Cctv newsUnder the high pressure of policy, the property market continues to cool down. According to data released by real estate research institutions, the online signing volume of first-and second-tier cities such as Beijing declined in May. Among them, the number of second-hand housing contracts in Beijing in May hit a new low in 27 months. With the sharp decline in transaction volume, house prices are not so firm. Some real estate agencies even said that the second-hand housing prices in Tongzhou District and Yizhuang Development Zone in Beijing fell by 20%. Is it true?/You don’t say.

　　Market:The number of second-hand housing contracts hit a new low in 27 months.

　　It has been almost three months since this wave of the strictest property market regulation began in March this year. Under the impact of the combination of restricted purchases, restricted loans and restricted sales, the transaction volume of the property market in various places has declined in different degrees. Take Beijing and Guangzhou as examples:

　　Statistics from a large real estate agency show that the actual signing volume of the second-hand residential market in Beijing in May decreased by 34.2% compared with the same period in April, and the number of new customer registrations also decreased by 11.9% compared with the same period in April, and the market transaction activity has fallen to the bottom. As of May 30th, a total of 10,236 sets of second-hand houses were signed in Beijing in the month, and it is estimated that the number of second-hand houses signed in the whole month will be less than 11,000, which is the lowest value in the last 27 months.

　　In Guangzhou, the overall transaction volume of the property market in Guangzhou in May this year hit a new low in the past two years. As of May 29th, a total of 6,326 first-hand houses were sold in Guangzhou, which was the second lowest since May 2011, only higher than that in May 2014 (5,843).

　　Focus:The price increase in first-and second-tier cities has dropped.

　　The volume of transactions has fallen sharply. What is the trend of house prices?

　　According to the latest data released by the National Bureau of Statistics, among the 70 large and medium-sized cities in China, 30 cities saw their house price increase decline in April, 6 more than in March. According to preliminary estimates, the year-on-year increase in housing prices in first-tier cities fell for seven consecutive months, while the year-on-year increase in second-tier cities fell for five consecutive months. The data for May has not yet come out, but the situation is not expected to be better than that in April.

　　In terms of second-hand housing, the increase in house prices in most cities has dropped, and the price of second-hand housing in Beijing has stopped rising in April. And in May, according to a real estate agent statistics:

　　In May 2017, the average transaction price of second-hand houses in Beijing decreased by 2.4% compared with the same period in April.

　　Among the 12 regions with transactions, the average transaction price in 8 regions is falling, and the price in 4 regions is rising.

　　The biggest drop was in Tongzhou District and Yizhuang Development Zone, both of which exceeded 20%.

　　However, many Beijing buyers said that in terms of specific prices, there is still no obvious decline. In this regard, Li Wenjie, president of Beijing Real Estate Agency Association, said that the second-hand housing prices in Beijing have indeed dropped, but "down" means that compared with the high quotation of the owners listed this year, from the fourth quarter of last year to the end of the first quarter of this year, the second-hand housing prices are estimated to have increased by about 20%, so the current decline is still adjusted towards the level at the beginning of this year.

　　For example, in Tianjin, the news from the intermediary said that the price reduction of many communities ranged from 5% to 28%, with the highest drop of 28%. And from the current point of view, there is no sign of loosening the regulation of Tianjin property market.

　　In Shenzhen, since the introduction of a new round of control policies in Shenzhen last October, the transaction price of new commercial housing in Shenzhen has fallen for eight consecutive months. According to the data released by the Shenzhen Municipal Planning and Land Resources Committee on June 1, the average transaction price of new houses in Shenzhen in May was 54,512 yuan/square meter, down 0.2% from the previous month.

　　Trend:The property market is changing to a buyer’s market.

　　With a series of strict and strict regulation of the property market, the down payment and interest rate of loans for house purchase have both increased, and many buyers have suspended the pace of buying houses and are gradually turning from radicalism to wait and see, and the phenomenon of real estate speculation has been curbed. Experts said that at present, panic-grabbing houses, owner’s jumping prices and breaking contracts are basically gone, and the game relationship between buyers and sellers has gradually reversed and is changing to the buyer’s market.

　　According to industry insiders, in Beijing, the transaction volume of second-hand houses may be close to the bottom of the market. In terms of price, due to the excessive increase in the previous period, especially in some areas with double or multiple increases in the previous period, the decline may be further expanded.

　　Nationally, more than 30 cities, including Chengdu, Xiamen, Fuzhou, Qingdao, etc., have initiated the property market regulation policy of restricting the sale for a certain number of years after buying a house for the first time in history. It is widely predicted in the industry that with the continuation of regulatory policies, the overall housing prices in the country will be further adjusted back in the future. However, some insiders believe that the late trend of the property market still depends on the trend of credit interest rates and policy changes. If credit is loose, it does not rule out that house prices will continue to rise.

　　China Securities Network News (Reporter Confucius Yuan) China Petrochemical announced that the company recently received a reply from the China Securities Regulatory Commission, agreeing to the company’s registration application for issuing shares to a specific target. The plan of this issuance is to issue A shares in full to China Petrochemical Group, the controlling shareholder of the company, at the average transaction price of the company’s A shares in the 20 trading days before the pricing benchmark date. All the funds raised in this issuance will be invested in the project construction in the fields of clean energy and high value-added materials.

　　Dajiang Net/Dajiang News Client News All-Media ReporterXie Mengli, internZhang Pingting, Zhang YingReport: With the coming of winter, "cherry freedom" has once again appeared in people’s field of vision, and cherries and strawberries known as "high-end fruits" have become the "signature fruits" of many fruit shops. In particular, the terms "the price of cherries was halved" and "the price of cherries finally began to fall" were once rushed to the hot search, causing widespread discussion among netizens.

　　Have Nanchang people really achieved fruit freedom this winter? What is the price of cherries in Nanchang market? In this regard, the reporter visited.

　　The price of cherries varies from store to store.

The cherries sold by Shangchao

　　On January 8, the reporter went to a large supermarket chain on Zhongshan Road and saw that people came and went in the fruit area, and many customers bought all kinds of fruits. As a popular fruit in the season, cherries are filled with two stalls, from one J to four J’s, from 500 grams to exquisite gift boxes, all kinds and dazzling. As can be seen from the price tag, two J cherries imported from the supermarket are priced at 69.9 yuan per catty, while three J cherries from Chile are 79 yuan per catty. "This cherry is still quite expensive. If I buy it in Pinduoduo, it is about 5 kg, which is about 150 yuan, but the imported one is more expensive." Grandma Yang, who is shopping, told reporters.

　　Compared with the price of large supermarkets, the cost performance of street fruit shops and farmers’ markets seems to be higher. During a visit to a fruit shop in donghu district, the reporter found that two J cherries were 58 yuan per catty and three J cherries were 68 yuan per catty. According to the owner, Mr. Huang, compared with the end of last year, cherries of different qualities have dropped by 10 yuan to 20 yuan per catty. "It’s cheaper to buy cherries with three J’s like this pure Bing3 together, as long as it’s 298 yuan a box, and it tastes like a stone, so crisp and sweet, and there is more water." The owner enthusiastically introduced.

　　At the farmer’s market not far away, Mr. Liu, the stall owner, told reporters that two J cherries were in 120 yuan at the end of last year, and this year, as long as they are 63 yuan per catty, they are nearly half cheaper.

　　There is little difference between online and offline prices.

The cherries sold in boxes.

　　Subsequently, the reporter saw on the major e-commerce platforms that all online shopping of cherries can be reached the next day, and the price is distinguished by J number, which is not far from the price of offline fruit shops. The more you buy, the more favorable the price is, usually starting from 2 kg.

　　On another e-commerce APP, the discount is even stronger. The price of three J imported cherries is 198 yuan per catty, and each person is limited to 2 pieces, which is still in the replenishment state.

　　Overall pricewhyDescending?

　　Compared with the average price of cherries in 120 yuan per catty at the end of last year, supermarkets, fruit supermarkets and farmers’ markets all showed a certain downward trend. Just listed for about a month, the price was greatly reduced. What makes the value of "traffic star" half off?

　　"This is of course related to everyone’s needs. When cherries first came out, more people bought them. Most of the domestic cherries have not yet reached the season. Although imported cherries are fast but costly, they are naturally more expensive." A boss who has been doing fruit wholesale all the year round tells the reason. It said that the quality and price of cherries are different due to different places of origin. "Every time cherries are popular in winter, imported cherries with high cost and fast air transportation are more circulating in the market, while the time to market for domestic cherries in China is often spring and summer, so at the end of the year, demand is often in short supply and the market selling price is generally high. With the recent large-scale listing of cherries by sea, the transportation price is lower, and a larger number of cherries flow into the market, and the relationship between supply and demand changes accordingly. It is not surprising that there is a phenomenon of’ price cuts’. "

　　Although the price of cherries has gradually become popular with the people, there are certain differences in the selling price of cherries of different sizes, grades and places of origin in the market, and the price difference between each grade is quite large. Many fruit shops also remind them to be vigilant and cautious when buying, in order to prevent merchants from shoddy, filling small with large, and buying rationally.

"Every piece of clothing is behind a life."

Behind the fast fashion clothing brands that are popular all over the world today are "sweatshops", the British documentary BBC quoted the interviewees as saying.

A professor at the Chinese University of Hong Kong once put forward the concept of "low-end globalization", which means that the raw materials behind a cup of coffee, a piece of clothing and a mobile phone are actually quite cheap.

Those developed countries that master the upstream technology independently complete the relevant design work, but they rely on workers in some underdeveloped areas to grow cotton, process clothes and assemble mobile phones, and then pay these workers extremely low remuneration, and finally sell their products at high prices, thus making a lot of profits.

This seems to be exaggerated, but in fact it is an out-and-out fact.

So, what kind of secret is hidden behind the fast fashion brand?

ZARA, Uniqlo … Since the 21st century, such fast fashion brands can be seen everywhere. They marched into major shopping malls all over the country, attracting the eyes of girls or men, which made them excited.

The reason why these fast fashion brands can last for a long time is that they can constantly innovate and design styles that are more popular and more popular with consumers.

At the same time, its low price is particularly "close to the people" for some college students with low consumption level and young people who go in and out of the workplace. Therefore, based on the above two reasons, fast fashion brands have become the main force in low-end shopping malls and even high-end shopping malls.

But I wonder if readers have ever wondered why these fast fashion brands can win the market with low prices. Is it because other clothing brands have too much premium? Or because of other unknown reasons?

Compared with fast fashion brands, some clothing brands are expensive, but the layout they design seems to be no different from other ordinary brands.

Especially in the current street fashion of luxury goods, a white shirt printed with the logo of luxury brands can be priced at several thousand yuan.

Presumably, some readers will also wonder, when the eye-catching logo disappears, how many consumers will the luxury goods with ordinary but expensive design attract?

This is actually directly related to the positioning of luxury goods. The main crowd of fast fashion brands is young people. The consumption level of 90% of young people can’t afford expensive luxury goods, and luxury goods are essentially customized for the rich.

The physical store under the luxury line focuses on the noble service experience. Take Beijing as an example, in some high-end shopping malls, luxury stores will get the body size of the guests in advance, and then hire stars who are almost completely commensurate with the body size of the guests to try on the clothes, which saves the guests a lot of trouble. The guests only need to watch the whole process and do not need to try on the clothes in person-this is almost a high-end service with a 100% favorable rate.

In addition to the main quality service, what luxury goods do is to let the rich feel the fact that "I have money".

Therefore, even if it is a dress with a very common design style, its price will not be reduced. At this time, luxury goods are not only a piece of clothing, but also a symbol of consumption power and wealth level.

Of course, there are also some luxury users who have a soft spot for luxury goods. Some fashion designers, after trying on a large number of luxury clothes, said that the clothes of luxury brands have a unique role in body modification, which ordinary brands can’t understand. Whether its words are true or not is only for readers to understand.

In fact, I have said so much to point out that the low pricing of fast fashion brands is actually decided by the merchants themselves, and it has little to do with the competition of other brands-all the competitors of fast fashion brands are other fast fashion brands.

The price of one company has become lower, and the other company has quickly launched preferential activities, which has led to a continuous decline in prices. But with the continuous reduction of the price, won’t it eventually lose money?

However, the prices of these fast fashion brand clothes seem to be beyond the bottom line. There are two 99 yuan and one 59 yuan brands everywhere in the shopping malls.

What is this? How can the price of fast fashion brands be so low? This has to start with the foundry of fast fashion brand clothing production.

Second, the origin of low prices of fast fashion brands

For ordinary people, there are four seasons in 365 days a year. But for fast fashion brands, there are 52 seasons in a year, and the main fashion style has only one week’s shelf life. After a week, your own style may be eliminated by the market.

There is also a subtle meaning of this elimination, that is, fast fashion brands will find that other fast fashion brands have also made newer and cheaper clothes after imitating their own styles.

In addition, this week’s shelf life is also related to the design cycle of the fast fashion brand itself. In order to win a place among the fast fashion brands that have sprung up like mushrooms after rain, they must constantly update, and this update cycle is faster than the chip crisis that everyone was afraid of, and the whole process from design to sales is often completed every two weeks. After that, it will take another week to eliminate the latest clothing styles.

How to make your own brand design faster and produce faster has become the pursuit goal of all fast fashion brands.

In the design process, it must be handled by the designer who is in charge of himself, and the time must be relatively generous. If you rush, it may reduce the quality of the design style and thus lose a large number of customer groups.

In this way, we can only compress the time as much as possible from the production process. For developed countries such as the United States and Japan, there are clear requirements for working hours in China. With the improvement of working intensity and the increase of overtime hours, factories must pay corresponding remuneration, which makes the cost of fast fashion brand production greatly increase, which is obviously not what manufacturers like.

Therefore, many fast fashion brands outsource their production to Southeast Asia in Asia, such as Bangladesh, Vietnam and Cambodia. These countries do not have strict labor protection laws and a relatively well-formed industrial system, and can only rely on external investment to earn foreign exchange. Therefore, the local government is even willing to help foreign enterprises "squeeze" their own workers.

The BBC once filmed a documentary called "The Real Cost" to show people what kind of working environment those squeezed groups are facing.

In Cambodia, there are 100 employees in a room of only 100 square meters. Everyone has a small space, and all food and drink must be solved in the seat. When overtime is the worst, you have to work for 12 hours a day.

What kind of 18 hours is this?

The factory is full of flying cotton wool, and the roar of machines is endless. All kinds of waste gas have been wandering in the factory without any filtration. They are not living, but living.

These workers have hardly learned any knowledge, only some experience in garment processing. They have become the cheapest labor products, repeating simple jobs day after day without any promotion.

In addition to this meaningless work, the safety environment of the factory is actually worrying.

In April 2013, a factory in Bangladesh suddenly collapsed. This factory is the outsourcing manufacturer responsible for the processing and production of fast fashion brands such as the United States, Spain and Denmark. A total of 4,000 people were killed or injured in this accident, which is shocking.

After the accident, the children of garment processing workers were crying on the ruins. Most of them lost their two most beloved relatives at once. No one knows how long they can last.

Just two months later, an accident happened at another outsourced garment factory in Cambodia, and hundreds of people were killed in the fire.

Even if they work overtime every day, the living environment is so bad every day, but the salaries of these workers are outrageous.

Let’s make a simple comparison: in the United States, a short skirt of a fast fashion brand is about $8, while the Cambodian worker who is responsible for processing and producing this short skirt may only earn $20 a month. No commission, no bonus, only dry dead wages.

In fact, in Cambodia, the minimum wage per month is around $60.

In the documentary, Cambodian workers held protests again and again, but they were all violently suppressed by the police, and their rights protection repeatedly failed.

After a period of protests, Cambodian workers quickly returned to their posts obediently.

Because they found that if they don’t do it themselves, there are more people who are willing to accept the job with a salary of only $20-countless people are willing to do this job.

Ironically, in 2013, various accidents occurred frequently in the history of clothing, but it was also a year full of fast fashion brands-the net profit of one year reached 3 trillion US dollars.

Until today, the status quo in Cambodia, Bangladesh and other places has not changed. Behind every piece of clothing are workers who bow their heads for life.

Therefore, there is no such thing as a low clothing price. Fast fashion brands can dare to mark the price so low because they are confident that the workers in the foundry must live on this job.

The price behind the seemingly low clothing price has long been marked: workers are on the one hand, and the environment is also on the other.

Because fast fashion brands rely on the word "fast", all kinds of raw materials are continuously transported into processing plants, and some discarded materials are discarded at will.

Among all countries in the world, India is one of the countries that undertake the most garment processing and manufacturing. In order to meet the production needs of some first-line sports brands and fast fashion brands, the Indian government has taken the initiative to plant a large number of genetically modified cotton in its own country.

But this kind of cotton is genetically modified, which means that they have no seeds. Every time they are planted, farmers must re-select seeds and buy pesticides again, otherwise the good land will be abandoned.

As a result, the cost of planting cotton is rising every time, because each kind of cotton needs more fertilizer once.

In the end, the cost of planting even far exceeds the income of harvest. What else can farmers rely on to make a living?

The most famous event is that in the past few years, hundreds of thousands of migrant workers in India committed suicide because of land problems. The murderer behind it, one is the Indian government, and the other is the fast fashion brands in various countries.

However, the harm is far more than that.

As a result of spraying a lot of pesticides, the fields in rural India are full of all kinds of stench, and the drainage ditches are also mixed with all kinds of residual pesticides. Every day, tens of thousands of tons of toxic wastewater flows into the domestic water of the city, killing people.

Some Indians suffer from strange skin diseases because of drinking poisonous river water, and some even have symptoms of hemiplegia. Toxic waste water is harmful to people.

In addition to these manufacturers who are responsible for clothing outsourcing, some countries that buy fast fashion consumer brands on a large scale are also facing various cloth pollution problems.

In the United States, 120 million tons of cloth waste will not be properly treated every year, and it will take at least 200 years for these wastes to degrade naturally.

So, how to deal with this rubbish? Americans choose to discard them in Southeast Asia and reprocess them in developing China countries. In the not-too-distant past, China was once the largest import market for "foreign garbage" in the world.

But for those countries where the industrial system has not been completely built, it is a big problem to deal with garbage.

Garbage transportation, garbage classification, garbage landfill treatment … Every link must have enough money to support and enough technology to guarantee.

Those Southeast Asian countries that blindly accept the garbage produced by European and American countries have gradually realized that "foreign garbage" is a bottomless pit, and all kinds of garbage are continuously transported, but the total amount of global garbage has not decreased at all-the more garbage those countries in Southeast Asia handle, the more garbage produced by European and American countries, and there is no end in sight.

In fact, the definition of fast fashion is not limited to the clothing industry, but the influence of the clothing industry is too great for people to pay attention to. Like coffee industry, IT industry and aquaculture, there are more or less behaviors of squeezing the bottom workers.

In the spring of 2022, Starbucks, an internationally renowned coffee giant, substantially raised the prices of its products. In addition to young people in the city, farmers who grow coffee beans in Yunnan also paid special attention to this news.

According to common sense, the price increase of products is often the price increase of raw materials. But in fact, farmers in Yunnan will not earn a penny more, or even benefit from it.

Yunnan’s coffee production accounts for almost 100% of China’s total coffee production, and spring is the time when coffee plantations are in full swing. Starbucks announced the price increase at this time, but all the farmers still can’t make money.

Starbucks sells a cup of coffee for 40 yuan, and farmers can only earn 20 cents. Some foreign coffee merchants bought coffee beans from Yunnan at a low price, then transported them abroad for deep processing, and finally resold them to China consumers at a high price-realizing the goal of eating them all, and ultimately, not only coffee farmers, but also young people in the city were damaged.

Farmers in Yunnan, like the bottom-level laborers in Southeast Asian countries, seem to be in the trend of rapid growth of fast fashion brands, but in fact they can only be reduced to the bottom part, earning the meager profits and making the hardest efforts.

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