-catching, coupled with the brand-specific user co-creation activities, I believe it will be favored by more and more young people chasing new people.