Go to Hongkong, go to Xinjiang, deliver an important speech at the opening ceremony of the special seminar for leading cadres at the provincial and ministerial levels, attend and deliver an important speech at the Central United Front Work Conference, preside over the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference and the symposium of non-party people, analyze and study the current economic situation and economic work, write back to the old experts of the National Museum of China, talk with the first foreign head of state to visit China after the Beijing Winter Olympics, make a phone call with the President of the United States, and send congratulatory messages to presidents of many countries and forums … July of the Supreme Leader General Secretary.

央视网《中南海月刊》运用智能大数据，梳理最高领袖总书记七月重要活动与讲话，与您一起领悟新时代新征程上大国领袖的家国情怀和擘画运筹。

央视网I学习数据库汇总分析了最高领袖总书记2022年7月的重要讲话，“发展”“香港”“文明”等词语出现频率位居前列。

二十五载，岁月如歌。历经了风风雨雨的香港，如今已实现由乱到治的重大转折，正处在由治及兴的关键时期。在香港迎来回归祖国25周年之际，最高领袖主席时隔五年再次踏上这片他深情牵挂的热土。

7月1日上午，站在25年前中英两国政府香港政权交接仪式的举行地——香港会展中心，习主席言语铿锵：“‘一国两制’是经过实践反复检验了的，符合国家、民族根本利益，符合香港、澳门根本利益。”“这样的好制度，没有任何理由改变，必须长期坚持。”“把香港特别行政区管治权牢牢掌握在爱国者手中，这是保证香港长治久安的必然要求，任何时候都不能动摇。”

“‘一国’原则愈坚固，‘两制’优势愈彰显。”在庆祝大会上，习主席的讲话有的放矢，就如何全面准确贯彻“一国两制”方针阐明原则，在香港社会引发极大共鸣，为关键时期的香港发展指明方向。

700多万香港同胞的民生福祉，是习主席心中不变的惦念：“当前，香港最大的民心，就是盼望生活变得更好，盼望房子住得更宽敞一些、创业的机会更多一些、孩子的教育更好一些、年纪大了得到的照顾更好一些。”

习主席对新一届香港特别行政区政府提出要求：“拿出更果敢的魄力、更有效的举措破难而进，让发展成果更多更公平惠及全体市民。”面向未来，殷殷嘱托彰显为民情怀。

泱泱中华，历史悠久，文明博大。7月日程里，记录下总书记尊崇历史、重视中华优秀传统文化传承与人类文明互鉴的深深印记：回信嘱托国博老专家：“守护好、传承好、展示好中华文明优秀成果”；向“意大利之源——古罗马文明展”开幕式致贺信，表达“推动文明交流互鉴，促进民心相连相通”的意愿；在新疆维吾尔自治区博物馆，强调中华文明是“由各民族优秀文化百川汇流而成”；在固原巷社区嘱托：“中华优秀传统文化教育抓早抓小”……

Chinese civilization is bright and vast. The entrustment of strengthening cultural self-confidence and enhancing national pride permeates the words and deeds of the general secretary in governing the country, and injects ideological strength into the inheritance and development of Chinese excellent traditional culture.

CCTV’s "Zhiwen" system extracted and analyzed the hot news of the whole network in July 2022. The general secretary’s investigation and research in Xinjiang attracted much attention, and the related topics such as "Supreme Leader: Xinjiang is no longer a remote area, but a hub area", "Looking at the party’s strategy of governing Xinjiang in the new era from the general secretary’s trip to Xinjiang" and "What did the top leader focus on?"

After four days of investigation, I went out in the morning glow and returned by the stars, visited three cities, nine inspection sites, attended a briefing and seven meetings … The trip of the General Secretary to Xinjiang after eight years was intensive.

As a multi-ethnic area, social stability and long-term stability in Xinjiang are related to the overall situation of national reform, development and stability, the reunification of the motherland, national unity and national security, and the great rejuvenation of the Chinese nation. The general secretary is very concerned about this place, and it is of great significance to focus on Xinjiang before the 20 th National Congress of the Communist Party of China. Visiting universities, communities, museums, rural areas, etc., the general secretary talked about national unity at several inspection points. He said: "National unity is the lifeline of the people of all ethnic groups in our country." "We should cherish the excellent situation of stability and unity, and 56 ethnic groups are twisted into a rope."

边疆稳，国家安。“各民族大团结的中国一定是无往而不胜的。”看到天山南北一派安定祥和、蓬勃发展的新气象，总书记感到由衷高兴：“经过各方面艰苦努力，现在新疆大局稳定，这个成绩来之不易，要倍加珍惜。”坚定的话语，殷切的嘱托，暖人心田，催人奋进。

下半年首月，“最高领袖同印度尼西亚总统佐科会谈”“最高领袖同美国总统拜登通电话”等话题也备受关注。

当今世界正进入新的动荡变革期，面对变乱交织的世界局势，习主席同印尼总统佐科会谈，确立共建中印尼命运共同体这一大方向，为推进全球治理提供东方智慧，贡献亚洲力量；应约同美国总统拜登通电话，是中美今年以来第二次元首沟通。在坦率沟通和交流中，习主席掷地有声地就台湾问题阐明了中方原则立场，鲜明强调“维护世界和平安全，促进全球发展繁荣”是中美大国职责所在。

The world is at a new crossroads. The resounding "China Voice" adapts to the development trend of the times, echoes the general demands of the broad masses of people in the international community, and shows China’s feelings and mission.

In the related atlas generated by CCTV I learning database, the cotton and flat peaches in the "related items" column bear the general secretary’s deep feelings for the people.

In the cotton planting base of Nongyilian Company, the eighth division of Xinjiang Production and Construction Corps, the general secretary walked into the field under the scorching sun to observe the growth of cotton and asked growers and agricultural technicians about cotton planting, sales and family income. Not far away is Jiulian Flat Peach Plantation. The General Secretary walked into the depths of Taoyuan and praised the company’s efforts to encourage and support employees to develop planting and breeding, eco-tourism and farmhouse music industries and increase their income in recent years.

In Urumqi international land port area, the general secretary stared at a huge map for a long time. The "Iron Camel Team" followed the road of "hollowing out" in Zhang Qian in the past, crossed the desert and rushed into the Gobi, turning the present northwest border into an open frontier. "It used to be an inland province, but now it is different with the Belt and Road Initiative. It is no longer a remote area, but a core area and a hub area. " Standing at the starting point of the new journey in the second century, the general secretary thinks long-term.

Development is the key to solving problems. "We must deeply understand the close relationship between development and stability, development and people’s livelihood, development and people’s hearts." The general secretary’s earnest entrustment is thought-provoking, and it also carries his beautiful expectation of "enriching the people and rejuvenating Xinjiang"

Those who are good at playing seek potential, and those who are good at planning reach far.

In the second half of 2022, the upcoming 20th National Congress of the Communist Party of China is a major event in the political life of the Party and the country: we should make a macro outlook on the two-step strategic arrangement for building a socialist modern power in an all-round way, and focus on deploying strategic tasks and major initiatives in the next five years.

At the seminar for leading cadres at the provincial and ministerial levels on "Learning the spirit of the important speech of General Secretary of the Supreme Leader and Meeting the 20th National Congress of the Communist Party of China", General Secretary of the Supreme Leader profoundly expounded the work in the past five years and the great changes in the new era in the past 10 years, carefully analyzed the current situation, clearly put forward the important conclusion that "we have successfully promoted and expanded Chinese modernization" and profoundly pointed out that "we must persist in promoting the great rejuvenation of the Chinese nation with Chinese modernization". Facing the future, the whole party is encouraged to "adapt to the situation, cultivate new machines and open new ones with correct strategic strategies" and "always keep awake and firm in" rushing to the exam ".

着眼于下半年经济工作，总书记主持召开中共中央政治局会议，在党外人士座谈会上明确要求“疫情要防住、经济要稳住、发展要安全”，鼓舞大家“保持战略定力、坚定做好自己的事”。

在庆祝中国人民解放军建军95周年之际，向“八一勋章”获得者颁授勋章和证书，参观“领航强军向复兴——新时代国防和军队建设成就展”。习主席鼓舞士气：“再接再厉，锐意进取，埋头苦干，奋力实现建军一百年奋斗目标。”

致力于“画出最大同心圆”，总书记在中央统战工作会议上，引领大家“准确把握新时代爱国统一战线的历史方位”，对发展壮大新时代爱国统一战线作出重要部署，为全面建成社会主义现代化强国、实现中华民族伟大复兴汇聚磅礴伟力。

征途漫漫，一代又一代人接续奋斗，开启复兴伟业新篇。“依靠顽强斗争打开事业发展新天地，最根本的是要把我们自己的事情做好。”总书记的深邃思考和长远擘画为新时代新征程的中国注入无比坚定的前行力量。

The fuel consumption or endurance performance of a car is related to the later car cost, and many netizens pay attention to its performance. As for its advantages, please read on.

Let’s take a look at the appearance of the Haval big dog. The front face of the Haval big dog is simple and looks very sporty. Coupled with the headlights, the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4620 mm * 1890 mm * 1780 mm. The car adopts avant-garde lines, and the car side looks very sharp. With large-sized thick-walled tires, the shape is quite clean and refreshing. In terms of the rear end, the overall shape of the rear end of the Haval Dog echoes the front face, and the taillights look very deep, coupled with the unique exhaust pipe, which is very domineering and stylish.

When you come to the Haval Big Dog, the interior of the Haval Big Dog looks very stable and easily touches the hearts of young consumers. The steering wheel of the car is very eye-catching, made of leather and has a high palm fit. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks simple and fashionable. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a concise design style, and the information is easy to read and clear. The car adopts imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, which improves the riding experience of drivers and passengers.

Haval Big Dog is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 175KW and a maximum torque of 385N.m, and its power performance is good.

Equipped with car networking, driving mode selection, remote control key, rear wiper, engine start and stop, etc., it has rich functions and greatly improves its convenience.

To sum up: the model class introduced today is the most considered class when many people buy their first car, mainly because the model of this class is moderate in size and reasonable in price.

GAC Honda Accord (ACCORD) sold 14,443 units in June, an increase of 97.3% from the previous month, of which the tenth-generation Accord (ACCORD) sold 13,241 units.

At the "ACCORD NIGHT Accord Night" event on April 16, the tenth-generation Accord (ACCORD) SPORT TURBO announced that the price is 169,800 to 229,800 yuan, which is divided into 260TURBO and 230TURBO high and low power versions with a total of 6 models. June was the first full sales month of the tenth-generation Accord (ACCORD). With the gradual release of production capacity, sales exceeded 10,000 vehicles.

The 10th generation Accord (ACCORD) is equipped with Honda’s newly developed second-generation SPORT TURBO turbocharged engine, achieving a minimum economic fuel consumption of 6.0L/100km. In addition, the 10th generation Accord (ACCORD) is also equipped with a number of highly praised technology configurations, including Honda SENSING intelligent driver assistance system, Honda CONNECT intelligent guide interconnection, ANC active noise reduction technology, MVC 360 ° panoramic imaging system, etc.

The 10th generation Accord (ACCORD) SPORT TURBO

Honda’s newly developed second-generation 1.5L turbocharged engine

It is reported that as of the end of June, the sales of the 10th-generation ACCORD 260TURBO version accounted for 80%. In order to allow more people to enjoy the joy of picking up the car as soon as possible, GAC Honda has made every effort to lay out its production capacity and ensure the supply of vehicles. At the same time, GAC Honda’s national special stores also organized a very creative car delivery ceremony for the first batch of prospective owners of the 10th-generation ACCORD. "Accord fans" not only "like" the car, but also "like" the future happiness.

The 10th generation Accord (ACCORD) delivery ceremony in various places

Among the consumers who have received the keys of the 10th generation of Accord (ACCORD) one after another in various places, young car owners under the age of 35 account for 60%, which not only proves the attractiveness of the 10th generation of Accord (ACCORD) to the new generation of consumers, but also verifies the success of the 10th generation of Accord (ACCORD) ‘s rejuvenation strategy. When Neymar won over young people around the world with amazing football skills, the 10th generation of Accord (ACCORD) was also well known to the global audience. Neymar is one of the brand ambassadors of the 10th generation of Accord (ACCORD), and the 10th generation of Accord (ACCORD) also always pays attention to his performance on the stadium. Call for Neymar’s wonderful performance with a series of posters, which arouses retweets, comments and likes from fans in the social circle.

The 10th generation of the Accord (ACCORD) series poster calls for Neymar

Sharp Hybrid is coming soon

2018 Beijing Auto Show 10th Generation Accord (ACCORD) Sharp Hybrid China Debut

Since the launch of the 10th generation ACCORD SPORT TURBO, consumers have been eagerly anticipating the launch of the 10th generation ACCORD Rui · Hybrid. The 10th generation ACCORD Rui · Hybrid will be officially launched in the third quarter. It will be equipped with Honda’s third-generation i-MMD dual-motor hybrid system, which will form a perfect power matrix with the SPORT TURBO gasoline version.

　　There is new news from Xiaomi Automobile, which has received much attention!

　　On the 15th, the Ministry of Industry and Information Technology released the list of "Announcement of Road Motor Vehicle Manufacturers and Products" (the 377th batch), and Xiaomi Automobile was among them. Xiaomi Auto also boarded the hot search in Weibo, which attracted attention.

　　"Xiaomi" Car Debut

　　BYD and Contemporary Amperex Technology Co., Limited "supply power"

　　The announcement shows that there are two Xiaomi brand pure electric cars in the list, the models are BJ7000MBEVA1 and BJ7000MBEVR2, and the company name is Beijing Automotive Group Off-road Vehicle Co., Ltd. This also means that Beiqi off-road vehicle company has become the OEM of Xiaomi Automobile. Beiqi off-road vehicle company is a wholly-owned subsidiary of Beijing Automobile Group Co., Ltd., and the actual controller is Beijing SASAC.

　　The biggest difference between the two models is the power. The former has a peak motor power of 275KW or a high-performance version, while the latter has a peak motor power of 220KW. Correspondingly, the power batteries used by the two are also different. The former uses Contemporary Amperex Technology Co., Limited ternary lithium battery, while the latter uses lithium iron phosphate battery produced by Xiangyang Foday battery, which belongs to BYD.

　　According to the car-making process, enterprises need to obtain the approval of the motor vehicle project approved by the National Development and Reform Commission, and the motor vehicle of the Ministry of Industry and Information Technology can only have the qualification of automobile production after being granted the "double license". The listing in the declaration catalogue of the Ministry of Industry and Information Technology also means that Xiaomi Automobile has obtained the "birth certificate".

　　Invest 10 billion dollars to build a car in 10 years.

　　Officially listed in the first half of next year

　　On October 25th, Lei Jun, founder, chairman and CEO of Xiaomi Group, revealed in Weibo that Xiaomi Automobile is progressing smoothly and will be officially listed in the first half of 2024.

　　Another source said that Xiaomi Automobile will start mass production next month (December) and go on sale in the first year of 2024 (February).

　　On March 30, 2021, Lei Jun announced that Xiaomi had officially entered the smart electric vehicle market. He said that 10 billion US dollars will be invested in the next 10 years, with an initial investment of 10 billion RMB. On September 1, 2021, Xiaomi Automobile Co., Ltd. was incorporated with a registered capital of 10 billion yuan.

　　Since Lei Jun announced Xiaomi’s entry into the smart car industry, the dynamics of Xiaomi’s car have been receiving much attention. Previously, some insiders of Xiaomi Automobile said that in the research, production, supply and sales, Xiaomi Automobile will use its previous experience in the ICT industry to greatly improve its operational efficiency.

　　Wen | Fu Qiongyin, Jiang Yuqi

　　On June 8th, Jay Chou uploaded a prelude to the new song Mojito on his Aauto Quicker account, which is the first time that Aauto Quicker has been used as his own music announcement platform since Jay Chou settled in Aauto Quicker.

　　If we say that this past weekend, Aauto Quicker’s "Ollie Give" advertisement on social platforms made people re-understand Aauto Quicker’s "local culture" to some extent, then earlier Jay Chou settled in and joined hands with Jewel Music, it was a somewhat subversive platform brand "remodeling".

　　So many people who don’t pay attention to Aauto Quicker can’t help asking: Why did Jay Chou choose Aauto Quicker?

　　It is widely believed that behind this hand-in-hand, "Aauto Quicker needs Jay Chou"; But inPoisonous eyes (WeChat ID:youhaoxifilm）It seems that this is a win-win cooperation. Short video platforms represented by Aauto Quicker and Tik Tok are relying on their powerful influence.It stirs up the pattern of the music market and industry, and sometimes even affects the fate of many big companies and musicians.

　　It may be hard to convince people if they just throw out the above point of view. Because in the public’s cognition, when talking about the connection between Aauto Quicker and Tik Tok and music, people may first think of all kinds of "divine comedy" and shouting wheat, which is difficult to relate to mainstream music culture. But in fact, whether at home or overseas, the development of the music industry is increasingly inseparable from the support of short videos.

　　On June 3rd, local time, Warner Music, one of the largest record companies in the world, was officially listed on NASDAQ, and issued 77 million shares. Warner Music’s final stock issue price reached $25, and the closing price on the day of listing was $30.12, up by 20.48%, and the company’s market value also reached $15.3 billion.

　　Warner Music (Source: vision china)

　　According to public information, dozens of internationally renowned investment banks, including Morgan Stanley, have participated in the IPO of Warner Music, so this is the largest IPO in the US stock market this year. Behind Warner Music’s massive "Road to Stock Market Return", TikTok’s overseas version of Tiktok, to some extent, played the role of "Mr. Key".

　　In the prospectus released earlier, Warner Music specifically mentioned the unique opportunities TikTok brought to the music industry, saying that the new digital scale platform can bring advantages and help to the music entertainment industry, providing incremental music services to "diversified young users", creating new music stars, short videos based on music, etc., which are becoming more and more popular on various social media.

　　In fact, as early as 2018, Tik Tok reached a cooperation with Warner on music copyright, so now that Warner is listed again, there are many voices speculating whether it is possible for ByteDance and Warner Music to take the opportunity to build more contacts. However, no matter where the relationship between the two parties will go in the capital level, at the business level, the fate of short video and music industry is already inseparable.

　　Maker of divine comedy

　　After nearly ten years of delisting, Warner Music finally made a comeback.

　　As one of the oldest traditional record companies in the world, Warner Music has enjoyed great scenery in the middle and late last century, and its influence has spread all over the world. However, since entering the new century, the company has been frustrated repeatedly and changed owners twice. Although it was successfully listed in 2005, it had to be privatized by Access Industries in 2011 at a price of $8.25 per share (a total of about $3.3 billion) because of its poor performance.

　　The twists and turns of Warner Music are undoubtedly influenced by the rapid development of the Internet after 2000. The rise of digital music and the weak copyright awareness of the audience made piracy once rampant, and the world’s major physical record markets began to shrink. Many established record companies, including Warner Music and Sony, suffered losses for years.

　　However, this time, it almost "killed" the Internet of record companies, and now it has become the basis for its development. According to the data of Warner Music’s prospectus, the company’s operating income rose from 2.966 billion US dollars to 4.475 billion US dollars in fiscal year 2015-2019, of which the revenue of digital music sector in fiscal year 2019 reached 2.343 billion US dollars, an increase of 16% compared with fiscal year 2018, accounting for 2018.

　　Behind the rapid growth of digital music business of music companies, the contribution of short video platform can not be underestimated.

　　In addition to paying the music company a high copyright fee when using the music library, the biggest function of the short video platform is actually "music with goods". Before 2018, Warner Music’s "Fitz the Tantrums" had never been commercially promoted in Asia, but its song "Hand Clap" was used as BGM by a Korean dance company and became popular on TikTok, which quickly made it famous internationally, and the song also topped the international pop charts in six major music markets around the world.

　　With this kind of "unintentional", Warner Music naturally pays more attention to the promotion work on TikTok. Arisha A Yadea, senior vice president in charge of digital marketing, revealed that Warner Music launched a series of promotional activities in 2019 and achieved success. The popularity of Disturbed’s song "Hold on to Memories" increased sharply in TikTok, and the number of short videos created for BGM increased by 100 times.

　　In fact, not only Warner Music, but also many overseas music companies and musicians have felt the charm of short video platforms in recent years. According to Billboard, an American music magazine, the executives of RCA Records Company promptly followed up the official version of the new songs after discovering that their artists’ songs became popular in TikTok, and then even released new versions of many old songs according to the preferences of TikTok users.

　　In another report of Billboard in 2019, it was mentioned that the rapper Sueco the Child became popular on TikTok because of the popular song Fast, which was used as BGM by 2.7 million TikTok videos in a short period of time, and also won more than 7 million plays on Spotify, an overseas music platform, and Sueco was favored by Atlantic Records and won a paper contract.

　　Regarding this trend, Billboard revealed that,Now many record companies and music creators try to analyze how to make these songs popular through TikTok at the birth stage of a song.

　　Compared with European and American music practitioners, China musicians and companies feel the charm of short video platforms earlier.

　　In 2017, "Divine Comedy" and "We Are Different" became popular in Aauto Quicker with the help of various secondary creations, and even went all the way to Southeast Asia. The number of MV broadcasts on the Internet exceeded 100 million; "Take You to Travel" appeared in many "Tik Tok Love Stories" as BGM, and then ranked fourth in the 2017 Netease Cloud Music Hot List; "Tencent Entertainment White Paper 2017" shows that in the TOP10 online songs in 2017, half of the songs became popular through short video transmission …

　　Source: Tencent Entertainment White Paper 2017

　　In the following two years, from "Mimeowing Cats" to "Desert Camel", from "Ear Seed" to "Teenager", the hot songs on Aauto Quicker and Tik Tok became the most magical existence on the Internet.

　　Many old songs have even turned red under the drive of two platforms, such as "On Earth" sung by Wang Jianfang in 2014, which became one of the hottest songs in Aauto Quicker in 2017; "Panama", which was created in 2013, became popular because the clip was intercepted as "C-mile C-mile Dance", and the Baidu index soared. Miriam Yeung’s "First Kiss" and other old Cantonese songs first became popular on the short video platform, and then triggered a second creative craze.

　　For musicians and companies, the popularity of songs on platforms such as TikTok is definitely not limited to the short video field. Because short video content is easier to spread on social platforms, many authoritative views believe that the appearance of popular short video content is easier to help music content spread to different platforms, and then gain more "willingness to pay" and audiences outside the circle-This is not only applicable to online songs, but also to traditional music content.

　　According to this logic, many domestic stars, music companies and short video platforms have reached cooperation, which actually takes a fancy to the user breadth and "circle expansion ability" of these platforms.

　　Take Jay Chou and Jewell Music holding hands with Aauto Quicker as an example. In the outside world’s cognition, it seems that Aauto Quicker wants to expand the influence of the platform and attract new users by taking advantage of the momentum of the king of heaven. Recently, many fans in Jay Chou have said that they have registered Aauto Quicker for Jay Chou; On the other hand, the degree of overlap between Aauto Quicker fans and Jay Chou fans is not so high, which also means that Jay Chou can use the platform to reach out to more young users.

　　"The increase of Jay Chou’s fans is not too fast compared with his coffee spot." A person close to Aauto Quicker revealed to Poison Eyes that the first video released by Jay Chou on Aauto Quicker broke 40 million in three hours, but at that time its total number of fans was only 2.6 million, and it took a week to break 10 million."This is good data among stars, but it is not high compared with the number of fans in Jay Chou, which is lower than many people’s initial expectations."

　　This conclusion is not surprising.

　　Tencent Music Entertainment Group conducted a user survey on the four platforms of the whole network in Q1, 2019. The results show that Jay Chou is the most popular singer among users from the post-60s to the post-90s, but the post-00s group prefers Joker Xue. According to the statistics of Ai Media Data Center, as of Q3 2019, the proportion of young users under the age of 24 in Aauto Quicker is close to 48%, which explains why the enthusiasm of Aauto Quicker users for Jay Chou is not as high as expected. In addition, it is worth mentioning that Joker Xue, who is deeply loved by the post-00 generation, is the most popular male artist in Tik Tok.

　　Source: Tencent Music Entertainment Group

　　From this point of view, no matter what the real reason and purpose of the cooperation between Aauto Quicker and Jewell Music is, Aauto Quicker has the opportunity to attract the attention of more users who love Jay Chou; For Jay Chou, with the spread and channel advantages of short video platform, it can also expand its influence among "diversified young users" as stated in Warner Music’s prospectus.

　　As a result, this is likely to be a win-win cooperation.

　　Aauto Quicker and Tik Tok are more than divine comedy.

　　In the face of huge music traffic, short video platforms are obviously not willing to be only one channel.

　　As more and more musicians and companies pay attention to the short video platform, it seems to be a natural thing to support the platform’s own original music. On January 19, 2018, Tik Tok officially launched the original music function; Six days later, on January 25th, Tik Tok launched the "Seeing" music program to support original musicians, which was the first time that Tik Tok supported original musicians.

　　In the middle of the same year, Aauto Quicker launched the "Musician Plan" and announced that it would give musicians a real share of money. Aauto Quicker’s "musician" certification threshold is not high, the official said that as long as the creator has published an original work in Aauto Quicker, he can become an officially certified musician.

　　The investment in the head platform has indeed returned gratifying results.

　　Tik Tok’s "Seeing Music in 2018" project has attracted 14,000 musicians to participate in it in one year, and received more than 80,000 original music works, which has inspired 150 million users to shoot videos with related music and helped tens of thousands of Tik Tok musicians to promote new works. It was in this year that the modern brothers who had been in the army for four years became famous with the help of Tik Tok, and then they had the opportunity to board various variety shows such as Everyday, Golden Melody Fishing and so on.

　　The tilt of the platform in terms of traffic and resources has also pushed singers to focus on the short video platform from another dimension, and more and more Chinese singers have begun to choose the short video platform as a publicity channel. After 2018, Wu Yifan, Lu Han, Tiger Hu, Guo Caijie and other singers have successively publicized and released new songs in Aauto Quicker or Tik Tok, and Wang Leehom even chose Tik Tok as the exclusive launching platform of the single "Nanjing, Nanjing".

　　For this reason, after entering 2019, the competition in the field of music between Tik Tok and Aauto Quicker will become increasingly fierce.

　　First, the two sides chose to overweight their respective musicians’ support plans. Tik Tok announced the "Seeing Music Plan in 2019" in January, adding interactive rules of cover, and customizing the creative content for music in the form of semi-proposition; In the same year, Aauto Quicker announced that it would jointly launch the "2019 Music Wildfire Plan" with QQ Music, Cool Dog Music, Cool Me Music and National K Songs to support musicians from the aspects of traffic, promotion and realization.

　　"2019 Music Primordial Plan" site

　　"TikTok itself is not a music promotion product, but in the process of users creating and spreading short videos, it has a very significant impact on the promotion of music." In 2019, the person in charge of ByteDance Music Cooperation told Bloomberg Businessweek that in overseas markets, TikTok has also launched plans to support independent musicians in Japan and South Korea, and intends to cooperate with record companies around the world to promote distribution.

　　Another battlefield is the struggle for copyright. For the growing short video platform, it is obviously not enough to rely solely on the song supply of its original musicians. If we lose the right to use part of the trump card copyright, the short video platform is equivalent to cooking without rice. Therefore, the competition between Tik Tok and Aauto Quicker for the copyright owner of the head is becoming more and more fierce.

　　According to media reports, Aauto Quicker and Tencent Music Entertainment Group have reached an in-depth cooperation in copyright. Tencent’s 35 million genuine songs have not only been docked with Aauto Quicker and entered its BGM music library, but also Aauto Quicker’s Aauto Quicker Extreme Edition, Station A, Fast Shadow and Sweet Camera can be used. At the same time, according to 36kr news, Tik Tok and Tencent Music Entertainment Group have reached a music licensing cooperation at the end of 2019.

　　In such a competitive situation, Jay Chou holding hands with Aauto Quicker may just be the beginning of deep cooperation between top singers and short video platforms. According to Poison Eye, although in the evaluation of short video platform, there are few legendary top singers like Jay Chou in the whole industry, on the whole, the platform will continue to introduce some influential top singers and launch more in-depth music project cooperation.

　　In the near future, there is still much room for imagination in the music business on short video platforms, such as online Live.

　　The impact of the epidemic has accelerated the development of online performances, and also enabled the short video platform to open up the chain from music announcement, interaction to online performances. By the end of April, Tik Tok had hosted more than 80 live DOULive broadcasts, in which singers such as Greeny, Wilber Pan, Ar Fi and ELLA participated. Aauto Quicker also co-planned several online concerts with UCCA Ullens Center for Contemporary Art and National Centre for the Performing Arts.

　　In the eyes of many insiders, short video has become an indispensable position in the music industry. On the one hand, users have the opportunity to deeply participate in the process of song consumption, resulting in a large number of secondary creative content including cover, gesture dance, dance, performance and so on; On the other hand, the platform also helps the original songs to be strongly exposed, and to some extent alleviates the situation that the online hot songs "songs are not hot".

　　In addition, the short video platform has reconstructed the whole music ecology, a large number of music companies have risen, and various online hot songs have emerged one after another. Now, there have been many companies that specialize in making divine comedy for the two platforms.

　　The music story among content companies, musicians, broadcast platforms and short video platforms may just begin.

　　References:

　　Tiktok is rewriting how hits get made Source: Billboard