"Benefiting from a number of policy supports in expanding domestic demand and promoting consumption, the consumer market continues to improve." Recently, media reported that 21 brokerages are optimistic about big consumption. Not long ago, Industrial Securities overseas consumer industry research analysts released an industry tracking report "KK Group: A Trend Retail Group Winning with Products + Stores + Digitalization", which has attracted much attention from the market. Data show that since KK Group submitted its prospectus, many brokerages have released industry research reports.　

　　The above report believes that China’s trend retail market will grow at a compound growth rate of 19.5% from 2020 to 2025, and the market size is expected to reach 475 billion yuan in 2025. With its advanced digital information technology system, KK Group has effectively realized the improvement of operational efficiency by optimizing location selection, product selection, logistics chain management, inventory management and other supply chain links, thus driving the steady growth of the company’s performance.　

　　The report shows that the compound annual growth rate of GMV of KK Group in 2018-2020 is 246.2%, and the GMV of its main brand KKV in the first half of 2019, 2020 and 2021 is 97 million yuan, 1.156 billion yuan and 1.367 billion yuan respectively.　

　　Trend retail, as a popular track of new retail, has been favored by capital in recent years, but the industry is facing challenges under the influence of the epidemic, and some companies have lowered their performance expectations. Can KK Group withstand the test of the epidemic and achieve steady improvement in performance in the face of adversity? Under the test of the epidemic, KK Group, which has impacted the "trendy retail leading" of Hong Kong stocks, has conveyed to the market and investors what kind of efficiency improvement methods?　

　　Optimize the supply chain to continuously reduce costs and achieve "zero supply and consumption" three wins　

　　Trend retail refers to a new retail model characterized by the unique concept and style of products, creative and fashionable entertainment functions in design, and immersive shopping experience.　

　　As a representative of the rapid rise of the industry, KK Group has created the ultimate aesthetic space design with the insight of the current Generation Z consumer’s main force on the appearance and social needs, opened up the self-communication of KK Group’s brands on social media, and "open source" for the company’s performance growth. At the same time, KK Group also achieved effective "throttling" by effectively managing the supply chain system. According to public data, KK Group’s management fees continued to decline from 2018 to 2020, reaching 29.9%, 24.2%, and 17.1% respectively. In the first half of 2021, the management fee was only 8.4%, a year-on-year decrease of 13.1 percentage points.　

　　KK Group said in the prospectus that the company has simplified the layers of the supply chain through a supply chain management system and manufactured its own-brand goods by sourcing directly from third-party brand partners or hiring OEM and ODM contractors to reduce supply-side costs.　

　　From the prospectus data, KK Group’s own brand products have seen significant growth in recent years. The proportion of the company’s revenue from purchasing its own brand products from OEM and ODM contractors has increased from 1.4% in 2018 to 13.4% in 2021.　

　　On the other hand, KK Group’s control of supply-side costs includes innovative mechanisms such as "buyout system, 0 mid-platform fees, and shortening account period".　

　　The "buyout system" refers to the direct purchase of products from brand suppliers by way of buyout for a certain product. For KK Group, this move can not only ensure the supply of products, but also reduce the operating costs of suppliers stably, allowing consumers to buy high-quality and cheap products.　

　　The "0 mid-platform fee" means that in the process of product selection, listing, and sales, suppliers do not need to pay entry fees, stacking fees, listing fees, promotion fees, and new product fees to KK Group, which allows suppliers to have more security in terms of capital flow, better investment in new product research and development, and effectively guarantees the SKU update frequency of KK Group.　

　　In addition, unlike the long account period of traditional supermarkets, the buyout system adopted by KK Group is mainly based on monthly accounts and has a short account period, which further relieves the financial pressure on suppliers. The results show that this new "zero supply" relationship can motivate suppliers to cooperate more actively with KK Group and provide more advantageous cooperation conditions. In addition, due to the joint efforts of KKV, THE COLORIST colorist, and X11 brands under KK Group, more and more brands are willing to launch new products, limited editions, or joint models in KK Group’s stores, which also attracts more brand loyalists and young consumers to pay, thus forming a virtuous circle in the new retail era.　

　　Industry insiders believe that KK Group’s optimization of supply chain management is a "win-win" model for the company itself and its suppliers, and this "win-win" zero-supply relationship will ultimately benefit consumers, truly achieving a "zero-supply-consumption" three-win.　

　　Technology deeply empowers and improves operational efficiency　

　　In order to further enhance operational efficiency, KK Group has also integrated technology and digitalization into the optimization and upgrade of the company’s supply chain management system.　

　　Since its establishment, KK Group has attached great importance to the bottom-level driving role of technology. Whether it is KK Pavilion, KKV, THE COLORIST colorist or X11, since the establishment of these brands, the company has made a strategic layout with technology to meet the trendy retail needs of young people "love beauty, love play and love life".　

　　In the supply chain system, KK Group has independently developed a number of new "sharp tools" that empower retail consumption by technology, such as the KPOS system that provides services for every key scene of store operation, the KVCM system that visualizes shelf display management, and the WMS system that provides warehouse operation management. Leading technology not only supports the company to analyze a large amount of product sales data, but also effectively assists it to effectively apply digital and intelligent methods in daily operations, thus effectively enhancing every operation link.　

　　At the product selection end, KK Group adheres to the "digital product selection mechanism", that is, the listing and removal of products are determined by big data, and the technical team behind it provides all-round support and guarantee for each single product, avoiding human intervention caused by subjective preferences and interests that may occur in the procurement process. On this basis, KK Group is able to achieve accurate selection and efficient update iteration of high-quality products.　

　　It is understood that KK Group adopts the "last elimination system" for its products, and the product update rate is as high as 30% -50%. The limited physical space continues to generate infinite vitality, and consumers can also have a better shopping experience, which brings about higher conversions. It is not difficult to see that KK Group’s early strategic investment in IT systems has begun to bear fruit, and the scale effect of KK Group is gradually emerging.　

　　With cost reduction and efficiency increase, the company’s profitability continues to improve　

　　For retail companies, maintaining optimum inventory levels is crucial to company stability, and KK Group cannot escape this. Thanks to the efficient supply chain system and logistics system, KK Group’s inventory turnover days have been significantly optimized.　

　　According to the data disclosed in the prospectus, as of June 30, 2021, the total inventory of KK Group reached 985 million yuan. This seemingly huge number is expected to be turned around in a few months through the company’s efficient supply chain system.　

　　At present, the company’s inventory turnover days have dropped from 301 days in 2019 to 150 days in the first half of 2021. At the same time, the proportion of the company’s inventory to the total value of current assets has also dropped from 52.0% in 2019 to 34.6% in the first half of 2021. Among them, the increase in supply chain cost reduction has brought about an improvement in inventory turnover.　

　　It is worth mentioning that some people in the consumer retail industry believe that, in light of KK Group’s emphasis on product display and space aesthetics, the company’s large inventory may be scattered among major stores, rather than centralized storage in warehouses.　

　　As of the end of October 2021, KK Group has 680 stores. According to this simple calculation, the inventory value scattered in each store is less than 1.50 million yuan, which is normal for offline stores with more than 20,000 SKUs.　

　　In fact, the benefits of an optimized supply chain management system are obvious to all.　

　　Its prospectus shows that in 2018-2020, KK Group’s GMV was 188 million yuan, 652 million yuan, 2.254 billion yuan, and the growth trend was obvious, while the GMV in the first half of 2021 almost caught up with the whole year of 2020, achieving 2.213 billion yuan; in addition, in 2020, KK Group adjusted ebitda to positive, achieving 68 million yuan in 2020 and 216 million yuan in the first half of 2021.　

　　It is worth noting that KK Group’s gross profit margin has also improved significantly, from 27.1% in 2019 to 30.4% in 2020, and further to 35.9% in the first half of 2021.　

　　In terms of sub-brands, since the successful incubation of KKV and THE COLORIST colorists in 2019, the operating profit and EBITDA have always been positive. Among them, KKV has performed well. In the first half of 2021, KKV achieved an operating profit of 140 million yuan, EBITDA reached 235.70 million yuan, and the EBITDA rate rose to 22.5% from 18.2% in the same period last year. These are mainly due to KK’s continuous optimization of the procurement process. Some third-party institutions believe that the GMV of KK Group is expected to reach 4.50 billion in 2021.　

　　In the opinion of industry experts, after the overall expansion of KK Group in recent years, its performance has not been dragged down, but has instead shown a healthy development trend. Regarding the IPO progress that the media has paid more attention to, Hong Kong capital markets professionals believe that due to the current semi-annual report data statistics node, the update of KK Group’s prospectus has been delayed. However, on the basis of the company’s stable performance growth, the continued optimism of the large consumer track, and the gradual recovery of the Hong Kong stock market in the second half of this year, I believe that KK Group will update the prospectus as soon as possible and continue its journey to listing.

　　Chengdu International Automobile Exhibition 2023 will officially kick off on August 25th in West China International Expo City. As the most important international auto show in Southwest China, it has always been a stage for major auto brands to "show their muscles". As the representative of China’s own brand, Chery Group is also ready to go. Four brands, Chery, Xingtu, Jietu and iCAR, will jointly participate in the exhibition with more than 30 heavy models, showing strong brand upward potential.

　　As of August 20th, Chery’s cumulative sales volume has exceeded 1 million vehicles this year, running out of the "acceleration" again, two months ahead of last year’s million sales volume. Chery Group has achieved "double growth" from the same period of last month under the background of "double decline" from the same period of last month, continuing the strong trend of sprinting sales to new highs for months since this year. What surprises will Chery bring us at this Chengdu Auto Show? Let’s take the lead and have a quick look!

Chery Group landed at Chengdu Auto Show with four major brands.

　　The ultimate price of oil and electricity is higher than that of the new Tiggo 7 PLUS.

　　At this year’s auto show, Chery brand will bring its three major series and new energy heavy models to the show. In addition to the Tiggo 9, Arrizo 8 high-energy version and the newly-launched Exploration 06, the Tiggo 7 family will also welcome new models to market, and consolidate the new benchmark of A-class SUV value with its advanced scientific and technological strength. As the most successful model sequence of Chery brand, the Tiggo series quickly responds to iterations. At this auto show, two models, the Tiggo 7 PLUS Champion Edition and the Tiggo 7 New Energy Champion Edition, will be launched, with fuel+hybrid two-line force.

Tiggo 8 New Energy Champion Edition+Tiggo 7 New Energy Champion Edition

　　The Tiggo 7 New Energy Champion Edition, which will be listed at this Chengdu Auto Show, has three core advantages: super electric hybrid, super safety and super smart enjoyment. At the same time, it expands the vehicle lineup, and creates a super high price-to-performance ratio with the same-level leading electric hybrid technology, the same-level leading intelligent cockpit, the same-level super-high active and passive safety standards, and the only vehicle in the industry and the three-power lifetime warranty, which brings users more diversified new energy car purchase options. With the launch of the Chery Tiggo 8 New Energy Champion Edition and the Tiggo 7 New Energy Champion Edition, Chery Automobile will formally form a Chery hybrid Gemini layout consisting of the Tiggo 8 New Energy Champion Edition and the Tiggo 7 New Energy Champion Edition, covering the mainstream electric hybrid market within 150,000 in an all-round way, and satisfying users’ travel with a diversified vehicle lineup.

　　The new generation of Tiggo 7 PLUS Champion Edition is positioned as "the value benchmark of 100,000-class SUV", which is specially designed for "Lohas Youth". It continues the "three highs" product gene with high value, high value and high safety of the Tiggo 7 PLUS model, and is equipped with the fourth-generation 1.5TGDI engine of Chery Kunpeng Power for the first time, and it has the only super start in its class, with an acceleration of 0-60km/h of only 3.8s and a fuel consumption of only 6.58L per 100 km. With the launch of the Champion Edition, the new generation of Tiggo 7 PLUS Champion Edition family will refresh the industry value benchmark with the brand-new "the strongest Kunpeng dual-power combination of the same class", further high price-performance ratio and richer product lineup, and become a must-have item for users to travel. Not only can it provide more choices for users to travel, but it will also help more young users to easily start a beautiful car life with Chery’s fourth-generation ACTECO engine and the ultra-high price-performance ratio of "increasing the quantity without increasing the price".

A new generation of Tiggo 7 PLUS Champion Edition

　　Leading high-end travel, Star Road, Eta Ursae Majoris Flying Fish Edition and Star Era ET to open "Super Comfort, New Experience"

　　As the "spire" of Chery Pyramid, Xingtu is committed to bringing intelligent, luxurious and energetic high-end travel experience to the new middle class in the city. In 2023, Starway, which entered the era of 2.0, ran hard in an all-round way and accelerated the drawing of the future "445" product matrix blueprint. At the Chengdu Auto Show, the launch of Eta Ursae Majoris Flying Fish Edition and the launch of Star Era ET interior will be the two most important star attractions of Star Road booth. In addition, Star Era ES, which will be launched in the fourth quarter, as well as a new generation of moon-hunting, a new generation of Lingyun and wind-chasing PHEV, will all debut, and a super comfortable and new experience journey will soon set sail happily.

　　Since its listing in February, Eta Ursae Majoris has launched a "luxury affirmative action" campaign in the 200,000-yuan SUV market with a user value twice the retail price. Among many highly competitive functions, Flying Fish Super Chassis accounts for 67% of car purchases, which has won unanimous praise from users. Eta Ursae Majoris Feiyu Edition will continue to decentralize this function, and at the same time, it will add a new powertrain equipped with 2.0T+ Aisin 8AT to carry out luxury equality to the end.

Eta Ursae Majoris Flying Fish Edition

　　As the first high-end electric SUV in Star Age, Star Age ET adheres to the aesthetic concept of "super comfortable home", takes "warmth, comfort, luxury and elegance" as the design theme, adopts indoor home design techniques, and creates a modern sense of luxury and luxury through the collision of lights, real wood and real aluminum. Create a super comfortable 6A healthy cockpit that leads the industry for users, and make the car a cockpit and a second home.

Xingjiyuan ET

　　Focus on the travel scene and shake it. Jietu travelers will start pre-sale

　　Jietu Automobile focuses on the "Travel+"market segment, builds products with the concepts of scene, ecology and platform, and also builds a more perfect travel ecology and product matrix. It is understood that Jietu Automobile will open the pre-sale of Jietu travelers at Chengdu Auto Show. The pre-sale models include 1.5T and 2.0T power models. Jietu travelers adopt the design language of "the way of vertical and horizontal", showing the beauty of toughness. The posture of the whole vehicle is powerful, the suspended roof is equipped with luggage rack, and the generous black broken-line wheel arch and large-size rim are extremely off-road temperament. The small schoolbag at the tail is a classic design of off-road SUV. The rear taillights set vertically on both sides are wrapped in a black frame, and the shape of the rear bumper echoes the front face.

Jietu traveler

　　Of course, Jetway travelers are not only domineering in appearance, but also unambiguous in lining. The new car is equipped with the industry’s first XWD fully automatic intelligent four-wheel drive system, which brings very strong grip, high passability and ability to get out of trouble. With the empowerment of Borgwarner’s sixth-generation torque manager and intelligent differential lock, TA can win both urban roads and outdoor cross-country.

　　Intellectual fun playmates make a stunning appearance in iCAR 03 and join hands with millions of users to "dare to be fun"

　　Since the official release of "New Power" brand iCAR, Chery’s layout on the new energy track has been further accelerated, and at the same time, it has constantly challenged its own limits, innovated its marketing methods, and launched a number of user co-creation activities including appearance co-creation and i-VA virtual people, so as to establish a deeper emotional and value resonance with users and realize mutual two-way travel. At this auto show, iCAR will join hands with its vanguard iCAR 03 to make a stunning appearance, and the interior of the "intellectual playmate" SUV will usher in the first real car exposure! It is worth looking forward to that iCAR 03 will also join hands with a number of heavyweight big coffees to launch "iCAR 03′ s first China car crowdfunding early-adopter activity — — Millions of users and millions of kilometers long test ceremony, dare to play in the wild, specially for chasing new young people! There is also a mysterious modified car of "landing on Mars", which is worth finding out!

iCAR 03

　　At this Chengdu Auto Show, eQ7, which was popular before it went on the market, will also make a heavy debut. As the first home pure electric SUV built by China’s first aluminum-based lightweight platform, eQ7 was born for real travel scenes of home users, bringing a new definition of home pure electric SUV. At the same time, the familiar QQ ice cream, small ants and other models will also be renewed, Q moving Rongcheng.

　　Enjoy Rongcheng intelligently and see the future! From August 25th to September 3rd, four brands, Chery, Xingtu, Jietu and iCAR, will bring more than 30 heavy-duty models to Chengdu West China International Expo City, and come to Hall 5, H501 Chery booth to experience brand-new models, explore pioneering technology, and have many interesting ways to play. (Photo: provided by Chery Automobile)

　　On July 1st and September 1st this year, the State Bureau for Letters and Calls successively opened a "channel" for letters and visits on mobile phones — — The mobile phone petition platform and WeChat WeChat official account will further broaden the channels for expressing people’s demands. These new channels for letters and visits have been in operation for nearly half a year. What is the effect now?

　　What about the new channels of letters and visits such as mobile phone platform and WeChat?

　　By the end of November, there were over 60,000 registered users and 80,000 letters and visits.

　　"It’s great, you don’t have to go out and move your fingers, and the problems reflected will be solved!" Not long ago, Wang of Huai ‘an City, Jiangsu Province reported the inconvenience caused by the renovation of dangerous bridges in the village through the online petition platform. The next day, she inquired that the Jiangsu Provincial Bureau for Letters and Calls had accepted it. On the fourth day, the local government began to solve the problem.

　　On January 1, 2015, the State Bureau for Letters and Calls established and operated the National Information System for Letters and Calls, realizing the nationwide "One Netcom" with vertical connectivity to towns and streets and horizontal coverage of relevant responsible departments.

　　On this basis, on July 1st and September 1st this year, the State Bureau for Letters and Calls successively launched the mobile phone petition platform and WeChat WeChat official account, making it more convenient and efficient. The process and results of the petitions handled by the masses through the mobile phone petition platform can be inquired, tracked, supervised and evaluated. The reporter saw on the WeChat WeChat official account of the State Bureau for Letters and Calls that WeChat official account currently has three functions: information on letters and visits, guide to letters and visits and online letters and visits. By paying attention to this micro-signal, you can submit a complaint request or make suggestions in the online letters and visits channel, and you can also inquire about the handling of letters and visits and evaluate your satisfaction.

　　By the end of November, more than 60,000 users had registered through the mobile phone petition platform of the State Bureau for Letters and Calls and WeChat WeChat official account, and the number of petitions reached 80,000. At the same time, all parts of the country have followed suit. 14 provinces including Anhui, Hunan and Xinjiang have set up mobile phone letters and visits, and 21 provinces including Hebei, Inner Mongolia, Guizhou and Gansu have opened WeChat letters and visits. Online letters and visits have gradually become the main channel for mass letters and visits.

　　How to make online letters and visits efficient and transparent?

　　The process, methods and results are all open online, so that the masses can become "supervisors" and "referees" of letters and visits.

　　"This platform can see every step of the specific process, just like online shopping can see whether the seller has delivered the goods and where it has gone. It is really convenient." Bao, from Haiyang City, Shandong Province, reported the damage of the road in front of his house through online letters and visits, and received a reply on the same day.

　　On July 1 this year, the State Bureau for Letters and Calls promulgated and implemented the Measures for Simple Handling of Letters and Visits (Trial), which requires that opinions should be given within 10 working days after accepting the letters and visits that can be handled simply, so as to accept and handle the letters and visits more conveniently and quickly.

　　At the same time, according to the "Regulations on Letters and Visits" and the "Working Rules for Online Handling of Letters and Visits (Trial)" of the State Bureau for Letters and Calls, all localities have standardized the letters and visits business, so that there are rules to follow. Twenty-four provinces, including Shanxi, Jilin and Ningxia, have formulated rules for handling online letters and visits, further optimizing business processes and putting standardization requirements throughout the whole process.

　　"Relying on the national petition information system, the handling process, handling methods and handling results of petitions can be made public online, and petitioners can inquire about the handling process and results at any time, avoiding going back and forth." In addition, the State Bureau for Letters and Calls also said that it is also the focus of online letters and visits to let the masses evaluate the solution of the letters and visits, let the masses become "supervisors" and "referees" in the work of letters and visits, and actively guide the petitioners to evaluate their satisfaction. At present, the State Bureau for Letters and Calls has revised and improved the satisfaction evaluation method, and promoted all localities to improve the participation rate of the masses and the satisfaction rate of the masses.

　　How do large and small systems break through the "barriers"?

　　Integrate the scattered "small windows" of letters and visits, and "one netcom" allows the masses to travel less and benefit more.

　　At present, the State Bureau for Letters and Calls has realized the interconnection with 31 provinces (autonomous regions and municipalities) and the provincial, municipal and county-level letters and visits working institutions of Xinjiang Production and Construction Corps, more than 80,000 functional departments and towns (streets), and 33 central and state organs and ministries.

　　At the same time, all localities are also stepping up efforts to promote the integration of resources on the online petition platform at the same level. Tianjin, Zhejiang and other places have connected the leadership mailbox with the petition information system, and integrated the scattered online petition "small windows" into an online complaint hall to reduce repeated complaints from the masses and repeated referrals from departments, thus realizing "one netcom". Jiangxi, Shandong, Hubei and other places have established self-service facilities for online letters and visits in counties and townships to better facilitate the masses. From January to November this year, the number of online letters and visits nationwide was 971,000, up 102% year-on-year, which effectively reduced the cost of letters and visits by the masses and realized that the masses traveled less and benefited more.

　　The relevant person in charge of the State Bureau of Letters and Calls said that in recent years, various localities have made great efforts to solve problems, and a number of letters and visits have been effectively resolved. However, in some places, problems were not handled in time and were not solved in place, which led to repeated online complaints; In some places, the previous "handling opinions" are used as the handling results of the backlog report, but the problem of letters and visits has not been substantially solved, and there is a problem of "doing without finishing", so it is necessary to continue to intensify efforts to resolve it.

　　According to the introduction of the State Bureau for Letters and Calls, after continuous adaptation and improvement, the national information system for letters and calls has been running smoothly on the whole. Next, efforts should be made to improve the application and optimize the functions. At present, the coverage of the national petition information system has basically achieved the "vertical to the end" of the five-level petition work institutions at the national, provincial, municipal, county and township (street) levels, but there is still a problem of incomplete coverage of functional departments in most places horizontally. The next step will focus on promoting the full coverage of the application of the petition information system by functional departments.

Fashion and decent modeling should not only care about the design of clothes, but also consider whether the look and feel of their combination are harmonious and eye-catching. This is the most important link to test women’s collocation ability. For ordinary people, there is no need to care too much about whether the design can keep up with the trend. As long as the dressing skills are used reasonably, the basic items can also be dressed in a foreign style.

Skill 1: Appropriate use of pattern elements in modeling

In the vibrant summer, many interesting patterns will frequently appear in the public’s field of vision, and whether it is printed elements or stripe design, don’t forget to balance the shape with solid colors.

For those women who love to dress up, nothing can set off a romantic atmosphere better than flowers, just like a printed coat with yellow and purple tulip flowers on the surface, which is not saturated enough and looks shallow and soft, and will not make people have too much control pressure.

Printed patterns can certainly enhance the fashion temperament of the appearance, but not all patterns are pleasing to the eye. You’d better choose some light colors with white as the base, so as not to look cumbersome or boring.

The shirt is printed in fine blue, which looks very small and fresh. The bottom is combined with jeans in the same color, which not only echoes, but also superimposes a more stylish and advanced feeling.

The unique versatile advantage of white shirt can combine many different patterns, among which stripes are the most classic, especially the thin stripe design, which can create a more delicate feeling.

Striped shirts are not as romantic as printed designs. On the contrary, stripes can reflect the professional sense of shirts, making them look more capable and stylish, which is very suitable for women in the workplace.

Compared with tops with rich patterns, some female friends prefer to arrange the patterns in the bottoms to reduce the impact on the face.

In the process of wearing, the white shirt is matched with the printed skirt, and the combination of simplicity and complexity is full of harmony without losing the fashion charm.

Tip 2: Pay more attention to fashion design.

If you want to make the shape fit your own style, then clothing design can’t be ignored. For example, the neckline shape and the width of the version are all important factors that affect the appearance.

Women with excellent physical conditions can easily control all kinds of clothes, but ordinary people’s bodies will always have some shortcomings, such as a short neck is a key point to weaken their temperament. At this time, we should pay more attention to the neckline design of the jacket, pay attention to whether there is an appropriate exposed area, and avoid the narrow neckline to create a more formal and unnatural feeling.

The U-neck design used in the T-shirt can show the graceful clavicle, and at the same time, it can also pull down the neck line, thus modifying the face or shoulder line.

V-neck is also an effective design to improve the neck lines. Compared with U-neck or square face, it will have a stronger sense of extension of lines and it is easier to wear a stretched and elegant image.

For example, a white shirt uses the V-neck design to create a more outstanding temperament, while the bow ribbon design can also highlight a lighter atmosphere with white and enhance the interpretation of intellectual style.

The purpose of effective wearing is to foster strengths and avoid weaknesses. Compared with the flaws in the upper body, the leg shape can not be ignored. If there is fat in the legs or the leg shape is not popular enough, women can wear wide-leg pants, which are simple and beautiful, fashionable and casual.

Tip 3: Pay attention to proportion when dressing.

Clothing with a narrow outline will easily expose body defects, and loose clothing is not so good to wear. If you don’t pay attention to highlighting the waistline, you may feel crushed. Wide-leg pants are especially popular in summer, which makes people comfortable and cool to wear, and can accommodate the lack of legs, and contains a lazy and casual atmosphere.

However, this kind of clothing with too wide and loose version will strengthen the sense of volume in the horizontal direction, so we must pay attention to the vertical division of modeling in order to avoid the problem of being fat and heavy. We can learn from the classic wearing method and stretch the proportion by "short on the top and long on the bottom".