"This is not a party, it is simply ‘ Advertising conference ’ There are several programs mixed in "The meaning of the host’s existence is to read advertisements" and "The Lantern Festival without advertisements is comfortable to watch" … … In order to welcome the Spring Festival and Lantern Festival, CCTV and David have launched large-scale parties. The reporter of "Rule of Law Daily" recently browsed social media and found that for some parties, the audience frequently "spits" and a large number of advertisements have become the main "slots".

　　It is worth noting that a large number of advertisements are implanted in some parties, which has become a common phenomenon in recent years. Many netizens said that some advertisements even ran through the party and were repeatedly mentioned by the host. Too many advertisements greatly affected the viewing experience. "Waiting for the live broadcast in front of the TV set, I finally waited for the party, but the ubiquitous advertisements made it difficult to concentrate on watching, and it was very jumping."

　　The reporter learned that from the perspective of the party producers, advertising is directly linked to sponsorship funds, which plays a vital role in program production and star invitation. But too many advertisements have become a "crowd-out" move for the audience. How to balance the relationship between them? Is excessive product placement suspected of violating laws and regulations? Should the number of advertisements be limited? With these questions, the reporter launched an investigation.

　　There are too many advertisements in the party.

　　Affect the audience’s viewing experience

　　"After the singer finished singing, he was taken by the host to a rest area on the side of the stage, where not only the products and logos of a certain brand were placed, but also the advertisements of the brand were scrolled at the bottom of the screen. The host and singer brought out the brand advertising words in the form of chat, and the whole process lasted for 5 minutes. I am blinded by the whole person. " Ms. Liu, who works in Chaoyang District, Beijing, still remembers the advertisement at a party during the Spring Festival this year. "It’s my favorite singer. I wanted to continue listening to him, but I was forced to watch a long ‘ Advertising performance ’ 。”

　　In recent years, the placement of advertisements in parties, variety shows and film and television dramas is too blunt and excessive, which has gradually become one of the problems reflected by the audience. In this year’s New Year’s Eve party of a satellite TV, the advertisement of a home brand is eye-catching. The brand name always appears in the lower right corner of the screen, and there are huge brand pictures on both sides of the main stage. When the camera zooms in, it almost occupies half of the screen, and the red background is particularly eye-catching in the dim scene. In the following time, the host and guests talked about the room decoration one by one, and the host even introduced the sofa and massage chair beside him. After 3 minutes of introduction, the next program was reported.

　　Mr. Zhang, a citizen of Tianjin who watched the party, said that it was even difficult for him to focus on the program being performed, and he remembered who the sponsor was after watching the whole party, which seriously affected the viewing effect.

　　The reporter observed many parties through playback and found that there were a lot of advertisements implanted in each party. From the host’s announcement to the stage layout to the performance, the advertisements provided by sponsors are everywhere, and there are various forms: there are brand logo； that occupy almost the whole background board; There are also ubiquitous brand animations; There is also a long advertisement for the audience during the program.

　　Most of the party advertisements are not "solo" of a single brand. In a series of programs at a party, two hosts sat on the sofa, and the table in front of them was filled with products provided by major sponsors, including drinks, mobile phones, alcohol and health care products. The desktop was piled up, and the camera gave these products close-ups many times, and the limelight was even better than that of the hosts.

　　Advertising is overwhelming and pervasive, which directly affects the audience’s viewing experience. "One second I was still enjoying the song, and the next second I seemed to switch to the shopping channel. I didn’t want to miss the next program, so I had to sit through this embarrassing ‘ Episode ’ 。” Netizen Xiao Qing said. Not long ago, while watching the party, she posted on the social platform: "It’s not just the stage background that advertises, but an advertisement will suddenly appear in the host’s announcement, sketch and program, and even the actor star will start introducing the product. I think I can’t wait to put the product directly in front of me."

　　Yu Chen, who lives in Nanjing, Jiangsu Province, bluntly said that the significance of some parties at present is more like making money, and the audience’s feelings are not taken into account. The more advertisements are added, the more money the organizers will earn. "This obviously goes against the original intention."

　　"Poor product placement is hard to accept, and most advertisements on the market are too ‘ Simple and rude ’ Some advertising words give people the feeling that street vendors are shouting ‘ Big sale ’ People just want to run. Product placement is not completely forbidden, but should not arouse the audience’s disgust, and it is best to be compatible with the program ‘ Get on the track ’ 。” Yu Chen said.

　　The advertising party will win both sides.

　　The audience called for regulation as soon as possible.

　　It is worth noting that not only major parties, but also many variety shows and film and television dramas have a large number of advertisements implanted. Then, why do all kinds of parties and variety shows become what the audience calls "advertising conferences" and "sponsor competitions"?

　　Ms. Zhang, who works in an advertising company in Beijing, told reporters that the placement of advertisements is compulsory to a certain extent. Taking film and television works as an example, all kinds of advertisements inserted by sponsors will appear together with film and television works, and viewers cannot directly skip and watch them without advertisements. It is for this reason that many businesses are willing to promote their products in the form of product placement, and evening parties, popular variety shows and TV dramas have become the most preferred.

　　Ms. Zhang said that if advertisers want to implant advertisements in audio-visual programs, they must pay the corresponding advertising fees to the photographers, which can greatly alleviate the cost pressure in the production stage. "Every broadcast after the release of film and television works means the exposure of advertising brands in front of the audience."

　　According to insiders in the industry, the cost of a New Year’s Eve party, the cost of inviting stars, and the remaining venue fees, publicity fees, lighting and other expenses are also very high. In the era of "traffic is king", the traffic brought by popular star artists to the party deserves a lot of capital investment, which leads to the situation that major producers "rob people". In order to ensure that famous artists are invited, producers have to raise the salaries of artists, and advertising sponsorship has become the most convenient and efficient channel to "fill the hole". The organizers of the party should attract as much investment and sponsorship as possible to ensure other expenses. Sponsors invest a lot of money, which will inevitably require as many advertisements as possible to enhance their exposure.

　　The "win-win" situation between the advertiser and the party has made the audience a "victim". The lengthy brand introduction and ubiquitous product placement have made many viewers call on the relevant departments to regulate the proliferation of product placement.

　　Zheng Ning, director of the Law Department of the School of Cultural Industry Management of China Communication University, believes that the cultural industry should achieve the unity of social benefits and economic benefits, and put social benefits in the first place. The cost of TV evening is high, which requires a lot of funds. Advertising sponsorship is the main source of funds, so it is reasonable to insert advertisements appropriately. However, if there are too many advertisements or unreasonable links, the audience experience will be seriously affected and the word-of-mouth will decline, which will reduce social benefits and ultimately affect long-term economic benefits.

　　Optimize the form of advertising content

　　Improve the law to respond to concerns

　　Judging from the legal provisions, is there a "cure" for the excessive product placement?

　　Yue Qiang, a senior partner of Beijing Hairun Tianrui Law Firm, said that at present, China’s laws do not prohibit or limit the number of advertisements published by TV stations. The advertising law and other relevant laws and regulations mainly focus on the content of advertisements, but do not explicitly limit the number, time and frequency of product placement.

　　"Any advertisement needs to comply with the provisions of the Advertising Law. If it is suspected of false propaganda and infringes on consumers’ right to know and choose, it needs to bear corresponding legal responsibilities. Therefore, TV stations should do a good job in advertising compliance when deciding to broadcast advertisements. " Zheng Ning said that TV advertising is one of the main advertising channels and an important way for TV stations to generate income. Promoting the healthy development of TV advertising can not only ensure the audience to watch programs smoothly, but also help to purify the market atmosphere and guide the benign development of the market. How to purify and improve the atmosphere has become an urgent problem to be solved.

　　To this end, Zheng Ning suggested that advertising is the economic lifeline of the development of the TV industry, and moderate advertising should be allowed, but broadcasters should be legal and compliant, constantly optimize the content and form of advertising, enhance the audience experience, and seek new profit models at the same time. The competent authorities should also supervise the legal compliance of advertising.

　　Yue Qiang believes that the current proliferation of product placement has become an important issue that the audience has strongly reflected and needs to be paid attention to. In the advertising law and other relevant laws and regulations, it should be stipulated in what way and in what proportion TV stations and film and television media groups should publish advertisements as advertisement publishers, so as to better protect the legitimate rights and interests of viewers. At the same time, optimize the content and form of advertisements and enrich the content of programs. "Only high-quality TV advertisements can make the audience like and remember, and it is not easy to produce resistance."

　　"The quality of TV advertisements put in by many businesses in China is low, which leads to the audience’s resistance. To this end, advertisers should seriously think about it, constantly communicate with advertising companies, and comprehensively consider the characteristics of products, the connotation of brands, the general situation of the market, and the form of broadcasting, so as to produce high-quality TV advertisements. " Yue Qiang said.

　　□ Our reporter Han Dandong

　　□ Intern of this newspaper Wang Yitian

Text |VCPE Reference Li Zixuan Zhou Jianyu

Editor | Li Youran

The tree attracts the wind, and the ecological chain laid out by Xiaomi for many years is controversial.

Recently, there are rumors in the market that the eco-IPO policy represented by Xiaomi has changed significantly. "At present, the projects involving Xiaomi’s industrial chain under review in science and technology innovation board and GEM have been investigated, and the IPO policy concerning Xiaomi’s industrial chain is limited."

In response, the CSRC responded on March 29th, saying, "I will pay attention to some articles about the significant changes in the IPO policy of Xiaomi’s industrial chain from the media. In this regard, we made it clear that we did not introduce IPO restrictive policies for enterprises related to Xiaomi industrial chain, nor did we carry out special investigations. "

Subsequently, Xiaomi also responded to this matter in its official Weibo, saying that "recently, a large number of distorted, fabricated and unfounded false rumors have been published by the media against our eco-chain and related investment business", and said that a lawsuit has been filed against it and a trial will be held in the near future.

Xiaomi has carefully laid out the ecological chain for eight years. Is the IPO of related companies blocked because of Xiaomi? Will the ecological chain layout touch the regulatory red line?

VCPE Reference (ID:vcpecankao) tries to find the answer through Xiaomi’s investment layout, its impact on the invested enterprises and the opinions of professionals.

01　We have invested more than 500 companies in 8 years, and our manufacturing is a good idea.

Xiaomi has been laid out for 8 years, and with the business adjustment in each period, a huge industrial ecological chain has been built.

At the end of 2013, Xiaomi started the "Eco-chain Investment Plan". According to the enterprise investigation, Xiaomi carries out ecological chain layout through three platforms, one of which is direct investment through Xiaomi and its Hanxing Venture Capital Co., Ltd.; The second is indirect investment through two private equity institutions wholly owned by Xiaomi-Tianjin Jinxing Venture Capital Co., Ltd. and Xiaomi Private Equity Fund Management Co., Ltd.; Thirdly, the investment is made through Xiaomi Changjiang Industrial Fund jointly initiated by Xiaomi and Hubei Changjiang Economic Belt Industrial Guidance Fund Partnership (Limited Partnership).

As for Shunwei Capital, which is often mentioned by the outside world, it is more like a financial return-oriented institution established by Lei Jun for his angel investment dream. Only when encountering a project with strategic value, the investment department of Xiaomi Group will join hands with Shun.

It is worth noting that Xiaomi’s different investment platforms have different emphases, which also shows that Xiaomi will adjust the investment layout according to business expansion in different periods.

In the early days, Xiaomi’s strategy focused on using mobile phones as Internet terminals to connect the needs of all parties. From this, we can see that the most invested areas at that time were cultural media, hardware and enterprise services.

Around 2013, Lei Jun saw the popularity of intelligent hardware, and intelligent life products became its more concerned subdivision track, such as Roborock (688169.SH), a sweeping robot manufacturer, and Zimi, an intelligent hardware manufacturer acquired by Xiaomi.

Since then, Xiaomi has invested in companies such as Iqiyi (IQ.US), Fun Headline (QTT.US) and Jinshan Cloud (KC.US) in cultural media and corporate services.

Hundreds of rivers end up in the sea, and several major investment sectors complement each other. Unconsciously, Xiaomi has woven a large and comprehensive investment ecological network.

According to the statistics of business cards, Xiaomi has made a total of 521 investments, involving 17 fields. Among them, the top three investment times were manufacturing, hardware and cultural media, with 94, 76 and 59 investment events respectively, accounting for about 18%, 15% and 11%.

Among them, in addition to the investment department of Xiaomi Group, the Xiaomi Changjiang Industrial Fund has the highest frequency at present, with a total of 123 investments in five years, mainly focusing on semiconductor, hard technology and other related fields, such as Weilan New Energy, a solid-state lithium battery developer, and Zonghui Xinguang, a photoelectric semiconductor developer, Sagitar Juchuang, a multi-line laser radar developer, and Black Sesame Intelligent, an autonomous driving computing chip.

In addition, Xiaomi Private Equity Fund, which was established less than one year ago, contributed 10 investments. With Xiaomi’s ambition to build a car, it invested in automobile-related enterprises such as Zhilu chilye, a new energy vehicle parts provider, Aitek Automotive Electronics, a high-end controller chip developer, Qixin Micro Semiconductor, and Internet of Things technology-related enterprises such as Youzhilian Technology and Jiangyan Intelligent.

However, as an Internet company with mobile phone, intelligent hardware and IoT platform as its core, Xiaomi’s investment field is slightly extensive, but its layout is still perpendicular to its main business field.

In terms of investment rounds, Xiaomi entered the market earlier, mostly in Angel Round, A Round and B Round, with 121, 86 and 61 investment times respectively, accounting for 23%, 17% and 12%. This may be related to "Lei Jun has a hobby of angel investment".

In general, Xiaomi’s seemingly complicated investment ecological chain actually has a clear strategic layout. Xiaomi has its own logic on how to divide the control and investment details in the main line.

02Nearly 30 companies went public, and many companies entered the countdown to listing.

According to incomplete statistics, at least 30 of the eco-chain enterprises invested by Xiaomi have successfully listed, and most of their businesses are distributed in the fields of intelligent hardware and advanced manufacturing, and a few are financial and entertainment companies, which are coordinated with the business layout of Xiaomi’s hardware, finance and Internet.

However, the stock prices of these companies after listing show a picture of ice and fire at home and abroad.

Perhaps influenced by geopolitics, listed companies in US and Hong Kong stocks have experienced different degrees of decline. As of the close of March 31st, the share price of ZEPP.US was 2.87 USD/share. When it was first listed, its issue price was 11 USD/share. VIOT.US also dropped from the issue price of $9/share to $1.85/share; PINTEC titanium (PT.US) even dropped from the issue price of $11.88/share to $0.59/share.

The poor stock price performance of listed companies in the ecological chain has also affected Xiaomi’s finance.

Previously, science and technology innovation board Daily quoted Luo Pan, a teacher in the financial field, as saying, "In recent years, the market value has been sharply adjusted back, which has seriously affected the fair value and further reduced the profit of Xiaomi".

According to Xiaomi’s latest financial report, by the end of 2021, Xiaomi had invested 390 foreign companies, while at the end of 2020, this figure was still 310, and at the end of 2019, it was 290. Despite the increasing number of foreign investments, the fair value of Xiaomi Group’s investment at fair value through profit or loss in 2021 was 8.132 billion yuan, a decrease of 38.3% compared with 13.2 billion yuan in 2020.

However, most companies listed in China have gratifying market performance. For example, as of the close of March 31st, the share price of No.9 Robot (689009.SH) doubled after its listing in science and technology innovation board, from the issue price of 18.94 yuan/share to 44.10 yuan/share; Lihexing (301013.SZ), listed on the Growth Enterprise Market, had an issue price of 8.72 yuan/share at the time of listing, and now it has risen to 18.9 yuan/share.

In addition, a number of Xiaomi Eco-chain companies are queuing up for IPOs in science and technology innovation board and Growth Enterprise Market, and many of them are only a short walk away from listing.

Weijie Chuangxin (688153.SH) has officially launched science and technology innovation board IPO subscription; The initial inquiry time of Fengxiu Technology (688279.SH) is April 6th.

In addition, Sitway (Shanghai) Electronic Technology Co., Ltd. also entered the countdown to listing. On March 29th, official website, the China Securities Regulatory Commission, approved that it would register the initial public offering of shares with Tewei science and technology innovation board in accordance with legal procedures.

Among the companies that have not yet been listed, there are also many star companies that Weilan New Energy, Weizhao Semiconductor, Aibi Intelligent, and Newlink are betting on.

Among them, Weilan New Energy, a developer of solid-state lithium batteries, has frequently received hundreds of millions of large-scale financing in recent years. The investors behind it include well-known enterprises such as Huawei, Weilai and Geely, and the latest valuation has reached 15 billion yuan. In addition, after the completion of the C round of financing in September last year, the valuation of Black Sesame Intelligence also reached nearly 2 billion US dollars (about 12.7 billion yuan). Newlink, an energy digital open platform, reported the news of listing in Hong Kong at the beginning of the year.

03How to hedge the layout ecological chain?

By combing the IPO situation of enterprises in the Xiaomi ecological chain, VCPE Reference (ID:vcpecankao) found that since 2018, companies have succeeded in IPO almost every year, but there are also cases where the listing is not so smooth.

Fun Sleep Technology passed the IPO review in 2021 and submitted for registration, and was inquired twice by the CSRC at the end of 2021 and the end of January 2022 respectively.

In an inquiry letter, the CSRC asked Fun Sleep Technology to explain "the reason why Xiaomi has always been the main sales channel, and the efforts to expand third-party online platforms and unrelated sales channels are relatively small, and whether there are related obstacles".

Subsequently, the CSRC sent a second inquiry, pointing out that "the company takes Xiaomi e-commerce platform as its main sales channel", asking the issuer to explain "whether there are any special treatment or preferential treatment in Xiaomi platform sales, promotion, rebate, etc." and it is necessary to "compare and analyze whether there are differences in the sales policies of the company on the main e-commerce sales platforms".

Then, is [eco-chain company terminating IPO] really related to [Xiaomi’s large-scale layout of eco-chain]?

Industry insiders told VCPE Reference (ID:vcpecankao), "The core of the’ independence’ problem in this case lies in the’ big customer’, that is, whether the order number of Xiaomi, a big customer, accounts for too much in the total transaction volume of the IPO reporting company. Faced with the question of’ independence’, the company should explain clearly the rationality of excessive customer concentration, the sustainability of the transaction and its own hematopoietic capacity. "

Another senior investment banker, Wang Jiyue, told VCPE Reference (ID:vcpecankao) that "the failure of IPO was caused by Xiaomi" was just the rhetoric of the defendant media.

In this case, under what circumstances will large companies cause the IPO of eco-chain related companies to be blocked?

Wang Jiyue believes that the crux of the problem lies in "whether the business volume brought by industrial linkage is sustainable, whether it is only to help the listing to rush performance, and how much impact it has on the industry." If before the IPO, the enterprise can fully disclose the financial data, put the risk warning in place and sort out the solutions clearly, this will not necessarily become a problem. 」

Song Qinghui, a famous economist, told VCPE Reference (ID:vcpecankao) that at the external public opinion level, as long as there is no major public opinion, it will generally not cause the IPO of Xiaomi Eco-chain related companies to be blocked; If the public opinion is out of control, it will not only affect IPO pricing, meeting and other procedures, but even lead to IPO "abortion."

With the fermentation of public opinion, there are rumors in the market that Xiaomi will touch the red line of antitrust.

In this regard, Wang Jiyue believes that "whether it violates the Anti-Monopoly Law depends on whether the core enterprises that lay out the ecological chain have a dominant market position. Xiaomi’s ecological chain layout is only an investment, not a holding type, and it is not exclusive, so it generally does not involve the Anti-Monopoly Law".

As for the "disorderly expansion" that makes people talk about it, Song Qinghui said: "The disorderly expansion of capital means that capital alienation makes capital deviate from its established track, causing great risks to economic and social levels and even endangering the stability of the overall situation."

Wang Jiyue believes that "the layout of Xiaomi ecological chain belongs to normal industrial linkage".

Finally, Song Qinghui emphasized that "the mass reaction triggered by one incident is actually revealing the hidden truth of society, which is worth pondering. The reason why Xiaomi sued a media for spreading rumors that Xiaomi’s eco-chain enterprises are restricted by IPO policy is mainly because the disorderly expansion of capital in recent years has endangered national security and the bottom of people’s lives. If it is not guided and regulated, it will definitely impact the economic and social development order, such as the development space of small and medium-sized enterprises being compressed and squeezed out.

What do you think of this public opinion event? Welcome to leave a message in the comments section.

　　　　 Shen Teng, Mary, Chang Yuan, Allen, Wang Chengsi and Xu Wenhe performed the sketch "Don’t Pay Back" during the Spring Festival Evening of the Year of the Tiger in 2022. This time, Shen Teng played Lao Lai "Lao Shen" who owed money and didn’t pay back. Shen Teng, who came out with an infusion pole in his hand, was disheveled, with an oxygen tube inserted in his nose, limping and limping, which was exactly the same as the shape of Tom Cat in the cartoon Tom and Jerry. (one article/article)

The competition for the US presidential election has escalated. The current President Biden and former President Trump held the first TV debate in the 2024 presidential election on the 27th. After the debate, there were waves in American politics, especially in the Democratic Party, which caused concern about Biden’s competitiveness. However, former President Obama voiced his support for Biden on social platform X at this critical moment. He comforted himself with personal experience: "A bad debate night is inevitable, and I deeply understand it. But the core of this election has not changed-it is about the choice between a candidate who has always struggled for the people and another self-centered candidate; It is a choice between being honest with the people and weaving lies for personal gain. " Obama stressed that despite the many twists and turns in the debate night, the upcoming November election is still crucial.

On the day of the debate, Biden and Trump sparred in the first face-to-face contest in four years. The debate began at 9: 00 pm EST on the 27th (9: 00 am Beijing time on the 28th). According to Politico’s report, Biden’s performance in the debate made many Democrats feel anxious and even began to discuss the possibility of changing candidates in private. A heavyweight donor of the Democratic Party and a supporter of Biden bluntly said that Biden should consider stopping his campaign, and he rated Biden’s debate performance as "unprecedented bad", further pointing out that this performance almost made people ignore Trump’s untrue words.

1905 movie network news Directed and written by Run Nian Dong, starring Bo Huang, Wang Luodan, Tan Zhuo, Ke Bai, Huang Lu, Song Chunli and Vicky Chen, starring Ding Xihe, Li Jiaqi and Lu Xingchen, starring Jiao Junyan, Li Qian, Li Dan and Wang Juyou, and featuring Huang Jue and Ding Guanzhong, a realistic love topic blockbuster is being shown in the country. After passing through Guangzhou, Chongqing, Chengdu and other cities, on December 15th, the film director Run Nian Dong, starring Tan Zhuo and Huang Lu, came to Nanjing for the last stop of road show. The main creators came to many local cinemas and interacted with more than a thousand fans. Many viewers were moved by the love stories of this group of lovers in the film.

　

The man who was taken away by the light was named "the most daring love movie"　

The national roadshow of "The Man Caught by Light" gained a lot of praise, and the film was praised countless times with the touching emotion of "When did the rest of us stop loving each other" and the new type of Chinese realistic topic movies. In the post-screening exchange activities at the Nanjing Station where the roadshow ended, the audience even boldly asked questions about the plot and love concept in the film: "Director, I think you dare to shoot too much. This is a love movie for adults. The movie" The Man Caught by Light "can be said to have opened a new door to my love world! Then I especially want to ask the director whether Brother Chopsticks likes Qinshan or not. "In the face of the audience’s sharp questions, Director Run Nian Dong also explained:" Your (problem) is really difficult for me, but I don’t think we should entangle these formal problems. Qinshan is the most important person in your heart. This person disappeared after this light storm. Of course, you will try your best to find yourself in the process of finding it. "

　　　A female audience told her feelings about watching movies emotionally. She said that in the movie, this group of people who were left behind by the light represented those who were left behind by love, and she was such a girl who was abandoned by love in her life: "There were several scenes in the movie that made me cry several times, and this group of people who were left behind by love experienced anxiety and wandering after the light, which made me very distressed." In this regard, Huang Lu said: "In fact, I think love needs courage. No matter what stage you are in love, you must be persistent in love, just like He Xiaofen in the movie." And Tan Zhuo also shared his love view: "I believe in the saying’ I know what I can do, but I can live with it’. With or without this light, I will still choose to persevere. Love is a kind of faith. "

　

The truth of love is also the truth of life.　

The national roadshow "The Man Caught by Light" started from Guangzhou Station on December 10th and ended at Nanjing Station. It took five days, walked through six cities and shared the proverbs about love with countless audiences. Among the numerous comments, the most common words are "the love story in the movie makes people think deeply", "all the actors are acting online" and "the Chinese realistic love movie that has never been seen before". In the film, a mysterious "white light" suddenly enveloped the city, and all the people who loved each other were taken away, while those who were left behind needed to face the test of love. This story made many viewers say that the film was mapped to their own lives: "This film captures the love voices of adults. In reality, whose love is not riddled with holes? But it is these’ sores’ and’ holes’ that make up our lives! " Some fans even said that they found the courage to love again after watching it: "This movie gave us an opportunity to face ourselves, life and the world. I saw the courage of each character in the movie. Thank you for making me believe in love again." Perhaps as director Run Nian Dong said, "This light is life. We can’t choose life, but we can choose how to love and live. Although the movie is over, the emotional energy it brings to you will always accompany you. "

The film "The Man Caught by Light" focuses on the emotional life of contemporary people, portrays scenes of love stories with a strong flavor of life through the lens, exposes the cruel reality in love, reaches people’s hearts and gains unanimous praise from the audience. At the same time, the film has also received numerous praises in the industry. "Compared with previous love movies, The Man Caught by Light reveals a unique ferocity, which can be said to redefine Chinese realistic love movies." The famous director Cao Baoping said: "A good movie needs everyone’s support. Director Run Nian Dong is so courageous. This movie has a wide and deep discussion dimension, which hurts people, but it can give everyone the power of love, which is very rare in today’s China movie market."

When middle-aged people choose a car, they will care about whether a model is mature enough, its appearance should be atmospheric enough, its interior should be exquisite enough, and it should be comfortable enough to drive, whether it is for business or home. What I want to introduce to you today is. Come and see it quickly.

Let’s take a look at the appearance of Regal first. The front shape of Regal looks sharp, and with the flying wing air intake grille, it looks very individual. Coupled with the soft headlights, it has a great visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4913 mm * 1863 mm * 1462 mm. The car adopts elegant lines, and the car side looks very beautiful. With large-sized thick-walled tires, smooth lines run through the whole car side. Looking back, the rear of the car looks lovely, the taillight style is exquisite, and with the unique exhaust pipe, the shape is simple.

Coming to the Regal car, the interior looks very simple and gives people a very elegant feeling. The overall shape of the three-spoke steering wheel of the car is very good, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, and its practicality and face value are not bad. From the central control point of view, the 8-inch central control panel is used for decoration, which makes the interior style impressive and the overall design of the central control is remarkable. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and looks strong in technology. The car uses a leather/suede mix seat, and the seat wrapping is in place, which is basically enough for daily use.

Regal matches the automatic manual transmission (AT) gearbox, with an acceleration time of 7.1s per 100 kilometers, which has good power performance and is completely OK for daily use.

The car is equipped with car networking, driving mode selection, remote control key, interior atmosphere light, engine start and stop, etc. The configuration performance is quite good, bringing drivers and passengers a comfortable car experience.

After reading the above description, Xiaobian will make a summary. The Regal introduced today is not only eye-catching in space, but also has a mainstream configuration, and there is nothing to be picky about driving experience and space experience.

    On April 29th, at the Alashan Heroes’ Meeting, the Warrior 917, which made its world premiere at the Shanghai Auto Show a few days ago, challenged the difficult off-road coordinates such as the big V-ditch and the small V-ditch in the Alashan Desert, and the strong technical accumulation behind it caused widespread concern.

    Alashan tiankeng is about 1000 meters deep. If you want to rush from the bottom of the crater to the top of the hill, you have to go through a steep Sha Feng. Against the backdrop of the scorching sun and the yellow sand, Warrior 917 did not accelerate ahead of time to rush the slope through long-distance power storage, but started from the bottom of the valley, climbed to the top of the slope quickly and steadily with strong power and off-road performance, and staged a desert version of "pulling onions on dry land" with hardcore strength.

    "Fast sand, slow water" is a classic old saying in cross-country circles, and it is also the experience of countless cross-country players. In the desert, the road is too "soft" and has many uncertainties. The wheels are very easy to slip or even fall into the sand pit. The situation of sand trapping and rollover is not uncommon. Only passing quickly is the last word. To pass quickly or cross the pit and slope, we must rely on powerful power, powerful four-wheel drive and delicate off-road technology. The Warrior brand Warrior 917 is developed based on the M TECH Warrior intelligent off-road architecture. The pure electric version and the extended range version can output the maximum power of 1000 HP and 800 HP respectively. It adopts a two-speed gearbox, and the peak wheel torque is more than 16000 Nm, which has super explosive power.

    Not only that, relying on M ATS Warriors’ off-road all-terrain intelligent solution, Warriors 917 has five off-road driving modes: snow, mud, sand, rock and wading, and is equipped with three differential locks at the front, middle and rear. In desert mode, the power is intelligently adjusted according to the slope and grip, and the steering force is actively adjusted to reduce the driving misoperation in extreme environment, which is excellent for the stability control of the car body.

    Challenge Alashan tiankeng, where is the confidence of Warrior 917 to successfully reach the summit?

    Warrior brand embodies the essence of Dongfeng company’s 54 years of technical accumulation and car-making experience, and represents Dongfeng company’s exploration and accumulation of cutting-edge technology. As the strategic support of the "East Wind Rising" plan and the "Leaping Action" of scientific and technological innovation, Warrior bears the mission and responsibility of Dongfeng’s own brand, and M TECH, the intelligent off-road architecture of Warrior, is independently developed by Dongfeng. In the fields of platform, power and off-road, M TECH has built three hard-core technology clusters: MORA warrior skateboard off-road platform, MEGA POWER warrior power and M ATS warrior off-road all-terrain intelligent solution.

    Among them, MORA warrior skateboard cross-country platform has cutting-edge technologies such as line control, domain control and integrated thermal management, which can realize "crab walking" and reduce the minimum turning radius to 5.1 meters. It can not only greatly improve the cornering and narrow road trafficability in off-road scenes, but also make it more flexible to turn around and park in urban scenes, making the "big man" so delicate. VMC chassis dynamic domain control technology can let drivers enjoy snow drift and desert rush. MEGA POWER warrior power is the source of powerful off-road power. It is driven by front and rear four motors and equipped with a two-speed gearbox. The maximum power exceeds 1,000 HP, the wheel torque exceeds 16,000 Nm, and the zero-speed acceleration is 4.2 seconds. It is not only "fierce" in power parameters, but also can conquer the uphill road with a slope angle of 45, bringing a high explosive experience. M ATS warrior off-road all-terrain intelligent solution can choose the ideal off-road mode according to different ambient intelligence, its air suspension can be adjusted within 150mm, and it can automatically adjust the suspension height when facing extreme road conditions such as rocky road or wading road, and it can pass calmly, and it has the ability to easily get out of trouble under various extreme road conditions by relying on the front, middle and rear differential locks.

    In addition, in terms of safety, relying on Dongfeng Company’s accumulated wealth, Warrior has also considered it very thoroughly. In an unpredictable environment, Warrior’s intelligent security system comes with five radars, which can monitor the outdoor security area of more than 8,000 square meters and automatically detect the dynamic objects around the vehicle.

    At the stage of fast transition from hard-core off-road to new energy, improving the off-road performance of vehicles depends on technological innovation and upgrading. Dongfeng Company has accumulated experience and independently mastered a number of core technologies in the practice of building cars for more than half a century. These hard-core technologies are the magic weapon for Dongfeng to build a luxury electric off-road matrix.

In 2024, Changan Automobile joined hands with industry giants such as Huawei and China Unicom to bring together the top digital transformation strategies and technical essence in the industry, and proudly built a 5G intelligent AI flexible super factory covering the whole area in Yubei District, Chongqing, that is, Changan Automobile Smart Factory, which aims to establish a "new model" in the field of intelligent manufacturing and showcase the cutting-edge achievements of intelligent exploration.

On the afternoon of July 19, the world’s first intelligent shape variable replacement model based on the SDA architecture (one car to many cars, travel to "SUV form", commute to "coupe form", load to "pickup truck form"), joined hands with the classic movie character Transformers in Changan Automotive Smart Factory. Through the live broadcast, Transformers and Changan Automotive engineers walked side by side, leading the audience to visit the six core areas of the final assembly workshop, painting line, welding area, stamping workshop, die casting center and battery manufacturing workshop, uncovering the mystery of the solid technology behind intelligent manufacturing layer by layer, and jointly witnessing and exploring the strong core competitiveness contained in Chinese manufacturing.

Future automotive intelligent manufacturing new highlands, exploring the six workshops of Changan Automobile Digital Intelligence Factory

The reason why Changan Automobile Numerical Intelligence Factory was given the exclusive mission of producing high-end Numerical Intelligence vehicles is not only due to Changan Automobile’s profound car-making heritage and experience accumulated over the past 40 years, but also its firm investment and unremitting innovation in the field of intelligent manufacturing, as well as its comprehensive embrace and deep integration of cutting-edge technology. This series of efforts have jointly built Changan Numerical Intelligence Factory’s unique advantages and core competitiveness in the field of high-end Numerical Intelligence automobile production.

In the initial chapter of automobile manufacturing, the stamping workshop played a crucial role. At present, the stamping workshop of Changan Shuizhi Factory stands out for its excellent level of automation. Its stamping production line has been fully automated. As a pioneer of Changan Automobile’s own brand, it is not only the first production line capable of controlling steel and aluminum mixed materials, but also shows extraordinary flexibility to easily cope with the production challenges of various materials such as steel and aluminum plates.

In order to ensure the excellent quality of stamped parts, the workshop introduced an innovative "online AI quality inspection + offline quality inspection" dual inspection system at the end of the stamping process. This system relies on advanced AI quality inspection algorithms deployed in the cloud, combined with industrial cameras trained by precision machine vision, to achieve all-round quality inspection and information recording of products in just one second, which greatly improves the inspection efficiency. At the same time, the application of edge algorithms is even more icing on the cake. It monitors hundreds of key quality control points in real time, ensuring the accuracy and timeliness of inspection, jointly promoting the automation process of the quality inspection process, and significantly improving the accuracy of quality inspection results.

After a comprehensive upgrade, the level of automation in the welding workshop has jumped to an unprecedented level, with more than 95% of the operation process being automated. In the workshop, 185 precision welding stations and 471 high-efficiency automated robots are distributed in an orderly manner. They work together, which not only significantly improves the precision of welding operations, but also further enhances the robustness of the body structure through the extensive use of innovative aluminum alloy riveting processes.

In particular, it is worth mentioning that in the pursuit of the ultimate strength of the body’s sidewall, the stamping workshop has adopted the industry’s leading integrated thermoforming technology, which has enabled the strength of the sidewall inner panel to achieve a qualitative leap. Compared with the ordinary car sidewall inner panel, its strength has been increased by 2-3 times.

It is the deep integration and application of this series of cutting-edge technologies that together create a new generation of safety body of Changan Qiyuan E07. This body makes a bold breakthrough in design, with the use of high-strength steel and aluminum alloys reaching more than 90%. Even key parts such as the car body and the front cover are made of all-aluminum alloy. This design is not only comparable to Tesla’s all-aluminum body design, but also has achieved remarkable results in vehicle lightweight, effectively reducing the weight of the vehicle, thereby improving fuel economy and handling performance. At the same time, the durability and safety of the body have also achieved a qualitative leap, providing drivers and passengers with a more solid and reliable safety guarantee.

Changan Shuizhi Factory leads the industry trend and takes the lead in establishing a unique fully automated flexible and unmanned die casting production workshop in China. The workshop integrates five core processes of melting, die casting, post-processing, machining and assembly, and is equipped with four top-class die casting machines weighing 7,700 tons. As a masterpiece of the factory, Changan Qiyuan E07 adopts the industry’s leading front and rear integrated die casting technology. This innovative process delicately integrates 163 components into two core parts. The die casting process takes only an astonishing 110 seconds, demonstrating unprecedented efficiency and integration capabilities.

It is particularly worth mentioning that Changan Shuizhi Factory has also pioneered a new die-casting process of "one mold and two pieces", which allows the flexible design of bumper parts and integrated die-casting parts, and achieves slow connection through ingenious mechanical structure. This design ingenuity ensures that the vehicle can effectively protect the integrated casting from damage in the event of a conventional collision, thereby greatly reducing the maintenance cost after the collision.

The in-depth application of integrated die-casting technology not only allows Changan Qiyuan E07 to achieve a significant reduction in vehicle weight, but also has a lighter curb weight of more than 100 kilograms compared to Model X. This lightweight achievement gives the vehicle more agile handling performance and positive response speed. At the same time, the torsional stiffness and bending stiffness of the vehicle have also been significantly improved by 24% and 23% respectively, and the collision energy absorption efficiency has jumped by 54%. These outstanding performances together ensure that Changan Qiyuan E07 can easily meet the stringent requirements of the upcoming 2024 version of the C-NCAP five-star safety standard, bringing users an unprecedented safe driving experience.

The painting workshop of Changan Shuizhi Factory, as an art palace of automobile beauty and protection, has introduced the first water-based environmentally friendly 3C2B process coating line in China through its innovation, which is undoubtedly another milestone in the green transformation of the automotive industry. This technological innovation has not only deeply improved the quality boundary of products, but also set a new benchmark in the field of environmental protection. Through the unique "three sprays and two dryers" process, compared with the simple "three coats and one bake" of the traditional 3C1B model, the pass rate of painting has achieved a qualitative leap, and the key performance indicators of car paints – adhesion, corrosion resistance, film hardness and durability – have been enhanced as never before, ensuring that vehicles can still show a lasting and gorgeous luster in extreme environments.

It is particularly worth mentioning that Changan Shuizhi Factory’s persistent pursuit of environmentally friendly materials. The water-based coatings used have greatly reduced environmental pollution due to their low VOC (volatile organic compound) emissions, and actively responded to the global call for low-carbon environmental protection. This gentle treatment of nature is a manifestation of Changan Automobile’s sense of responsibility as an industry leader.

In addition, the gluing ISS robot and LASD robot configured in the painting workshop are the bright pearls of intelligent production. With its micron-level accuracy, the ISS extrusion robot has completely bid farewell to the possible flaws in the era of manual extrusion, ensuring the flawless gluing process. The liquid damping glue used by the LASD robot has shown extraordinary strength in sound insulation and heat insulation, creating a quiet and comfortable private space for passengers, making every trip a pleasant journey of body and mind.

Changan Qiyuan E07, as the master of this series of advanced craftsmanship, satisfies consumers’ pursuit of personalization with its colorful 7 body colors. At the scene, the first-time users witnessed the extraordinary charm of the latest off-line matte car paint vehicles. The unique texture and luster instantly ignited their enthusiasm, and they were deeply attracted by this masterpiece that combines technology and aesthetics.

The "Golden Bell Jar Battery" carried by Changan Qiyuan E07, its birthplace – the battery workshop, is undoubtedly a bright pearl in Changan Shuizhi Factory. Here, not only the top fully automated battery packaging production lines in China are gathered, but also the industry-leading laser welding technology. The four core process links – assembly, gluing, welding and testing – are seamlessly connected here, and together they create the extraordinary quality of "Golden Bell Jar Battery".

The introduction of 235 sets of state-of-the-art equipment has enabled the pre-assembly section of the battery workshop to achieve 100% automated production. This feat not only highlights the strong strength of Changan Digital Intelligence Factory, but also makes it a model of black light factory in Asia. Here, technology and efficiency go hand in hand, precision and intelligence dance together, laying a solid foundation for the birth of "Golden Bell Battery".

The name of the "Golden Bell Battery" is due to its use of military-grade basalt nano-thermal insulation material. This high-tech material is like putting an indestructible layer of armor on the battery, achieving 100% heat suppression effect, ensuring that the battery pack can remain calm in extreme situations, without smoke, fire, or explosion, providing a solid guarantee for the user’s safe travel.

At the same time, the application of CTV integrated integration technology perfectly integrates the battery with the chassis, which not only improves the overall strength of the body and the safety of the battery, but also provides more possibilities for the design of the interior space. This innovative design allows Changan Qiyuan E07 to have excellent safety performance while also taking into account the spaciousness and comfort of the space.

The addition of 800V high-voltage fast charging technology has made the Changan Qiyuan E07’s battery life and charging efficiency reach a new height. It only takes about 15 minutes to add about 365 kilometers of cruising range to the vehicle, so that users no longer need to worry about power for every trip.

Changan Digital Intelligence Factory, as the cradle of "Golden Bell Battery", provides the most solid backing for the super safety and long battery life of Changan Qiyuan E07 with its excellent technical strength and innovation ability. Here, the birth of every battery is condensed with the crystallization of wisdom and sweat, and every effort is designed to bring users a safer, more convenient and more pleasant travel experience.

Changan Qiyuan E07, as an electric vehicle that combines technology, luxury and intelligence, every step from painting to final assembly is full of expectations and ingenuity for the future. Through the sky corridor that connects painting and final assembly, it seems to have crossed the boundaries of time and space, from a cold metal shell to an intelligent car with soul and flesh.

In the final assembly workshop, the production lines of modernization and digital intelligence complement each other, demonstrating the rapid development of China’s automobile manufacturing industry. The birth of a new digital intelligence car every minute is not only a symbol of China’s speed, but also a solid step forward for China’s automobile industry to move towards intelligence and high-end. Here, Changan Qiyuan E07 realizes the world’s leading central ring network architecture through the integration of cutting-edge technologies such as agile sensing, integrated control and super computing power, providing higher safety redundancy for vehicle control, making every trip more worry-free.

When it comes to the interior, Changan Qiyuan E07 is the ultimate interpretation of delicacy and elegance. The first-class zero-gravity seats of the main and co-pilot are equipped with functions such as electric adjustment, memory, ventilation, heating, massage, etc., bringing an unprecedented comfortable experience to the driver and occupant. The perfect combination of the space handle steering wheel and the 15.4-inch sunflower screen not only enhances the convenience of driving, but also makes the interior space full of technology and futurism. In addition, the 16:9 ratio of the co-pilot’s sun visor exclusive entertainment large screen, 18 stereo surround speakers, and the rear car 3D-PAD configuration make the interior space a mobile living space that integrates entertainment and office.

In terms of intelligent driving, Changan Qiyuan E07 has also shown great strength. Through the precise cooperation of 11 cameras, 5 millimeter-wave radars, 12 ultrasonic radars and 2 lidars as standard, it has achieved far more intelligent driving capabilities than Model X. Whether it is lane keeping assistance, parallel line assistance or lane centering function, it performs better. At the same time, its strong perception ability and real-time road topology generation ability make it possible to avoid and bypass obstacles intelligently. And the ability to automatically process 1600 kilometers of data for model training every day makes it a leading position in the new energy industry.

In terms of software, Changan Qiyuan E07 is also not to be underestimated. The world’s only central ring network architecture jointly owned by it and Cybertruck not only enhances the safety redundancy of vehicle control, but also shows the profound heritage of Chinese auto brands in integrated domain control technology. If Tesla is a pioneer in integrated domain control technology among global automakers, then Changan Qiyuan E07 is undoubtedly the leader among domestic brands. Its appearance not only allows us to see the innovation and strength of China’s auto industry, but also makes us full of unlimited expectations and vision for the future.

In addition to visiting the factory, Changan Qiyuan E07’s driving review activity also brought an unprecedented driving feast for first-time users. This model has demonstrated excellent performance and leading technical strength in terms of power, control, comfort and intelligent driver assistance systems.

In terms of power, Changan Qiyuan E07 is equipped with a system with a peak power of up to 440kW and a peak torque of 645Nm. This powerful power configuration makes its 100-kilometer acceleration capacity reach an amazing 4-second level, which is completely comparable to high-end electric models such as Model X. This acceleration performance not only makes the driver feel the ultimate sense of push, but also shows Changan’s deep accumulation in electric vehicle power technology.

In terms of handling, Changan Qiyuan E07 also performs well. Its air suspension system can realize adjustable height of 90mm and soft and hard stepless adjustment, which can be intelligently adjusted according to road conditions and driver’s needs, ensuring that the vehicle can maintain the best handling and comfort in various complex road conditions. In addition, the combination of all-aluminum alloy chassis, double fork arm front overhang and R-EPS steering system brings a delicate steering feel and stable cornering posture to the vehicle, allowing the driver to easily cope with various cornering challenges.

In terms of comfort, the Changan Qiyuan E07 also did not disappoint. The whole car uses double-layer sound insulation glass and a large number of silent materials, which effectively isolates most of the wind noise and road noise, creating a quiet and comfortable riding environment for the driver. This sense of tranquility is even comparable to that of a million-class luxury car, allowing the driver to enjoy the comfortable experience of being in a luxury cockpit while enjoying high-speed driving.

Finally, the Changan Qiyuan E07 is also equipped with the high-level intelligent driving assistance system independently developed by Changan Automobile. This system not only has the function of automatically identifying parking spaces and selecting empty parking spaces by itself, but also provides more advanced intelligent driving auxiliary features such as valet parking and high-speed piloting in subsequent upgrades. The addition of these functions will further enhance the intelligence level and driving convenience of the Changan Qiyuan E07, allowing drivers to enjoy the driving pleasure while also feeling the convenience and peace of mind brought by technology.

The Changan Qiyuan E07 showed outstanding performance and leading technical strength in the driving review activity, which left a deep impression on people in terms of power, handling, comfort and intelligent driving assistance systems. The launch of this model not only marks a solid step for Changan Automobile in the field of electric vehicles, but also indicates that Chinese auto brands are gradually moving to the center of the world stage.

Digital intelligence leads the future and makes a leap towards a better future

As a new achievement of Changan Intelligent Manufacturing, Changan Automotive Digital Intelligence Factory has provided advanced and valuable practical experience for the transformation of China’s automobile manufacturing industry, and is expected to become a new high ground for future automotive intelligent manufacturing.

Thanks to the intelligent variable hard power and high-end intelligent manufacturing empower, the "intelligent variable new car" Changan Qiyuan E07, which has pioneered the industry, has three body variable functions of "SUV, pickup truck, coupe", a solid quality foundation and an integrated super-intelligent experience. It is expected that its starting price will not be less than 300,000 yuan. In the future, Changan Automobile will uphold ingenuity, launch better quality and epoch-making products, and lead China’s automobile industry to climb to the peak with excellent technology.

　　On December 25th, the launch conference of "Yue Xiang Pioneer" BYD "Song L" was held in Yintai City in Harbin. Dozens of mainstream media in the circle and many fans gathered at the scene to witness the "B-class pioneer hunting SUV"-"Song L" leading the tide in the ice city. The new car has launched four rear-drive models and one four-wheel drive model, with an official guide price of 189,800 yuan-249,800 yuan. In addition, there are six listed pet powder rights including the enjoyment of financial gifts and the enjoyment of new gifts!

　　At the beginning of the conference, "Song L" came on stage with its unique avant-garde aesthetics. The unique hunting posture became the focus of the audience as soon as it appeared, which contributed a visual feast to the guests. At the press conference, Ren Jianjun, deputy director of the North Theater of BYD Dynasty Network, said in his speech: "As a high-end model of the Song family, the’ Song L’ is fully equipped at the beginning, and its face value, control, space, safety and intelligence are all full, plus the competitive listing price, the strength leads the new standard of the value of B-class pure electric SUV."

　　In addition, in this release ceremony, Mr. An Yuning, the producer of Heilongjiang Metropolitan Channel, took the stage as a media representative to testify, which not only talked about the pioneering driving and control feelings brought by "Song L" from many angles, but also praised the pioneer of "Song L", saying that it lived up to the name of "the most beautiful B-class hunting SUV". At the same time, at the press conference, the first batch of car owners in Harbin also came to the scene at the request, and witnessed by all the staff, successfully concluded the delivery ceremony and officially became the pioneer partner of "Song L".

　　With a full face value, you can enjoy the most beautiful hunting SUV.

　　Yan value is justice! "Song L" won the reputation of "the most beautiful hunting SUV" as soon as it appeared. The moderately advanced style accurately hits the aesthetics of mainstream quality families.

　　You want a low dive posture, yes! The dragon face design you want, there is! You have all the frameless doors, adaptive electric tail fins and wide tires! It is a visual feast!

　　Too high a face value often makes people ignore the strength, but "Song L" perfectly combines pioneering design and functionality to truly achieve "beauty" and "material": the frameless door adopts double-layered laminated glass, and Fuyao’s top-grade steel glass technology brings better tightness and quietness; The adaptive electric tail can rise and fall with the speed, effectively reducing the drag coefficient, which is of great significance for improving endurance and handling performance; The standard tires with narrow front and wide back make it difficult for "Song L" to swing its tail when changing lanes at high speed, ensuring the safety of emergency avoidance.

　　It is both a Yan value school and a strength school. Wherever "Song L" goes, it must be the focus of the audience!

　　controlFull match,The three stars are full of "bottom" technology.?

　　Song L "is based on E platform 3.0, with a maximum output power of 380kW, a peak torque of 670N·m, and a zero acceleration of 4.3 seconds; The efficient eight-in-one electric powertrain makes the energy consumption of "Song L" 100 kilometers as low as 12.8kW·h, and the longest cruising range can reach 662 kilometers, which not only drives fast, but also saves energy.

　　What leaves the same class model far behind is its ultimate control. CTB battery body integration technology makes the body torsional stiffness reach 40,400 N m/,which is comparable to a million-level luxury SUV；; Yunqi -C breaks the long-standing monopoly of luxury brands on active body control system technology, allowing drivers and passengers to enjoy driving while taking into account comfort; Together with iTAC intelligent torque distribution system, it helps the upper limit of "Song L" to be further improved.

　　Song L "meets the strict requirements of users" both want, want and want "with hard-core power, high efficiency and energy saving, and extreme control.

　　Full space, luxury, width and five seats.

　　Comfort is the "hard currency" of B-class cars, and "Song L" is also the ultimate.

　　You want the big five seats, there are! The long wheelbase you want, there is! You want the soft interior, fragrance, massage chair, panoramic canopy, HiFi-class Dana audio, all of which are available!

　　What is the concept of "Song L" 2930mm wheelbase? Better than the popular player Model Y, the vertical size can be called a B-class ceiling. The spacious and comfortable five-seat space supports 4:6 leveling in the back row, and the volume of the front trunk and trunk can be expanded to 1101L, which can hold the happiness of a quality family.

　　Not only the space is large, but also the materials are sufficient. Electronic unlock door button, double-layer silver-plated panoramic canopy, ventilation and heating of front seats become standard, which is easy to get started and full of advanced feeling; The leather steering wheel is equipped with heating function, the main and co-pilot seats are integrated with electric adjustment and massage function, and the intelligent interactive atmosphere lights can change colors according to different scenes, creating a unique riding experience; In addition, high-end configurations such as dual-temperature zone automatic air conditioning, co-pilot boss key, active fragrance system, 12-speaker HiFi-class customized Dana audio and 50W mobile phone wireless fast charging have also reshaped consumers’ expectations and cognition of this price segment.Safe and fully equipped, protection goes deep into the "bone"

　　"Safety is the greatest luxury of electric vehicles". When the industry is still addicted to simple stacking and rolling, "Song L" not only does a good job of active and passive safety, but also starts from the structure and engraves safety into the "bone" to provide a real all-round protection.

　　Blade battery, yes! CTB, yes! High-strength materials, yes! DiPilot intelligent driver assistance system, too!

　　CTB technology combines the blade battery with the body floor, and the battery is both an energy body and a structural part, which provides natural "structural safety" and gives the underlying logic of "Song L" structural safety; "Song L" is built according to the global five-star safety standards, with ultra-safe cage-type passenger cabin structure, three-stage body design, 11 airbags and 83.5% of "high-strength steel, high-strength aluminum and composite materials" to ensure the safety of the passenger cabin to the greatest extent; The active safety of "Song L" is also online. DiPilot intelligent driver assistance system has up to 24 sensors in the whole vehicle, and has more than 30 safety assistance functions such as DMS driver monitoring assistance to prevent problems before they happen.

　　Enjoy full intelligence, and the whole department is equipped with an intelligent cockpit.

　　In the digital age, technology is a must for pioneers to travel. "Song L" is equipped with three intelligent systems: DiLink intelligent cockpit, DiPilot intelligent driving assistance system and intelligent entry system. With mature technology and pragmatic functions, it creates a more mature and convenient intelligent travel experience for users.

　　The advanced chip you want, there is! You want to rotate the big screen and head-up display, there is! You have all the continuous voice calls, automatic parking and UWB keys you want!

　　"Song L" adopts the industry-leading 6nm process chip and integrates 5G baseband technology, with a running score of over 550,000, and its comprehensive performance is far ahead, allowing the car to experience "longitudinal silky"; 15.6-inch high-definition central control panel, 10.25-inch full LCD instrument, 50-inch head-up display and 5.8-inch rear air conditioning control panel form a "2+1+1" smart multi-screen, allowing users to enjoy intellectual convenience; Full-scene intelligent voice integrates more than 1000 vehicle control functions, which can be said as soon as it is visible, and the wake-up response time is as fast as 400 milliseconds, which can realize accurate recognition of four-tone zone and continuous multi-command recognition, greatly improving driving convenience; Automatic parking, so that the "dilemma" of narrow parking spaces and the "dilemma" of crowded alleys can be removed with one button; Equipped with UWB digital key, it realizes non-inductive entry and completely liberates hands. FACE ID facial recognition, 3D holographic transparent images and other functions have also enabled "Song L" to gain the scientific and technological charm of the digital age.

　　As a high-end model of "Song Family", "Song L" has beautiful appearance, large space, strong technology, stable control and excellent intelligence. With its excellent quality and outstanding performance, it has handed in an impeccable answer sheet, allowing users to get a high-value pioneer experience from 189,800 yuan.

　　China brand leads Pioneer Technology, BYD has taken the shot, and the deep-water bomb has been dropped. What kind of reshuffle will the B-class SUV market usher in? Let’s wait and see!

A shared power bank placed on the basement floor of a shopping mall in Beijing. Photo: Chen Ke, reporter of China Reporter

It’s getting less and less useful.　

"33 minutes of use, the amount payable is 5 yuan." After returning the shared power bank in a shopping mall in Beijing, Yang Hui (a pseudonym) stared at the payment page on his mobile phone and sighed again.　

When the bubble of sharing economy such as shared bicycles, shared cars, and shared umbrellas burst, only shared power banks came all the way to the end. At present, the market pattern of "three electricity and one beast" dominated by street electricity, small electricity, incoming calls and monster charging has been formed. On May 19, "Shared Charging First Share" Monster Charging released its first financial report since listing. Data show that its 2021 Quarter 1 operating income was 846.90 million yuan, an increase of 162.5% year-on-year.　

Head-sharing charging operators seem to have survived well, but they have been criticized for gradually raising rental prices. What is the logic behind the price increase? Is the price increase a normal market behavior, or is it a new round of "cutting leeks" after the operator’s "horse race"?

Why have prices risen?

The payment information shown to reporters by Yang Hui shows that using a brand of shared power bank for 33 minutes requires a payment of 5 yuan.　

The increase in the price of shared power banks has attracted the attention of consumers as early as 2019. Recently, with the surge in user scale and landing scenarios, prices have risen again. Consumers have felt strongly about this, which has further promoted the topic.

At present, the billing system of shared power banks is mainly divided into free time, billing standard, billing unit, daily cap price, and total cap price. After sorting out the adjustments made by operators to several of the standards in recent years, the reporter found that any change in the standard will affect the rental price accordingly.

Taking incoming calls as an example, in 2019, users can charge for free for 2 hours in a single consumption, while the free time in 2020 and 2021 has been cancelled; in terms of billing standards, it will cost 1 yuan per 30 minutes in 2019 and 2 yuan per 30 minutes in 2020; in terms of billing units, it will be charged every 30 minutes in 2019 and 2020, less than 30 minutes will be charged for 30 minutes, and in 2021 it will be charged per hour, and less than 1 hour will be charged for 1 hour.

"Maybe the two-hour free time is about the same. Now not only has the free time been shortened or cancelled, but the billing standard has also been changed, and it is obvious that more money is spent." Yang Hui said. It is worth noting that even if the billing standard has not changed on some platforms, the adjustment of the billing unit will make consumers pay more for the same time. For example, under the premise of the same 1 hour and 15 minutes of use, the user will pay 1.5 yuan more for a billing unit that charges 3 yuan per hour than a billing unit that charges 1.5 yuan per 30 minutes.

The adjustment of the billing system, coupled with the different landing scenarios, has further caused the rental price to rise. After visiting several business districts in Beijing, the reporter found that the rental price of shared power banks is basically stable at 2 to 3 yuan per hour, and KTV, bars, Internet celebrity stores, popular scenic spots and other places with high traffic will reach 4 to 5 yuan per hour.

Jiang Han, a senior researcher at Pangu Think Tank, told the China Reporter that the core purpose of the price increase is to seek more financing. "When the sharing economy became a trend, it may be possible to raise enough funds with a PPT, and now the market has passed the’burning money ‘period. Most consumers driven by electricity anxiety will not choose to abandon it because of price issues, which is why operators dare to risk user churn to rashly increase prices when they are short of money." Chen Liteng, a life service e-commerce analyst at the Internet Economic and Social Research Center, also told reporters that shared power banks used to be "horse racing" at a low price, without considering income. Now the market is mature, users have formed usage habits, and platforms are more concerned about sustainable development.

From the perspective of the profit model, it may be more revealing the logic behind the price increase. Experts say that the way for shared power bank operators to make money is to continuously pave the way. When there are more and more entrants, in order to seize market share, operators can only accept high admission fees and give merchants certain bargaining rights. The prospectus from Monster Charging shows that its commission rate has risen from 42.7% in 2019 to 44.1% in 2020, and the entrance fee has increased by as much as 260%.

The reporter learned that there are currently two types of merchants laying shared power banks: buyout type and franchise type. Under the buyout type, after purchasing from the operator, the merchant takes all the proceeds of the user’s rental and has the right to adjust the unit price of the rental; under the franchise type, the merchant and the platform share the proceeds. It is worth noting that the sharing ratio between the two parties is gradually imbalanced. "At present, the merchant will take 70% of the profits and withdraw cash from the Mini Program every month." A ground marketing staff of the small electric power bank told the China Report reporter that for stores that want to increase prices, the small electric does not specify the price increase range, but will give suggestions according to market conditions, "It is too outrageous and will damage our image, and users will not accept it."

Under multiple factors, price increases seem inevitable, and operators are becoming more and more cautious. The ground marketer revealed that whether it is new points or old contract renewal points, the net profit that merchants can eventually bring to operators has become a new standard for measuring performance. "This is completely different from the more you shop, the more money you get."

What are the key factors for future competition in the industry?

On April 1 this year, Monster Charging was listed on Nasdaq. (The picture comes from the Internet)

Will the price of shared power banks continue to rise?

"Changes in prices will inevitably affect the number of users. This is a dynamic process. As long as there is market demand, appropriate price adjustments will help maximise the platform’s revenue, while the retention of users will inhibit price fluctuations and gradually form a suitable price system," Chen Liteng said. Jiang Han believes that with the monopoly in the regional scope, operators can have a certain amount of room for price increases. If it exceeds the tolerance limit of consumers, it may lead to a crisis of trust.

In fact, it is not only the price issue, but also the overlord clause, difficult return, slow charging speed and other issues of shared power banks, as well as factors such as smart phone battery life capacity enhancement and low price of online power banks, which also make the profit model The development of a single shared power bank industry is increasingly limited.

On April 1 this year, Monster Charging became the "first share of shared power banks" in China, and Jiedian and Sodian also announced the completion of the merger on the same day. Subsequently, Xiaodian Technology sprinted to Hong Kong stocks. As early as May last year, Meituan announced its re-entry into the field of shared power banks. Industry insiders speculate that with the high stickiness between consumers, Meituan’s entry may change the industry landscape.

"Increasing prices is not the ultimate solution to the problem, and the merger of Street Power and Soupower is also normal. Now it is either a group to keep warm or to speed up the listing, which is an inevitable development outcome." Jiang Han analyzed that in addition to renting the majority of the income of shared power bank operators, there is also a small amount of advertising business and power bank sales. If you want to achieve long-term sustainable development, you must find profitable business models. "From the current point of view, these models are not profitable."

Shared power banks are also seeking to make great progress. "Bamang Technology", established after the merger of Jiedian and Soudian, will create innovative consumer scenes, and has launched smart end points such as mask machines and body temperature monitors; Monster Charging also positions itself as a "technology consumer company" and crosses the Baijiu business.

"What should we do? Or what is the right thing to do? No one can give a clear answer now, but from a diverse perspective, is there any other way to get more revenue? Or like Meituan, there are other businesses that can be used as support, and sharing power banks is just a means to improve user stickiness, or to improve service levels." Jiang Han said.

Written by China Reporter Chen Ke