Landmap’s mission is to compete head-on with fully electric Mercedes-Benz, BMW, and Audi.

　　Reporter Du Qiaomei, reporting from Chengdu

　　"Lan Tu should not become Wei Xiaoli, nor will it become Wei Xiaoli, nor will it become Avita and Zhiji. Lan Tu has its own mission and positioning."

　　On August 26, at the just-opened 2022 Chengdu International Auto Show, Liu Zhanshu, who joined Lantu in a low-key manner and served as the deputy general manager of Lantu Automotive Sales and Service Co., Ltd., publicly accepted for the first time, includingWhen interviewed by reporters and other media, the brand positioning and mission of Lantu Automobile were reaffirmed.

　　Data show that on July 17, 2020, Dongfeng’s high-end new energy brand Landmap, which has been brewing for nearly two years, was officially unveiled. As an important strategic layout of Dongfeng Company, Yoyah is not affiliated with any independent passenger car brand under Dongfeng. It is an independent new high-end brand with an independent development strategy, business model, organizational structure, and leadership team.

　　"Lantu calls itself the" new strength "of car manufacturing. It is an enterprise born with the support of central enterprises and positioned as a high-end new energy brand in the country. Lantu’s mission is to compete head-on with ABB after it is fully electrified," Liu Zhanshu pointed out.

　　However, Lantu, which was born two years ago, experienced sluggish sales growth after entering 2022.

　　The latest monthly FMCG data released by Dongfeng Group shows that in July 2022, the total sales volume of Lantu automobiles was 1,793 units, and the cumulative sales volume in the first seven months was 8,375 units. If the mass production starts in August 2021, the cumulative sales volume of Lantu automobiles has been 15,166 units in the past year.

　　As a high-end electric brand built by Dongfeng Company with the strength of the whole group, Lantu is not under little pressure. Especially in the second half of this year, with the new brand of "Wei Xiaoli", the second-tier new force Nezha is running up and attacking, and the independent car companies are collectively attacking the high-end of smart electricity. Mercedes-Benz, BMW, Audi and other traditional luxury companies are accelerating their electric transformation, and Lantu will also welcome more competitors.

　　It is worth noting that at the 2022 mid-year work meeting held on July 8, Lantu Automobile sorted out the key work in the second half of the year, put sales work in the first place, and adjusted the sales target to 31,000 vehicles, challenging 37,000 vehicles.

　　Subsequently, Lantu Automobile ushered in a major overhaul of its executive team.

　　It is reported that Liu Zhanshu, who was responsible for user relationship development in Extreme Krypton, joined in June this year, responsible for user relationship development and user operation.

　　"At present, Landmap has three major pain points, the first is the problem of popularity, the second is the problem of prestige, the third is the problem of sales, and these three are the core problems." Liu Zhanshu told reporters that in response to the current problems, the current strategy of Landmap is to make breakthroughs in key cities, and to make breakthroughs in key platforms, key regions, and key groups.

　　In Liu Zhanshu’s opinion, the current sales momentum of Landscape is always upward, the popularity of Dreamer after listing is also higher than expected, and it is still in a state of shortage. With the delivery capacity enhancement of Dreamer, Landscape’s sales will go up another level.

　　"Lantu adheres to the long-term approach. At present, this track has just undergone a new round of reshuffle, which is equivalent to the first 100 meters of the marathon. Lantu is happy to see competition. In addition, the Lantu automotive industry also has enough funds, technology and talents to support this track to take the long-term approach," Liu Zhanshu told reporters.

　　In addition, in response to the young and personalized needs of the market, Lantu released the first personalized customization ecology of Chinese brands at this auto show, and the "customized version" of Lantu FREE DNA was launched simultaneously with the Dreamer private customization version.

　　According to the introduction, Lantu Automotive Personalized Customization Ecology provides two services: "front loading" and "rear loading". Among them, the front loading meets the common needs of users, and is co-created by Lantu with users and ecological partners before mass production; the rear loading is based on mass production vehicles, Lantu meets the individual needs of each user, and adopts customized solutions such as kit customization and boutique customization. At the same time, Lantu Personalized Customization Ecology provides a co-creation platform for all ecological partners.

　　According to the plan, in the second half of this year, Lantu will continue to enrich its product matrix, and its third model and first sedan will be officially unveiled at the Guangzhou Auto Show in November.

　　The following is a transcript of the interview, with excerpts:

　　"" (Hereinafter referred to as" 21st Century "): At this Chengdu Auto Show, the products of independent brands in the high-end new energy field have been released one after another. Is Lantu facing pressure and challenges? How to consolidate the first-mover advantage?

　　Liu Zhanshu: In June, the sales volume of Landscape increased by 33% month-on-month, and in July, it increased by 50% month-on-month. So far in August, the double-digit growth is completely no problem. At present, the sales momentum of Landscape has been upward. The popularity of Dreamer after its listing is also higher than expected, and it is still in a state of shortage. With the delivery capacity enhancement of Dreamer, the sales volume will go to another level.

　　The high-end new energy track is actually getting bigger, and the market will not get smaller because more products appear. Take MPVs as an example, traditional fuel MPVs are a declining market, but six-seat medium and large MPVs and SUVs, especially luxury models, are on the rise. Lantu is not worried about having more competitors.

　　At the same time, the trend of the global automotive industry is to shift from fuel vehicles to electrification, but the current penetration rate of electric vehicles is 25% -35%. From another perspective, 70% of people are still driving fuel vehicles. This market is still very large.

　　At present, this track has just undergone the first round of reshuffle, which is equivalent to the first 100 meters of the marathon. Lantu is happy to see the competition. In addition, the Lantu automotive industry also has enough funds, technology and talents to support this track to take the long-term approach.

　　"21st Century": From a product and marketing perspective, is Landmap more a benchmark for new car makers or central and state-owned enterprises?

　　Liu Zhanshu: Lantu calls itself the "new strength" of car manufacturing, because the genes are different. Lantu is an enterprise born with the support of central enterprises and is positioned as a high-end new energy brand in the country. Lantu’s mission is to compete head-on with ABB when it is fully electrified.

　　Therefore, Lan Tu should not become Wei Xiaoli, nor will it become Wei Xiaoli, nor will it become Avita and Zhiji. Lan Tu has its own mission and positioning.

　　21st Century: What challenges does Landmap face in marketing?

　　Liu Zhanshu: At present, Landscape has three major pain points. The first is the issue of popularity, the second is the issue of prestige, and the third is the issue of sales. These three are the core issues.

　　In terms of communication, Lantu’s current strategy is to focus on key cities for breakthroughs. The first step is to focus on 8 key cities that account for more than 50% of Lantu’s total sales. The first stop is Wuhan, and the second stop is Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, and Chengdu.

　　To key platforms, key regions, key people, a city breakthrough, the current sales of key markets has been increasing, which has great benefits for the improvement of the efficiency of the map.

　　Landmap FREE was developed against the Audi Q5L and Mercedes-Benz GLC, and its workmanship and mechanical quality are no less than ABB’s in terms of handling, performance, space, and even chassis stability and comfort.

　　In addition, Lantu is currently one of the most expensive brands among its own brands, hoping to become a truly high-end new energy brand in China.

　　"21st Century": How do you see the recent debate on extended-range and plug-in hybrids in the market? What is the future path of Landmap?

　　Liu Zhanshu: There is no best technology or the best route problem, the route requested by the user is the best route. The process of switching from fuel vehicles to electric vehicles does not happen overnight. Many users still want to maintain the driving habits of fuel vehicles and enjoy the fun of electric vehicles. These user requests are still there, and the range extension takes into account this demand to some extent.

　　Landmap products are derived from ESSA’s native architecture, which can not only be used for pure electric but also for hybrid technology output. Dreamer is not a simple range extension, but an intelligent multi-mode drive. Landmap has recently maintained a dual-power strategy, that is, pure electric plus range extension or intelligent multi-mode drive two lines in parallel, and gradually switched to the pure electric market.

　　"21st Century": What are the reasons behind the launch of the official customization ecology at the auto show? How to balance large-scale production and personalized needs?

　　Liu Zhanshu: Firstly, based on the insight into the young people, the younger the user’s demand for personalization is more; secondly, the customized version of the model is more exaggerated than the original, the traditional air intake grille on the front face is reduced, and two air intakes are added on the side. The elegant body lines and outer surrounding decoration are selected on the side of the body, which makes the overall sense of strength stronger, which is very popular among young people; thirdly, the performance of the customized version of the model has been greatly improved.

　　Through pre-modification, it meets the common needs of some users, and more personalized needs include personalized customization of afterwear.

　　From an industry perspective, this is the first front-loading custom ecosystem in the automotive industry. Both FREE DNA and Dreamer have different partners participating in the co-creation. Lantu hopes to strengthen the custom ecosystem or the modification culture of electric vehicles, and change the prejudice in the industry that "electric vehicles are not suitable for modification".

　　21st Century: What are the market expectations for FREE DNA and Landmap Dreamers?

　　Liu Zhanshu: Landscape FREE DNA is limited to 3,000 units. This is the sales expectation. Landscape is testing the waters with Landscape FREE DNA this time. If the performance is good, more different versions will be launched in the future. In the end, it depends on the performance of the market.

　　"21st Century": This year is considered the first year of new energy MPV. How do you see the competition in the industry?

　　Liu Zhanshu: This year is indeed the first year of new energy MPVs. Not only are there Hongqi, JK-009, and Tengshi D9, but the MPV market is expanding, not competing in the original track, especially in terms of safety. Dreamers are very competitive.

　　In terms of target market, the Dreamer focuses on business scenarios and is also a car that is well-suited for families.

　　"21st Century": What are Lantu’s next plans for products and technologies?

　　Liu Zhanshu: The Chengdu Auto Show released FREE DNA, and the third flagship model will be released at the Guangzhou Auto Show in November this year. It will also be a flagship sedan. So far this year, including SUVs, MPVs, and sedans, the first step of Lantu’s product layout has been completed, and we will launch more rich products in the future.

　　In terms of technology, the third model will be the first model based on the SOA architecture in China.

　　"21st Century"; What are your plans for the overseas market?

　　Liu Zhanshu: Lantu landed in Norway in June this year and is currently considering expanding into the entire European and Middle Eastern markets.

On September 27, the new model was officially launched, priced at 11.99-14 6,900 yuan, and the new car launched a total of 4 models, of which 3 are the extended range version and 1 is the pure electric version.

The appearance is almost unchanged, generally speaking, the annual small changes will not be very big, unless there is a design that is complained by the majority of riders. The design of the dark blue SL03 appearance is relatively good, the front low and back high dive posture, especially the design of the rear, the sporty feeling is created.

In terms of interior, the new car has added a black and gold color scheme, officially named "Star Flash Black", and uses a material similar to Alcantara. This color scheme believes that young consumers will pay because of their relative personality.

In terms of power, the extended range version of the model is equipped with a 1.5L super extended range system, with a maximum power of 160kW and 175kW. It is equipped with 18.99kWh and 28.39kWh. The pure electric cruising range of CLTC operating conditions is 140km and 220km, which is slightly improved compared with the old model. The pure electric version is equipped with a 190kW motor, equipped with 56.1kWh, and the CLTC pure electric cruising range is 530km. It supports 3C overcharging.

The positioning of the dark blue SL03 in the brand is the main sport, which is different from the main technology of L07. It has a 10-150,000 budget. If you want a car that drives well, you can consider it.

1905 movie network news　　On June 16, the directors Deng Chao and Yu Baimei, starring Bai Yu, Wang Xi, Sun Xilun, Liang Chao and Feng Zean, interacted with the audience at the Shanghai Advanced Movie Arena. Regarding "how to educate our children," the two directors said, "We are not education experts. This film is not to solve problems, but to raise questions. I hope to hear more from everyone."

Father and son poke tears affectionately　

Deng Chao Yu Baimei presents "Best Father’s Day Gift"

As a realistic work, "Galaxy Tutoring School" focuses on the topic of family education, which is rarely covered in domestic films. Ma Haowen (Deng Chao) ‘s unusual education methods for his son Ma Fei set off a discussion among the audience. Ma Fei’s step-by-step exploration of his own goals, search for meaning in life, and inspirational growth also inspired the audience.

The mother of a seven-year-old child expressed her confusion at the scene: her son is also a very creative child, but he has to give up his favorite hobbies due to heavy schoolwork. It has been troubled for a long time whether to let the child focus on getting good grades. Director Yu Baimei shared his views on Ma Haowen’s educational concept in the movie. "Any education method has its advantages and disadvantages, but the importance of family education is obvious to all. We hope that children will learn ideas and methods." The movie resonated with the parents at the scene. A mother of the child said frankly: "I think’Galaxy Tutoring School ‘should be a cram school that every parent in China should attend." Another film critic interpreted the title like this: When your eyes leave the book and look at the universe, the entire galaxy can be your cram school.

　

In addition to parents, the film has also brought inspiration to educators. One young teacher said: "No force is as powerful as love in education. Cultivating independent thinking ability, giving children full trust and support, Ma Haowen’s education method to Ma Fei is worthy of reference for all of us."

　

Deng Chao revealed that he was repeatedly moved by Bai Yu

"Ma Family Father and Son" has a father and son appearance on the same stage

Bai Yu, who played the role of an adult Ma Fei, challenged the role of an astronaut for the first time and left a deep impression on the audience. At the scene, Deng Chaoli praised Bai Yu: "Xiaobai took the initiative to enter the group in advance, and under the guidance of a professional Russian team every day, he carried out more than 10 hours of super-intense training with his head down, simulating weightlessness. He often practiced until his eyes were bloodshot, his whole body was sore, and he was super dedicated." Bai Yu endured what ordinary people could not bear, and the final effect was perfect. Speaking of the days of "flying in the sky", Bai Yu admitted that he was "addicted to the feeling of pride of wearing a space suit, and his heart is excited and will not feel tired."

　

This is the first time the "three Ma Fei" are on the same stage. The film shows a time span of more than 30 years, and Ma Fei has also gone through different life stages. Bai Yu, Sun Xilun (played by Ma Fei in middle school), and Feng Zeang (played by Ma Fei in childhood) stand together, with different ages, but their eyebrows and eyes are particularly similar.

　

Wang Xi, a young actor, plays Xiao Gao, a teacher at Boyu School who never gives up on his student as the acting head teacher in the face of Ma Fei, a "problem student" who was almost expelled from the school. Liang Chao, a powerful actor, plays Ma Fei’s straightforward stepfather, Uncle Meng, who is also busy because of Ma Fei’s school problems. Uncle Meng also contributed a lot of jokes to the film.

　

Deng Chao’s Weibo sparked a "dazzling father" craze

The anticipated summer realism

Deng Chao posted a Weibo on June 15: Father’s Day, can you post a photo of yourself and your father? For a time, many netizens left precious photos of themselves and their father in the comment area. The father walked into the wedding auditorium with his daughter’s hand, sat on the back seat of Dad’s 28 bicycle, and slept in the same position as Dad… The vivid moments were touching.

　

The film also exposed the "Dad Loves Me" poster on the same day. Without complicated decoration and gorgeous packaging, a nostalgic old photo instantly transports people back to the 1990s full of warm memories. The camera captures the most authentic moments of Ma Haowen and Ma Fei father and son, and each old object is imprinted with the story of time.

　

The movie "Galaxy Tutoring School" is directed by Deng Chao and Yu Baimei and will be released nationwide on July 26.

　　"Goodbye, take your time." Wang Jun, the driver of the online taxi, stopped the car steadily and turned around to greet the passengers in the back seat politely. His face was slightly pale. After delivering a passenger, he stuffed a pill into his mouth and took it with boiling water in a thermos cup. Then he drove to the next destination according to the voice prompt of his mobile phone.

　　This is a scene that took place last week. No one could have imagined that the driver was a terminal cancer patient.

　　Wang Jun only wanted to drive for one more day when he was confident that his body could still support it. He didn’t dare to stop because his mother, who was dependent on him, had uremia and mild Alzheimer’s disease. The monthly treatment fee of several thousand yuan was a fixed expenditure, and he wanted to save a little more for his mother’s living expenses and medical expenses.

　　Son with cholangiocarcinoma who still insists on using online car-hailing

　　Wang Jun, a native of Yuzhong District, Chongqing, was diagnosed with cholangiocarcinoma in early July.

　　The scariest thing about the disease is the insidious nature of the disease. Patients often have no symptoms in the early stage, and once detected, they are advanced. Doctors say that patients with the disease can usually survive for six months to a year, and if treated well, it may last for two years. But so far, no case has been found in the world that has survived for five years.

　　Wang Jun is only 37 years old. This is undoubtedly a huge blow to any family. But Wang Jun didn’t fall, he didn’t even stop getting out of the car. Because he knew there were more important things to do.

　　It turned out that my mother had been diagnosed with uremia. Uremia usually doesn’t kill people all at once, but dialysis must be adhered to. Since then, dialysis three times a week has been unstoppable. Each dialysis costs 200 yuan, and the monthly dialysis fee is at least 2,400 yuan. Wang Jun’s mother, Xie Zaigui, has a pension of only 2,600 yuan.

　　In order to take care of his mother and increase family income, in 2015, Wang Jun resigned from the bus company and started to drive an online car. The car was purchased with a loan and operated by an online car-hailing unit. Nearly 140,000 yuan for the car, a monthly payment of 3,200 yuan, and now there are still 3 years of loans, about 88,000 yuan that have not been paid off.

　　After being diagnosed with cancer, Wang Jun felt that his physical strength could still support him. Under the condition of ensuring the safety of driving, he continued to drive every day. If he could earn a little more, he could earn a little more. He calculated the account and drove an online car, and he could earn three or four hundred yuan a day. For every extra day of running, he could save an extra one or two times to do dialysis for his mother.

　　Wang Jun kept a lot of photos of his mother in his phone. When he was resting, he took them out to take a look. This is the source of support for him.

　　A mother with uremia and fading memory

　　Wang Jun’s mother and son have always had a very good relationship. Wang Jun’s father died of illness when he was 4, and it was his mother who raised him. His stepfather also died a few years ago. After Wang Jun divorced in 2016, he and his mother depended on each other for life.

　　Since Wang Jun had to drive, most of the time Xie Zaigui went to the hospital for dialysis by himself. Last year, Wang Jun vaguely felt that something was wrong. One day, the dialysis was supposed to end at 11 am, but his mother didn’t come home until 1 pm. It turned out that she suddenly didn’t know where she was going and took the wrong car. Another time, eating at home, his mother suddenly looked up and said to him: "You and your father will go out later, and you need to come back early."

　　He took his mother for a checkup, and it turned out that her mother had mild Alzheimer’s disease. Memory declines, and if left unchecked, severe cognitive impairment can occur.

　　Mom now often sits at home watching TV or watching the neighbors play cards. She used to like to keep the house spotless, but now she doesn’t like to clean it, and sometimes she doesn’t even care about the rice in the pot.

　　Wang Jun checked the Internet and found that becoming lazy and not moving were all symptoms of Alzheimer’s disease. He had seen the movie "Eraser in My Memory" and knew that Alzheimer’s disease would erase his memory bit by bit like an eraser until he couldn’t remember anything.

　　Seeing that his mother’s memory was fading day by day, Wang Jun was very anxious. He heard that practicing calligraphy can exercise his brain power, so he bought a copybook and asked his mother to write it, just like coaxing a child. After writing it, he gave her his favorite dessert. Wang Jun also coaxed his mother to cook, but the effect was minimal, and his mother remained the same.

　　In order to take care of his mother, his son has not traveled far for many years

　　Huang Lu, a friend who has played together since childhood, said that in the past, Wang Jun would actively participate in friends’ gatherings and outings. But after his mother fell ill, he never went out again. Wang Jun is very much looking forward to taking his mother for more walks. Because of dialysis on Mondays, Wednesdays and Fridays, he can’t go out for more than two days.

　　This spring, he drove his mother and aunt to the Fuling Great Wood Flower Valley. Xie Zaigui was as happy as a child, wearing his favorite clothes, wearing a silk scarf, and taking many pictures in the sea of flowers. Seeing his mother so happy, Wang Jun decided to take her out as much as possible before her memory deteriorated. If you can’t go far away, you can go nearby. Let her memory leave the best look in this world.

　　Earlier this year, in order to make it easier for their mother to receive dialysis treatment three times a week, the mother and son sold the old house they had lived in for decades and bought a second-hand house near the hospital. The new home is only one stop away from the hospital. Xie Zaigui can take the bus and walk back.

　　The new home of only 50 square meters made the mother and son very satisfied. Wang Jun thought that this was a new beginning, and he wanted to drive well and let his mother live a good life. But he didn’t expect that fate would play such a joke on him again.

　　The son was hospitalized, and his mother gave him a sick meal

　　After learning that her son was sick, her mother was obviously more "obedient" than before. She may not be completely clear about the severity of Wang Jun’s condition. But her temper is not as stubborn as before, and she is much more obedient.

　　After finding out his condition and driving for more than ten days, Wang Jun felt that his physical strength was gradually running out. He knew that driving while sick was also a safety hazard. Due to the blockage of the bile duct and the need for stent drainage surgery, Wang Jun reluctantly admitted to the hospital. He told his mother that the weather was hot, so he stayed at home and did not come to see him. But his mother still insisted on taking the car to the hospital, guarding Wang Jun’s bedside, holding his hand tightly, and did not want to leave. Wang Jun had to ask his classmates to help build a small bed next to him, and his mother accompanied him during the day and slept here at night. The mother and son took care of each other. He combed his mother’s hair, and her mother gave him a sick meal, and then accompanied him to the hospital downstairs in the evening.

　　Xie Zaigui held her son in her thin, shriveled hands, just like when she was a child, holding hands to send him to school. Xie Zaigui would forget what she had done five minutes ago, but her son’s childhood was clearly remembered. She muttered silently, "I have been very obedient since I was a child, and I am not naughty. I am safe and orderly, and I have never fought…" (from "Chongqing Morning News")