Recently, the latest report released by Canalys, an international market research organization, shows that in 2023, the global smartphone shipments were 1.14 billion units, and China’s Xiaomi, OPPO and Voice were among the top five brands. In terms of sub-regions, China’s mobile phone brands have a high market share in India, Southeast Asia and Africa. In Europe, China’s smartphone brands are also accelerating their layout. With the development and maturity of smart phone industry in China, more and more China brands have gone overseas and gained consumer recognition.

　　Seek business growth in overseas markets

　　"China mobile phone manufacturers are becoming more and more innovative." According to the website of the German newspaper Le Monde, at the recent Mobile World Congress, the glory Magic6 Pro mobile phone uses artificial intelligence technology, and some functions can be controlled by eyes. Previously, Glory launched Magic V2, a foldable smart phone, with a thickness of only 9.9 mm, which is equivalent to that of ordinary mobile phones, which is the first time in the field of foldable smart phones.

　　In recent years, with the development and maturity of China’s smart phone industry, China has become the world’s largest producer and exporter of mobile phones with the help of the wave of the global mobile Internet era. According to the statistics of China General Administration of Customs, in 2023, China exported 13.92 trillion yuan of mechanical and electrical products, accounting for 58.6% of the total export value. In the first two months of 2024, China exported 2.22 trillion yuan of mechanical and electrical products, up 11.8% year-on-year, accounting for 59.1% of the total export value, including 123.745 million mobile phones.

　　According to the statistics of many international market research institutions, by the end of the fourth quarter of 2023, global smartphone sales had been declining for several consecutive quarters, showing a recovery trend. The total smartphone shipments in China market also stopped falling and rebounded in the fourth quarter of 2023.

　　"In the bustling shopping area of downtown Nairobi, billboards of China mobile phone brands such as TECNO, itel and Infinix can be seen everywhere, and blue, red and black and white storefront signs attract customers. These mobile phone brands are all produced by Voice. This Shenzhen-based company once sold mobile phones only in Africa, and then gradually expanded its business to other markets such as Latin America, India, Eastern Europe and Southeast Asia. " The South China Morning Post quoted Ali Sachu, a sub-Saharan geo-economic analyst, as saying: China mobile phone brands are "everywhere in the whole African continent".

　　According to a report quoted by Sputnik, in 2023, China brand smartphones accounted for 79% of Russian imported smartphones, which was 4 percentage points higher than that in 2022 and 29 percentage points higher than that in 2021.

　　Liu Yixuan, research manager of Canalys, analyzed that at present, overseas markets, especially emerging markets, are an important breakthrough for China smart phone brands to seek business growth, and different mobile phone brands also have their own development areas. Xiaomi has made full efforts in markets such as Middle East, Africa, Europe and Latin America. The overseas markets of OPPO and vivo are mainly in the Asia-Pacific region, and the overseas focus of glory is in Europe, Latin America and the Middle East. Seeking business growth in overseas markets is a strategic choice for many China mobile phone brands.

　　From "Winning by Price" to "Excellent Quality and Price"

　　Why do China smart phone brands sail in overseas markets? The technological innovation, industrial chain layout, product positioning and marketing strategy of China smart phone brand have attracted attention in the global mobile phone market. Alceni Thiam, an associate researcher at the European Institute for Outlook and Security, said that China’s products have been "winning by price" in the past to "excellent in quality and price" now, and they have advantages in research and development in smart phones, electric vehicles and other fields. China’s products are being favored by more and more countries.

　　Bai Ming, a member of the Academic Degree Committee of the Ministry of Commerce, said in an interview with this reporter that at present, China’s smart phones have occupied an important position in the international market and have strong market competitiveness in Southeast Asia, Latin America and Africa. The advantages of smart phones in China are as follows: First, the cost performance is high, and the functional design meets the local needs of overseas markets; Second, China has infrastructure cooperation with many countries in the field of communication, which facilitates the matching of smart phones and communication technologies; Third, China’s domestic smart phone industry is mature, with many sub-categories, complete industrial chain and high product update frequency. After full competition in the domestic market, the products have strong "hard power" when participating in overseas market competition.

　　Taking HONOR as an example, Canalys and Counterpoint data show that in the fourth quarter of 2023, it returned to overseas markets for less than two years, and its sales volume in Europe, the Middle East, Latin America and other regions has ranked among the top five in the market, and a global sales service network covering more than 70 countries and regions has been established. Zhao Ming, CEO of Glory Terminal Co., Ltd., said in an interview with this reporter that Glory has maintained a rapid growth trend in the context of the global smartphone market decline, thanks to Glory’s insistence on high-quality development, targeting user needs, strengthening global industrial chain cooperation, and transforming technological innovation into products needed by the market. In addition, glory focuses on adapting to local conditions in different regional markets, providing product portfolios that match the needs of local users, and strengthening communication and cooperation with local partners to better enhance the user experience.

　　Advance into the developed market with "hard power"

　　According to the trend data of smartphone price segment share in China from 2019 to 2023 recently released by IDC, an international market research institute, the high-end market share of China brands above $600 has been growing continuously for five years, reaching 27.4% in 2023, an increase of 3.7 percentage points over 2022, and a full double of that in 2019.

　　According to Canalys data, in the recent fourth quarter of 2023, Apple’s share in the European smartphone market reached 33%, surpassing Samsung for the first time in seven quarters. Among the mobile phone brands in China, Xiaomi’s market share in Europe dropped from 17% to 16%, and Glory’s market share increased from 1% to 3%. At present, entering the developed markets has become a strategic choice for some smart phone brands in China.

　　"2023, as a year of vigorous development of artificial intelligence (AI) technology, brings a new round of scientific and technological revolution and industrial transformation, and also brings new opportunities and challenges to the global smart terminal market. The European mobile phone market is a representative mature market in the world, with a relatively high proportion of high-end users and large operators, and a high demand for innovative products and high-end brands. " Zhao Ming said that Glory regards Europe as the "second local market" and hopes to enter the European market with "hard power" such as innovative technology and high-end products. For example, glory has invested as much as 10 billion yuan in research and development in the AI field, obtained more than 2,000 AI-related patents, and used platform-level AI technology to promote the application of innovative technologies such as cross-device collaboration and next-generation intention recognition human-computer interaction in smart phones.

　　According to a recent report on the German newspaper Le Monde, it was not easy to buy a non-Apple brand smartphone in Germany a few months ago because there were not many choices. Previously, due to patent disputes, many Android mobile phone brands disappeared from the shelves of European countries. At the beginning of this year, related companies shelved patent disputes. China mobile phone manufacturers, including OPPO, Yijia, vivo and Realme, may try new things in Germany soon. As these brands re-enter the German market, the mobile phone brands that can be selected in the future should be more diversified.

　　"With the emergence of more and more application scenarios and requirements and the development of new technologies such as artificial intelligence, the iterative update of China smartphones in terms of functions and technologies is worth looking forward to." Bai Ming believes that at present, China is still facing a bottleneck in the field of high-end smart phone chips, and it is urgent to continue to promote technological breakthroughs. In addition, in the markets of developed countries in Europe and America, China’s smartphones still face certain development bottlenecks and policy risks, and it is still necessary to speed up localization, strengthen cooperation with local industries, and build a diversified supply chain system.

5 km, neither too long nor too short, is the first small goal of many beginners, and it is also the basis for moving towards 10 km, half marathon and full marathon.

What is the level of running 5 kilometers in 30 minutes?

Runners who just start running generally need 30 to 40 minutes to run 5 kilometers. If they can run within 30 minutes, they are already at the intermediate level, and masters can run within 25 minutes. Those who can run for 20 minutes are definitely the gods among amateur runners, and 80% of runners can’t run for 20 minutes in 5 kilometers. An average pace of 4 minutes per kilometer requires not only hard training but also talent.

How long does it take you to run 5 kilometers?

According to Lao Wang’s experience, most runners can run 5 kilometers in half an hour. You can run 5 kilometers in one breath, and you are already a standard runner. If it takes less than 30 minutes, then this speed is already very standard, and it can definitely kill ordinary people who don’t run.

Generally speaking, running for 30 minutes in 5 kilometers can basically keep the heart rate at aerobic heart rate, that is, 65%-75% of the maximum heart rate. This heart rate can effectively burn fat and lose weight.

Therefore, friends who want to lose weight can run for 30 minutes at this pace, which is neither fast nor slow, and the weight loss effect is particularly good.

When you can easily run 5 kilometers in 30 minutes, with this ability as the foundation, you can improve your running performance through continuous training.

When you can run 5 kilometers in 25 minutes, you can greatly improve your cardiopulmonary endurance and your athletic ability will become very good.

A little faster, 20 minutes and 5 kilometers, is basically anaerobic exercise for amateur runners, which can improve lactate threshold and muscle endurance.

But if you just want to lose weight or run healthily,Then 5 kilometers and 30 minutes is suitable for most runners, because the faster the speed, the easier it is to get hurt, but it is not worth the loss.

Many people think that 6 minutes is too slow, but in fact, the average jogging speed of ordinary runners is usually 6-8 minutes per kilometer.

Many people run 5 kilometers in 30 minutes, but they are panting and their heart rate has already exceeded the aerobic heart rate range. There are more people who have difficulty running 5 kilometers at a time regardless of pace.

If you can run 5 kilometers in 30 minutes, and you breathe smoothly, feel comfortable, and your heart rate is not high, it already shows that you have good cardiopulmonary function.

Most runners run 5 kilometers in 30 minutes, which belongs to "moderate jogging". Their heart rate is higher than jogging, and their breathing frequency is faster than jogging. It still needs a certain sense of tension to finish.

If a woman runs at this speed, it should be said that it is quite ok. From the data point of view, generally speaking, the pace of women is 1.2-1.3 times that of men.

Female runners jog 5 kilometers in 30 minutes, which is equivalent to male runners jogging 5 kilometers in 25 minutes, indicating that they have been insisting on running training for a long time. Female runners run 5 kilometers in 25 minutes, which is equivalent to male runners running 5 kilometers in 20 minutes, indicating that they are all masters among amateur runners.

Running 5 kilometers for 30 minutes at a time is enough for both physical fitness and fat burning. All you have to do is keep the exercise habit and stick to it.

After all, most of our amateur runners don’t need to pursue higher speed like professional runners. What you need to win is not others, but yourself yesterday.

Don’t worry too much about speed. The significance of running is that when you look back one day, you find:It turns out that I have run so far, and nothing is impossible. It turns out that I can run so cool alone for so long!