CCTV News:The State Administration of Press, Publication, Radio, Film and Television recently released a report on China’s game industry in the first half of this year. The report shows that in the first half of this year, the actual sales revenue of China’s game market reached 99.78 billion yuan, up 26.7% year-on-year, nearly four times the total box office of China’s film industry in the first half of this year.

　 　 　 　 The rise of mobile games occupies half of the country.

　 　 　 　 According to the statistics of the industry report released by the General Administration of Press, Publication, Radio, Film and Television, the number of game users in China has exceeded 500 million in the first half of this year. With the further development of mobile internet technology, the number of users of client games and web games has declined, and the number of mobile game users has increased by 7.5%, reaching 435 million. Correspondingly, the sales revenue of the mobile game market in the first half of this year has reached 56.1 billion, which doubled year-on-year.

In the first half of the year, the sales revenue of the mobile game market reached 56.1 billion, which doubled year on year.

　 　 　 　 Paying attention to independent research and development, and laying out long-term mobile games has become the main strategy of game enterprises. Taking military games as an example, at present, domestic self-developed game products, including Battleship Hunter, world of tanks, World Military, etc., have firmly attracted 80 million fans and become typical representatives in the vertical segmentation field of domestic games.

　 　 　 　 In addition, the report also shows that with the continuous expansion of the market scale of China’s game industry, the degree of concentration of the game industry is getting higher and higher, and enterprises are also expanding and integrating from simple game development to cultural pan-entertainment industries such as network, movies and television. For example, there are more than 700 games on the mobile game platform of Sanqi Mutual Entertainment, with more than 580 million players on the page game platform and more than 65 million overseas registered users. With the help of the user resources and market operation of online games, mobile games and overseas business platforms, the industrial chain of Sanqi Mutual Entertainment Pan-Entertainment has also been continuously expanded, and the development of pan-entertainment such as film and television, show and animation has been achieved.

　 　 　 　 Cultural confidence, strong export of original games

　 　 　 　 According to the data of the semi-annual report of the game industry, in the first half of this year, the overseas market income of China’s independent research and development of online games was 3.99 billion US dollars, about 26.7 billion yuan, up 57.7% year-on-year. The independent research and development of game products with China elements became the main growth driving force for accelerating the expansion of overseas markets.　

Game companies pay more attention to research and development of connotative products with China cultural symbols.

　 　 　 　 Excavating traditional culture, implementing the boutique strategy and taking the best-selling and long-selling route have become the main means and goals for powerful enterprises to expand overseas markets. More and more game companies pay more attention to the research and development of products with China cultural symbols. Statistics of gamma data, professional analysis data from the game industry, are adapted from Jin Yong’s martial arts novels, such as The Legend of the Condor Heroes and The Legend of the Dragon Slayer, and Zhu Xian, which is adapted from the story of Shan Hai Jing, have received good market response in overseas markets and maintained an average annual growth rate of 20%.

　 　 　 　 When the game goes overseas, not only the story should be beautiful, but also the channels should be accessible. Powerful enterprises have begun to set up R&D centers overseas. With the help of six R&D centers established in Shanghai, Singapore, Germany and other places, more than ten domestic game products, such as Legendary World, legend of mir and Dragon Valley, have entered more than 100 countries and regions. Some games have more than 1 million online users at the same time, and the number of active users of Legendary World has been among the top ten in the world for many years.　

　 　 　 　 E-sports market revenue of 36 billion, an increase of more than 40%.

　 　 　 　 The game industry report released by the State Administration of Press, Publication, Radio, Film and Television also shows that from January to June this year, the actual sales revenue of the e-sports game market reached 36 billion yuan, up 43.2% year-on-year, accounting for nearly 40% of the total game industry revenue.

In the first half of the year, more than 100 large and medium-sized e-sports events were held in China.

　 　 　 　 According to the report data of the game industry in the first half of the year, at present, the global users of Knife Tower 2 exceed 100 million, while the players in China account for 12.6%. E-sports has not only loyal players, but also loyal audiences. According to the report, 35% of the audience in China spend six hours a week watching professional e-sports competitions, just like watching sports events. In the first half of the year, more than 100 large and medium-sized e-sports events were held in China. It is estimated that the total prize money for this year will exceed 64 million US dollars, about 430 million yuan. In 2010, the scale of China’s e-sports market was only 4.41 billion yuan, which increased tenfold in six years. China’s e-sports is gradually changing from a follower of the world’s e-sports to a leader and leader.

Easy and casual esports games are favored by players.

　 　 　 　 In addition, in the e-sports market, in addition to highly antagonistic game products, some relaxed and casual e-sports games are also favored by players. A game called "Ball Fight" is loved by all age groups because of its various operating modes and strong interactivity. It has more than 300 million users worldwide and has become a light e-sports game with the largest number of players in the world.

　 　 　 　 Industry experts believe that China’s e-sports industry has grown rapidly and benefited from the optimization of the industrial environment. Last year, the General Administration of Press, Publication, Radio, Film and Television organized the "China Original Game Boutique Publishing Project"; The Ministry of Culture also issued a document to support the creation of regional, national and even international game entertainment competitions; In addition, the Ministry of Education listed "E-sports and Management" as one of the 13 supplementary majors in colleges and universities in 2017.　

　 　 　 　 Experts pointed out that China’s game industry still needs innovative ways to train talents to accelerate its development and achieve stability. We can find and train talents through various ways such as joint recommendation and training by enterprises and colleges, and competition selection and training.

　　[Editor’s Note]: On January 26th, the State Administration of Market Supervision of China, the Ministry of Agriculture and Rural Affairs and the National Forestry and Grassland Administration issued a notice saying that in order to prevent the pneumonia epidemic in novel coronavirus and block the possible sources of infection and transmission routes, wildlife trading activities were banned nationwide from the 26th until the national epidemic was lifted. After the announcement, all provinces and cities actively responded and adopted corresponding management measures. Recently, Neil D&rsquo, director of global wildlife research for the World Society for the Protection of Animals; Dr. Cruze also published a document expressing the professional views and opinions of scientists.

　　In response to the deadly novel coronavirus outbreak, China took action at an unprecedented speed and made a commendable and brave decision — — Impose a temporary ban on all wildlife trade nationwide. It is estimated that 70% of all emerging diseases are originated from wild animals. Undeniably, in recent decades, the growth of global wildlife trade (whether legal or illegal) has also become one of the disease transmission mechanisms that the world is increasingly concerned about.

　　On January 29th, citizens passed the Wuhan South China Seafood Wholesale Market, which had been closed. Xinhua News Agency reporter Xiong Qishe

　　After all, in a typical vegetable market, animals suffer terrible pain, and there are no proper biological safety measures, which provides an excellent opportunity for pathogens (such as viruses) to mutate and spread. In the market, animals with weak immunity are subjected to the pressure and trauma caused by wild capture or intensive artificial reproduction, and can only sit in their own urine and waste. This is a very common phenomenon, and close contact with humans may cause disasters.

　　In modern society, as people capture wild animals from natural habitats and transport and trade dead or alive wild animals to different parts of the world by land, sea and air, such threats have expanded to a global scale. There are many factors that can affect a country’s risk of transmitting zoonotic diseases from wild animals and its ability to cope with the consequences. For example, according to the number of animals traded, our recent review of the trade database of the Convention on International Trade in Endangered Species of Wild Fauna and Flora identified many countries worthy of attention. As the largest exporter of live mammals, China only traded 98,979 live mammals between 2011 and 2016, accounting for 58.7% of the total global trade listed in this international treaty.

　　However, this is not just a number. A new deadly disease, such as coronavirus, can appear from an animal, and it can also be hidden in wild animal markets like Wuhan all over the world. There is a great possibility that this situation will continue and it is a real threat.

　　One green planet map of a wildlife market in Myanmar

　　So what should I do? Instead of simply treating wild animals as "disease bags", trying to eliminate pathogens or selectively hunting wild animals with pathogens, trying to reduce the contact between wild animals and people may prove to be the most practical and lowest-cost method to reduce the global human health risks.

　　In the long run, we need to meet consumers’ demand for wild animals and their body parts. In the short term, a trade ban, such as the one currently implemented in China, will help to reduce the spread of diseases. However, if they are to be fully effective, these bans should be global and based on demand reduction.

　　China’s national ban on wildlife trade will save millions of wild animals from suffering, and they will no longer be regarded as exotic pets, traditional medicines and meat. Crucially, this will also stop the harsh treatment they suffer in transportation and markets, where the living environment is a hotbed of deadly diseases. It remains to be seen whether the ban will be made permanent and whether appropriate measures will be taken to protect the welfare of animals that have been caught in the wildlife trade. However, in the short term, it will undoubtedly protect wildlife and human beings.

　　Wild birds rescued from Miami’s black market were put into clean cages.

　　The regulation of wildlife trade involves many issues, from animal welfare to protection and ethics, but as we have seen so far, the risks posed by pathogens (and emerging zoonoses) may not be underestimated and need to be solved urgently.

　　References:

　　Can E, D’ Cruze N, Macdonald DW. Dealing in deadly pathogens: Taking stock of the legal trade in live wildlife and potential risks to human health. Glob Ecol Conserv. 2019; 17. doi:10.1016/j.gecco.2018.e00515