Silver hair economy, financial ＂window＂？
On January 5th, the executive meeting of the State Council was held to study the policy measures to develop the silver-haired economy and enhance the well-being of the elderly. The meeting emphasized that developing the silver-haired economy is an important measure to actively cope with the aging population and promote high-quality development, which is beneficial to both the present and the long-term.
The central financial work conference held at the end of October last year mentioned doing five major articles well, and pension finance is one of them.
The Central Economic Work Conference held in December last year proposed to develop the silver-haired economy, "speeding up the improvement of the birth support policy system, developing the silver-haired economy and promoting the high-quality development of the population."
A series of policies all point to the silver-haired economy. Is there any reason for financiers not to act?
The central bank bears the brunt of its efforts.
Recently, when reviewing the work in 2023, the central bank said that in 2023, the People’s Bank of China continued to increase financial support for the aged.
There are three specific contents:Guide banks to make good use of special refinancing loans for inclusive old-age care and strengthen financial support for old-age care services. The data shows that by the end of the third quarter of 2023, banking financial institutions have been supported to provide preferential interest rate loans to 66 inclusive pension service institutions in five pilot provinces such as Hebei.
It is understood that the special re-loan for inclusive old-age care is a special re-loan set up by the People’s Bank of China, and the supporting field of the special re-loan for inclusive old-age care is qualified inclusive old-age care institutions. On April 29th, 2022, the People’s Bank of China and the National Development and Reform Commission decided to carry out pilot projects in some areas.
Strengthen the guidance of credit policy and promote the credit supply of pension industry. According to the data, by the end of the third quarter of 2023, the loan balance of seven big banks, namely China Development Bank, Agricultural Development Bank, Industrial and Commercial Bank of China, Agricultural Bank, Bank of China, China Construction Bank and Bank of Communications, was about 101.2 billion yuan, up 31% year-on-year.
Encourage the upgrading of financial aging services and enhance the inclusiveness of pension finance.. Promote the transformation of bank outlets and mobile clients.
Now, do you often see blood pressure monitors, first aid kits, wheelchairs, reading glasses and other equipment at bank outlets or counters? Among them, there is a little attention from "Yang Ma"!
goldMelting machineConstruct and increase supply
At present, financial institutions continue to introduce financial products for the aged, such as savings, wealth management, trust and Public Offering of Fund.
In terms of personal pension products, according to the catalogue of personal pension products of the national social insurance public service platform, as of January 9, 2024, the total number of personal pension products reached 753. Among them, the number of savings products reached 465, which is the largest number of personal pension products at present; The number of funds is 162, ranking second in total; There are 107 insurance and 19 wealth management respectively.
Here are a few types of pension financial products for you:
Specific old-age savingsThe savings category specially set up for the old-age goal is actually a longer-term fixed deposit, which is divided into different files according to the savings years, and the interest rate is slightly higher than the five-year fixed deposit rate of large banks.
Financial products for the aged, mainly adopts the strategy of multi-asset allocation based on fixed-income assets, which is relatively stable.
Endowment insurance productsThere are many types, and the common types include traditional endowment insurance, dividend endowment insurance, universal life insurance and investment-linked insurance.
Pension trust productsThrough customized services and overlapping trust system design and legal relationship arrangement such as family trust, charitable trust and heritage trust, we will provide all-round and comprehensive services for customers with pension needs.
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Member Chinese People’s Political Consultative Conference and Vice President of south university of science and technology of china Jin Li:
When the age of longevity comes, finance can play an important supporting role in coping with the aging population. It should be noted that the elderly are mostly dependent on property income, and their finances are fragile and sensitive, so they need better financial planning. In addition, with the extension of life expectancy, some elderly people may face the risk of disability and dementia in the future, and further aging transformation of financial services is needed. Furthermore, some private nursing homes run away after misappropriation of funds or even losses, and some financial products related to the elderly are misleading or even fraudulent, which seriously threatens the wealth security of the elderly. Some elderly people have low education level, poor ability to resist financial fraud, and sometimes excessive pursuit of high returns, misleading, leading to heavy losses.
In this regard, we must first strengthen investor education and financial planning for the elderly to help them enhance their risk awareness; Secondly, according to the characteristics of pension finance, products with low and medium risks, stable returns, long term and both savings and insurance functions should be created in a targeted manner, and the state provides tax incentives and minimum return insurance. Thirdly, in view of the problem that some elderly people’s children with mental deterioration or mental disabilities lack financial decision-making ability, we can learn from international experience, establish and improve the financial service entrustment system and the major contract review system, and create a stable long-term plan for them. Finally, it is suggested to regulate the use of funds through bank custody accounts to ensure the safety of pension investment.
Dong Ximiao, Principal Investigator of Zhaolian:
To implement the spirit of the State Council executive meeting and other related meetings and develop the silver-haired economy, both policies and markets are essential. On the one hand, the government should protect the basics and take the bottom line, and strengthen the basic guarantee; On the other hand, by making good use of the market mechanism, all kinds of business entities, including financial institutions, should give full play to their respective advantages to meet the diversified needs of silver-haired groups.
For financial institutions, they should focus on the long-term development of the pension market, optimize the allocation of financial resources, accelerate the innovation of products and services, strive to seize business opportunities such as asset management, custody, deposit and insurance, and tap indirect business opportunities such as account, card issuance and settlement. From the perspective of organizational structure, qualified financial institutions can set up a pension finance department, or set up a franchise institution for pension financial services, such as setting up a pension management company, to enhance the professional service ability of finance in the pension field. At the same time, we should constantly strengthen and improve the education of financial consumers, popularize financial knowledge in an appropriate way, strive to improve the financial literacy of silver-haired people, and enhance their awareness and ability of risk prevention.
Xiaobian Tip: Each type of pension financial products has its own unique advantages and disadvantages and suitable investment groups. For details, please consult professional financial institutions!
In addition, what other pension financial products do you know? Welcome to share them with you in the message area!
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Reporter:Hu ping
Editor: Yunyang
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