[car home Ningbo Preferential Promotion Channel] Recently, Ningbo is welcoming a wave of substantial price reduction concessions, with the highest discount amount reaching 148,900 yuan. At present, the minimum starting price of this model has been adjusted to 379,900 yuan. If you are interested in BMW i4, you might as well seize this opportunity and click "Check the car price" in the quotation form to get a higher discount.

BMW i4 adopts a futuristic design, and its front face adopts the iconic kidney-shaped air intake grille. However, unlike traditional fuel vehicles, i4′ s grille adopts a closed design, which highlights its status as a pure electric vehicle. In addition, the LED headlights on both sides of the grille are sharp and complement the design of the diversion port below, making the whole front face look more dynamic and full of technology. On the whole, the design of BMW i4 is simple and powerful, which shows the luxury and sports style of BMW family.

BMW i4 has a body size of 4785*1852*1455mm and a wheelbase of 2856mm. The body lines are smooth and elegant, with a front track of 1601mm and a rear track of 1630mm, which ensures the stability and handling performance of the vehicle. Tyre size is the front 245/45 R18 and the rear 255/45 R18. With fashionable and dynamic rim design, it gives the vehicle a more dynamic visual effect.

The interior design of BMW i4 is simple and luxurious, which shows the perfect integration of technology and sports. The center console is equipped with a 14.9-inch large central control screen, which supports voice recognition control such as multimedia system, navigation, telephone and air conditioning, and is easy to operate. The steering wheel is made of genuine leather, with manual up-and-down and forward-and-backward adjustment functions, ensuring that the driver can comfortably control the steering wheel in various driving postures. The car is also equipped with four USB and Type-C interfaces in the front and rear, which is convenient for passengers to charge electronic equipment. In terms of seats, i4 provides a variety of material choices, including imitation leather, genuine leather and fabric/suede mix-and-match. The main and auxiliary seats have the functions of front and rear adjustment, backrest adjustment, height adjustment, leg rest adjustment and lumbar support to ensure a comfortable riding experience. The front seats also have a heating function to keep the driver warm in cold weather. In addition, the driver’s seat is also equipped with an electric seat memory function, which is convenient for quickly adjusting the seat position. The rear seats support proportional reclining, providing extra storage space.

BMW i4 is equipped with a powerful motor with a maximum power of 250 kW, which can instantly burst into a maximum torque of 430 Nm, bringing excellent acceleration performance and driving pleasure to drivers.

It is said that the configuration parameters of Series I’s 3, 5 and X3 are almost the same, but the shell is different, and he willfully spent more than 100,000 yuan to choose BMW i4, mainly because of its high value and personalized design. As an imported model, BMW i4′ s big nostril design can make people see its uniqueness at a glance. Every time they drive out, others often guess the price at around 600,000, which makes him feel a little embarrassed.

There are a lot of promotions in sports. The cars are on sale, and there are enough colors to choose from. Land Rover portrays a new angular front image, which further enhances the sporty temperament of the vehicles. Car consultation hotline: 18222125128 (same as WeChat) Xiaohui

Appearance: Land Rover’s lower roof, sloping roof contour and lighter weight all show the dynamic image of a new generation. Land Rover is attractive for its exquisite style. The automatic start-stop function helps to achieve a lower. It has an enhanced geometric structure design that adapts to all-terrain road conditions, and the vehicle’s performance is also significantly improved, and it has an original wading sensing function.

Land Rover’s new car is made of high-grade soft materials, and the new car also adds a third row of seats. Whether the car is hard or soft, it feels great, without the slightest sense of cheapness, and it is full of dignity and luxury. The steering wheel is relatively light, the power is insensitive, the shifting is not abrupt, the power output is not violent, and the dynamics are not cumbersome. Land Rover re-adjusted, and other systems to meet the requirements of additional weight, as well as more mature. The knob gear lever with full sense of science and technology has also been changed into the traditional gear design, which embodies higher reliability.

Power: Land Rover gives you a perfect sense of control, showing off the quality of its famous family. The sharp corner design at the top of the car and the narrow slit front and rear light groups are the highlights of the new car, and it has a lighter all-aluminum structure. Sensitivity, stability and speed complement each other and will never disappoint fans.

　　Introduction: With the mass production of the 7-speed DSG gearbox equipped with LuK dry dual clutch, the DSG gearbox has entered a new stage, and the dual clutch of the dual clutch transmission DSG took five years from wet to dry.

　　With the mass production of the 7-speed DSG gearbox equipped with LuK dry dual clutch, the DSG gearbox has entered a new stage, and the dual clutch of the dual clutch transmission DSG took five years from wet to dry.

　　The latest 7-speed DSG gearbox is instructive for the future development of automobile dual clutch system, which brings convenience, movement and comfortable driving experience. Since Volkswagen put into the market in 2003, the six-speed DSG dual-clutch automatic transmission has opened a new era of transmission, which is inseparable from the vigorous investment of Volkswagen in new technology and the vigorous expansion of parts manufacturers in the field of new technology. Standing behind Volkswagen’s first-generation DSG is Borg Warner, who is providing wet dual clutches for Volkswagen DSG, and who will stand behind the second-generation DSG?

　　In the spring of this year, Volkswagen released a 7-speed DSG gearbox. Except for adding a gear, the biggest difference with the 6-speed DSG is that it adopts a dry dual clutch. This time, which component manufacturer provided the core component-dry dual clutch for the public? That is LuK Company, headquartered in Buehl, Baden, Germany. As an expert in clutch and gearbox system in the industry, it has developed this latest dry dual clutch through close cooperation with Volkswagen. In terms of fuel economy, it is better than the gearbox equipped with wet double clutch, and compared with the traditional manual gearbox, it can save fuel consumption by about 6%.

Wet dual clutch produced by Borgwarner

　　The birth of double clutch makes the phenomenon of power interruption and passengers "nodding" when shifting gears become history. As the heart of DSG gearbox, the working principle of LuK dry dual clutch is simple: LuK’s dual clutch consists of two clutches. One of the clutches is connected with the odd gear input shaft of the gearbox: 1st gear, 3rd gear, 5th gear and 7th gear; The other clutch controls the input shaft of even gears: 2nd gear, 4th gear, 6th gear and reverse gear. For example, when the vehicle is driving in 2nd gear, 3rd gear is already in gear (only the 3rd gear clutch is not engaged). Therefore, the whole shift process can be carried out quickly, smoothly and without torque interruption. The shift is completed by electro-hydraulic control mechanism, and the driver can hardly feel the instantaneous shift and the opening and closing of a single clutch.

　　The 6-speed DSG’s multi-plate dual clutch runs in the cooling oil tank in a "wet" way, while the LuK’s dual clutch has a dry structure. The torque transmission of wet dual clutch is realized by wet clutch friction plate immersed in oil, while the torque transmission of dry clutch is realized by friction plate on clutch driven plate. Because of saving the high efficiency of torque transmission of related hydraulic system and dry clutch itself, dry system greatly improves fuel economy. The same 1.9 TDI(105 PS/ 77 kW) engine with 7-speed DSG gearbox can save more than 10% fuel compared with 6-speed wet dual clutch transmission.

　　The design of "dry" double clutch has brought many benefits, the most important of which is to significantly improve the efficiency of the gearbox system. In addition, the new generation DSG gearbox eliminates the suction filter, oil cooler and high-pressure oil pipe in the gearbox housing. Like the ordinary manual gearbox, gearbox oil is only used for lubrication and cooling of gearbox gears and bearings. Therefore, the 7-speed DSG transmission oil only needs 1.7 liters of transmission oil, while the 6-speed DSG transmission oil needs 6.5 liters. Although "dry" dual clutch has many benefits, it is limited in torque transmission. The new generation DSG gearbox is suitable for all "small" engines with maximum torque less than 250 Nm.

　　Generally speaking, the dimension of dry double clutch is slightly larger than that of wet double clutch. This is determined by the layout of the double clutch and the friction material selected. Because the external dimensions of the dry dual clutch of the 7-speed DSG gearbox are slightly larger, the rest parts should be designed to be more compact, so that it can be equipped on Polo-class small cars.

　　Since 2004, LuK has started close cooperation with Volkswagen in the development of DSG damping parts. The torsional vibration absorber in this DSG technology gearbox-dual-mass flywheel is also LuK’s product. LuK’s double clutch has been shipped to Volkswagen’s transmission factory in Kassel, Germany since the beginning of 2008. LuK’s factory in Buehl has been fully prepared for mass production (about Schaeffler Group: the German-headquartered Schaeffler Group has three famous brands: INA, LuK and FAG, and is a leading manufacturer in the global automobile industry and rolling bearing industry).

　　A set of numbers about DSG gearbox

　　* 0.4 liter: Golf sedan with 122 horsepower TSI engine and 7-speed DSG.

　　The fuel consumption of the model is 0.4 liters less than that of the model equipped with a 6-speed manual transmission.

　　* 1.7 liters: 1.7 liters of transmission oil is required for the 7-speed DSG transmission.

　　* 6.5 liters: 6.5 liters of transmission oil is required for the 6-speed DSG transmission.

　　* 6 models: At present, Volkswagen has 6 models that can be equipped with a 7-speed DSG gearbox.

　　* 70kg: The 7-speed DSG gearbox weighs 70kg.

　　* 93kg: The 6-speed DSG gearbox weighs 93kg.

　　* 105 HP: At present, the "minimum" engine power matching DSG gearbox is 105 HP.

　　* 300 HP: At present, the "maximum" engine power matching DSG gearbox is 300 HP.

　　* 140℃: The maximum working environment (transmission oil) of electromechanical control module of 6-speed DSG gearbox is 140℃.

　　* 250Nm: The maximum torque of the engine matched with the 7-speed DSG gearbox is 250 nm.

　　* 350Nm: The maximum torque of the engine matched with the 6-speed DSG gearbox is 350 nm.

　　The main reason for the difference in the above data is the adoption of dry/wet dual clutch.

　　(Author: Weidong)

[Autohome Fuyang Discount Promotion Channel] Good news continues! In Fuyang, a dynamic city, it is attracting the attention of many consumers with its excellent quality and excellent performance. What is exciting is that the Cadillac XT5 is currently undergoing an unprecedented promotion, with the highest discount rate reaching an amazing 130,000, making the original high-end model more cost-effective in an instant. The starting price has been adjusted to the 242,700 of the people, which undoubtedly brings great opportunities for Fuyang consumers who are eager to have a luxury experience. If you are interested in the Cadillac XT5, be sure to click the quotation form "Check the car price" below to seize this rare discount moment and strive to achieve greater savings in the car purchase process.

The exterior design of the Cadillac XT5 highlights its sense of luxury and power. The front face adopts a family design language, and the iconic shield-shaped air intake grille is exquisitely chrome for added layers and visual impact. The body lines are smooth, and the overall style is both sporty and stable. It shows the elegant sports aesthetic, whether it is the side profile or the tail design, it shows the unique charm of the XT5.

The Cadillac XT5 presents elegant and dynamic side lines, with a body size of 4813mm*1903mm*1682mm and a wheelbase of 2857mm, providing a spacious interior. The front and rear tracks are 1645mm, ensuring stability and handling. The tire specification adopts 235/65 R18, and the combination of tires and rims is exquisite and practical, creating a stylish appearance of this luxury SUV.

The interior design of the Cadillac XT5 highlights the perfect blend of luxury and technology. The exquisite leather-wrapped steering wheel provides a comfortable grip and supports manual up-down and front-to-back adjustment so that the driver can find the best driving position. The 8-inch central control screen visually displays information and integrates multimedia systems, navigation, phone and air conditioning controls to meet the needs of daily operation. The seat materials include imitation leather and genuine leather, which is both textured and comfortable. The main and passenger seats are equipped with 4-way adjustment functions, including front and rear, backrest, high and low and waist support. The front seats are also equipped with an additional heating function. The memory function of the electric seat allows the driver to easily set personalized settings, while the second row of seats supports front-rear and back adjustment, and the rear seat supports proportional reclining, providing flexible space utilization for passengers and items.

The Cadillac XT5 is equipped with a 2.0T turbocharged engine capable of bursting out 237 horsepower and a maximum torque of 350 N. m. This engine is matched with a high-efficiency 9-speed automatic transmission, providing drivers with smooth power output and driving pleasure.

Overall, the Autohome owner’s evaluation of the Cadillac XT5 is comprehensive and in-depth. He specifically mentioned that although the vehicle’s low chassis design sometimes brings some wind noise, overall, the XT5 achieves a good sound insulation effect through careful tuning, which undoubtedly enhances the driving comfort and tranquility. In addition, the luxurious atmosphere of the exterior design has also won his admiration, allowing people to see its extraordinary quality at a glance. As a luxury SUV, the Cadillac XT5 has undoubtedly won the owner’s favor with its unique design and practical performance.

Toyota launched the 2021 US-style Corolla Hatchback in the United States, strengthening the safety and convenience equipment, and also launched a special version called Special Edition, limited to 1,500 vehicles. The body is painted in eye-catching red, equipped with an air power package, 18-inch black wheels and exclusive model emblem, which once again enhances the handsomeness of the Corolla Hatchback, which emphasizes sports style.

The entire car series is equipped with rear seat side airbags and comes standard with TSS 2.0 active safety technology

Toyota has upgraded the 2021 Corolla Hatchback in terms of safety and convenience, including the addition of rear seat side airbags in the safety part, bringing the total number of airbags in the whole car to as many as 10; in addition, the top XSE model will add RCTA rear side warning and BSM blind spot monitoring as optional, and the 2021 Corolla Hatchback is equipped with TSS 2.0 active safety technology as standard, including PCS warning protection, DRCC full speed area radar induction distance maintenance speed system, LDA lane departure warning, AHB high beam automatic switching, and LTA lane tracking assistance system.

Convenience is the addition of a free option to Enhanced Cargo Space, which enhances practicality by removing the spare tire and tire repair tools that were originally hidden under the baseplate of the luggage compartment, while lowering the baseplate of the compartment to create a greater depth of the luggage compartment.

Special Edition limited to 1,500 units, available in supersonic red car color and with an all-car aero kit

With the special edition of the 2021 Corolla Hatchback, only 1,500 units are available in the United States. The body is painted in eye-catching supersonic red, with black 18-inch wheels, and is equipped with a full-car air package including front and lower spoilers, side skirts, and black rear fins. At the same time, the rear pole is also embellished with accessories, and the trunk cover is embedded with the Special Edition emblem to highlight the limited identity.　

On September 27, the new model was officially launched, priced at 11.99-14 6,900 yuan, and the new car launched a total of 4 models, of which 3 are the extended range version and 1 is the pure electric version.

The appearance is almost unchanged, generally speaking, the annual small changes will not be very big, unless there is a design that is complained by the majority of riders. The design of the dark blue SL03 appearance is relatively good, the front low and back high dive posture, especially the design of the rear, the sporty feeling is created.

In terms of interior, the new car has added a black and gold color scheme, officially named "Star Flash Black", and uses a material similar to Alcantara. This color scheme believes that young consumers will pay because of their relative personality.

In terms of power, the extended range version of the model is equipped with a 1.5L super extended range system, with a maximum power of 160kW and 175kW. It is equipped with 18.99kWh and 28.39kWh. The pure electric cruising range of CLTC operating conditions is 140km and 220km, which is slightly improved compared with the old model. The pure electric version is equipped with a 190kW motor, equipped with 56.1kWh, and the CLTC pure electric cruising range is 530km. It supports 3C overcharging.

The positioning of the dark blue SL03 in the brand is the main sport, which is different from the main technology of L07. It has a 10-150,000 budget. If you want a car that drives well, you can consider it.

　　　 On January 4th, the Pepsi brand held a press conference on the signing of the new Pepsi superstar Ruan Jingtian in Shanghai, and at the same time shocked the premiere of the second half of Pepsi’s 2011 New Year’s advertising film "Pepsi Happy, the Strongest Happy Event".

　　　 The advertising film was co-filmed by Huang Xiaoming, Ruan Jingtian, and Angelababy. Therefore, Ruan Jingtian’s attendance at the signing conference was mocked by the media as a "light bulb".

　　　 At the press conference, Ruan Jingtian made a creative appearance in a very Chinese New Year’s style and completed the signing ceremony of "building an altar to pay homage to generals"; at the same time, Mr. Li Ziqiang, the chief marketing officer of Pepsi Greater China, appointed Ruan Jingtian to officially join the "Pepsi family". (Photo and text/Tungstar)

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　　In 2023, after three years of silence, offline concerts ushered in a strong recovery. 140,000 tickets for Jay Chou’s 7 concerts were sold out in one second, and nearly 300,000 tickets for 6 concerts in Mayday were sold out in 5 seconds. As of early July, Liang Jingru, Liu Ruoying and Zheng Jun started singing in Beijing. The Damai App shows that concert tickets for artists such as Lu Han, Ren Xianqi and Xu Wei, which will be held from mid-July to mid-August, have all been sold out. It has become the norm to have a ticket.

　　The number of large-scale music festivals and concerts has increased by more than 35 percent compared with the same period in 2019, according to data from the China Performance Industry Association, as large-scale performances have recovered rapidly since the first quarter of this year. To some extent, the performance economy can drive economic development along the way, including transportation, accommodation, catering, tourism and other fields. Take the Wang Yuan concert in Chongqing as an example. According to statistics, 85% of the audience came from outside Sichuan and Chongqing.

　　The venue schedule for the "restart" of the 10,000-level performance in March has been scheduled for August next year

　　When did the performance market become "branched" after the COVID-19 pandemic implemented Type B and B tubes? On March 26 this year, Old Wolf Beijing started singing. This is the first large-scale concert held in Beijing in the past three years, and it is also the opening debut of the Beijing Cadillac Center. Beijing Cadillac Center is an important part of Huaxi LIVE · Wukesong, and Huaxi LIVE currently covers three cities, namely Beijing, Chongqing, and Chengdu. The first two cities are "10,000 People Hall". On March 25, the Old Wolf concert landed in Beijing, and from March 25 to 26, the "Chongqing Banan Zhuguang Shanhai (Appointment of Land and Sea) Music Festival" was held in Chongqing, which led to the "restart" of 10,000-level performances in the two cities.

　　"At the beginning of the year, we didn’t have a particularly strong confidence, because watching performances is not a necessity of life, it is a spiritual consumption, and how to let everyone pay attention to this field was the focus of exploration at that time. The Old Wolf concert went through months of preparation, and from worrying about attendance to empty tickets and hard to find a ticket, this performance became an industry model." Wen Wen, general manager of culture and sports of Huaxi Group, said that at the beginning of this year, due to concerns about the uncertain market situation, the agreed venue for the performance was usually booked first, and the ticket sales were good before adding a performance. After March, it became two or even more performances. "Everyone’s confidence was stimulated."

　　Beijing Cadillac Center, also known as Wukesong Gymnasium, is the venue for the basketball competition of the Beijing 2008 Olympic Games. Since 2011, Huaxi Group has built Huaxi LIVE · Wukesong around the facilities of Wukesong Gymnasium, and gradually developed into a sports service complex integrating large-scale sports events, large-scale cultural performances, sports training, national fitness and other formats.

　　In 2023, the performance schedule of Wukesong Stadium reached a historical high, with the highest number of performances reaching more than 10 in a single month. In the second half of 2023, the highest number of single-month reservations reached 12. The schedule for 2024 has also been arranged until August.

　　The venue dominates the "schedule" performance market, which brings double challenges

　　The "full" performance posed a new challenge to the venue.

　　Similar to Taipei’s Little Arena and Hong Kong’s Hung Hom Stadium, Beijing’s Huaxi LIVE has become an industry benchmark in the mainland performance market. The first challenge is how to balance the needs of all parties when influential artists want to come here to hold concerts. Wen Wen said that there are mainly two dimensions to consider. The first is to return to its own positioning. Huaxi LIVE mainly targets young consumer groups under the age of 35. Considering that they want to watch the performance, they will continue to release enthusiasm after the performance and drive other business matching formats, so they will choose artists according to the preferences of such groups. The second dimension is to consider the market appeal of artists, such as Li Zongsheng, Zhou Huajian and other leading figures in the Chinese music industry will sing in Beijing this year. They not only have strong market influence, but are also irreplaceable.

　　In addition, the popularity of the song, the recent popularity of the artist, and the artist’s own tour schedule should also be taken into account. These criteria are interspersed with each other, and decisions are made through comprehensive evaluation.

　　At present, 85% of domestic artists will choose to hold concerts in the stadium. And a performance requires a certain cycle from stage construction, rehearsal, to official performance and withdrawal. Therefore, the second challenge facing the venue is how to quickly complete the transition when the schedule is saturated? It is understood that at present, the Beijing Cadillac Center will match the needs of the performers to tour multiple cities according to the principle of "schedule advance, one-stop booking". As long as this schedule is determined, all the needs of the performers can be met. And, from an operational point of view, the venue has achieved uninterrupted staff and continuous rotation 365 days a year, enabling fast switching between venues.

　　After the market surge, it will calm down, and there is still room for improvement as a whole

　　Will the recovery of the performance economy be sustainable or "retaliatory rebound"? Wen Wen believes that, on the whole, people’s spiritual and cultural needs match the speed of economic development. China’s performance market still has a large market potential waiting to be tapped, and there is still a lot of room for improvement.

　　From a single year perspective, the explosive growth in 2023 is not a completely normal state, but a big surge after the market has been backlogged for a long time. This surge will gradually calm down, but calm does not mean the decline of the overall market, but a return to the normal state. "The box office of many artists this year has exceeded our expectations. It will take time to test whether it becomes normal."

　　In addition, with regard to the negative phenomena such as scalpers caused by the explosion of the performance market, Wen Wen said that currently, from the government to ticketing companies to venues, they are all working together to promote this link on the right track, including the implementation of strong real-name electronic tickets, on-site verification of the integration of people and witnesses, and on-site reservation of blank areas to deal with personnel changes and other measures to further standardize the market.

　　Break the "self-investment and self-construction" joint performance upstream and downstream to solve the problem of the venue

　　In recent years, Wukesong Stadium has hardly undertaken any large-scale events and performances except for the protection of important sports events and the Honor of Kings Winter Champions Cup Finals in 2020. This "cold winter" is regarded by Wenwen as a process of survival of the fittest in the entire industry. Now that the performance economy has recovered, Huaxi LIVE hopes to further exert its blood-making ability and travel lightly to drive the development of the industry. For example, the small and medium-sized venues built in Chengdu that can accommodate about 3,000 people can realize standing performances, which is equivalent to a large livehouse, which is more in line with the needs of young people and more flexible for holding piano concerts, e-sports competitions, concerts and other activities.

　　At the same time, Huaxi will break through the "self-investment and self-construction" model, turn the team’s operation and maintenance capabilities, management standards and other resources into "light assets", and cooperate with other existing cities (first-tier and quasi-first-tier) sports venues to operate, such as the current attempt in Xi’an. In addition, it will also contact the upstream and downstream industries to match some cities and venues for performers in a targeted manner, so as to provide better venue services quickly.

　　By our reporter, Chen Si

　　In the current audio market, the function of Xiaomi Audio is deeply loved by many people, because Xiaomi Audio comes with artificial intelligence, allowing us to have a very good experience when using the audio. So how can Xiaomi Audio wake up Xiao Ai? Here’s how Xiaomi Audio wakes up Xiao Ai.

　　The specific methods are as follows:

　　1. First, press and hold the power button to turn on the Xiaomi stereo.

　　2. After long pressing to turn it on, you will hear a ding dong sound and a green light flashing.

　　3. Then shout "Xiao Ai" into the Xiaomi stereo to wake up Xiao Ai.

　　4. If the Xiaomi speaker cannot be Keyword Spotting, it may be that the network is disconnected. You can reconfigure the network or reset the speaker.

　　The above is how Xiaomi Audio wakes up Xiao Ai. Friends who don’t know can operate through the above steps. I hope it will be helpful to you.

　　This year marks the 40th anniversary of the Golden Rooster Award for Chinese films and the 30th China Golden Rooster and Hundred Flowers Film Festival, which coincides with the 40th anniversary of the construction of Xiamen Special Economic Zone. On December 28th, the China Golden Rooster and Hundred Flowers Film Festival and the press conference of the 34th Golden Rooster Award for Chinese Film were held in the picturesque "Ludao" Xiamen. Liao Huasheng, member of the Party Group and Vice Mayor of Xiamen Municipal People’s Government of Fujian Province, Yan Shaofei, Deputy Secretary and Secretary General of the Party Group of China Film Association, and La Peikang, Vice Chairman of China Film Association, attended the meeting. The conference was hosted by La Peikang, and Liao Huasheng and Yan Shaofei delivered speeches respectively.

　　From right to left: Liao Huasheng, member of the Party Group and Vice Mayor of Xiamen Municipal People’s Government of Fujian Province, Yan Shaofei, Deputy Secretary and Secretary General of the Party Group of China Film Association, and La Peikang, Vice Chairman of China Film Association.

　　Founded in 1981, the Golden Rooster Award for Chinese Film is a national award-winning activity approved by Publicity Department of the Communist Party of China and sponsored by China Federation of Literary and Art Circles and China Film Association. Over the past 40 years, the Golden Rooster Award for Chinese films has always been based on the principle of "academic, contending and democratic", rewarding outstanding films and commending outstanding film artists, which has made positive contributions to the prosperity and development of China’s film art creation, promoting film theory and criticism, improving the overall level of China’s film art and technology, and enhancing the international status of China’s films. The Golden Rooster Award is also known as the "Expert Award" for China films because of its professional and academic criteria, authoritative composition of the jury and democratic rigor of the selection process.

　　Since the Golden Rooster Award was settled in Xiamen in 2019, the China Film Association and the Xiamen Municipal Government have been actively involved in the planning and preparation of the Golden Rooster Award activities based on the principle of pragmatic innovation, striving to present a Golden Rooster Award that fully demonstrates the characteristics of the times, movies and local features for the majority of filmmakers and movie audiences. China Golden Rooster and Hundred Flowers Film Festival in 2021 was co-sponsored by China Federation of Literary and Art Circles, China Film Association and Xiamen Municipal People’s Government. It was held in Xiamen from December 28 to 30, 2021 for three days.

　　From December 29th to 30th, the jury of the 34th China Golden Rooster Awards made a collective observation and final evaluation on the candidate films of this year’s Golden Rooster Awards, and judged the best awards of this year’s Golden Rooster Awards, which will be announced on the spot at the award ceremony. During the film festival, there will also be 30 large-scale activities in seven categories, including film exhibitions, forum ventures, and study symposiums in the film industry.

　　At 19:30 on December 28th, the opening ceremony of the film festival and the commendation ceremony for the nominees of the Golden Rooster Award will be held in the Straits Hall of Xiamen International Convention Center. At 19: 00 on December 30th, the Golden Rooster Awards Ceremony and the closing ceremony of the film festival will be held in Xiamen Strait Grand Theatre. At that time, about 3,000 people, including Golden Rooster judges, nominated crews, awarding guests, famous film artists, film festival guests, leaders at all levels and Xiamen citizens, will attend. Six CCTV movie channels are broadcast live simultaneously.

　　According to the Articles of Association and Selection Rules of the Golden Rooster Award for Chinese Film, the 34th Golden Rooster Award for Chinese Film will be selected: best feature film, best small and medium-budget feature film, best children’s film, special prize of the jury, best documentary/science and education film, best art film, best opera film, best foreign language film, as well as best screenwriter, best director, best director debut, best actor, best heroine and best supporting actor. Among them, the best foreign language film award was newly added this year.

　　From July 7th to the end of this year, the registration of Golden Rooster Award has received a total of 185 films, including 50 feature films, 69 medium and small budget feature films, 11 children’s films, 11 art films, 25 documentaries/science and education films, 9 opera film films and 10 foreign language films.

　　This year’s feature film unit primary selection group, composed of 25 experts, scholars and first-line creators in the film field, and the foreign language film primary selection group, composed of 6 experts, spent one month observing the 185 feature films and foreign language films that entered the competition, and after careful deliberation and discussion, 41 short-listed films were finally produced and submitted to this selection committee, including 16 feature films, 12 medium and small budget feature films, 6 children’s films and 7 foreign language films.

　　During the film festival, the related film festival activities undoubtedly attracted the most attention and concern of the audience and fans. This year’s domestic film festival mainly focuses on the "New Films" section, presenting China’s new achievements in film creation with masterpieces. At that time, several films including "Tales of Yong ‘an Town" will be shown to promote outstanding works to more audiences. The Golden Rooster International Film Festival is the earliest international film cultural exchange platform in China, which has been held for 30 consecutive times since the first Golden Rooster and Hundred Flowers Film Festival in 1992. This year’s International Film Festival will show 38 films from 35 countries and regions, including new works by newcomers from countries along the "Belt and Road", world-renowned master classics, and word-of-mouth masterpieces focusing on all aspects of the epidemic.

　　What is particularly worth mentioning is that this year’s Hong Kong Classic Film Exhibition will focus on the theme of "The Story of Hong Kong City", showing 11 Hong Kong classic films. Among them, the classic film In the Mood for Love directed by Wong Kar-wai will meet the audience in mainland China for the first time with a 4K restored IMAX version, which is also the world debut of IMAX version.