□ Our reporter Zhang Wei

　　For a long time, due to the weak brand appeal, weak strength, short life cycle and lack of mature talent "selection and retention" system, it has always been the consensus of the industry that SMEs are difficult to recruit.

　　"Since the epidemic, China’s small and medium-sized enterprises have been severely affected, many offline businesses have not been carried out smoothly, and some even have to stop production, and the resulting brain drain and rising costs have caused many small and medium-sized enterprises to face severe challenges." Su Haopeng, a professor at the Law School of the University of International Business and Economics and director of the Consumer Protection Law Research Center, told the reporter of the Rule of Law Daily that under this background, the problems of low recruitment efficiency, high recruitment expenditure cost and low talent retention efficiency of small and medium-sized enterprises are more prominent.

　　Recently, the Survey Report on the Recruitment of Small and Medium-sized Enterprises (hereinafter referred to as "Report") published by Beijing Sunshine Consumer Big Data Research Institute, university of international business and economics Consumer Protection Law Research Center and Consumer Network shows that with the implementation of SME support policies, the development of mobile Internet technology, job seekers’ understanding of small and medium-sized enterprises and the improvement of their own recruitment process, the recruitment difficulty of small and medium-sized enterprises has been alleviated, but long-term systemic problems still exist. Therefore, it is necessary to improve the relevant laws and regulations, improve the multi-party supervision mechanism, and promote the healthy development of industry norms.

　　Mobile network recruitment channel

　　Be favored by small and medium enterprises

　　As the "main force" to absorb employment and promote economic development, the recruitment of small and medium-sized enterprises deserves attention.

　　It is the original intention of this survey to deeply understand the recruitment needs, costs and related situations of SMEs, and to study and analyze how to reduce the recruitment costs, help SMEs to resume work and production, and promote sustained and healthy economic development. According to reports, the survey used methods such as questionnaire survey, interview survey and literature analysis. From May 10, 2022 to June 10, 2022, a total of 1,328 valid questionnaires were collected, and according to the industry scale of the interviewed enterprises and other factors, the business owners or human resources managers of 11 small and medium-sized enterprises were selected for interview survey.

　　Most of the interviewed enterprises said that the main recruitment channels of enterprises at present are: online recruitment platform, headhunting company, school recruitment channel, social network and internal promotion, among which the most important recruitment channel is online recruitment platform, and the usage rate of online recruitment platform on mobile terminal has gradually increased in recent years. When recruiting, we will focus on the mobile network recruitment channel, which has the characteristics of more use by young job seekers, high activity, adaptability to job seekers’ habits and high communication efficiency with job seekers.

　　Among the 1035 respondents, 491 preferred to choose mobile network recruitment and self-media platform, accounting for 47.44%; 411 respondents preferred comprehensive online recruitment, accounting for 39.71%; 37 respondents preferred to choose vertical network recruitment, accounting for 3.57%; 37 respondents preferred to choose enterprise official website, accounting for 3.57%; 59 respondents preferred to choose others, accounting for 5.7%.

　　"When SMEs choose online recruitment channels, they pay more attention to mobile network recruitment channels. On the one hand, they communicate directly with active job seekers through mobile network recruitment platforms, on the other hand, they publish recruitment information through various active self-media platforms to attract potential job seekers." Su Haopeng said.

　　Many interviewed companies said that when choosing a recruitment platform, they will mainly consider the recruitment effect and the recruitment price, hoping that the input and return can be directly proportional to recruit suitable talents in a short time. According to the Report, the annual recruitment expenses of more than half of the SMEs surveyed are between 5,000 yuan and 50,000 yuan. Among the 1035 respondents, 275 respondents’ annual recruitment expenses are 50,000 yuan or more, accounting for 26.57%; The annual recruitment expenses of 524 respondents’ enterprises are 5,000 yuan to 50,000 yuan, accounting for 50.63%; The annual recruitment expenses of 236 respondents’ enterprises are below 5,000 yuan, accounting for 22.8%.

　　Nearly 70% of the SMEs surveyed said that they could recruit a single employee within 30 days. Among the 1035 respondents, 708 respondents’ companies need to recruit a single employee within 30 days, accounting for 68.41%; It takes 30 to 60 days for 239 respondents to recruit a single employee, accounting for 23.09%; It takes more than 60 days for 88 respondents to recruit a single employee, accounting for 8.5%.

　　Lack of employer brand building

　　Resulting in inefficient recruitment.

　　Most enterprises can complete a single job within 30 days, indicating that the problem of recruitment difficulties for small and medium-sized enterprises has eased. At the same time, the main problems faced by small and medium-sized enterprises in recruitment are also reflected through this survey.

　　Many enterprises believe that there are few suitable job seekers, especially high-end technical talents and management talents; The recruitment efficiency is not high, and there are many people communicating on the Internet, but not many people come for interviews. In addition, there is also the problem of low efficiency in the delivery of recruitment information.

　　Among the 1,035 interviewees, 493 interviewees’ companies are facing the most difficult problem in recruitment at present, accounting for 47.63%. The most important problem in the recruitment of 108 respondents’ companies is the lack of employer competitiveness, accounting for 10.43%; At present, the most difficult problem in the recruitment of 263 respondents’ companies is that the salary can’t be discussed with job seekers, accounting for 25.41%; At present, the most difficult problem in the recruitment of 95 respondents is the difficulty in explaining the competitiveness of enterprises, accounting for 9.18%; At present, the most difficult problem in the recruitment of 76 respondents is other problems, accounting for 7.34%.

　　Only about 20% of the SMEs interviewed often carry out employer brand building. Among the 1035 respondents, 221 respondents’ companies often carry out employer brand building, accounting for 21.35%; 437 respondents’ enterprises are generally engaged in employer brand building, accounting for 42.22%; 221 respondents’ enterprises occasionally carry out employer brand building, accounting for 21.35%; 156 respondents’ companies did not build employer brands, accounting for 15.07%.

　　“‘ Maxima ’ Hard to find, ‘ Bole ’ It’s even worse. " Chen Yinjiang, Deputy Secretary-General of china law society Consumer Protection Law Research Association and Executive Dean of Beijing Sunshine Consumer Big Data Research Institute, said that recruitment websites have gathered a large number of resume information of talents, but how to quickly and efficiently screen the information of talents with high matching degree on the basis of screening a large number of resumes, and how to break the Matthew effect and fairly distribute the attention of job seekers to many small and medium-sized enterprises are still obstacles and long.

　　At the same time, Chen Yinjiang reminded that employer brand building and the promotion of recruitment effect are also complementary. A good employer brand can improve the recruitment effect of the company, but at present, many small and medium-sized enterprises still lack understanding of the importance of employer brand building, leading to low recruitment efficiency and brain drain.

　　Representatives of the enterprises interviewed also have experience in this regard. In their view, it is very important to communicate with the employing department before recruitment, make clear the recruitment procedures, formulate the recruitment manual, make a good portrait of the candidates, choose the right recruitment channels, enhance the employer’s brand, and spend more time communicating with job seekers. They also suggested that the online recruitment platform attract more job-seeking users, improve the matching accuracy, and expand the number and level of talents in different industries.

　　Strengthen the responsibility of recruitment platform

　　Vigorously improve service quality

　　It is also very important for SMEs to improve themselves.

　　The Report proposes that small and medium-sized enterprises should innovate human resource management mode and optimize their own brand image. Small and medium-sized enterprises should strengthen the understanding of the richness of potential human resources, innovate the management mode of human resources, optimize their employer’s brand image, analyze the potential human resources demand in combination with the strategic objectives of enterprises and the fluctuating needs of enterprises’ business when formulating talent strategies, send clear information on the demand for post talents to the Internet recruitment platform that provides employment services, establish a talent garrison, effectively respond to the challenges of personnel replenishment and personnel deployment, and also help stimulate organizational vitality and innovation, and respond to changes in market demand more quickly.

　　But the root of solving the problem is not limited to the strength of SMEs themselves. The Report proposes to improve the relevant laws and regulations on Internet recruitment platforms. Chen Yinjiang analyzed that the legal norms of Internet recruitment in China are mainly scattered in relevant laws and regulations, which are fragmented and not practical. Only according to the specific situation of Internet recruitment, specific legislation is issued to standardize business practices and clarify legal responsibilities, can the recruitment platform be forced to play the role of "gatekeeper" and "firewall" and provide real and legal recruitment services for the general public.

　　The Report suggests that management departments should strengthen their supervisory responsibilities, human resources and social security departments and relevant industry associations should establish a credit system, adopt disciplinary measures to encourage trustworthiness and dishonesty, and encourage the Internet recruitment industry to strengthen self-discipline.

　　Su Haopeng said that the Market Supervision Administration should give full play to the positive role of the enterprise annual report publicity system in rectifying false information on Internet recruitment, regularly publish the general situation of recruitment information services, and conduct regular and irregular spot checks on the platform to ensure the compliance and legality of platform operation. The public actively participated in the supervision and urged the Internet recruitment platform to effectively fulfill the responsibility of strict review.

　　The "Report" believes that the responsibility of Internet recruitment platforms should be further strengthened to improve service quality. Internet recruitment platform should strengthen the audit of enterprises, ensure the authenticity and legitimacy of enterprises, and establish a data flow tracking and detection mechanism. Once any abnormal situation is found, it should be reported to the public security department and government supervision department as soon as possible. In terms of application scope, the Internet recruitment platform should rely on big data to screen and accurately match talents, improve matching efficiency, take the initiative to set foot in new fields, establish in-depth cooperation with new industries, accurately grasp the talent needs of enterprises, and formulate special insurance and salary mechanisms to better motivate employees to improve their work performance.

　　Su Haopeng added, "While ensuring security, the Internet recruitment platform should consider the specific characteristics of small and medium-sized enterprises with little fame and resources, and provide more accurate and fixed-point talent recommendation support. At the same time, provide more affordable recruitment service packages to support the development of SMEs. "

　　Job seekers can’t stay out of it. Chen Yinjiang said that job seekers should also constantly update their knowledge structure and enhance their own strength and value. "Job seekers should look at the employment situation rationally, grasp the trend of social development, correctly face the gap between employment expectations and real jobs, and establish phased career goals. We should constantly update our knowledge structure, including professional skills related to competent jobs and new skills required by new technological changes, and improve our ‘ Soft ability ’ For example, communication skills, leadership, etc., continuously improve their comprehensive strength and shape differentiated competitive advantages by participating in various vocational skills training. "

Nowadays, there are many types of cars, and the various models are dazzling. At this time, we should start according to our own reality, and the one that suits us is the best. The richness of a car’s configuration is related to the user’s car experience, so today many people are concerned about its configuration. Let’s take a look.

Let’s take a look at the appearance of Skyworth EV6. The front face of Skyworth EV6 looks more dignified and recognizable as a whole. At the same time, the headlights show a streamlined design style, which is very domineering as a whole. The car is equipped with, delayed closing, etc. Come to the side of the car, the body size of the car is 4720MM*1908MM*1696MM, the car adopts a young personality line, the side looks very simple, with large-sized thick-walled tires, the shape is quite simple. In terms of rear design, Skyworth EV6 rear line is domineering, and the taillights look very clean and refreshing, creating a good atmosphere.

Sitting in the car, the interior of Skyworth EV6 enhances the visual coolness, and the visual effect is very good. The steering wheel of the car is very in line with the interior style, and it is made of plastic material, which gives people a bright feeling. Take a look at the central control, with the 8-inch touch LCD central control screen, the interior style is impressive, and the overall design of the central control is very good. The dashboard and seat are also eye-catching, and the dashboard design is remarkable, which looks more rustic. The car uses leather seats, which are wrapped in place and very comfortable to ride.

The Skyworth EV6 is 150KW, with a total torque of 320N.m and a maximum speed of 150km/h.

It is a pity that the rear seats cannot be reclined. In addition, the car is equipped with anti-lock braking (ABS), brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), body stability control (ESP/DSC, etc.) main driver airbags, passenger seat airbags and other safety configurations.

The Skyworth EV6 introduced today is not only eye-catching in terms of space, but also has reached the mainstream level in various configurations. The driving experience and space experience are nothing to be picky about. If you are interested, you may wish to experience it in practice.

Welcome to Autohome Qingdao Promotion Channel to bring you the latest automotive market trends. Currently, the much-anticipated Toyota is launching an exciting promotion in Qingdao, with a maximum discount of 35,000 yuan, bringing consumers real benefits. The starting price is already as low as 148,800 yuan, which will undoubtedly make the Asian Dragon even more attractive. If you are interested in the Asian Dragon, don’t miss this price reduction opportunity. Please click the quotation form below, "Check the car price", and let’s explore more discounts together to make the car purchase dream within reach.

In terms of appearance, the design of the Asian Dragon is inspired by the fusion of luxury and power, and the front face is streamlined to show a strong sense of movement. The iconic air intake grille uses a large area of chrome decoration, which not only enhances the visual impact of the front of the car, but also shows a sense of refinement and high-class. Overall, the Asian Dragon gives the impression of an atmospheric and stable and sporty atmosphere, with smooth lines and proportions, highlighting the style of a luxury car.

With its streamlined body design, the Asian Dragon elegantly displays 4990mm*1850mm*1450mm body size, with a wheelbase of 2870mm, providing a superior layout for the interior space. The side lines are smooth, highlighting the power and dynamic, and the front and rear wheel tracks are 1595mm and 1605mm respectively, ensuring driving stability. The tire size is 215/55 R17, and it is matched with a delicate wheel design, which not only enhances the visual effect, but also provides the driver with good grip performance.

The interior design of the Asian Dragon combines modern and luxurious elements to create an elegant and comfortable atmosphere. The steering wheel is made of lightweight plastic material to provide a good grip, while supporting manual up, down and front adjustment to adapt to the different needs of the driver. The 10.25-inch central control screen highlights the sense of technology and integrates rich multimedia functions, such as navigation and entertainment systems, for easy operation. The seat is made of fabric material, focusing on practicality and comfort. The main seat supports front and rear, backrest and high and low multi-directional adjustment, providing passengers with personalized space. The USB/Type-C interface is equipped to meet the charging needs of passengers for modern electronic devices, making travel more convenient.

For the Asian Dragon model, it is equipped with a 2.0L displacement four-cylinder engine, which can release a maximum power of 127 kilowatts and deliver 206 Nm of torque during driving. With the CVT continuously variable transmission (analog 10th gear), this engine provides the Asian Dragon with a smooth and efficient driving experience.

Overall, the Autohome owner was full of praise for the appearance of the Asian Dragon, saying that the refined design and powerful front of the model were impressive. The line design of the body added a touch of elegance and dynamism, which undoubtedly satisfied his pursuit of aesthetics. This evaluation has made the Asian Dragon a unique aesthetic benchmark in the hearts of many consumers and has become the ideal car in their hearts.

1905 movie network news In the near July, the IMAX summer film feast will be unveiled again, and many high-quality works at home and abroad will gather on the IMAX big screen. A variety of theme types, exciting audio-visual wonders, and charismatic superstars will be showcased through the IMAX-level audio and visual quality and immersive viewing environment, providing the national audience with rich viewing options suitable for family enjoyment, igniting the lively summer.

Entering the IMAX theater, there is a film history classic IP "Indiana Jones: Wheel of Destiny" released on June 30 to continue the adventure legend of Indiana Jones, and then there are several masterpieces at home and abroad that will land on the IMAX big screen in July – directed by the real-life film to convey the true feelings;,, gather together to interpret the thrilling anti-drug war on the front line of the "Golden Triangle"; Chasing Light Animation’s new work invites the audience to dream back to the Tang Dynasty and experience the splendid China of the Tang Dynasty and the flying life of Li Bai and other cultural giants from zero distance.

Hollywood action blockbuster opens up a global adventure, and will once again perform the action spectacle that challenges the limit; the domestic mythological epic will take the audience through three thousand years and feel the grandeur of the mythical era as if they were there; the hip-hop movie starring and starring will bring hip-hop to the big screen, presenting a brilliant bloom of youth, dreams and blood; in addition, it will be released in a relay on August 4 to open the lively "second half" of the IMAX summer film feast.

"Indiana Jones: Wheel of Destiny" (June 30): Legend of film history makes a stunning return　

It is one of the most influential film series in the world, and the role of Indiana Jones is also a classic image in film history. In "Indiana Jones: Wheel of Destiny", the climax of treasure hunting stories, wonderful and humorous action scenes, and adventures around the world will return again.

"In the Octagonal Cage" (July 6): Ordinary characters flash back, Wang Baoqiang directs reality for the first time

Based on true events, "In the Octagonal Cage" is Wang Baoqiang’s first reality-themed film after six years of polishing. The film uses a simple and realistic style to interpret the lives of ordinary people and the pursuit of dreams. It conveys the spiritual power of "never accepting my life and never admitting defeat", and pays tribute to all people who live seriously and move forward hard.

"Anti-drug 3: People in the End of the World" (July 6): The anti-drug war escalates, Liu Qingyun Guo Fucheng Gu Tianle plays

"Anti-Drug 3: People in the End of the World" is a brand-new work of the classic Hong Kong film IP. The famous director and three major actor-level male stars Liu Qingyun, Guo Fucheng, and Koo Tianle form a super luxury creative lineup. Hardcore action shootouts and climax brain-burning wits run through the whole film. In the immersive IMAX theater, "Anti-Drug 3: People in the End of the World" will lead the audience to feel the thrill and harshness of the anti-drug frontline more closely, and harvest a shocking audio-visual experience.

"30,000 Miles in Chang’an" (July 8): The first installment of the "New Culture" series of light-chasing animations, an immersive tour of the prosperous Tang Dynasty

This film is the opening work of the "New Culture" series of light-chasing animations that have created the "White Snake" series and other national manga boutiques. It reproduces the moving style of the prosperous Tang Dynasty and the life footprints of Li Bai and other poetry stars in a romantic and poetic style. It is not only a beautiful Tang style picture scroll, but also a unique historical and cultural journey.

"Mission Impossible 7: Deadly Reckoning (Part 1) " (July 14): A new chapter of classic IP "Atango" once again challenges the limit

This film is one of the most influential spy movie IP "Mission Impossible" series of new masterpieces, Tom Cruise and the IMF team return to the IMAX big screen to start a new adventure, hot action scenes, wonderful spy stories and other iconic elements will be gorgeous upgrade, and the "extreme sports enthusiast" "Atango" will also challenge the more difficult real action spectacle.

"Sealed God Part 1" (July 20): The opening work of the domestic mythological giant, the luxury team creates a magnificent epic

"Fengshen Part 1" is the opening work of one of the most high-profile domestic film projects in recent years. It is one of the focus blockbusters of the summer season, starring directors, Huang Bo, and others. Drawing inspiration from household myths and legends and traditional Chinese culture, the film gathers super luxury teams and invests heavily to create a world of Fengshen with rich imagination and shocking visual effects. At the same time, it also makes an ingenious exploration of the industrialization of Chinese film.

"Warm" (July 28): Huang Bo and Wang Yibo join hands to pursue dreams, and hot-blooded youth ignites summer passion

"Warm" is directed by the director, telling a passionate story about the brave pursuit of dreams. Huang Bo and Wang Yibo are street dancers, who are not afraid of the reality of the high wall to stage "Warm" that lives up to their youth and dreams. The inspirational theme is expected to resonate with the audience; and many cool and realistic street dance scenes will also become the beautiful scenery on the IMAX big screen. The first screening of the film received rave praise. "Warm" is like a burst firecracker, burning and good-looking! "The evaluation makes people look forward to the street dance competitions and dream chasing stories that will be staged on the IMAX big screen.

"Megalodon 2: The Abyss" (August 4): Prehistoric monsters attack, and Statham’s two tough guys join hands to fight

Megalodon 2: The Abyss is the sequel to the 2018 summer blockbuster, which was a huge success, with all-round upgrades from story to visual effects compared to the previous one. Peter Bebb, the visual effects director who won the Academy Award for Best Visual Effects, led the team to present more breathtaking prehistoric biological wonders; and Wu Jing and the two tough guys will cooperate for the first time to fight against the deep sea behemoth, which is full of excitement.

On September 27, the new model was officially launched, priced at 11.99-14 6,900 yuan, and the new car launched a total of 4 models, of which 3 are the extended range version and 1 is the pure electric version.

The appearance is almost unchanged, generally speaking, the annual small changes will not be very big, unless there is a design that is complained by the majority of riders. The design of the dark blue SL03 appearance is relatively good, the front low and back high dive posture, especially the design of the rear, the sporty feeling is created.

In terms of interior, the new car has added a black and gold color scheme, officially named "Star Flash Black", and uses a material similar to Alcantara. This color scheme believes that young consumers will pay because of their relative personality.

In terms of power, the extended range version of the model is equipped with a 1.5L super extended range system, with a maximum power of 160kW and 175kW. It is equipped with 18.99kWh and 28.39kWh. The pure electric cruising range of CLTC operating conditions is 140km and 220km, which is slightly improved compared with the old model. The pure electric version is equipped with a 190kW motor, equipped with 56.1kWh, and the CLTC pure electric cruising range is 530km. It supports 3C overcharging.

The positioning of the dark blue SL03 in the brand is the main sport, which is different from the main technology of L07. It has a 10-150,000 budget. If you want a car that drives well, you can consider it.

　　　 On January 4th, the Pepsi brand held a press conference on the signing of the new Pepsi superstar Ruan Jingtian in Shanghai, and at the same time shocked the premiere of the second half of Pepsi’s 2011 New Year’s advertising film "Pepsi Happy, the Strongest Happy Event".

　　　 The advertising film was co-filmed by Huang Xiaoming, Ruan Jingtian, and Angelababy. Therefore, Ruan Jingtian’s attendance at the signing conference was mocked by the media as a "light bulb".

　　　 At the press conference, Ruan Jingtian made a creative appearance in a very Chinese New Year’s style and completed the signing ceremony of "building an altar to pay homage to generals"; at the same time, Mr. Li Ziqiang, the chief marketing officer of Pepsi Greater China, appointed Ruan Jingtian to officially join the "Pepsi family". (Photo and text/Tungstar)

Next page More wonderful pictures

　

　　　Peng Yuyan (right) is creamed by Chiaki Ito (left), the heroine of Honey Lucky Grass.

　　　　The day before yesterday (March 24) was Yu Yan’s 26th birthday. He spent time in the film factory shooting "Honey Lucky Grass". It was rumored that he had asked the other party about Jolin’s involvement in the indecent photo controversy: "Are those photos real?" He hesitated, saying: "Between friends, it’s normal to ask like this."

　　　　Asked if Jolin had given him a gift? Yu Yan begged the reporter for mercy: "Even if you give me a birthday gift, don’t let me see her name in every report." Although Jolin is not around, he still has Zheng Yuanchang, Zhang Junning, and Japanese actress Chiaki Ito to celebrate his birthday at the video factory. Zheng Yuanchang gave him a white bag, Ito Chiaki gave a stone made of happy grass, and Zhang Junning, who did not prepare a gift, smiled: "Then I will pack it and give it to you."

　　　　On his 26th birthday, Peng Yuyan lamented the passage of time: "I cherish what I have now, and I know how to enjoy life more and more." Indeed, no matter his career or relationship, he is in the best state, but his friends often hope that he will not be blind when he is in love, and it is better to be rational. (Li Li/Wen)

Editor in charge: Sun Jie

Zhiyi Automobile/Zhengqi

In the process of the rise of new energy vehicles in recent years, BYD is undoubtedly the most eye-catching force. Byd has gained a huge market advantage by relying on the strategy of parallel battery and vehicle.

Recently, however, BYD’s products have been reduced in price. After all the models of BYD Ocean Network have been reduced in price, BYD Dynasty Network has also announced preferential policies for its popular models. So which models have BYD officially reduced in price? Is it necessary for BYD, which is not worried about sales, to make such a profit?

1. The deposit of Han EV and Tang DM-i is 2,000 to 10,000, and the replacement subsidy can be exempted by 4,000.

On November 8, BYD Wang Chaowang released a message that users only need to purchase its Tang DM-i Champion Edition (112 km model) and Han EV Champion Edition before 24: 00 on November 30, 2023, and complete the car purchase invoice. You can enjoy the activity of 2,000 yuan deposit to 10,000 yuan car purchase.

In this way, these two champion models have been given a discount of 8000 yuan. And the government also provided a replacement subsidy of 4000 yuan. In addition, the government also provided financial policies such as five-year super-long loans with a down payment of 15%, as well as various intelligent services and maintenance services.

Although it seems that the price reduction of BYD dynasty series is not too great, it should be noted that BYD dynasty series has never been a slow-moving model. It is rare to get close to 10,000 yuan.

And BYD’s discount also has some doorways. Tang DM-i and Han EV are high-end products of Dynasty series, and they are also well-known products. Giving them some preferential policies can undoubtedly attract more consumers to the store, and may also promote the sales of other models.

On the other hand, BYD’s two models are indeed facing certain sales pressure in the near future.

2. New forces compete for the market, and BYD is on pins and needles.

After more than ten years of development, China’s new energy vehicle market has entered the second half. The blue ocean, which once had few competitors, has turned scarlet in the cruel killing.

Although BYD has been in deus ex, it has taken the top spot among new energy vehicle companies. But the pressure it faces is not small. In addition to the siege of old car companies such as Geely, Great Wall and Chang ‘an, the advantages of software and hardware established by new forces such as "Wei Xiaoli" are gradually showing strong market appeal.

More importantly, a group of Internet forces represented by Huawei, Baidu, Xiaomi, etc. took part in building cars. Under their "empowerment", the car level of many car companies has improved linearly. New energy vehicles that flaunt the function of intelligent driving, such as Wenjie, Zhijie, Jiyue and Aouita, have attracted many consumers’ attention.

Although BYD has its own mature industrial chain, such as batteries and complete vehicles, and the method of reducing costs and increasing efficiency learned from Toyota, BYD can establish a huge advantage in car companies with lower cost and higher production capacity. However, in the face of all kinds of fancy intelligent configuration of new forces, BYD, whose style is relatively "simple", will inevitably be seized in some markets.

However, the pre-sale of the medium and large-sized car Zhijie S7, which Huawei cooperates with Chery, is about to start on November 17th. BYD Han EV, which is also pure electric for medium and large-sized cars, is bound to encounter sales challenges. At the end of last month, Geely and Baidu’s Extreme Yue 01 went on the market. This medium and large SUV, known as the "car robot", will obviously affect the sales of BYD’s products.

What’s more, before Sellers’ M7 went public, it would have exceeded 80,000 a month. BYD Tang DM-i, which is also a seven-seat hybrid SUV, slightly overlaps with the low-priced version of Wenjie M7 in price, so Wenjie M7 is likely to have a certain "blood-sucking" effect on BYD Tang DM-I..

Moreover, BYD Han EV and Tang DM-i are really tired in sales. Since July this year, BYD Han EV has never sold more than 10,000. After the sales volume of Tang DM-i exceeded 10,000 for seven consecutive months this year, the sales volume in August and September continuously returned to below the 10,000 mark. It was not until October that it barely broke through 10,000.

Therefore, BYD’s price reduction this time is an active response to these challenges. In addition, the price reduction of BYD’s main models has the significance of boosting investors’ confidence and completing future planning goals.

3. When the stock is sold by the old stock god, BYD’s share price will return to 300.

Judging from this year’s sales, many people may think that BYD’s top management has no need for anxiety. As of October this year, BYD has sold 3 million cars this year.

But Wang Chuanfu, president of BYD, set a sales target of 4 million vehicles at the beginning of the year. Now there are only three months left, one million short of the target. This requires BYD Group to achieve an average monthly sales of more than 330,000 vehicles in the next three months.

It is difficult to achieve increment in the increasingly fierce new energy market. First of all, BYD’s own dynasty series and ocean series have been difficult to achieve more sales increments without reducing prices.

The high-end route planned by BYD now seems to have many obstacles. Although Tengshi stood firm by the explosive MPV Tengshi D9, the market response of Tengshi N7, N8 and other products launched later was flat.

The ultra-high-end brand that BYD Group strives to build looks forward to the first production car U8, which targets luxury SUVs and off-road vehicles such as Mercedes-Benz G and Land Rover Range Rover, but the annual sales of these high-end products are only a few thousand to early 10,000. Looking up to U8, even if it can compete with it in sales volume, it can’t contribute too much to BYD’s sales target of 4 million.

Therefore, BYD can only choose to reduce the price of the main models in exchange for sales. This seemingly irrational price-for-sales approach actually reflects BYD’s high-level eagerness to boost market confidence. Since last year, a number of financial capitals have been selling BYD’s shares. Take Warren Buffett as an example. Since August 2022, Buffett has sold BYD Hong Kong stocks for 13 consecutive times.

Buffett bought BYD at the price of only 8 yuan, and now BYD’s share price around 250 yuan is at an absolute high level. For investors, when the stock reaches a high level, cashing out is the normal operation. Now, when Buffett sold BYD last year, the share price around 300 yuan really seemed to be a high stage.

If BYD’s top management wants to keep its share price at a high level, it must convince investors with actual performance and technological progress. The sales target of 4 million is more like BYD’s share price, which will continue to attract other investors and nail them here.

Write it at the end

Now, after the crazy selling, Warren Buffett has reduced his holdings of BYD’s Hong Kong stocks by more than half. As an investment vane, he is bound to affect many investors’ decisions on BYD.

If BYD can achieve the sales target of 4 million, it will undoubtedly play an important role in boosting investor confidence. In order to achieve this sales target, BYD’s continuous efforts may make the killing of the new energy vehicle market in the second half of the year even more tragic.

　　Poly development

　　Low-margin projects reduce performance, and high-priced soil reserves are gradually released.

　　Matters:

　　On January 5, the company released the 2022 performance report, and it is estimated that the company will realize operating income of 281.1 billion yuan in 2022, which is-1.4% year-on-year; The net profit of returning to the mother was 18.3 billion yuan, a year-on-year decrease of -33.2%.

　　Guoxin Real Estate’s point of view: 1) Affected by the decline in gross profit margin and equity ratio of the project carry-over, the company achieved a net profit of 18.3 billion yuan in 2022, which was -33.2% year-on-year. This time, the company’s performance was fully released, and with the large number of follow-up high-quality projects carried forward, it is expected that the company’s performance level will be improved; 2) The company’s sales performance is better than the industry average, ranking second in the industry this year, and monthly sales continue to repair. With the economic recovery and the continuous relaxation of demand-side policies, it is expected that the company’s sales performance will still maintain a good trend in 2023; 3) The company actively responds to the policy and plans to raise no more than 12.5 billion yuan for the construction of 14 projects, which will effectively improve the debt structure and enhance the company’s ability to resist risks; 4) As the leader of central enterprises with stable operation, the company’s short-term performance will not change the company’s high-quality fundamentals. We are optimistic about the company’s long-term value and maintain the "buy" rating.

　　Guangzhou Automobile Group

　　In 22 years, the production and sales exceeded 2.43 million vehicles, and the performance of new energy was strong.

　　Event: The company released the December production and sales express. In December, the output was 200,000 units, down by 25.5% year-on-year and 6.1% month-on-month. The sales volume was 206,000 units, down by 11.8% year-on-year and up by 8.2% month-on-month. The reason for the year-on-year decline of the company’s production/sales in December was mainly due to the high base pressure in the previous period and the impact of the epidemic. Cumulatively, the company’s sales in 2022 reached 2,433,800 units, up 13.5% year-on-year.

　　In terms of brands, Guangfeng was under pressure in December, and the sales volume of Guangben/Guangcheng rebounded. In December, Guangfeng sold 74,000 units, down 24.7% year-on-year and 12.9% quarter-on-quarter, of which 17,000 units were sold by Ralink and 11,000 units by Fenglanda. Guangben sold 58,000 vehicles, down 25.5% year-on-year and up 24.6% quarter-on-quarter, of which Accord sold 25,000 vehicles per month. The sales volume of Guangchang was 38,000 units, up 18.1% year-on-year and 47.2% quarter-on-quarter.

　　In terms of electric vehicles, Ai ‘an’s monthly sales continued to lead. In December, the sales volume of Ai ‘an reached 30,000 units, up 106.9% year-on-year and 4.3% quarter-on-quarter. Among them, Ai ‘an S sold 13,800 units, accounting for 46.1%, and Ai ‘an Y sold 14,300 units, accounting for 47.7%. In 22 years, the cumulative sales volume of Ai ‘an exceeded 271,000 units, up 125.7% year-on-year. In the future, the sales trend of new energy vehicles is generally upward, but due to the price increase caused by the subsidy retreat in early 2003, the sales growth of Ai ‘an is expected to slow down in January.

　　Form an autonomous layout of battery electric drive, and continue to promote electric intelligence. The company established Guangzhou Automobile Ai ‘an Inpai Battery Technology Co., Ltd., and invested 10.9 billion yuan to carry out the industrialization of independent batteries; Ruipai Power Technology Co., Ltd. was established and invested 2.16 billion yuan to carry out independent research and development and industrialization construction of IDU electric drive system. In terms of intelligence, the company released the research and development achievements of the whole vehicle cross-domain standardized operating system Psay OS, the newly upgraded ADiGOSPACE intelligent cockpit system, and the ADiGOPILOT intelligent driving system based on the Spirit architecture, and the new SUV Binzhi of Guangben realized the intelligent upgrade, helping to realize intelligent travel in the whole scene. At present, GAC’s new energy business continues to grow steadily, and the degree of mixing of Chuanqi vehicles continues to increase. We believe that the company’s new energy vehicle sales are expected to continue to grow in 23 years with the gradual formation of the advantages of independent new energy industry chain and the intelligent development of products.

　　Profit forecast and investment suggestion. It is estimated that the EPS in 2022-2024 will be 1.02 yuan, 1.12 yuan and 1.31 yuan respectively, and the net profit returned to the mother will maintain a compound growth rate of 23% in the next three years, maintaining a "buy" rating.

　　Risk warning: epidemic risk; Risk of chip shortage; The risk that the sales volume of independent and joint ventures is lower than expected; The risk that the price increase of raw materials exceeds expectations; Cost control is lower than expected risk.

　　BYD

　　Million-level look forward to the release, leading the brand up.

　　BYD’s "Looking Up" was officially launched, and the SUV looked up to U8 and pure electric supercar U9 were released.

　　On January 5th, () held the brand and technology conference of "Dare to Leap the Star River" in Shenzhen, officially released the brand-new high-end automobile brand "Look Up" and its core technology "Easy Sifang", and simultaneously released two models, namely, look up to the first million-class new energy hard-core off-road U8 and the million-class pure electric performance super-run: U8 will be the brand’s first mass-produced model, with a car length of over 5 meters and a car width of over 2 meters, giving consideration to excellent off-road. U9 is also equipped with an easy-to-square power system, with an acceleration of 2 seconds at zero speed, and adopts an electric intelligent butterfly door to create an extremely safe body structure. We maintain the company’s net profit forecast for 22-24 years at 113.9/212.3/30.62 billion yuan, and adopt the segment valuation method to give the company a target price of 348.40 yuan, thus maintaining the "buy" rating.

　　The brand-new "Easy Sifang" technology platform is equipped with all models as standard.

　　"Easy Sifang" technology is a set of power system with four independent wheel motors as the core, which reconstructs the characteristics of new energy vehicles from three dimensions: perception, decision-making and execution. This technology fully strengthens vehicle safety through a more perceptive electric drive system: after a single wheel has a flat tire, the driving wheel makes a powerful compensation intervention in time to help the vehicle brake stably and controllably; It has good tightness of the car body and cockpit, and can obtain emergency floating ability by virtue of four-wheel independent vector control function. In addition to safety, the highest rotation speed of the platform is 20500rpm, and the horsepower of the whole vehicle is over 1,100 horsepower. The fastest acceleration of 100 kilometers can achieve 2 seconds, and it can realize in-situ U-turn on high-adhesion roads such as asphalt roads. When the steering gear and brake are not working, the braking distance of 100 kilometers less than 40 meters and the agile steering ability of less than 12 meters can be realized.

　　Tengshi, look up to two high-end brands, and jointly promote the company’s brand.

　　In 2022, BYD made a great breakthrough in the mainstream market of new energy vehicles by virtue of the "two-wheel drive" strategy of E platform and DM-i platform, and became the global sales champion of new energy vehicles with annual sales of more than 1.86 million vehicles. The release of Tengshi and brand-new high-end brands fully demonstrates BYD’s cutting-edge technological advantages, which is expected to strengthen the company’s right to speak in luxury markets and high-end markets and enhance brand tonality. Since the beginning of 23 years, BYD’s product matrix of "Dynasty+Ocean+Tengshi+Looking Up" has been formally established, which will fully match the needs of various consumer levels and continue to strengthen brand influence.

　　Maintain the company’s "buy" rating

　　We maintain the company’s revenue and profit forecast for 22-24 years, and adopt the segment valuation method. Based on the 23-year revenue and net profit forecast, we give 1.91 times PS to the automobile business, 2.01 times PS to the rechargeable battery business, and 16.07 times PE to the electronic business, corresponding to a total market value of 1,014.196 billion yuan and a target price of 348.40 yuan (the previous value was 317.16 yuan), and maintain ".

　　Risk warning: the uncertainty of macro-environment throughout the year may affect income; In the future, the competition in the industry will intensify, and the order volume will be less than expected; The fluctuation of upstream materials leads to a sharp increase in costs.

　　Recently, Xiaohongshu published the "Brand Partner Platform Upgrade Instructions" online, which set higher requirements for the number of fans and monthly exposure of bloggers. KOL (bloggers) who do not meet the requirements will be disqualified as brand partners. In this regard, Qu Fang, founder of Xiaohongshu, said that the new regulations are to ensure the quality of content rather than cleaning KOL. E-commerce experts have tricks to recruit consumers and identify "brushing" goods.

　　Yangzi Evening News/Yangyan Reporter Fan Xiaolin Intern Zhu Menghan

　　Little Red Book New Rules: 12 points for traffic fraud

　　Recently, some media reported that the industrial chain of writing, brushing, and improving the search ranking of the little red book notes surfaced, so that your notes of "planting grass" may not come from the personal experience of real users, but are "fabricated" by professional writers according to the needs of businesses. Qu Fang, the founder of Xiaohongshu, said that the behavior of black production and brushing reported in the article is the object that Xiaohongshu has been severely cracked down on, and Xiaohongshu has reported such incidents to the police. It is reported that from January to March this year, Xiaohongshu’s anti-cheating technical team handled 1.38 million illegal accounts, 380,000 cheating accounts and 1.21 million cheating notes, and has cooperated with the police investigation to crack many cases of brushing. On May 15th, a new regulation was put forward on Xiaohongshu Online: KOL (blogger) who needs more than 5,000 fans and an average monthly exposure of more than 10,000 can be qualified as a brand partner, and KOL who takes orders in violation of regulations, fails to mark advertisements and makes false notes on traffic will be directly deducted 12 points and terminated. The purpose is to raise the threshold, cancel the low-quality KOL posting qualification, and ensure the high-quality platform content.

　　Content fraud, blindfolded by "planting grass"

　　According to the monitoring of the network economy and society, in addition to Xiaohongshu, many e-commerce platforms such as Taobao, Meituan, Renren, Xiaomi, etc. are frequently exposed to brushing behaviors and brushing platforms such as handshake network and baby brushing network. In this regard, Cao Lei, director of the Research Center of NetEconomy-E-Commerce, believes that the brush industry has always existed, just like the brush list and the Weibo Water Army, where there is interest, there is a drive. Fang Chaoqiang, a Beijing Yingke (Hangzhou) law firm, said that information called sharing but actually promoting soft articles can be identified as Internet advertisements. The merchant who entrusts to publish advertisements is the advertiser, and the main body of the publishing account is the advertising agent and publisher. According to the regulations, they all need to be responsible for the authenticity of advertisements, and at the same time, the advertising identity of soft texts should be marked so that consumers can clearly distinguish them as advertisements. Violators, the administrative department may impose an administrative penalty of less than 100 thousand. False brushing behavior will reduce the evaluation of the authenticity of Xiaohongshu data, which is actually an infringement and damage to Xiaohongshu’s business model. Meng Huixin, assistant analyst of the Legal Rights Department of the Research Center of NetEconomy-E-Commerce, said that brushing, deleting bad reviews, false evaluation and other behaviors not only disrupted the normal trading order of the e-commerce industry, but also damaged consumers’ right to know and cast a shadow over "planting grass". In accordance with the relevant provisions of the Anti-Unfair Competition Law, helping others to swipe their bills, speculate on letters, delete bad reviews and fictitious transactions will also be severely punished.

　　How to identify "brush quantity" and "brush praise" goods?

　　Any false data is a great harm to those who truly respect the rules of the game and do their best to be e-commerce practitioners. So, how should consumers guard against it? Yao Jianfang, an analyst at the Legal Rights Department of the E-Commerce Research Center, reminds consumers that buyers can identify sellers who have the behavior of "brushing" and "brushing praise" in online shopping in the following ways: First, look at the store’s rating and establishment date. Generally speaking, a store with a long establishment time will have a better reputation; The second is to look at the ratio of the number of evaluations to the number of transactions. The number of transactions is huge, but the number of evaluations is very small. This situation is usually caused by the large amount of returns; The third is to look at the content of praise. If you look at all the comments, they are all "good", and most of them are brushed out; The fourth is to look at the photos and bad reviews. Praise will be fraudulent, but consumers who complain maliciously are a minority after all, so the reference value of bad reviews is higher than praise.