ESG Watch 24 | Supply Chain Management, an Important Part of Corporate Social Responsibility

B5.2 supplier management methods

one

Guide the original text

Describe the practices of hiring suppliers, the number of suppliers to whom the practices are implemented, and the implementation and monitoring methods of the practices.

two

Index interpretation

This indicator is a key performance indicator, and the disclosure requirement is "explain if you don’t comply", which will take effect in the fiscal year starting on or after July 1, 2020.

For the definition of "supplier", please refer to the index definition of "B5.1 number of suppliers".

three

benchmarking

The ESG Guidelines of the Stock Exchange, ISO 26000 and GRI Standards all include the main contents of enterprise supplier management methods. ESG Guidelines focus on the disclosure of the practices of employing suppliers, the number of suppliers implementing relevant practices, and the monitoring methods of implementing relevant practices. ISO 26000 focuses on the main measures taken by enterprises to promote social responsibility in the value chain. GRI Standards focuses on the disclosure of enterprises’ identification and management measures of direct or potential risks to suppliers in terms of environment and human rights. For the contents disclosed in accordance with ESG guidelines, please refer to the disclosure items GRI 308-1, GRI 308-2, GRI 412-1 and GRI 412-2.

Table B5-2 Benchmarking Analysis of Key Performance Indicator B5.2 with ISO 26000 and GRI Standards

Stock exchange ESG guidelines

ISO 26000 GRI Standards B5.2

Describe the practices of employing suppliers, the number of suppliers to whom the practices are implemented, and the implementation and monitoring methods of the practices.

6.6.6

Fair Operation Practice Question 4: Promoting Social Responsibility in the Value Chain

GRI 308-1

New suppliers screened by environmental standards

GRI 308-2

The negative impact of supply chain on the environment and the actions taken

GRI 414-1

New suppliers screened by social criteria

GRI 414-2

The negative impact of supply chain on society and the actions taken

four

Key points of management

This indicator reflects the responsibility of enterprises to suppliers. The implementation of responsible procurement by enterprises is helpful to manage the environmental and social risks of suppliers, and it is convenient for external stakeholders to understand the procurement methods and principles of enterprises and the procurement situation in areas with high social responsibility risks.

● In order to implement the supplier management policy, enterprises can establish a supplier social responsibility evaluation and investigation mechanism based on the quality and environmental evaluation system, and establish a supplier social responsibility evaluation index system according to the requirements of the access terms.

● Enterprises should jointly improve the social responsibility level of suppliers through auditing, training, counseling and other activities, and take active measures to encourage suppliers to fulfill their social responsibilities.

● Enterprises should evaluate suppliers’ performance of social responsibilities in quality, environment and society in daily management, and regularly evaluate and review suppliers’ performance of social responsibilities by means of self-inspection or entrusting a third-party organization, and the review results can be used as an important basis for supplier selection, order increase, rewards and punishments.

five

Disclosure suggestion

Enterprises should disclose the management points of implementing responsible procurement in the report, including the implementation and evaluation methods of supplier management mechanism. Enterprises that produce or operate in high-risk areas of social responsibility should focus on the disclosure of this indicator, supplemented by written explanations when necessary, so that external stakeholders can understand the procurement situation of enterprises in high-risk areas of social responsibility.

six

Typical case

Source: Canon (China) Corporate Social Responsibility Report 2019-2020 P42.

Canon (China) Corporate Social Responsibility Report 2019-2020 reveals that Canon (China) has formulated a supplier management process that integrates the concept of social responsibility, including key links such as supplier development, supplier cooperation selection, supplier cooperation transaction, supplier performance evaluation, etc., to promote suppliers to continuously improve their own management capabilities and provide strong support for forming an efficient, stable and sustainable "Canon-style supplier team".

For more information about ESG guideline interpretation and application sharing, you can pay attention to Golden Bee Micro Store and purchase the latest edition of ESG Indicator Management and Information Disclosure Guide to get the latest and most referential professional interpretation and experience sharing.

Text | ESG Research Group

Recommended reading

ESG Observation 23 | Decoding Disclosure Points of Localization Procurement ESG Observation 22 | Strictly investigate and punish, and raise the banner of labor standards

ESG Observation 21 | How do enterprises avoid employment risks? ESG Watch 20 | How do companies disclose employee training hours? ESG Observation 19 | How to Make the Best Use of People’s Talents ESG Observation 18 | How to Overcome the Challenges to Health and Safety

ESG Watch 17 | How Enterprises Improve Health and Safety Performance

ESG Progress Watch 16 | Occupational Health and Safety Related Information

ESG Progress Observation 15 | How to Look at Enterprise’s Human Capital Policy from Employee Turnover

ESG Observation 14 | Decoding the Disclosure Points of Enterprise Diversification and Inclusion

ESG Watch 13 | How do enterprises analyze and respond to climate change risks?

ESG Watch 12 | How can enterprises reduce their environmental footprint?

ESG Observation 11 | How to manage product packaging materials?

ESG Observation 10 | How do enterprises manage water resources?

ESG Watch 09 | How to Improve Energy Efficiency?

ESG Observation 08 | How do enterprises disclose water consumption and demonstrate resource saving practices?

ESG Observation 07 | How to Manage Enterprise Energy?

ESG Watch 06 | How can enterprises reduce waste?

ESG Watch 05 | Has the enterprise set the emission reduction targets for gas pollutants?

ESG Observation 04 | How do enterprises manage harmless waste discharge?

ESG Observation 03 | Is the enterprise’s hazardous waste emission management good?

ESG Observation 02 | What are the data related to greenhouse gases?

ESG Observation 01 | How do enterprises disclose exhaust emissions?

This article first appeared on WeChat WeChat official account: Golden Bee. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Zhang Yang HN080)

Artemisia selengensis, a special vegetable in Wuhan, is on the market in large quantities.

Artemisia selengensis has good quality when it is put on the market in large quantities. Reporter Pan Lu correspondent Zhou Xiaoping photo

Artemisia selengensis has good quality when it is put on the market in large quantities.

Reporter Pan Lu correspondent Zhou Xiaoping photo

  Wuhan Evening News (Reporter Pan Lu correspondent Zhou Xiaoping) Near the Spring Festival, Artemisia selengensis, a local specialty vegetable in Wuhan, began to be listed in large quantities. The reporter visited a number of vegetable markets and found that the price of Artemisia selengensis dropped by half compared with last December.

  In the community fresh food store in Houhu, Jiang ‘an District, Artemisia selengensis is filled with boxes. The stall owner kept shouting, and the price of Artemisia selengensis was reduced by five yuan a catty, which attracted many citizens to buy. "Before New Year’s Day, I asked the price. I didn’t pick Artemisia selengensis for 9-10 yuan kilo, and I picked it for 20 yuan kilo. The price is too expensive to do it. Now that the price has fallen rapidly, buy some back and fry it with the freshly salted bacon. " Miss Song, who came to buy food, said.

  In the fresh market of Qili Temple in Hanyang District, Master Zhao, the stall owner, told the author that Artemisia selengensis was expensive when it was first listed, but it tasted ordinary and not tender enough. Artemisia selengensis, which is now on the market, is slender like noodles, with little fiber and crisp taste, which is the best time to eat. Since the price reduction, the sales volume has been very large, selling two or three hundred kilograms every day.

  The reporter came to jinji village, caidian district Dwarf Street, which has the reputation of being the first village of Artemisia selengensis in Chutian. As far as the eye can see, the green Artemisia selengensis in the greenhouse grows gratifying. Master Zhou, a grower, said, "Artemisia selengensis is our main industry. Almost every household in jinji village and its surrounding areas grows Artemisia selengensis, with a total area of more than 10,000 mu. Artemisia selengensis is a herbaceous plant, which is simple to plant. It can be harvested four to five times once planted, which is the second harvest. The weather conditions are good this winter, and Artemisia selengensis is growing vigorously, with a maximum yield of about 4,000 kilograms per mu. "

  Experts from Wuhan Modern Agricultural Education Center told the reporter that Artemisia selengensis is a local specialty vegetable in Wuhan, and it is a characteristic variety that Wuhan has focused on promoting and planting in recent years. At present, the temperature in Wuhan area is -1℃ to 2℃ at night, 8℃ to 15℃ during the day, and the temperature difference between day and night is about 10℃ to 15℃, which is more conducive to the growth of Artemisia selengensis, the increase of nutritional components, the increase of output, the rapid decline of market prices, and it is just the time for citizens to adopt early adopters.

  In addition to Artemisia selengensis, the prices of cauliflower and lotus root that Wuhan people like in winter are also very "beautiful". The price of flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese. After frosting on the winter solstice, the flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese flowering Chinese cabbage.

  The reporter learned from Wuhan Agriculture and Rural Bureau that the harvestable quantity of special winter vegetables such as lotus root, Chinese flowering cabbage and Artemisia selengensis in January was slightly higher than that of last month, and the stable price will be maintained until the Spring Festival.

Novel coronavirus Prevention and Control Plan (8th Edition) (Guo Wei Ming Dian [2021] No.248)

 

"novel coronavirus Prevention and Control Plan (Eighth Edition)" is a revised plan organized by the comprehensive group of joint prevention and control mechanism for novel coronavirus epidemic in the State Council on the basis of comprehensively summarizing the experience of prevention and control of normalized epidemic situation and local aggregation epidemic situation in China and combining the changes of national epidemic situation and research progress. 

On May 11th, 2021, the State Council formulated "novel coronavirus Prevention and Control Plan (8th Edition)" in response to the comprehensive group of novel coronavirus epidemic prevention and control mechanism. 

In order to guide all localities to do a good job in the normal prevention and control of the epidemic situation in novel coronavirus (hereinafter referred to as COVID-19, Covid-19), and fully implement the prevention and control strategy of "importing from outside and rebounding from inside", this plan is formulated on the basis of the first seven editions of the prevention and control plan according to the requirements of Class A management of Class B infectious diseases in COVID-19.

I. General requirements

Adhere to the principle of "putting prevention first, combining prevention with control, being scientific according to law, and classifying at different levels", adhere to the organic combination of normalized accurate prevention and control and local emergency response, and resolutely prevent the import of overseas epidemic situations and the rebound of domestic epidemic situations in accordance with the work requirements of "timely detection, rapid disposal, accurate control and effective treatment", and do our best to do a good job in normalized epidemic prevention and control. Implement the measures of "early prevention, early detection, early reporting, early isolation and early treatment", adhere to the principle of "prevention with people", strengthen epidemic prevention and control in key time periods, key areas and key populations, find sporadic cases and aggregated epidemics in time, and deal with the epidemic early, small, strict, real, scientific, accurate, powerful, orderly and effective, and put it out together when found, continuously consolidate the achievements of epidemic prevention and control, and earnestly

Second, the etiology and epidemiological characteristics

Novel coronavirus (2019-nCoV, hereinafter referred to as Covid-19) belongs to β coronavirus, which is sensitive to ultraviolet rays and heat. Fat solvents such as ether, 75% ethanol, chlorine-containing disinfectant, peracetic acid and chloroform can effectively inactivate the virus. People are generally susceptible. Based on the current epidemiological investigation and research results, the incubation period of COVID-19 is 1-14 days, mostly 3-7 days; The infectivity is relatively strong 1-2 days before onset and in the early stage of onset; The main sources of infection are confirmed cases and asymptomatic infected people in COVID-19; The main routes of transmission are respiratory droplets and close contact, and articles contaminated by virus can also cause infection. It is possible to spread through aerosols when exposed to high concentrations of aerosols in a relatively closed environment. As Covid-19 can be separated from feces and urine, it should be noted that its pollution to the environment may cause contact transmission or aerosol transmission. During the epidemic process in Covid-19, the genome is constantly mutating. At present, some mutated viruses have increased transmission power, but their potential pathogenicity and impact on vaccine efficacy need to be further studied.

Third, public measures

(1) Publicity and education.

Give full play to the role of new media such as Internet, Weibo, WeChat and client, and traditional media such as radio, television, newspapers and promotional materials, carry out publicity and education on prevention and control knowledge in COVID-19 in an all-round way, emphasize that everyone is the first responsible person for their own health, and advocate the masses to adhere to good hygiene habits and healthy lifestyles such as washing hands frequently, wearing masks, constant ventilation, public chopsticks system, "one-meter line" and cough etiquette, so as to improve residents’ awareness of self-protection and health literacy. Advocate residents to reduce the flow and gathering of people, advocate the new style of festival civilization, and do little weddings and funerals. Strengthen the training of epidemic prevention and control staff on COVID-19 prevention and control knowledge and strategic measures, eliminate panic, scientifically and accurately implement various prevention and control measures, and guide the public to develop conscious epidemic prevention behavior. For publicity and education, please refer to Annex 1 "Basic Code of Conduct for Citizen Epidemic Prevention".

(2) Vaccination.

1. Do a good job in vaccinating people aged 18 and above in key groups such as people with high risk of occupational exposure, people with risk of infection abroad, people who maintain normal social production and life operation, and key positions and occupations that maintain basic social operation, so as to provide them with health protection.

2. Do a good job in the vaccination of people aged 18 and above with high risk of disease transmission, such as students in key areas such as border crossings, service industries, labor-intensive industries, colleges and universities, faculty and staff of various schools, and vaccinate other people aged 18 and above who are willing to vaccinate, so as to reduce the risk of infection and morbidity.

3. According to the progress of vaccine research and development and the results of clinical trials, further improve the vaccination strategy.

(3) Patriotic health campaign. Adhere to prevention first, carry out patriotic health campaigns in depth, highlight key areas and weak links such as rural areas, urban-rural fringe areas and public gathering places, innovate ways and means, continuously promote urban and rural environmental improvement, and continuously improve public health facilities. Advocate a civilized, healthy and green lifestyle, popularize health knowledge, establish a good diet fashion, and promote civilized and healthy living habits. Promote the patriotic health campaign into communities, villages, families, schools, enterprises and institutions, promote the integration of health into all policies, and mobilize the masses to participate extensively in the patriotic health campaign.

Fourth, epidemic monitoring

(1) Report on the discovery of epidemic situation.

1. Case discovery report. All kinds of medical institutions at all levels should strengthen the monitoring of symptoms such as fever, dry cough, fatigue, sore throat, decreased sense of smell (taste), diarrhea, etc. Once suspicious patients such as fever are found, laboratory tests should be carried out in time, and the cases should be reported directly through the China Disease Prevention and Control Information System within 2 hours. Community health service stations, village clinics and individual clinics should report suspicious patients such as fever to community health service centers or township hospitals within 2 hours, and implement the nucleic acid detection strategy of "village report, township sampling and county detection" to find the epidemic situation as soon as possible. Strengthen the health monitoring of close contacts and close contacts (hereinafter referred to as close contacts), entry personnel, high-risk occupational groups, and key groups included in community management. Once the above symptoms appear, they should be sent to the hospital in time to carry out nucleic acid testing.

2. Report on finding asymptomatic infected persons. An asymptomatic infected person refers to a person who is positive in Covid-19’s pathogenic test but has no relevant clinical manifestations. It is mainly found through close contact and close contact, nucleic acid detection of key population such as entry personnel and high-risk occupational population, tracing of infection source, epidemiological investigation and crowd screening. The asymptomatic infected persons found should be reported directly through the China Disease Prevention and Control Information System within 2 hours, and transported to designated medical institutions for centralized isolation medical observation within 2 hours. If there are related symptoms or signs in the follow-up, it should be revised into a confirmed case within 24 hours.

3. Report on the discovery of clustering epidemic. Cluster epidemic refers to the discovery of 5 or more cases and asymptomatic infected persons in schools, residential quarters, factories, natural villages and medical institutions within 14 days. It is mainly found through routine diagnosis and treatment activities, data review and analysis of direct reporting of infectious diseases on the internet, epidemiological investigation of cases or asymptomatic infected people, health monitoring of personnel in key places and institutions and key populations. Aggregation epidemic situation should be reported on the network of management information system for public health emergencies within 2 hours.

(2) Multi-channel monitoring and early warning.

According to the principle of combining point with surface and combining infectious disease monitoring system with other departments’ monitoring systems, we will carry out multi-channel monitoring of people, things and environment.

1. Monitoring of medical personnel. Medical staff of all kinds of medical institutions at all levels, especially primary medical and health institutions, should raise their awareness of finding and reporting cases of COVID-19, and carry out Covid-19 nucleic acid detection for all patients with fever and other suspected patients without fever, cases of unexplained pneumonia and severe acute respiratory infection among hospitalized patients, and all newly admitted patients and their accompanying staff.

2. Monitoring of occupational groups at risk. Health monitoring and weekly full-time nucleic acid detection will be carried out for imported cold-chain food supervision and practitioners, centralized isolation site management and service personnel, direct contact personnel of imported goods at ports, medical staff of medical institutions designated for cases in COVID-19, medical staff of fever clinics and emergency departments of general medical institutions, employees of international transportation vehicles, ship pilots and other foreign ship operators, and frontline staff of immigration, customs and market supervision systems. Those who find symptoms such as fever, dry cough, fatigue, sore throat, decreased sense of smell (taste), diarrhea, etc. go to a medical institution with a fever clinic (consulting room) in time for nucleic acid detection.

Conduct weekly sampling nucleic acid testing for farmers’ markets, other departments of general medical institutions, express delivery, transportation and other specific service places and industry personnel.

3. Health monitoring of key populations. Do a good job in health monitoring for people from high-risk areas, medical observers who have been discharged from COVID-19, and immigrants who have been brought into community management. Those who find symptoms such as fever, dry cough, fatigue, sore throat, decreased sense of smell (taste), diarrhea, etc., go to a medical institution with a fever clinic in time and conduct nucleic acid detection.

4. Goods and environmental monitoring. To carry out sampling nucleic acid detection on imported cold chain food and its processing, transportation, storage and sales places; Sampling nucleic acid detection should be carried out for imported goods from high-risk countries and low-temperature transportation environment in land, sea and air ports, as well as their cargo holds, containers, carriages, containers and cargo storage places, and the detection frequency and sampling quantity can be increased under low temperature conditions in winter.

The environment of medical institutions with fever clinics and large-scale agricultural wholesale markets with cold chain food in cities are regularly tested for nucleic acids. Regularly carry out sewage monitoring in large-scale processing and processing places for imported frozen goods by sea.

5. Monitoring of key institutions. After one or more local confirmed cases or asymptomatic infected persons appear in this county (district), daily health monitoring shall be done for the personnel of key institutions such as pension welfare institutions, psychiatric hospitals, supervision places, personnel-intensive places (such as production workshops, shopping malls and supermarkets, training institutions), kindergartens and schools, and fever, dry cough, fatigue, sore throat, decreased sense of smell, diarrhea, etc. shall be found.

6. Centralized monitoring in isolated places. During the opening of centralized isolation places, environmental nucleic acid detection shall be carried out regularly.

7. Pathogen monitoring. The first or early cases in the local epidemic, key cases with epidemiological correlation with early cases, local cases with unknown infection sources, imported cases, imported articles and related environmental positive samples were sequenced and compared, so as to dynamically understand the variation of virus genes and find out the source of infection in time.

8. Analyze early warning. Strengthen information sharing among departments, carry out comprehensive analysis of epidemic monitoring and risk judgment, put forward risk assessment results and early warning response suggestions, and timely release epidemic information and health risk tips to the society.

For the requirements of multi-channel monitoring and early warning, please refer to Annex 2 Monitoring Plan of COVID-19.

See reference [2] for the full content.

 

First, improve the overall prevention and control requirements

We will improve the policies and measures for foreign defense, adhere to the principle of "people with the same defense", and strengthen the prevention and control of imported cold chain foods and articles. Emphasis is placed on strengthening epidemic prevention and control in key time periods, key areas and key populations to effectively prevent domestic epidemic rebound.

Second, strengthen organizational leadership

Local party committees and governments at all levels should improve the epidemic prevention and control command system and clarify the responsibilities and division of labor of departments. Establish command system startup mechanism, information reporting system, supervision and inspection system, emergency drill system, urban support system and other working mechanisms and systems. Improve information sharing and integration, and provide support for epidemic risk judgment, prevention and control measures formulation and overall resource allocation. According to different epidemic situations, reserve professional prevention and control personnel, nucleic acid detection ability, designated hospitals, centralized isolation places and epidemic prevention materials.

Third, strengthen work guidance

We will formulate and improve 12 working documents, including the basic code of conduct for citizens’ epidemic prevention, monitoring, epidemiological investigation, determination and management of close contacts, transfer of epidemic-related personnel, isolated medical observation, community prevention and control, disinfection, mental health services, sample collection and testing, prevention and control of imported epidemic situation, and prevention and control of epidemic situation in key links, and strengthen specific work guidance for different prevention and control fields and links.

Fourth, strengthen vaccination

Do a good job in vaccination of key groups such as people with high occupational exposure risk and risk of infection abroad, people who maintain normal social production and life operation, and key positions and occupations that maintain basic social operation; Do a good job in vaccination of people with high risk of disease transmission in key areas such as border ports and service industries to reduce the risk of infection and morbidity. According to the progress of vaccine research and development and the results of clinical trials, the vaccination strategy will be further improved.

V. Strengthening epidemic monitoring

Adhere to the monitoring of people, things and the environment, strengthen the monitoring of the epidemic situation of medical institutions, risk occupational groups, key groups and key institutions, and timely discover and report the epidemic situation. Strengthen pathogen monitoring, dynamically monitor virus variation, and understand the influence of virus variation on pathogen detection and vaccine protection.

Six, strengthen the prevention and control of epidemic situation in rural areas

Summarize the experience of dealing with cluster epidemic in rural areas, and strengthen targeted guidance and counterpart support for community prevention and control, epidemiological investigation, isolated medical observation, nucleic acid detection and disinfection in view of the objective situation that the ability of epidemic prevention and control in rural areas is relatively weak.

Seven, strengthen the isolation medical observation.

Strengthen the management of quarantine medical observation for entry personnel and close contacts, and require that nasopharyngeal swabs should be collected for nucleic acid detection during quarantine medical observation, and two samples of nasopharyngeal swabs should be collected at the same time when the quarantine is lifted, and different nucleic acid detection reagents should be used for detection respectively. In principle, the two tests should be carried out by different detection institutions. Carry out a nucleic acid test on the second day and the seventh day after the isolation. During this period, do a good job of health monitoring, reduce the flow, do personal protection when going out, and do not participate in gathering activities.

Eight, strengthen the precise management of secret connection.

It is stipulated that the nucleic acid detection of close contacts is negative on the first day and the fourth day during the isolation medical observation period, and the nucleic acid detection of close contacts on the first day, the fourth day and the seventh day is negative, which can relieve the centralized isolation medical observation. If the close contacts have positive nucleic acid detection on the first and fourth days, the close contact shall be managed according to the close contacts.

Guo Wei Ming Dian [2021] No.248 novel coronavirus Prevention and Control Plan (8th Edition). pdf

Learning every day | Zhongnanhai Monthly (July 2022)

Go to Hongkong, go to Xinjiang, deliver an important speech at the opening ceremony of the special seminar for leading cadres at the provincial and ministerial levels, attend and deliver an important speech at the Central United Front Work Conference, preside over the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference and the symposium of non-party people, analyze and study the current economic situation and economic work, write back to the old experts of the National Museum of China, talk with the first foreign head of state to visit China after the Beijing Winter Olympics, make a phone call with the President of the United States, and send congratulatory messages to presidents of many countries and forums … July of the Supreme Leader General Secretary.

央视网《中南海月刊》运用智能大数据,梳理最高领袖总书记七月重要活动与讲话,与您一起领悟新时代新征程上大国领袖的家国情怀和擘画运筹。

央视网I学习数据库汇总分析了最高领袖总书记2022年7月的重要讲话,“发展”“香港”“文明”等词语出现频率位居前列。

二十五载,岁月如歌。历经了风风雨雨的香港,如今已实现由乱到治的重大转折,正处在由治及兴的关键时期。在香港迎来回归祖国25周年之际,最高领袖主席时隔五年再次踏上这片他深情牵挂的热土。

7月1日上午,站在25年前中英两国政府香港政权交接仪式的举行地——香港会展中心,习主席言语铿锵:“‘一国两制’是经过实践反复检验了的,符合国家、民族根本利益,符合香港、澳门根本利益。”“这样的好制度,没有任何理由改变,必须长期坚持。”“把香港特别行政区管治权牢牢掌握在爱国者手中,这是保证香港长治久安的必然要求,任何时候都不能动摇。”

“‘一国’原则愈坚固,‘两制’优势愈彰显。”在庆祝大会上,习主席的讲话有的放矢,就如何全面准确贯彻“一国两制”方针阐明原则,在香港社会引发极大共鸣,为关键时期的香港发展指明方向。

700多万香港同胞的民生福祉,是习主席心中不变的惦念:“当前,香港最大的民心,就是盼望生活变得更好,盼望房子住得更宽敞一些、创业的机会更多一些、孩子的教育更好一些、年纪大了得到的照顾更好一些。”

习主席对新一届香港特别行政区政府提出要求:“拿出更果敢的魄力、更有效的举措破难而进,让发展成果更多更公平惠及全体市民。”面向未来,殷殷嘱托彰显为民情怀。

泱泱中华,历史悠久,文明博大。7月日程里,记录下总书记尊崇历史、重视中华优秀传统文化传承与人类文明互鉴的深深印记:回信嘱托国博老专家:“守护好、传承好、展示好中华文明优秀成果”;向“意大利之源——古罗马文明展”开幕式致贺信,表达“推动文明交流互鉴,促进民心相连相通”的意愿;在新疆维吾尔自治区博物馆,强调中华文明是“由各民族优秀文化百川汇流而成”;在固原巷社区嘱托:“中华优秀传统文化教育抓早抓小”……

Chinese civilization is bright and vast. The entrustment of strengthening cultural self-confidence and enhancing national pride permeates the words and deeds of the general secretary in governing the country, and injects ideological strength into the inheritance and development of Chinese excellent traditional culture.

CCTV’s "Zhiwen" system extracted and analyzed the hot news of the whole network in July 2022. The general secretary’s investigation and research in Xinjiang attracted much attention, and the related topics such as "Supreme Leader: Xinjiang is no longer a remote area, but a hub area", "Looking at the party’s strategy of governing Xinjiang in the new era from the general secretary’s trip to Xinjiang" and "What did the top leader focus on?"

After four days of investigation, I went out in the morning glow and returned by the stars, visited three cities, nine inspection sites, attended a briefing and seven meetings … The trip of the General Secretary to Xinjiang after eight years was intensive.

As a multi-ethnic area, social stability and long-term stability in Xinjiang are related to the overall situation of national reform, development and stability, the reunification of the motherland, national unity and national security, and the great rejuvenation of the Chinese nation. The general secretary is very concerned about this place, and it is of great significance to focus on Xinjiang before the 20 th National Congress of the Communist Party of China. Visiting universities, communities, museums, rural areas, etc., the general secretary talked about national unity at several inspection points. He said: "National unity is the lifeline of the people of all ethnic groups in our country." "We should cherish the excellent situation of stability and unity, and 56 ethnic groups are twisted into a rope."

边疆稳,国家安。“各民族大团结的中国一定是无往而不胜的。”看到天山南北一派安定祥和、蓬勃发展的新气象,总书记感到由衷高兴:“经过各方面艰苦努力,现在新疆大局稳定,这个成绩来之不易,要倍加珍惜。”坚定的话语,殷切的嘱托,暖人心田,催人奋进。

下半年首月,“最高领袖同印度尼西亚总统佐科会谈”“最高领袖同美国总统拜登通电话”等话题也备受关注。

当今世界正进入新的动荡变革期,面对变乱交织的世界局势,习主席同印尼总统佐科会谈,确立共建中印尼命运共同体这一大方向,为推进全球治理提供东方智慧,贡献亚洲力量;应约同美国总统拜登通电话,是中美今年以来第二次元首沟通。在坦率沟通和交流中,习主席掷地有声地就台湾问题阐明了中方原则立场,鲜明强调“维护世界和平安全,促进全球发展繁荣”是中美大国职责所在。

The world is at a new crossroads. The resounding "China Voice" adapts to the development trend of the times, echoes the general demands of the broad masses of people in the international community, and shows China’s feelings and mission.

In the related atlas generated by CCTV I learning database, the cotton and flat peaches in the "related items" column bear the general secretary’s deep feelings for the people.

In the cotton planting base of Nongyilian Company, the eighth division of Xinjiang Production and Construction Corps, the general secretary walked into the field under the scorching sun to observe the growth of cotton and asked growers and agricultural technicians about cotton planting, sales and family income. Not far away is Jiulian Flat Peach Plantation. The General Secretary walked into the depths of Taoyuan and praised the company’s efforts to encourage and support employees to develop planting and breeding, eco-tourism and farmhouse music industries and increase their income in recent years.

In Urumqi international land port area, the general secretary stared at a huge map for a long time. The "Iron Camel Team" followed the road of "hollowing out" in Zhang Qian in the past, crossed the desert and rushed into the Gobi, turning the present northwest border into an open frontier. "It used to be an inland province, but now it is different with the Belt and Road Initiative. It is no longer a remote area, but a core area and a hub area. " Standing at the starting point of the new journey in the second century, the general secretary thinks long-term.

Development is the key to solving problems. "We must deeply understand the close relationship between development and stability, development and people’s livelihood, development and people’s hearts." The general secretary’s earnest entrustment is thought-provoking, and it also carries his beautiful expectation of "enriching the people and rejuvenating Xinjiang"

Those who are good at playing seek potential, and those who are good at planning reach far.

In the second half of 2022, the upcoming 20th National Congress of the Communist Party of China is a major event in the political life of the Party and the country: we should make a macro outlook on the two-step strategic arrangement for building a socialist modern power in an all-round way, and focus on deploying strategic tasks and major initiatives in the next five years.

At the seminar for leading cadres at the provincial and ministerial levels on "Learning the spirit of the important speech of General Secretary of the Supreme Leader and Meeting the 20th National Congress of the Communist Party of China", General Secretary of the Supreme Leader profoundly expounded the work in the past five years and the great changes in the new era in the past 10 years, carefully analyzed the current situation, clearly put forward the important conclusion that "we have successfully promoted and expanded Chinese modernization" and profoundly pointed out that "we must persist in promoting the great rejuvenation of the Chinese nation with Chinese modernization". Facing the future, the whole party is encouraged to "adapt to the situation, cultivate new machines and open new ones with correct strategic strategies" and "always keep awake and firm in" rushing to the exam ".

着眼于下半年经济工作,总书记主持召开中共中央政治局会议,在党外人士座谈会上明确要求“疫情要防住、经济要稳住、发展要安全”,鼓舞大家“保持战略定力、坚定做好自己的事”。

在庆祝中国人民解放军建军95周年之际,向“八一勋章”获得者颁授勋章和证书,参观“领航强军向复兴——新时代国防和军队建设成就展”。习主席鼓舞士气:“再接再厉,锐意进取,埋头苦干,奋力实现建军一百年奋斗目标。”

致力于“画出最大同心圆”,总书记在中央统战工作会议上,引领大家“准确把握新时代爱国统一战线的历史方位”,对发展壮大新时代爱国统一战线作出重要部署,为全面建成社会主义现代化强国、实现中华民族伟大复兴汇聚磅礴伟力。

征途漫漫,一代又一代人接续奋斗,开启复兴伟业新篇。“依靠顽强斗争打开事业发展新天地,最根本的是要把我们自己的事情做好。”总书记的深邃思考和长远擘画为新时代新征程的中国注入无比坚定的前行力量。

Rotor technology or return, can Mazda spend tens of billions of dollars to accelerate electrification?

At the end of November, Mazda announced its production and sales in October. Like other Japanese brands, Mazda’s global production and sales in October achieved positive growth year-on-year, with sales of 94,971 vehicles, up 9.2% year-on-year.
In late November, Mazda not only heard the good news that sales were warming up, but also announced its electrification plan. Mazda’s updated medium-term business plan and basic business policy for 2030 show that Mazda plans to invest 1.5 trillion yen (about 10.6 billion U.S. dollars) in the electrification process in conjunction with many suppliers by 2030, and equip all its vehicles with electrification technology by 2030. Pure electric vehicles account for about 25% to 40% of its global sales. It is worth mentioning that this is the first time Mazda has made a clear timetable for the electrification process.
Take mixing as the breakthrough point, or introduce the rotor range extender.
Mazda 2030 electrification strategy is divided into three stages. In the first stage, Mazda will make full use of the existing multi-path electrification technology to produce products; In the second stage, Mazda will launch a new hybrid system, and at the same time launch exclusive pure electric vehicles in the China market with high-speed penetration of electrification, and gradually launch pure electric vehicles around the world; In the third stage, Mazda will start to fully launch the exclusive model of pure electric platform, and consider strengthening investment in battery production.
Mazda 2030 strategic time point. Figure/car company official website
In the industry’s view, Mazda’s clear goal of electrification transformation is an inevitable choice under the changes of industries such as the upgrading of environmental protection laws and regulations in various countries and the rapid transformation of the new four modernizations. Zhang Xiang, an analyst in the automotive industry, said that under the background that the global electrification transformation is accelerating and new energy vehicles are eroding the market share of traditional fuel vehicles, Mazda can only avoid further market share grabbing by promoting electrification transformation. Mazda President Marubeni also said with emotion, "The demand for pure electric vehicles is stronger than previously expected."
Mazda further emphasized the importance of having a variety of solutions, including internal combustion engines, electrification technologies and alternative fuels, and said that it would take hybrid as the breakthrough point. It is worth mentioning that Mazda 2030 strategy reveals or will "resurrect" rotor technology. Mazda said that it will use multi-path electrification technology to build products. The industry believes that this means that Mazda will launch a rotor range extender. In fact, Mazda has repeatedly publicly stated that it is waiting for a suitable opportunity to restart the rotor technology, and as early as 2017, Mazda has registered the technical patent of the rotor extended-range hybrid system; A few days ago, Mazda said that it will release the MX-30 R-EV extended range hybrid version at the Brussels Motor Show in Belgium in January 2023, which will use a rotary engine as the range extender.
Mazda’s rotary engine technology dates back to 1961. The rotor engine can improve power and torque through design, and at the same time, because the overall structure of the rotor engine is small, it will not occupy too much space; In addition, the vibration and noise of the rotary engine are much less than those of the piston engine, so it can achieve high speed with its unique single cavity structure. However, there are obvious disadvantages. High-intensity rotation makes the rotary engine wear seriously, and its service life is short. Moreover, due to the inability to achieve a high compression ratio, fuel combustion is very inadequate, resulting in substandard emissions and high fuel consumption.
The mechanical structure, space design and operation mode of Mazda’s "resurrection" rotor range extender are its advantages; At the same time, Mazda also needs to consider how to avoid the high fuel consumption of rotary engines. Mazda will be the only company withCar companies equipped with hybrid vehicles with rotary engines have also become their advantages in the new energy vehicle market; But the industry believes that,Mazda’s electrification transformation needs fundamental innovation. Zhang Xiang said that Mazda needs to reverse the inferior situation of brand influence.System forceCarry out reforms.
The China market attaches more importance to it and will push exclusive electric vehicles.
Mazda said that the second phase will launch exclusive electric vehicles in the China market. The industry believes that this means that Mazda has paid more attention to the China market.
Mazda’s sales in China market continued to decline in 2018, and the annual sales volume in 2021 was 183,900. Due to the lack of business scale, Mazda’s joint venture company in China has also changed. In 2021, North and South Mazda merged; Mazda China said that the merger is conducive to the integration of resources to promote the long-term and sustainable development of Mazda brand business. However, Mazda’s sales in China have not changed significantly. In the first 10 months of this year, the cumulative sales volume of Changan Mazda was 91,941 units, down over 17% year-on-year.
The industry believes that the merger of North and South Mazda actually means that Mazda has taken an important step in the development of China market, but the fundamental problems of Mazda are not solved by the merger.
Ren Wanfu, an auto industry analyst, said that Mazda’s unfavorable performance in China market is closely related to its own strategic layout in China, in addition to fierce competition. Mazda has long been criticized for its slow introduction of products in China market, aging product line and lack of new models. Take 2021 as an example, Changan Mazda has only one electric vehicle listed in the whole year. He further stated that under the wave of the global automobile industry’s transformation to electrification, Mazda’s electrification pace is slow.
According to Mazda’s plan, the second phase will launch exclusive electric vehicles in the China market; However, it is worth noting that Mazda did not put forward a clear time point. According to the current competitive situation in China’s new energy automobile market, independent brands are making full efforts, and traditional automobile giants are fighting back. Mazda is facing a lot of competitive pressure. Zhang Xiang believes that for Mazda, it is necessary to further fill the shortcomings in terms of new car research and development progress, marketing and channels.completeGuochengCui Dongshu, Secretary-General of the Car Market Information Association, believes that,Software intelligence is also the key to the development of new energy vehicles in the future, and Mazda also needs to work hard on intelligence.
Beijing News Shell Finance Reporter Wang Linlin
Editor Xu Chao 
Proofread Liu Jun

Haval big dog shopping guide is only available for sale at 123,900.

The fuel consumption or endurance performance of a car is related to the later car cost, and many netizens pay attention to its performance. As for its advantages, please read on.

Let’s take a look at the appearance of the Haval big dog. The front face of the Haval big dog is simple and looks very sporty. Coupled with the headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4620 mm * 1890 mm * 1780 mm. The car adopts avant-garde lines, and the car side looks very sharp. With large-sized thick-walled tires, the shape is quite clean and refreshing. In terms of the rear end, the overall shape of the rear end of the Haval Dog echoes the front face, and the taillights look very deep, coupled with the unique exhaust pipe, which is very domineering and stylish.

When you come to the Haval Big Dog, the interior of the Haval Big Dog looks very stable and easily touches the hearts of young consumers. The steering wheel of the car is very eye-catching, made of leather and has a high palm fit. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks simple and fashionable. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a concise design style, and the information is easy to read and clear. The car adopts imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, which improves the riding experience of drivers and passengers.

Haval Big Dog is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 175KW and a maximum torque of 385N.m, and its power performance is good.

Equipped with car networking, driving mode selection, remote control key, rear wiper, engine start and stop, etc., it has rich functions and greatly improves its convenience.

To sum up: the model class introduced today is the most considered class when many people buy their first car, mainly because the model of this class is moderate in size and reasonable in price.

ACCORD sold 14,443 units in June, an increase of 97.3% from the previous month.

GAC Honda Accord (ACCORD) sold 14,443 units in June, an increase of 97.3% from the previous month, of which the tenth-generation Accord (ACCORD) sold 13,241 units.

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At the "ACCORD NIGHT Accord Night" event on April 16, the tenth-generation Accord (ACCORD) SPORT TURBO announced that the price is 169,800 to 229,800 yuan, which is divided into 260TURBO and 230TURBO high and low power versions with a total of 6 models. June was the first full sales month of the tenth-generation Accord (ACCORD). With the gradual release of production capacity, sales exceeded 10,000 vehicles.

Image002.jpg

The 10th generation Accord (ACCORD) is equipped with Honda’s newly developed second-generation SPORT TURBO turbocharged engine, achieving a minimum economic fuel consumption of 6.0L/100km. In addition, the 10th generation Accord (ACCORD) is also equipped with a number of highly praised technology configurations, including Honda SENSING intelligent driver assistance system, Honda CONNECT intelligent guide interconnection, ANC active noise reduction technology, MVC 360 ° panoramic imaging system, etc.

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The 10th generation Accord (ACCORD) SPORT TURBO

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Honda’s newly developed second-generation 1.5L turbocharged engine

It is reported that as of the end of June, the sales of the 10th-generation ACCORD 260TURBO version accounted for 80%. In order to allow more people to enjoy the joy of picking up the car as soon as possible, GAC Honda has made every effort to lay out its production capacity and ensure the supply of vehicles. At the same time, GAC Honda’s national special stores also organized a very creative car delivery ceremony for the first batch of prospective owners of the 10th-generation ACCORD. "Accord fans" not only "like" the car, but also "like" the future happiness.

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The 10th generation Accord (ACCORD) delivery ceremony in various places

Among the consumers who have received the keys of the 10th generation of Accord (ACCORD) one after another in various places, young car owners under the age of 35 account for 60%, which not only proves the attractiveness of the 10th generation of Accord (ACCORD) to the new generation of consumers, but also verifies the success of the 10th generation of Accord (ACCORD) ‘s rejuvenation strategy. When Neymar won over young people around the world with amazing football skills, the 10th generation of Accord (ACCORD) was also well known to the global audience. Neymar is one of the brand ambassadors of the 10th generation of Accord (ACCORD), and the 10th generation of Accord (ACCORD) also always pays attention to his performance on the stadium. Call for Neymar’s wonderful performance with a series of posters, which arouses retweets, comments and likes from fans in the social circle.

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The 10th generation of the Accord (ACCORD) series poster calls for Neymar

Sharp Hybrid is coming soon

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2018 Beijing Auto Show 10th Generation Accord (ACCORD) Sharp Hybrid China Debut

Since the launch of the 10th generation ACCORD SPORT TURBO, consumers have been eagerly anticipating the launch of the 10th generation ACCORD Rui · Hybrid. The 10th generation ACCORD Rui · Hybrid will be officially launched in the third quarter. It will be equipped with Honda’s third-generation i-MMD dual-motor hybrid system, which will form a perfect power matrix with the SPORT TURBO gasoline version.

Xiaomi car big news!

  There is new news from Xiaomi Automobile, which has received much attention!

  On the 15th, the Ministry of Industry and Information Technology released the list of "Announcement of Road Motor Vehicle Manufacturers and Products" (the 377th batch), and Xiaomi Automobile was among them. Xiaomi Auto also boarded the hot search in Weibo, which attracted attention.

  "Xiaomi" Car Debut

  BYD and Contemporary Amperex Technology Co., Limited "supply power"

  The announcement shows that there are two Xiaomi brand pure electric cars in the list, the models are BJ7000MBEVA1 and BJ7000MBEVR2, and the company name is Beijing Automotive Group Off-road Vehicle Co., Ltd. This also means that Beiqi off-road vehicle company has become the OEM of Xiaomi Automobile. Beiqi off-road vehicle company is a wholly-owned subsidiary of Beijing Automobile Group Co., Ltd., and the actual controller is Beijing SASAC.

  The biggest difference between the two models is the power. The former has a peak motor power of 275KW or a high-performance version, while the latter has a peak motor power of 220KW. Correspondingly, the power batteries used by the two are also different. The former uses Contemporary Amperex Technology Co., Limited ternary lithium battery, while the latter uses lithium iron phosphate battery produced by Xiangyang Foday battery, which belongs to BYD.

  According to the car-making process, enterprises need to obtain the approval of the motor vehicle project approved by the National Development and Reform Commission, and the motor vehicle of the Ministry of Industry and Information Technology can only have the qualification of automobile production after being granted the "double license". The listing in the declaration catalogue of the Ministry of Industry and Information Technology also means that Xiaomi Automobile has obtained the "birth certificate".

  Invest 10 billion dollars to build a car in 10 years.

  Officially listed in the first half of next year

  On October 25th, Lei Jun, founder, chairman and CEO of Xiaomi Group, revealed in Weibo that Xiaomi Automobile is progressing smoothly and will be officially listed in the first half of 2024.

  Another source said that Xiaomi Automobile will start mass production next month (December) and go on sale in the first year of 2024 (February).

  On March 30, 2021, Lei Jun announced that Xiaomi had officially entered the smart electric vehicle market. He said that 10 billion US dollars will be invested in the next 10 years, with an initial investment of 10 billion RMB. On September 1, 2021, Xiaomi Automobile Co., Ltd. was incorporated with a registered capital of 10 billion yuan.

  Since Lei Jun announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi’s car have been receiving much attention. Previously, some insiders of Xiaomi Automobile said that in the research, production, supply and sales, Xiaomi Automobile will use its previous experience in the ICT industry to greatly improve its operational efficiency.

Jay Chou announces new songs, Warner praises tiktok, and the vibrato is not just a "divine comedy"?

  Wen | Fu Qiongyin, Jiang Yuqi

  On June 8th, Jay Chou uploaded a prelude to the new song Mojito on his Aauto Quicker account, which is the first time that Aauto Quicker has been used as his own music announcement platform since Jay Chou settled in Aauto Quicker.

  If we say that this past weekend, Aauto Quicker’s "Ollie Give" advertisement on social platforms made people re-understand Aauto Quicker’s "local culture" to some extent, then earlier Jay Chou settled in and joined hands with Jewel Music, it was a somewhat subversive platform brand "remodeling".

  So many people who don’t pay attention to Aauto Quicker can’t help asking: Why did Jay Chou choose Aauto Quicker?

  It is widely believed that behind this hand-in-hand, "Aauto Quicker needs Jay Chou"; But inPoisonous eyes (WeChat ID:youhaoxifilm)It seems that this is a win-win cooperation. Short video platforms represented by Aauto Quicker and Tik Tok are relying on their powerful influence.It stirs up the pattern of the music market and industry, and sometimes even affects the fate of many big companies and musicians.

  It may be hard to convince people if they just throw out the above point of view. Because in the public’s cognition, when talking about the connection between Aauto Quicker and Tik Tok and music, people may first think of all kinds of "divine comedy" and shouting wheat, which is difficult to relate to mainstream music culture. But in fact, whether at home or overseas, the development of the music industry is increasingly inseparable from the support of short videos.

  On June 3rd, local time, Warner Music, one of the largest record companies in the world, was officially listed on NASDAQ, and issued 77 million shares. Warner Music’s final stock issue price reached $25, and the closing price on the day of listing was $30.12, up by 20.48%, and the company’s market value also reached $15.3 billion.

  Warner Music (Source: vision china)

  According to public information, dozens of internationally renowned investment banks, including Morgan Stanley, have participated in the IPO of Warner Music, so this is the largest IPO in the US stock market this year. Behind Warner Music’s massive "Road to Stock Market Return", TikTok’s overseas version of Tiktok, to some extent, played the role of "Mr. Key".

  In the prospectus released earlier, Warner Music specifically mentioned the unique opportunities TikTok brought to the music industry, saying that the new digital scale platform can bring advantages and help to the music entertainment industry, providing incremental music services to "diversified young users", creating new music stars, short videos based on music, etc., which are becoming more and more popular on various social media.

  In fact, as early as 2018, Tik Tok reached a cooperation with Warner on music copyright, so now that Warner is listed again, there are many voices speculating whether it is possible for ByteDance and Warner Music to take the opportunity to build more contacts. However, no matter where the relationship between the two parties will go in the capital level, at the business level, the fate of short video and music industry is already inseparable.

  Maker of divine comedy

  After nearly ten years of delisting, Warner Music finally made a comeback.

  As one of the oldest traditional record companies in the world, Warner Music has enjoyed great scenery in the middle and late last century, and its influence has spread all over the world. However, since entering the new century, the company has been frustrated repeatedly and changed owners twice. Although it was successfully listed in 2005, it had to be privatized by Access Industries in 2011 at a price of $8.25 per share (a total of about $3.3 billion) because of its poor performance.

  The twists and turns of Warner Music are undoubtedly influenced by the rapid development of the Internet after 2000. The rise of digital music and the weak copyright awareness of the audience made piracy once rampant, and the world’s major physical record markets began to shrink. Many established record companies, including Warner Music and Sony, suffered losses for years.

  However, this time, it almost "killed" the Internet of record companies, and now it has become the basis for its development. According to the data of Warner Music’s prospectus, the company’s operating income rose from 2.966 billion US dollars to 4.475 billion US dollars in fiscal year 2015-2019, of which the revenue of digital music sector in fiscal year 2019 reached 2.343 billion US dollars, an increase of 16% compared with fiscal year 2018, accounting for 2018.

  Behind the rapid growth of digital music business of music companies, the contribution of short video platform can not be underestimated.

  In addition to paying the music company a high copyright fee when using the music library, the biggest function of the short video platform is actually "music with goods". Before 2018, Warner Music’s "Fitz the Tantrums" had never been commercially promoted in Asia, but its song "Hand Clap" was used as BGM by a Korean dance company and became popular on TikTok, which quickly made it famous internationally, and the song also topped the international pop charts in six major music markets around the world.

  With this kind of "unintentional", Warner Music naturally pays more attention to the promotion work on TikTok. Arisha A Yadea, senior vice president in charge of digital marketing, revealed that Warner Music launched a series of promotional activities in 2019 and achieved success. The popularity of Disturbed’s song "Hold on to Memories" increased sharply in TikTok, and the number of short videos created for BGM increased by 100 times.

  In fact, not only Warner Music, but also many overseas music companies and musicians have felt the charm of short video platforms in recent years. According to Billboard, an American music magazine, the executives of RCA Records Company promptly followed up the official version of the new songs after discovering that their artists’ songs became popular in TikTok, and then even released new versions of many old songs according to the preferences of TikTok users.

  In another report of Billboard in 2019, it was mentioned that the rapper Sueco the Child became popular on TikTok because of the popular song Fast, which was used as BGM by 2.7 million TikTok videos in a short period of time, and also won more than 7 million plays on Spotify, an overseas music platform, and Sueco was favored by Atlantic Records and won a paper contract.

  Regarding this trend, Billboard revealed that,Now many record companies and music creators try to analyze how to make these songs popular through TikTok at the birth stage of a song.

  Compared with European and American music practitioners, China musicians and companies feel the charm of short video platforms earlier.

  In 2017, "Divine Comedy" and "We Are Different" became popular in Aauto Quicker with the help of various secondary creations, and even went all the way to Southeast Asia. The number of MV broadcasts on the Internet exceeded 100 million; "Take You to Travel" appeared in many "Tik Tok Love Stories" as BGM, and then ranked fourth in the 2017 Netease Cloud Music Hot List; "Tencent Entertainment White Paper 2017" shows that in the TOP10 online songs in 2017, half of the songs became popular through short video transmission …

  Source: Tencent Entertainment White Paper 2017

  In the following two years, from "Mimeowing Cats" to "Desert Camel", from "Ear Seed" to "Teenager", the hot songs on Aauto Quicker and Tik Tok became the most magical existence on the Internet.

  Many old songs have even turned red under the drive of two platforms, such as "On Earth" sung by Wang Jianfang in 2014, which became one of the hottest songs in Aauto Quicker in 2017; "Panama", which was created in 2013, became popular because the clip was intercepted as "C-mile C-mile Dance", and the Baidu index soared. Miriam Yeung’s "First Kiss" and other old Cantonese songs first became popular on the short video platform, and then triggered a second creative craze.

  For musicians and companies, the popularity of songs on platforms such as TikTok is definitely not limited to the short video field. Because short video content is easier to spread on social platforms, many authoritative views believe that the appearance of popular short video content is easier to help music content spread to different platforms, and then gain more "willingness to pay" and audiences outside the circle-This is not only applicable to online songs, but also to traditional music content.

  According to this logic, many domestic stars, music companies and short video platforms have reached cooperation, which actually takes a fancy to the user breadth and "circle expansion ability" of these platforms.

  Take Jay Chou and Jewell Music holding hands with Aauto Quicker as an example. In the outside world’s cognition, it seems that Aauto Quicker wants to expand the influence of the platform and attract new users by taking advantage of the momentum of the king of heaven. Recently, many fans in Jay Chou have said that they have registered Aauto Quicker for Jay Chou; On the other hand, the degree of overlap between Aauto Quicker fans and Jay Chou fans is not so high, which also means that Jay Chou can use the platform to reach out to more young users.

  "The increase of Jay Chou’s fans is not too fast compared with his coffee spot." A person close to Aauto Quicker revealed to Poison Eyes that the first video released by Jay Chou on Aauto Quicker broke 40 million in three hours, but at that time its total number of fans was only 2.6 million, and it took a week to break 10 million."This is good data among stars, but it is not high compared with the number of fans in Jay Chou, which is lower than many people’s initial expectations."

  This conclusion is not surprising.

  Tencent Music Entertainment Group conducted a user survey on the four platforms of the whole network in Q1, 2019. The results show that Jay Chou is the most popular singer among users from the post-60s to the post-90s, but the post-00s group prefers Joker Xue. According to the statistics of Ai Media Data Center, as of Q3 2019, the proportion of young users under the age of 24 in Aauto Quicker is close to 48%, which explains why the enthusiasm of Aauto Quicker users for Jay Chou is not as high as expected. In addition, it is worth mentioning that Joker Xue, who is deeply loved by the post-00 generation, is the most popular male artist in Tik Tok.

  Source: Tencent Music Entertainment Group

  From this point of view, no matter what the real reason and purpose of the cooperation between Aauto Quicker and Jewell Music is, Aauto Quicker has the opportunity to attract the attention of more users who love Jay Chou; For Jay Chou, with the spread and channel advantages of short video platform, it can also expand its influence among "diversified young users" as stated in Warner Music’s prospectus.

  As a result, this is likely to be a win-win cooperation.

  Aauto Quicker and Tik Tok are more than divine comedy.

  In the face of huge music traffic, short video platforms are obviously not willing to be only one channel.

  As more and more musicians and companies pay attention to the short video platform, it seems to be a natural thing to support the platform’s own original music. On January 19, 2018, Tik Tok officially launched the original music function; Six days later, on January 25th, Tik Tok launched the "Seeing" music program to support original musicians, which was the first time that Tik Tok supported original musicians.

  In the middle of the same year, Aauto Quicker launched the "Musician Plan" and announced that it would give musicians a real share of money. Aauto Quicker’s "musician" certification threshold is not high, the official said that as long as the creator has published an original work in Aauto Quicker, he can become an officially certified musician.

  The investment in the head platform has indeed returned gratifying results.

  Tik Tok’s "Seeing Music in 2018" project has attracted 14,000 musicians to participate in it in one year, and received more than 80,000 original music works, which has inspired 150 million users to shoot videos with related music and helped tens of thousands of Tik Tok musicians to promote new works. It was in this year that the modern brothers who had been in the army for four years became famous with the help of Tik Tok, and then they had the opportunity to board various variety shows such as Everyday, Golden Melody Fishing and so on.

  The tilt of the platform in terms of traffic and resources has also pushed singers to focus on the short video platform from another dimension, and more and more Chinese singers have begun to choose the short video platform as a publicity channel. After 2018, Wu Yifan, Lu Han, Tiger Hu, Guo Caijie and other singers have successively publicized and released new songs in Aauto Quicker or Tik Tok, and Wang Leehom even chose Tik Tok as the exclusive launching platform of the single "Nanjing, Nanjing".

  For this reason, after entering 2019, the competition in the field of music between Tik Tok and Aauto Quicker will become increasingly fierce.

  First, the two sides chose to overweight their respective musicians’ support plans. Tik Tok announced the "Seeing Music Plan in 2019" in January, adding interactive rules of cover, and customizing the creative content for music in the form of semi-proposition; In the same year, Aauto Quicker announced that it would jointly launch the "2019 Music Wildfire Plan" with QQ Music, Cool Dog Music, Cool Me Music and National K Songs to support musicians from the aspects of traffic, promotion and realization.

  "2019 Music Primordial Plan" site

  "TikTok itself is not a music promotion product, but in the process of users creating and spreading short videos, it has a very significant impact on the promotion of music." In 2019, the person in charge of ByteDance Music Cooperation told Bloomberg Businessweek that in overseas markets, TikTok has also launched plans to support independent musicians in Japan and South Korea, and intends to cooperate with record companies around the world to promote distribution.

  Another battlefield is the struggle for copyright. For the growing short video platform, it is obviously not enough to rely solely on the song supply of its original musicians. If we lose the right to use part of the trump card copyright, the short video platform is equivalent to cooking without rice. Therefore, the competition between Tik Tok and Aauto Quicker for the copyright owner of the head is becoming more and more fierce.

  According to media reports, Aauto Quicker and Tencent Music Entertainment Group have reached an in-depth cooperation in copyright. Tencent’s 35 million genuine songs have not only been docked with Aauto Quicker and entered its BGM music library, but also Aauto Quicker’s Aauto Quicker Extreme Edition, Station A, Fast Shadow and Sweet Camera can be used. At the same time, according to 36kr news, Tik Tok and Tencent Music Entertainment Group have reached a music licensing cooperation at the end of 2019.

  In such a competitive situation, Jay Chou holding hands with Aauto Quicker may just be the beginning of deep cooperation between top singers and short video platforms. According to Poison Eye, although in the evaluation of short video platform, there are few legendary top singers like Jay Chou in the whole industry, on the whole, the platform will continue to introduce some influential top singers and launch more in-depth music project cooperation.

  In the near future, there is still much room for imagination in the music business on short video platforms, such as online Live.

  The impact of the epidemic has accelerated the development of online performances, and also enabled the short video platform to open up the chain from music announcement, interaction to online performances. By the end of April, Tik Tok had hosted more than 80 live DOULive broadcasts, in which singers such as Greeny, Wilber Pan, Ar Fi and ELLA participated. Aauto Quicker also co-planned several online concerts with UCCA Ullens Center for Contemporary Art and National Centre for the Performing Arts.

  In the eyes of many insiders, short video has become an indispensable position in the music industry. On the one hand, users have the opportunity to deeply participate in the process of song consumption, resulting in a large number of secondary creative content including cover, gesture dance, dance, performance and so on; On the other hand, the platform also helps the original songs to be strongly exposed, and to some extent alleviates the situation that the online hot songs "songs are not hot".

  In addition, the short video platform has reconstructed the whole music ecology, a large number of music companies have risen, and various online hot songs have emerged one after another. Now, there have been many companies that specialize in making divine comedy for the two platforms.

  The music story among content companies, musicians, broadcast platforms and short video platforms may just begin.

  References:

  Tiktok is rewriting how hits get made Source: Billboard